Sweden's advertising industry body IAB Sweden has expelled Meta over insufficient action against fraudulent ads, with major Nordic publishers backing the decision. Advertisers are being warned about brand-safety risks on Meta's platforms.
TV Press Review
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TV Press Review
Selection of articles worth reading about multiplatform TV and video Curated by egta |
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March 31, 7:29 AM
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Ian Whittaker argues media strategy is about capital allocation, not TV vs YouTube. YouTube offers scale efficiency, while broadcasters provide trusted, high-attention environments; brands must balance both to maximise long-term returns.
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March 31, 7:27 AM
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From
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ProSiebenSat.1 CEO Marco Giordani plans growth by tracking “total reach” across TV, streaming, partners and social platforms, aiming to match tech giants while keeping TV central for large-scale brand campaigns.
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March 31, 3:42 AM
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From
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Nielsen has delayed its monthly "Gauge" viewing report after streaming clients pushed back against new measurement data that showed a dip in streaming audiences. The company will hold off on methodology changes until the autumn, aiming to avoid disruption across its increasingly diverse client base.
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March 31, 3:41 AM
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Two competing Australian broadcasters, Nine and Seven, have joined forces on a programmatic partnership aimed at cutting supply chain waste and directing more advertising spend toward actual media delivery.
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March 31, 3:39 AM
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Marketing strategist Paul Evans argues that holding groups like WPP and Publicis are making a positioning mistake by dropping the word "agency", precisely as AI gives the term a powerful new meaning.
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March 31, 3:36 AM
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From
videoweek
egta and fellow TV trade groups have formally called on the EU to extend its Digital Markets Act to major CTV operating systems, citing concerns over their growing influence on content distribution and audience access.
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March 31, 3:34 AM
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From
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FIFA has agreed a deal giving YouTube a prominent role in the 2026 World Cup, including broadcasters like the BBC to stream the opening ten minutes of every match on the platform. Industry analysts see this as a first step toward YouTube potentially bidding for full live rights in future tournaments.
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March 17, 6:15 AM
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The advertising industry is scaling AI integration fast, and despite measurement tools evolving, supply-chain opacity and cloud non-disclosure mean the industry still lacks a full picture of its carbon impact, The Media Leader has found following an investigation.
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March 17, 6:14 AM
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From
videoweek
In a referendum on Sunday, Swiss voters rejected a proposal to slash public funding for the Swiss Broadcasting Corporation (SRG), a vote of confidence in the public sector broadcaster.
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March 17, 4:21 AM
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Women’s Sport Trust’s CEO says women’s sport is delivering record broadcast audiences, wider viewer reach and growing sponsorship value. She argues that media owners, broadcasters and brands should build on that momentum through long-term investment.
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March 17, 4:20 AM
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Sweden's advertising industry body IAB Sweden has expelled Meta over insufficient action against fraudulent ads, with major Nordic publishers backing the decision. Advertisers are being warned about brand-safety risks on Meta's platforms.
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March 17, 4:18 AM
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NBCU's chief product officer says the Milano Cortina 2026 Olympics marked a major step forward in programmatic and AI-driven ad buying for live sports. The broadcaster worked with seven buy-side platforms and used AI to manage 10,000 ad placements at a time.
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March 17, 4:12 AM
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Senior research director Maria Rua Aguete shares that the TV business has moved past the streaming wars and entered a new phase defined by partnerships between local broadcasters and global streaming platforms.
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March 17, 4:09 AM
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Media analyst Marion Ranchet notes that Europe does not follow the same viewing, trust or ad patterns as the US. Drawing on RTL AdAlliance’s multi-year data, she says European media strategy should be built on local behaviour.
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March 2, 10:44 AM
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Fernando Fernandez, the CEO of Unilever, is encouraging a shift towards creator-led marketing as the consumer-packaged goods firm avoids what he describes as “lazy marketing”.
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March 2, 10:43 AM
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Following Warner Bros. Discovery’s decision to call Paramount’s new merger bid “superior” to Netflix’s deal, the streamer has announced it’s not going to up its offer.
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March 2, 10:36 AM
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From
www
The agency of the near future will need to sell productised solutions designed around business outcomes rather than time and people, a new VoxComm report argues.
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March 2, 9:14 AM
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NMO, the Dutch TV and video measurement body, will launch its “Total Video” audience measurement on 6 April, covering linear, time-shifted, and on-demand viewing across all screens.
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March 2, 9:09 AM
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In this opinion piece, marketing growth advisor Sorin Patilinet argues that media plans over-focus on 18–40s, making profitable older buyers “invisible,” and urges broader, reality-based targeting.
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March 2, 7:58 AM
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The British sales house launches Norman, a database of 2,400 campaigns, to forecast results and guide live optimisation. It shows small targeting tweaks and first-party data can sharply lift sales and web visits.
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February 25, 9:11 AM
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Audience measurement matters. But it is not where the budget battle is being lost, says the founder of media research and econometrics agency, Colourtext.
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February 16, 11:11 AM
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Meta’s security policy manager admitted that scam and fraud ads “might” have contributed 3–4% of Meta’s 2024 revenue, disputing a reported 10% estimate. This sharpens the contrast with TV-style pre-vetting and regulated trust, as buyers rethink brand safety and verification standards.
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February 16, 11:08 AM
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Amazon has launched its Creative Agent in the UK and Europe, letting advertisers generate and edit ads for Amazon-owned inventory. It promises faster, cheaper creative and more testing, but raises concerns on energy transparency and wider AI risks like copyright and consumer backlash.
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February 16, 11:05 AM
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ITV introduces in-play advertising to its Six Nations Championship coverage, using picture-in-picture inserts during breaks in play before a scrum is set.
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February 16, 11:04 AM
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Bad Bunny’s halftime show aside, AI companies stole the spotlight on Super Bowl Sunday, from Anthropic and OpenAI to Salesforce and Meta.
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