Education 2.0 & 3.0

Simon Staffans expands on his five golden principles of audience engagement ....

"When it comes to transmedia projects, there is no magic formula to reach your fans, says beActive's CEO [Nuno Bernado]"

Josh Rottenberg & Amy Kaufman:  "Since the advent of social networking services such as Facebook, Twitter and Instagram — few of which existed when today's young movie audience was born — the duality of social media has bedeviled academics, artists and everyday people alike, as long-held social norms established in an analog world have rapidly given way to a new age of selfies, likes and status updates."

Simon Staffans:  "So, what I would like is to continuously create content that resonates deeply with the intended target audience" ...

Simon Staffans:  "Will stories end up injecting themselves into our real lives? Two next-gen storytellers share their vision of the future"

John Brownlee:  'The infamous director of Pink Flamingos gives RISD grads sage advice: "Go out in the world and fuck it up beautifully."'

Staying true, staying the course, being yourself - who you really are, and using that unique battery within....that's what this is about. Coasting and even zooming, along your own road, rather than the uphill twists and turns of someone else's mountain track. It's said in different ways many times, yet it is sometimes the lever that tips people into doing what they really want to do (and "should" do!).

mipblog:  "How to be the signal in the noise? Canadian Media Fund's media trends analyst explains all the tricks!"

Once again, about creating new career paths and opportunities.

This is something that I have noticed several years ago. Most of the new stuff is coming by way of the new media. Newspapers and Magazines are still around but not nearly as relevant.

The main message I get from this article is that while the medium may have changed, the message remains the same. Convince your audience of your sincerity in a niche, and you will draw the audience. Draw the audience and you will (eventually) get financial reward.

And as an aside, I believe it to be much more difficult to convince a diverse audience of your sincerity if it is not genuine. Because this becomes a universe of niche's, most people devoted to a particular niche can recognize a fake pretty quickly.

Eric Alt:  '“Media Genres: Media Marvels” will allow Blumberg--a pop culture historian and comic industry veteran--to dig into how Marvel created a cultural landscape where millions of non-geeks pay to watch a talking raccoon fight a Kree zealot on the Nova Corps home world.'

The Marvel universe make it painfully clear that #Storytelling is not just big business, but also therefore a skill that should be part of any curriculum, not just business schools.

Jake Rossen:  "How Omni Consumer Products used True Blood and Ghostbusters to create a thriving business selling real versions of fake stuff."