Curation & The Future of Publishing
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Curation is a hot trend, some say it can change the Web
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Peretti: Human Curation Beats SEO in the Social Web

Peretti: Human Curation Beats SEO in the Social Web | Curation & The Future of Publishing | Scoop.it

"Jonah Peretti, a co-founder of Huffington Post and CEO of Buzzfeed, said at PandoMonthly tonight in New York that he doesn’t care about SEO anymore. He views it as a broken system that optimizes for robots, not humans." Erin Griffith reports on Pandodaily.


Media and content are human businesses, and it’s a problem for humans to give so much power to Google, which is a robot” he said.


Without saying Google is Skynet and evil, more and more people now see the flaws compared to what information networks like Twitter can produce (not saying the latter is perfect either). His conclusion is that you shouldn't care about SEO anymore but I think there's an even more compelling reason to move to Curation. Google is increasingly taking social signals into account so that Social is becoming the new SEO no matter which angle you take it from:

- whether because your audience will find you first on social networks

- whether because your content will be well positioned in Search results because human curators will pick it up (and therefore Google too).


The debate whether SEO still matters or not is not important. What's relevant is that great content that please human genuine interests will surface more than it used to thanks to the work of human curators.

Сергей Житинский's curator insight, December 12, 2012 6:21 AM

Еще одно мнение об эффективности фильтрации и подбора контента людьми - пользователями и экспертами...

"Медиа и контент - занятия для людей и это большая проблема для нас, что мы отдаем иак много власти роботам, типа Гугл" - говорит Иона Перетти, совладелец газеты и гендиректор социального сайта Buzzfeed.com

 

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Should Social Networks curate their own content? Or should users do it?

Should Social Networks curate their own content? Or should users do it? | Curation & The Future of Publishing | Scoop.it

The challenge [for social networks] is to create something of permanent value for the community, to offer more than a temporary spotlight.

gdecugis's insight:

Austin Powell comes back on the recent announcement by Tumblr to shut down Sotryboard and lay off the editorial team that was highlighting and curating Tumblr's best content.


He makes a point that it's been extremely hard for most social networks - with the notable exception of LinkedIn with its influencer program - to add value by curating its users' best content.


I wonder whether that's actually such a big deal. Yes, it's hard and maybe impossible to curate Facebook's, YouTube's or Tumblr's content in a way that makes sense for all. But isn't the point of the Web 2.0 in general and social networking in particular to offer personalized streams?


We're now seeing the rise of user-driven content curation through platforms like Scoop.it that enable anyone to add value to their own social network publishing activities. Let's put them to good use!


Of course we need curated media: we had that with newspapers and TV and we still need it. I'm glad more and more people realize that now. But we don't need to replicate the old 1-to-many 20th-century-broadcast-media model where a small number of gatekeepers decide what's good to consume for everyone.


Isn't it time social networks trusted their users to become their best content curators?

Sergey Yatsenko's curator insight, May 11, 1:31 AM

The  real  contents is  KING  on  Network  .

Teachinginthe21st's curator insight, May 13, 4:29 PM

What I might be trying to investigate through inquiry...

Sandrine Delage (Borgé)'s curator insight, May 19, 4:19 AM

Tanks. Show the importance of the strategy and the implementations in LinkedIn, Facebook ... I agree about the accurency of LinkedIn in this matter.

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Curation and the display of information by Laura Brown

Curation and the display of information by Laura Brown | Curation & The Future of Publishing | Scoop.it
Being a content curator is all about displaying information. We don't create the content, we display it. We share it - and people read it. But, first you have to display it. There are several skills involved in displaying content.
gdecugis's insight:

When it comes to content, the form has always mattered: from what makes a book or a movie not just interesting but great to the implicit or explicit reasons we favor this or that news site.


As Laura Brown explaines in this post, this doesn't apply just to content creation but perhaps more importantly to content curation as well.

LMcDonald's curator insight, May 20, 4:59 PM

Find your interest and begin curating the content.  Read it, share it, and comment about it.  The flow of information is instant.

Ursula O'Reilly Traynor's comment, May 22, 4:50 AM
Very interesting post Lauren. I love the design aspect of curation and find it very creative! I work hard to make my content look as attractive as possible, refresh the content regularly, make sure the links work etc Work? it's not work! it's my passion :)
Mbigidde Victoria's comment, May 22, 5:59 AM
Great article, i love the different insights and will make good use of the content.
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Back to the future: What if the 'mass media' era was just an accident of history?

Back to the future: What if the 'mass media' era was just an accident of history? | Curation & The Future of Publishing | Scoop.it
We are used to thinking of a “mass media” market made up of large newspapers and TV networks as the normal state of affairs in media, but what if that was just a historical anomaly?
gdecugis's insight:

Interesting post by Mathew Ingram. It reminds me of a similar observation Mick Jagger made about recorded music. He noted that artists only made money from records from roughly 1970 to 1997: in the 60's and before, mass consumption hadn't developed enough for artists to get enough leverage against their record labels while after 1997, piracy and digital music dramtically change the whole recorded music model.


For all Content Industries including Music, Movies and Media, the anormal situation might therefore not as much be what technology did in the last few years than what it did a century ago.


When it comes to media content, technology improvements have known 2 distinct eras, one of which very recent:


- from the invention of writing until the Web 2.0, progresses have primarily focused on offering greater and greater distribution : the book, the printing press, the rotary printing press, radio, TV and event the Web 1.0 all gave access to a wider audience to a small group of content creators;


- but from the social Web's beginning, we started to talk about user-generated content and everyone could potentially become a publisher: with blogs and social media, content creation and then even content curation itself are being democratized.


So I don't know if I agree with Ingram's point that historically mass media didn't exist (if the Bible isn't mass media, what is?) but we're certainly not coming back to a 1-to-many broadcast model.

Digital Gloss's curator insight, May 12, 4:42 AM

Most of what Ingram describes makes good sense: the era of "mass media" as a historical anomaly; the notion that writers in the 18th and 19th centuries who shared their journals or commonplace books were bloggers of sorts. Standage's point of view is a little less intriguing -- that we will get our news from social media, which are the modern taverns and coffeehouses. In my opinion, when large journalistic enterprises are undermined and can no longer afford to pay trained journalists and fact-checkers who generate the content so many bloggers use as food for thought, we will no longer be able to keep up with what's going on in the world -- to our detriment.

Martin Debattista's curator insight, May 13, 3:34 PM

Social media, personal as it is, still depends on global companies doing business on a global level. Facebook with its almost 1,000 million users? Twitter? Google? Aren't they in the field to make a profit?

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How to Get Eyeballs on Your Business with a Blog [INFOGRAPHIC] | Social Media Today

How to Get Eyeballs on Your Business with a Blog [INFOGRAPHIC] | Social Media Today | Curation & The Future of Publishing | Scoop.it
According to Hubspot.com, companies who create, optimize and promote their blogs get 55% more traffic and 70% more leads than those who don’t.
gdecugis's insight:

Great summary of the (smart and legit) ways of developing your online visibility by Genevieve Lachance. Content curation is one of them and the post and infographic also touches on repurposing content, commenting and other interesting social media publishing techniques.

Steven Mallach's curator insight, May 9, 9:36 AM

All true, but SEO as it was practiced 10 years ago (even three years ago) is dead. Deader than a Armadillo at a Texas Monstor Truck convention.

 

Try packing in those keywords like it was 2003.

 

This is the post Panda / Penguin world baby, and it's time to wake up and taste the creative content.

 

What do you think good copywriting should look like in this new environment?

 

What do you look for when you read a piece of copy on the web?

 

Humour? Expert opinion? Actionable advice? Do you share infographics more than anything else? Video + copy?

 

Let us know.

Deb Nystrom, REVELN Consulting's curator insight, May 9, 9:54 AM

Optimize and promote >  as it says, with great content, it depends on what you do with that content that matters.  Just ask internet marketing king Brendon Burchard, or look at his free videos (you make get hooked.)  SEO is not dead, however.  Would you agree?  ~  Deb

Paul K Saunders's curator insight, May 9, 10:41 AM

Its really all about the eyballs guys!

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How Social Media Impacts SEO [INFOGRAPHIC] | Social Media Today

How Social Media Impacts SEO [INFOGRAPHIC] | Social Media Today | Curation & The Future of Publishing | Scoop.it
Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month.

Via Grant Barger
gdecugis's insight:

There has been a number of high level stories on how Social Media helped SEO, a number of which I've published here.


A common myth is that because social media platforms use no-follow links, they don't have SEO impact. This inforgrpahic is interesting as it describes concretely debunks it by explaining what exactly happens from an SEO standpoint when you share a link on a social network or on a social media platform like Scoop.it.

Grant Barger's curator insight, May 8, 12:41 PM

Interesting...

Keith Ward's curator insight, May 8, 2:59 PM

If you've ever wondered what tweeting, likes and Google+'s do,and why marketers connect their tweets to LinkedIn, this infographic gives you a pretty good picture

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What happens when social media is read by robots - and not curated by humans

What happens when social media is read by robots - and not curated by humans | Curation & The Future of Publishing | Scoop.it
Here in the US, the Dow recently tumbled almost 150 points in a “flash crash” caused by widespread digital panic. What was the cause of this panic? Twitter.
gdecugis's insight:

As Clair tweeted "a single twitter handle (AP's) is hacked and the Dow tumbles 150 points."


Why? As she explains through a combination of automated trading and lack of social media usage by the traders.


Technology is great. But I'm a firm believer that the best way to leverage it is not to let it go on auto-pilot but rather have its output curated by humans - a concept we like to call Humanrithm which we apply at Scoop.it, for instance when our discovery algorithm only makes content suggestions but lets users decide what gets published and what is not.


Did we get lucky this time? Some people probably weren't and lost something in that story. But if we don't want SF movies to become real one day, we have to start educating and empowering everyone to curate social media.

Oïké.coop's comment, April 26, 4:53 AM
A very interesting scoop and comment.
Pierre Scampini's curator insight, April 26, 6:20 AM

Tous les outils quels qu'ils soient doivent être créés pour servir l'humain et non s'auto-gérer au-delà du raisonnable. Gardons cette éthique y compris dans les sytèmes de l'information et leurs processus.

Quelques questions universelles peuvent nous aider à en faire le diagnostique et s'aplliquent à tous les systèmes ou projets:

 

1- Est ce que cela tiens la mer ? Est ce relié au monde des vivants ? (Approche)

 

2- Est ce bien fait ? ( Déploiement)

 

3- la boucle PDCA est elle bouclée et enrichie ? (Evaluation)

 

-----------------------------------------------------------------------------------

All our tools should be created to serve humans and not to serve themselves. We must keep this ethical idea in mind for IT systems too.

Universal questions should help us. They could be used to make the diagnostic of any system or project:

 

1- Does it stay afloat ? Is it linked with living world and specially human world ? (Approach)

 

2- Is it well done ? ( Deployment)

 

3- PDCA (Prepare, Start, Control, Secure)  is complete ? (Assesment)

 

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Is Google the Killer of Newspaper Print Ad Sales?

Is Google the Killer of Newspaper Print Ad Sales? | Curation & The Future of Publishing | Scoop.it
The U.S. newspaper industry has lost more than $40 billion in ad revenue in the past decade — over half of that in the last four years alone — and Google’s ad revenues are now more than twice what the industry pulls in.

Via Robin Good
gdecugis's insight:

That one graph summarizes very nicely the recent history of the media industry. And if you add Facebook's digital ad sales to the graph (a few billions and probably already bigger than the whole newspaper digital sales or soon to be), you see how newspapers are heavily challenged for readers attention.

gdecugis's comment, April 22, 11:33 AM
@Jalp: good point and an essential reason that drove this change. Not just attention but lowering the barrier to entry. Thanks!
Kitty A. Smith's comment, May 6, 2:37 PM
People are always looking to place fault. Things change when something better comes along. Just because newspapers were first doesn't mean they are best. Tobacco knows time is limited, that would explain why they bought Kraft Foods!
Louise Montgrain 's curator insight, May 7, 10:00 PM

Realtors are also turning to Internet, Google with their ads...

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How journalists can measure engagement

How journalists can measure engagement | Curation & The Future of Publishing | Scoop.it

Most journalists now understand they need to engage with audiences, whether online or in person.

gdecugis's insight:

This article by Meena Thiruvengadam is interestingly describing how sharing and adding value with new insights are the best form of engagement journalists can have.  “At the end of the day a successful result for us is when people somehow added to the journalism we’re doing.” she concludes by quoting one of the editors she interviewed.


Isn't that a definition of content curation?

Robin Carlisle's comment, May 5, 10:05 PM
"Bag" in 1998? Hmmmm... well... if the bag fits, then I think they should wear it, lol!
Robin Carlisle's comment, May 5, 10:09 PM
BTW, this is what women have been doing since the beginning of time... adding value... offering insights... commenting (be nice... no hen-pecking here, lol)...Now if only I could think of a way to discretely quote one of the editors I just read.... Hmmmmmm...
Robin Carlisle's curator insight, May 5, 10:12 PM

My insight? Today, I feel like I'm just commenting on the comments about commenting on comments regarding the curation of comments on curation. But, alas, I'm all out of pithy comments for the day... curated or otherwise. :).

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Google Reader, Tech Darwinism and the Gatekeeper syndrome

Google Reader, Tech Darwinism and the Gatekeeper syndrome | Curation & The Future of Publishing | Scoop.it

"By killing Reader, Google is likely to harm a lot of publishers, large and small, by eliminating a larger source of traffic."

gdecugis's insight:

MG Siegler did the math: some traffic will be missing when Google shuts down Reader this coming July. 


Is that bad?


Obviously the perspective of losing traffic isn't great news to Web site publishers. But for news consumers, what is really happening here? Some will replace Google Reader with other RSS-based services like Feedly. But some others will trust other sources of content like social networks or content curators and discover their benefits. Will it be bad for them? They will decide: they have an open choice (Google was by no means a monopoly on this crowded market) so they won't be harmed.


I understand his concern but what's striking to me in this argument is that it looks a lot like the concern traditional media publishers have always been expressing at the thought of a changing distribution model and innovation. When confronted with change, the reaction of a lot of established players (and yes, TechCrunch is one - not the disrupting startup it was once) is fear - instead of embracing it.


If I were a publisher (oh but wait: I'm one, if only for my Scoop.it topics), I'd care less about the loss of RSS traffic from Google Reader than making sure my content is worth sharing, worth curating and engaging. Digg, Stumble Upon and now Google Reader: a lot of historical traffic drivers are declining or disappearing to the benefit of social content & curation. And all sorts of tools and platforms will either adapt, evolve or die: it's innovation darwinism and the gatekeepers of today won't prevent it from happening any more than the gatekeepers of yesterday were able to.

ghbrett's curator insight, March 30, 7:53 AM

gdecugis's insight and comments below provide a very good insight into the article listed above. Please have a look at his comments below. Thank you gdecugis.

Yann André Gourvennec's curator insight, April 4, 8:58 AM

My main issue and question is about feedburner, which will certainly be done with too. This means a lot of traffic will go away from blogs and will minimise the interest of keeping a blog alive, be it personal or professional.

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The Glory Days of Information Abundance.

The Glory Days of Information Abundance. | Curation & The Future of Publishing | Scoop.it

The recent improvements in news distribution are astonishing. You don’t need to go to a specialty shop to find out-of-town newspapers or foreign magazines. Just open a browser. You can check on Israeli news sites when a new government is formed or during an American presidential visit and ignore them the rest of the year. The Internet also brings the enormous back catalog of journalism to life. That five-year-old Anderson essay on Cyprus is still relevant today. Recalling that he wrote a book on the island, I looked up an old Christopher Hitchens column on Cyprus yesterday evening.


Via Ally Greer
gdecugis's insight:

White we keep talking about information overload and it's problems (some even suggesting an information diet - a very Malthusian concept to me), we forget all the good things that come with it and this insightful article makes excellent points highlighting them. The financial problems of media publishers don't mean news consumers are worse off: they're actually better off. Not only because they enjoy more supply hence more choice, but also because consumers benefit more and more from new distribution models such as social networking but also content curation platforms which brings different context and perspectives from various people adding their own expertise to news.


So shouldn't we maybe refer to information overload as information abundance to give it the more positive spin it deserves?

Marc Woltering's comment, March 21, 4:57 AM
If you are a profesional who needs and can afford to spend hours a week or even a day collecting and evaluating stuff on the internet, information abundance is something useful. If you just want to keep up with what's going on in the world you (or at least I) want newspapers or online equivaltents to do the collecting and evaluating for you. Without these filters you get information overload.
A. Brian Dengler's comment, March 22, 7:57 AM
The "abundance" of information is helpful. This abundance begs the next task of analyzing it, checking its veracity, and putting it into context.
clapp's curator insight, April 9, 5:51 AM

for how long?

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Can Wordpress move from siloed blogs to be more of a media or a community?

Can Wordpress move from siloed blogs to be more of a media or a community? | Curation & The Future of Publishing | Scoop.it
WordPress is going to curate more content and may focus on longform writing and even native advertising, CEO Matt Mullenweg said in a panel at SXSW Saturday.
gdecugis's insight:
Interesting to see that move from Wordpress. It is one of the best CMS out there. And it's free. But can it move from siloed blogs to become a media or a community?
Janet Fouts's curator insight, March 19, 1:26 AM

Interesting. Wordpress for curation? Makes sense to me!

Laura Brown's comment, March 19, 9:54 PM
For the sake or your own credibility, please learn to spell WordPress. Look it up online.
gdecugis's comment, March 20, 4:22 PM
@Janet: it's actually more about WordPress curating blogs then doing specific things to help curators.
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Media Creation; Unchained | Visual.ly

Media Creation; Unchained | Visual.ly | Curation & The Future of Publishing | Scoop.it
Mobile devices, with the help of social media, are taking over media creation.
gdecugis's insight:

As someone who've been 15 years in the Mobile Industry (my previous startup was a mobile music platform called Musiwave), I've always believed in the power portable devices had to transform the way we're doing things. What's fascinating to me today is the opportunities offered by the collision of social and mobile. As we blogged last week upon introducing the v2.0 of our iPhone App, new media creating techniques like content curation are ideally positioned to unleash the power of smartphones.

Sharon Naidoo's curator insight, March 14, 11:07 AM

ScoopIT !

LV Johnston's curator insight, March 23, 7:35 AM

Infographics are fast becoming the way to share details and analytics that move way beyond the standard pie charts used by many businesses in terms of "telling the story".

 

Here's another good example that highlights the importance of social media for content creators and how the smartphone platforms must be considered when creating content. It's not just a smartphone anymore, it's become the canvas!

 

Paul K Saunders's curator insight, May 9, 10:42 AM

How the world is changing and how we can be a part of it

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How copyright owners can leverage the remix culture: the Harlem Shake meme example

How copyright owners can leverage the remix culture: the Harlem Shake meme example | Curation & The Future of Publishing | Scoop.it

While the videos are simple fun for the thousands of people that have participated in Harlem Shakes, they’ve become an easy moneymaker for the song’s creator, Baauer, and YouTube itself.


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
gdecugis's insight:

This is a great story on how the remix culture can actually be leveraged by copyright owners. And which is a great follow-up to Matthew Ingram's post on the clash between the two which could lead to a new prohibition.


And yes, we did a Harlem Shake video too at our last #LeanContent Meetup.

Anne Bosworth's curator insight, March 2, 2:37 PM

Do you "shake" it up?

Aubree Furrer's curator insight, March 4, 10:08 AM

Nothing proves the theory that originality doesnt exist anymore more than the harlem shake. A bunch or remakes to just one song over and over again. It gets old fast.

Digital Gloss's curator insight, March 9, 12:47 AM

An object lesson on how long you might have to wait to monetize your creative content.

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The bankers of the Knowledge economy

The bankers of the Knowledge economy | Curation & The Future of Publishing | Scoop.it

Curating and sharing stories should be understood as part of a knowledge economy. If stories are tribal currency, then curators are money handlers.


Via Robin Good
gdecugis's insight:

The world has changed and so did the economy. From an agricultural to an industrial world, we've now moved into the post-industrial era where knowledge is the true currency and a lot of us are knowledge workers.


In this great post, Elia Morling explains how he views content curators as playing a key role as a "money handlers, changers and lenders all wrapped into one."

Martin Debattista's curator insight, May 24, 7:31 AM

Reminds me of the 'attention economy' in Geert Lovink's book "No Comment" I am reading just now for my research:

 

"In the attention economy, value is measured in the amount of time

you happen to spend with any given media object or person. This can bea web site, watching your favorite show on television, text messaging afriend, talking on the phone, or blogging about the concert you attended-last night. For a long time the attention economy remained a hyped-upconcept, launched during the speculative 1990s to point to the shift fromthe production of tangible goods to immaterial services. The point thatmakes attention such an interesting commodity is the fact that it is soscarce. As Michael Goldhaber Writes in his 1996 Principles of the NewEconomy: "Attention is scarce because each of us has only so much of it to give, and it can come only from us-not machines, computers or anywhere else. Attention is another way of saying "time," as in "Where I choose to spend my time."
Lynn O'Connell for O'Connell Meier's curator insight, May 24, 9:03 PM

"Associations are positioned to be the ultimate curators."

sunambaw's curator insight, Today, 3:35 AM

http://tinyurl.com/purel-sun

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Expertise does not stop at creation: 5 reasons why I love being a content curator by Cendrine Marrouat

Expertise does not stop at creation: 5 reasons why I love being a content curator by Cendrine Marrouat | Curation & The Future of Publishing | Scoop.it
A few months ago, my introduction to content curation, which I had shared on this blog and Internet Billboards, got noticed by Robin Good. He promoted my slides on his Scoop.it page and website, wi...
gdecugis's insight:

There are a lot of posts now on how and why it's efficient to engage in content curation but Cendrine Marrouat took the angle of why it's great to be a content curator.


That's right: being efficient, having fun and and feeling good are not mutually exclusive objectives.

Cendrine Marrouat - www.cendrinemarrouat.com's comment, May 14, 7:45 PM
Thank you so much, Guillaume! I appreciate the share!
gdecugis's comment, May 15, 12:41 AM
And I the post: I love the angle you've taken to talk about curation.
Cendrine Marrouat - www.cendrinemarrouat.com's comment, May 15, 1:10 AM
I really appreciate that. Curation is awesome. :-)
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Show your enthusiasm by curating engaging content and your customers will show theirs.

Show your enthusiasm by curating engaging content and your customers will show theirs. | Curation & The Future of Publishing | Scoop.it
Curate Content Like You Mean It!: A Guide to Engaging Content Curation
gdecugis's insight:

Nicely argumented post on why content curation is not a marketing fad in these days of opportunity and challenge created by social media. By reminding us of key facts and data points from surveys showing the importance of content curation in a content marketing strategy, John Bhrel does a great job putting together this guide. 

Helen Bryant's curator insight, May 14, 3:55 PM

To be successful, you have to plan out what you are  trying to do, and how you are go to do it - and then let your enthusiasm shine out! 

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30 years of Content Curation summarized in 1 tweet?

gdecugis's insight:

Thanks Grant: you made our day ;-)

gdecugis's comment, May 9, 11:30 AM
@Larry: isn't that what our "create a newsletters" function does? To see it go to one of your topics and click on Manage.
Emmanuel Gigante's curator insight, May 9, 3:39 PM

6this just says it alll

Gilbert Faure au nom de l'ASSIM's curator insight, Today, 3:08 AM

from current contents and reprint requests to now!

eugene garfield, what do you think of changes of scientific virtual networking?

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The death of RSS in a single graph

The death of RSS in a single graph | Curation & The Future of Publishing | Scoop.it
Google Trend graph for "rss" - bad news. I recently wrote a blog post about moving all my RSS readers to email subscriptions, and I immediately got 30+ negative comments on it. Obviously it struck ...
gdecugis's insight:

Interesting post by Andrew Chen on the demise of RSS and what we can expect to see after that. As a blogger, he decided to move all his RSS subscribers to email (as yes, email is alive and kicking). 


Beyond observing this trend, he also makes interesting comments on why this is ultimately good for content creators (though he also got angry comments for his move): alternatives like social curation, integrated readers and email offer better feedback loops for content creators helping them iterate their content based on measured engagement.

Vincent Demay's comment, May 3, 3:53 AM
wahou amazing!
themezoom 's comment, May 3, 6:16 AM
Other related things on their way. Think HTML5 with Pbshbhb built right in as a standard, not an option: https://code.google.com/p/pubsubhubbub/
Martin Debattista's curator insight, May 5, 7:55 AM

Who needs RSS when you can Scoop.it (and others)? Will RSS fall victim to the law of the supply and demand?

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Why Email Is Still Alive [Infographic] - SocialTimes

Why Email Is Still Alive [Infographic] - SocialTimes | Curation & The Future of Publishing | Scoop.it

This infographic shows how email marketing campaigns have benefitted from new technology and have also found a niche among media outlets and small business owners.

gdecugis's insight:

Devon Glenn from the Social Times picked up our infographic on the role email plays as part of a content marketing strategy, specifically for small businesses. Just like email is one of the secret weapons of social networks and media outlets, it can and should be leveraged to engage and develop an audience.

Susan Daniels's curator insight, May 9, 4:14 AM

I've often said and posted pics on Facebook about my theory that email marketing is on the way out. My reasons are simply...social media messaging. 

 

This infographic shows how email marketing is taking a step up to a new level, comparable to the social media firehose. Content curation through tools like "Scoop.it" is how it is done. That makes sense. I just set up an RSS ezine on MailChimp. Is this Synchronicity or Cosmic Conscienceness? :)

 

My own blog http://crazydreamersdo.com took a nose-dive a few months ago when I was creeping around in my Cpanel and WHM and somehow over-wrote my entire site with another template. The last time I did a full back up was in February. EWWWUUU!  I won't mention the vendor but they rightfully stated they had to charge me to go reinstall the back up. At the time, I didn't have the money.

 

But, the story doesn't end there. I used Scoop.it since last fall (2012) and share it to multiple sites, including my Tumbler site. After about 1.5 months of stewing around about "what to do?", I decided to take the easy way out and import my Tumbler blog.

 

Now, in a few short weeks, my site is back online and it took on a whole new look, direction and I think it happened for a reason.

 

1. Starting with the words in my tag line "social media strategies, tools, tips and news" and then topics of my Scoop.it newsletters, I created my categories. Benefit: this gave a more defined direction that I had ever had before. It gave me a firm foundation from which to work.

 

2. A fantastic WordPress PlugIn let me make multiple changes to tag words and categories so that saved a great deal of time. Here is the info:

 

   a. Mass Edit Terms for Categories, Tags on Posts, Pages or Media; and Simple Tags for new or old posts Version 2.2 | By Amaury BALMER | Visit WordPress.org and search for the plugin.  

 

3. With installation of a more user friendly "simpler" theme. The theme I had been using was too much for me (three menu options, etc.) Perhaps if I had staff, it would be fine, but I don't.

 

4. I started using List.ly which has a plugin for WordPress as well. If you haven't used List.ly, try it - it's a great way to curate and easily post lists as blog posts, pages or on the sidebar. http://list.ly 

 

5. Currently, another plug-in has found it's way into my blog and I'm just trying it out. It is a multple RSS feed instrument that uses short codes. Here is the info:

 

   a. RSS Multi Importer, an all-in-one solution for importing & merging multiple feeds. Make blog posts or display on a page, excerpts w/ images, 8 templates, categorize and more. Version 2.64 | By Allen Weiss | Visit WordPress.org and search for the plugin.

 

With my experience in using Scoop.it, I not only revived my blog quickly and easily...the Scoop.its go directly through to my Dream Catcher Ezine as an RSS email! What could be better?

 

Whew! Long story short - using a curation tool like Scoop.it saved my proverbial skin. Thanks Scoop.it.

 

Warmly,

Susan Daniels

 

http://crazydreamersdo.com

 

 

 

Paul K Saunders's curator insight, May 9, 10:42 AM

Even the humble email is still working

Susan Daniels's comment, May 9, 3:19 PM
Yes, Kathy and Paul, I have finally relented and am growing an "email" list with MailChimp. Doing everything through Social Media alone was just not working for me. Thanks for your comments. Here is a link to my website: http://crazydreamersdo.com if you care to visit. That would be nice :) Thank you for your comments
Scooped by gdecugis
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Clash of the Titans - the battle to organize the Web's content

Clash of the Titans - the battle to organize the Web's content | Curation & The Future of Publishing | Scoop.it

Curation is an irreplaceable part of the new content consumption and knowledge-sharing cycle just as passive readers are becoming an irreplaceable part of the curation cycle. This union is the ideal environment for smart, immensely valuable, and educational content on the web to proliferate and spread like wildfire, which ultimately what we want. A smarter world is a better world.

gdecugis's insight:

As Google shuts down Google Reader, Flipboard introduces user curation to its App and we see our own Read.it App being immeditately picked up and featured by Apple upon launch, we can definitely say content aggregation is losing battles against social curation in the fight between robots/algorithms and people to organize the Web's content.


The vision we had for what we call humanrithm is taking shape. And as Clair asked in this article, are you up to it as readers need you? 

MrCute Anny's comment, April 17, 1:20 PM
Yes, it is about helpers. But what all the other tweets and video clips show is only the beginning of the story. There is an even more important message that Mister Rogers conveys!!
UNN http://www.unn.edu.ng
Robin Carlisle's comment, May 5, 10:22 PM
I'm getting a rather inflated, bloated, pop-worthy vision of the self-importance all our commenting leads us to each day now. I'm thinking I'm going to start wearing hats again... with a big hatpin... just in case I need to burst someone's self-inflated ego bubble lest they go pop on their own in a maniacal commenting frenzy. Hey! Sorry! That's just where all the tangenting eventually leads me, lol. Uhhh... to the point where my brain can grasp only a little lol... And to think... I used to be sooooo enthralled with "the meeting of the minds" when I sat down with my favorite authors... to read them... and I heard only their voice speaking directly to me. Nowadays, it seems I can't get a thought in edgewise, much less a personally acknowledged comments, with the author I use to have all to myself. Kinda takes the fun out of the old one-on-one author-reader mind-melds we use to have.
Kang Yangkook's curator insight, May 14, 10:36 PM
222
Suggested by Yvan Boudillet
Scoop.it!

Intelligent Content: Soon your media will know you better than you know yourself

Intelligent Content: Soon your media will know you better than you know yourself | Curation & The Future of Publishing | Scoop.it
Though tablets and ebook readers are now mainstream, the revolution in the way they display content – and how that content will be generated dynamically – is yet to come.
jspellos's curator insight, April 10, 12:45 PM

The content curation movement keeps growing.

Cees Franke's curator insight, April 11, 3:29 AM

Het algoritme wordt (en is het soms al enigszins)  de nieuwe curator ...

clapp's curator insight, April 12, 8:57 AM

cervelle ou mathematiques?

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NYU professor Jay Rosen on news curation in the digital age.

From a "Adapting Journalism to the Web," a conversation between Jay Rosen and Ethan Zuckerman held April 5, 2012. Full video at http://techtv.mit.edu/collect...
gdecugis's insight:

Great insightful points on what curators should bring to their audience by one of modern journalism's gurus. Beyond the points themselves, it's great to see journalist of the caliber of Jay Rosen recognize independant non-journalist curators as a meaningful community that matters.


Discovered via Brian Yanish.

Graham Mulligan's curator insight, April 10, 11:37 AM

Curation and connectivity intersect.

BroadbandBreakfast's curator insight, April 13, 12:07 AM

Jay Rosen has always been ahead of his time. Before the web become big, it was community journalism. That struck me as silly...but know I realize that it was just a nascent form of Web 2.0 curation.

Alison Gilbert's curator insight, April 27, 8:41 AM

I love curation.

Scooped by gdecugis
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Time for next-generation interest-based content curation? RIP Google Reader

Time for next-generation interest-based content curation? RIP Google Reader | Curation & The Future of Publishing | Scoop.it

Google just revealed plans to shut down eight of its services as part of what it’s calling an ongoing spring cleaning effort. Some of them are pretty arcane, but among TechCrunch writers, anyway, we’re pretty bummed to see that Google Reader will be shut down on July 1.

gdecugis's insight:

This will probably come as a shock for the loyal fan base of Google Reader but "the Google" is shutting it down. I'm biased of course but I'm not surprised.


As Frederic Lardinois of TechCrunch put it, RSS keeps playing an important role in the "backend plumbing for many web and mobile apps" and it surely introduced many of us to the idea of real-time content feeds. But with social media taking over, RSS readers have been outgrown on many fronts:


- by social networks that brought serendipidty and discovery


- by more beautiful readers like Flipboard and Pulse


- by smarter and more relevant ways to filter information such as Prismatic or our own content suggestions


- and by more integrated ways to combine content discovery and curation like Pinterest, Tumblr or our own Scoop.it platform 


I can not help but think this comes right when our own Read.it iPad App - our interest-based reader that just launched last week - made it to the home page of the App Store and within the Top 15 of its category. This is just an experiment for us right now but the simple fact of having it picked up and promoted by Apple is a nice acknowledgment of the role that community of curators like Scoop.it's can have in organizing the Web on a long-tail of interests in a much better way than algorithms, social networks or... RSS.

Beth Kanter's comment, March 18, 11:56 PM
I weaned myself off Google Reader when I started going deeper into content curation and using scoop.it - now I'm glad I did http://www.bethkanter.org/rip-google-reader/
Janet Fouts's comment, March 19, 1:25 AM
Corvida Raven talked me into using Feedly, and I like that too, Also scoop.it of course!
jeroen thibaut's curator insight, March 25, 3:57 AM

Still loved the reader myself!

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If Facebook's a newspaper, who's its editor?

If Facebook's a newspaper, who's its editor? | Curation & The Future of Publishing | Scoop.it
Facebook founder and hoodie-wearing CEO Mark Zuckerberg claims that local newspapers influenced the newly redesigned News Feed. He even compared today's update to a local newspaper, the nonexistent...
gdecugis's insight:

Good point here by Nathaniel Mott on PandoDaily. But as he writes, Facebook remains edited by an algorithm that has to make some trade-offs between revenue generation and relevancy. Isn't that a fundamental flaw?

Diana Teixeira de Carvalho's curator insight, March 13, 2:19 PM

Good point here by Nathaniel Mott on PandoDaily. But as he writes, Facebook remains edited by an algorithm that has to make some trade-offs between revenue generation and relevancy. Isn't that a fundamental flaw?

The Fish Firm's comment, March 22, 12:05 AM
This is great!
Dan Aldridge's curator insight, April 3, 11:20 AM

Good question. With the decline of local print newspapers, could Facebook News Feed take their place? National newspapers have already moved online but there's a void for "small town" news.

Scooped by gdecugis
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How to create an effective content curation plan

How to create an effective content curation plan | Curation & The Future of Publishing | Scoop.it

"once you start gathering content to share, you begin to realize it’s a bit more complicated than you thought. It takes a bit of focus and creativity to find good content and then organise it."

gdecugis's insight:

Sarah Arrow gives interesting tips in that post but the bigger point she makes is that content curation requires some organization and works best when integrated within a workflow that makes it easy. Whether you're using organized RSS feeds, iPad readers like Flipboard or platforms like Scoop.it, the whole system should make it efficient for you to scan through content without distraction and publish your best picks in a way that feels natural. 


And as I commented on her blog post, I’m a big believer of using your idle time for curating content using your mobile: on top of making this time useful, the mobile platform also addresses the “Shiny Object” temptation she's describing and unchains content curation. Don’t you find the smaller screen and the use of the mobile format lots of blogs and media are now using also helps being less distracted and more focused?

Neil Ferree's curator insight, March 2, 4:20 PM

A good Read on what you need to know before you launch your 2013 Content Marketing strategy. You can see the Top 5 CM Planning Guides by Click Here or just Google DiY Conent Marketing

Martin (Marty) Smith's curator insight, March 5, 7:50 PM

Backing Into Great Content Curation Greatness
Since the goal of every Internet marketing team should be creating a sustainable system of content marketing with an ever increasing return let's agree on a few important curation ideas: 

* Curation creates more reach faster than creation.

* Creation is still important, > than 20% is risky. 
* Curation is never random, strongest clearly themed.

* Scale means you do more with less, so scale = ROI.

* Real time is where the HEAT of content curation lives.

* The more you curate the better at it you become.

 

The second bullet is ironic. Even gurus I LOVE tire me out when they don't pick up other people's threads or react to mine. "Tire me out" is another way of saying I leave and reduce advocacy. 

This means EVEN if you have resources needed to create 90% and only curate 10% I would NEVER suggest that as a winning strategy. Create more than 20% and you risk "talking to yourself about yourself". I've come to the conclusion that the optimal ratio is 90% curation to 10% creation, but Argyle Social did a somewhat related study that came down 50% creation (promotion of your own stuff) and 50% curation. 

I think promotion is different than either curation or creation, so let's put that study aside for the moment.  

1. Define Your Curation THEME
Note that I use the singular "theme". Any beginning content plan should focus on ONE meme; one idea set, and devote all energy to that single theme. Don't go too broad either. Not Internet Marketing, but Internet Marketing / Email Marketing (if you are @Bronto) or Internet Marketing / New Ecom (if you are @Atlanticbt my employer). 

2. Research Your Theme's Ecosystem - Picking Gurus 
Who are the gurus of your theme? How social are these gurus? Do they respond when use @GURU? Pick a mix bag of 5 gurus to follow with 3 in the "approachable" camp and 2 in the uber-guru camp (pick the two with either the biggest following or that are most aligned to your thinking or both). 

 

3. Create A Content Map For Your Theme

Use the 10% creation and 90% curation rule to guide what kind of content you create and put where. Creation is best on OWNED properties. Curation moves easily between OWNED and SHARED (social nets). Don't only do ONE or the other tactic exclusively on one platform. Mix it up. Create short blog posts that are hybrid curation. Create themed Tweets that are almost like a blog post in 20 tweets. Others would tell you to use a blog to do X and a tweet to do Y. I disagree, surprise and serendipity keeps your content marketing alive. 

4. Create A Schedule, Stick To It
Leave 20% of your plan for "response", but do create s publishable schedule of daily, weekly or monthly features. Schedules = TRUST and you can never have enough trust. If you miss a scheduled date explain why and, "Dog ate my homework," is not a good excuse. 

5. Schedule Reviews & Summary Presentations
Watch 5 Key Performance indicators every single day of the MACRO (traffic) and MICRO (forms completed by Google visitors on keyword X) variety. Schedule a quarterly review with senior management since that too creates trust and makes you SMARTER due to the preparation and questions you will need to answer. 

6. Practice, Practice and Practice More
How do you get to Carnegie Hall? Practice, Practice, Practice. The old cliché is true. Yes it will take getting used to the idea your "practice" is seen by OTHERS, but get used to it. I use Scoop.it as my practice field. I allow for a higher degree of errors (WHEN is Scoop.it going to add spell check for God's sake :) and stumbles because Scoop.it is about FEEDBACK and SPEED in our ecosystem. 

When something looks PRIME TIME on Scoop.it I tighten down the bolts (i.e. hire my great editor) and increase the investment. I move a longer and more keyword dense take to our owned properties such as our blog or website.


Our process doesn't have to be yours since there are infinite variations on the curation theme. The important idea is to curate a LOT of content daily, define a platform that is your "practice field" and always increase the speed of curation while reducing errors and increasing shares (what you are curating for).  


BTW, learned these tips from GREAT curators such as @RobinGood and @maxOz and others I listed on Google Plus: 

https://plus.google.com/u/0/102639884404823294558/posts/MzpAzkLAFfx 


Link is to an excellent Guillaume post linked to another great curation post. 

Maddog Social Media's comment, March 6, 12:34 PM
Martin, thank you so much!