The purpose of content used in business is to get the right content in front of the right people, at the right time.

I gave this talk at TechWeek L.A. (where else on such a topic?) last week as I felt the new social media evolutions, particularly the rise of the interest graph, are making things move quickly on that subject.

Why do we remember famous people in history? How? How about today's celebrities? And how are the Internet and the Social Web changing that now?

A look at the fame creation process tells us it is indissociable from the media creation process, which has been deeply impacted by new information technology. The Andy Warhol prediction is probably no longer valid and we need to rethink fame in the context of a distributed Internet network which more and more becomes topic-centric and no longer people-centric.

Those are the slides of my talk at the Social Media for Non-Profits conference in San Francisco today.

1. Why does Content Curation matter for marketers?

2. 7 Best practices for Content Curation

3. And great examples of NPO's effectively using Content Curation.

Part #3 is specific to NPO's (but might be inspiring to any Content Curator) but #1 and #2 are generic for all Content Marketers.

A Facebook page post gets half its reach within just 30 minutes of being published. Here's how you can make the most of this short window.

A new study finds that the use of computers and Facebook are more associated with information overload than the use of television and iPhones.

How do you develop and display your talent efficiently and with impact? This is the SlideShare we've put together on why and how professionals embrace Content Curation to make their talents shine online.

"Over half a century ago, management guru Peter Drucker presented the concept of the knowledge worker. Compared to the manual laborer, the knowledge worker focused on quality over quantity and worked more independently as problem solvers."

Over the many applications of Social Content Curation, Professional Development has been a strong trend. We keep observing it on Scoop.it but it's also been reported by Social Media influencers.

As more and more of us become Knowledge Worker, it should be no suprise that Content takes a growing importance on our Professional lives. So here's our take on it and why we announced this new integration with LinkedIn earlier today.

If you're not convinced yet, freelance Content Marketer and blogger Mike Farmer has some interesting points for you.

One thing I would add to his post is the importance of creating a Content Curation hub to really capture the benefits of your Content Curation efforts. Sharing links is just not going to be enough: in a world where tweets have a very short lifetime, you need to give your curated content a second chance by putting it on a curation layer where it can be discovered from search and from people with similar interests. 

This can be a blog, a site or a Scoop.it page but if you're going to make content curation part of your content marketing strategy, you will need that long term repository that social networks don't bring.