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March 17, 6:14 AM

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Swiss Voters Reject SRG Funding Cut in Vote of Confidence for PSBs

From videoweek.com - March 10, 7:47 AM

In a referendum on Sunday, Swiss voters rejected a proposal to slash public funding for the Swiss Broadcasting Corporation (SRG), a vote of confidence in the public sector broadcaster.

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TV Press Review
Selection of articles worth reading about multiplatform TV and video
Curated by egta

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March 31, 7:29 AM

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The real battle in TV is not content. It is capital allocation

From uk.themedialeader.com - March 23, 5:00 AM

Ian Whittaker argues media strategy is about capital allocation, not TV vs YouTube. YouTube offers scale efficiency, while broadcasters provide trusted, high-attention environments; brands must balance both to maximise long-term returns.

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March 31, 7:27 AM

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ProSiebenSat.1 Takes Multi-Platform Approach with New 'Total Reach' Focus

From videoweek.com - March 26, 8:47 AM

ProSiebenSat.1 CEO Marco Giordani plans growth by tracking “total reach” across TV, streaming, partners and social platforms, aiming to match tech giants while keeping TV central for large-scale brand campaigns.

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March 31, 3:42 AM

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Nielsen Delays 'Gauge' Report Further, Following Streamer Backlash

From variety.com - March 20, 5:48 PM

Nielsen has delayed its monthly "Gauge" viewing report after streaming clients pushed back against new measurement data that showed a dip in streaming audiences. The company will hold off on methodology changes until the autumn, aiming to avoid disruption across its increasingly diverse client base.

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March 31, 3:41 AM

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Nick Young unpacks Nine’s programmatic alliance

From www.mediaweek.com.au - March 29, 5:27 PM

Two competing Australian broadcasters, Nine and Seven, have joined forces on a programmatic partnership aimed at cutting supply chain waste and directing more advertising spend toward actual media delivery.

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March 31, 3:39 AM

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‘Agency’ – the word the holding groups are running from is the one they need most

From uk.themedialeader.com - March 31, 3:00 AM

Marketing strategist Paul Evans argues that holding groups like WPP and Publicis are making a positioning mistake by dropping the word "agency", precisely as AI gives the term a powerful new meaning.

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March 31, 3:36 AM

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European Broadcasters Call for Regulation of CTV Operating System "Gatekeepers"

From videoweek.com - March 23, 7:41 AM

egta and fellow TV trade groups have formally called on the EU to extend its Digital Markets Act to major CTV operating systems, citing concerns over their growing influence on content distribution and audience access.

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March 31, 3:34 AM

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Why the World Cup is heading to YouTube

From www.ft.com - March 28, 5:00 AM

FIFA has agreed a deal giving YouTube a prominent role in the 2026 World Cup, including broadcasters like the BBC to stream the opening ten minutes of every match on the platform. Industry analysts see this as a first step toward YouTube potentially bidding for full live rights in future tournaments.

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March 17, 6:15 AM

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The Media Leader investigation: AI push outpaces carbon transparency in advertising

From uk.themedialeader.com - March 10, 6:00 AM

The advertising industry is scaling AI integration fast, and despite measurement tools evolving, supply-chain opacity and cloud non-disclosure mean the industry still lacks a full picture of its carbon impact, The Media Leader has found following an investigation.

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March 17, 6:14 AM

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From www.warc.com - February 27, 10:43 AM

Fernando Fernandez, the CEO of Unilever, is encouraging a shift towards creator-led marketing as the consumer-packaged goods firm avoids what he describes as “lazy marketing”.

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March 2, 10:43 AM

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Show's Over: Netflix Declines to Up Offer After WBD Chooses Paramount Bid

From www.adweek.com - February 26, 4:40 PM

Following Warner Bros. Discovery’s decision to call Paramount’s new merger bid “superior” to Netflix’s deal, the streamer has announced it’s not going to up its offer.

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March 2, 10:36 AM

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Agencies need new business models to respond to AI

From www.warc.com - March 2, 5:00 AM

The agency of the near future will need to sell productised solutions designed around business outcomes rather than time and people, a new VoxComm report argues.

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March 2, 9:14 AM

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Netherlands: NMO launching Total Video insights

From www.advanced-television.com - February 22, 8:18 PM

NMO, the Dutch TV and video measurement body, will launch its “Total Video” audience measurement on 6 April, covering linear, time-shifted, and on-demand viewing across all screens.

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March 2, 9:09 AM

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The Uncool Audience Problem

From www.linkedin.com - February 23, 5:05 AM

In this opinion piece, marketing growth advisor Sorin Patilinet argues that media plans over-focus on 18–40s, making profitable older buyers “invisible,” and urges broader, reality-based targeting.

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March 2, 7:58 AM

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Sky Media brings outcomes ‘certainty’ to addressable TV planning

From uk.themedialeader.com - February 26, 5:00 AM

The British sales house launches Norman, a database of 2,400 campaigns, to forecast results and guide live optimisation. It shows small targeting tweaks and first-party data can sharply lift sales and web visits.

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February 25, 9:11 AM

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The measurement debate TV really needs to have

From uk.themedialeader.com - February 25, 5:00 AM

Audience measurement matters. But it is not where the budget battle is being lost, says the founder of media research and econometrics agency, Colourtext.

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February 16, 11:11 AM

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Meta admits revenue from fraud and scam ads ‘might’ have accounted for 3-4% of total revenue

From uk.themedialeader.com - February 5, 5:00 AM

Meta’s security policy manager admitted that scam and fraud ads “might” have contributed 3–4% of Meta’s 2024 revenue, disputing a reported 10% estimate. This sharpens the contrast with TV-style pre-vetting and regulated trust, as buyers rethink brand safety and verification standards.

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February 16, 11:08 AM

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Amazon launches agentic Creative Agent tool in UK

From uk.themedialeader.com - February 12, 5:00 AM

Amazon has launched its Creative Agent in the UK and Europe, letting advertisers generate and edit ads for Amazon-owned inventory. It promises faster, cheaper creative and more testing, but raises concerns on energy transparency and wider AI risks like copyright and consumer backlash.

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February 16, 11:05 AM

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ITV to trial picture-in-picture adverts during Six Nations scrums

From www.broadbandtvnews.com - February 4, 7:15 AM

ITV introduces in-play advertising to its Six Nations Championship coverage, using picture-in-picture inserts during breaks in play before a scrum is set.