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The Digital Rocking Chair's insight:
Ben Travers: "With the studio's first ever original kids' shows debuting this summer, Amazon is trying to break into children’s programming from a groundbreaking new angle: long-term education." 
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The Digital Rocking Chair's insight:
TBI Reporter: "Children’s love of great TV content shows no signs of abating but young audiences are becoming increasingly agnostic when it comes to the screen they use to find it, resulting in the line between app, game, toy and TV show blurring."
Brad Tollefson's curator insight,
December 1, 2013 3:49 PM
Although most of the biggest children’s TV properties of the moment are still the product of a traditional route to market, an increasing number of major brands from the app and web area have established themselves successfully on the TV screen...
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The Digital Rocking Chair's insight:
Fiona Milburn: 'Cate McQuillen and Hewey Eustace of mememe productions are the creative force behind the Emmy Award winning dirtgirlworld. Made for 4 to 7-year-olds, this quirky eco-series and transmedia property teaches children that we protect what we love. Dirtgirlworld is a celebration of life outside with the main characters, dirtgirl and scrapboy, inviting us all to “go get grubby!”'
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Amy Jo Martin: "According to a recent study, 78% of parents helped create their children’s Facebook pages, and 7.5 million users are under the age of 13. The way your kids use social today will shape their future. It's time for everyone to get educated on how--and how not--to live online."
Janet Ilko's curator insight,
May 25, 2013 10:19 AM
I want to use quotes from this article for the parent component of our digital summer program. 
Deanya Lattimore Schempp's curator insight,
May 28, 2013 9:57 AM
Boy are these kids going to be mad at their parents by the time they're 20-somethings... "Why didn't you protect us?" they will ask. "Because we didn't know better," their parents will say.
Putting a kid on the internet without knowing anything about how cookies and cache and logins and TOSs work is like handing them a handgun or putting them behind the wheel of a running car and then leaving.
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Mashable sat down with Activision and a bonafide Skylanders superfan to unpack just how the series keeps fans coming back for more.
The Digital Rocking Chair's insight:
Why Skylanders keeps going from strength to strength ...
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NerdStalker: "We came across a great game recently that recaptures your creativity in writing and gamifies it."
The Digital Rocking Chair's insight:
A fun app for kids. This article also contains an interesting interview with the app's creator, Juan Pablo Gaviria, in which he shares his transmedia extension plans for the app’s characters.
Angela Antle's curator insight,
February 18, 2013 7:52 AM
Great writing 'game' for kids!....er, and others 
Parker Donat's curator insight,
February 18, 2013 5:03 PM
Super cool trandsmedia story idea that involves getting kids to tell stories in a gamafied way through an app. I'm sure kids will get creative with this.
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The Digital Rocking Chair's insight:
This is a great article for transmedia practitioners and educators alike. I particularly liked Tyler Weaver's analogy for transmedia storytelling, "It’s the idea of the chef: learn the basic tools, then an understanding of ingredients, then how to build flavors by combining those ingredients into an irresistible meal."
GwynethJones's curator insight,
February 8, 2013 3:08 PM
Grrls like comics, too! Love me some Comics! @ComicLife
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Understanding that people learn in a variety of ways, and that storytelling is tradition of humankind, it makes sense to tell stories using a variety of media. Hence, transmedia storytelling (Jenkins, 2007).
The Digital Rocking Chair's insight:
I've had a soft spot for Monster High ever since they first appeared on my 'transmedia radar' with their 2011 Kind Campaign involvement.
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From
io9
Charlie Jane Anders: 'We were lucky enough to get a chance to talk one-on-one with del Toro about Rise of the Guardians, and he explained to us why children's stories need to be dark, because "kids are neurotic."'
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Margaret Rock: 'Some argue children are too young for social networking, and others assert kids don't want an "age appropriate" network because there is "no fun in that."'
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Cecilia Kang: "Kids spend more time than ever in front of screens beyond the living room television. Advertisers have responded with sophisticated ad campaigns that can start on the TV and then move to apps, social media sites and online games" ...
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![The buzz on Buzzy Bee [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/-ipuU1mJFgF6g1AsGKh9ITl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
"Buzzy Bee is taking to the airwaves, and soon you’ll be able to join him. Fiona Milburn sat down with William McKegg, the creative director behind Buzzy Bee, to find out how Lion Rock Ventures has developed a multiplatform storytelling world around this iconic Kiwi toy."
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Stuart Dredge: "Why broadcasters want to emulate the success of Angry Birds, Moshi Monsters, Cut the Rope and others" ...
Jessica Claire Taye's curator insight,
July 22, 2014 10:22 AM
in this digital age, we find more and more children being exposed to media/ technology. one example of this was when i was called to babysit a little girl, and during this period, her mom would hand the child her mobile phone, or iPad so that the child can entertain herself.
in this age, and time, (or in the future), i believe more younger children will start having contact with a phone, iPad or some form of technology at a younger age. hence, despite technology being able to occupy a child, it may cause them to lose socializing skills with their peers |
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The Digital Rocking Chair's insight:
Carla Engelbrecht Fisher: "A mobile app apocalypse is upon us. Thousands have been flocking to create apps, but it's a hostile climate with steep competition, low prices and limited distribution channels. How does one survive?"
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The Digital Rocking Chair's insight:
Rick Marshall: "It’s only been two years since Activision’s all-ages Skylanders franchise debuted its first installment, Skylanders: Spyro’s Adventure, but in that time the innovative series that combines collectible figures with an action role-playing game has carved out an impressive niche for itself to the tune of billions of dollars in sales and widespread praise from critics and kids alike."
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The Digital Rocking Chair's insight:
Business Lounge: "Today’s TV programs reach far beyond the screen with a presence online, in social media, in merchandise and more. Locally [Australian], mememe productions has experienced this transmedia explosion firsthand, with its Emmy Award-winning children’s hit dirtgirlworld" ...
Dr. Pamela Rutledge's curator insight,
September 13, 2013 1:20 PM
#Psych note: storytelling is one of the most powerful ways to change beliefs and behavior that are the foundation for social roles. Transmedia and other immersive narratives can expand gender roles in ways that traditional media can't. From Cate McQuillen: "There’s such a need for a girl who’s not a princess." I would rephrase w/what transmedia delivers: "there's such a need to experience being a girl (or being around a girl) who is not a princess."
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Erin Reilly: "Produced by the USC Annenberg Innovation Lab and the Joan Ganz Cooney Center, this paper provides a much-needed guidebook to transmedia in the lives of children age 5-11 and its applications to storytelling, play, and learning."
The Digital Rocking Chair's insight:
Let the conversation begin! "The authors hope that T is for Transmedia will incite conversation among diverse stakeholders including educators, entertainment industry executives, creative artists, academic scholars, policy makers, and others interested in the future of children's learning through transmedia."
Jeni Mawter's curator insight,
March 18, 2013 8:16 PM
Transmedia, Learning through Play, for for children aged 5 - 11 years.
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Randall Kapuscinski: "This winter I am teaching Sheridan’s first formal transmedia course. It is a modest beginning with 12 students from the post-grad ATVF program attending" ...
The Digital Rocking Chair's insight:
An honest look at one teacher's use of transmedia storytelling in the classroom ... some interesting lessons learnt.
Randall Kapuscinski's curator insight,
February 25, 2013 11:17 AM
Admittedly, I'm new to ScoopIt. Hoping it isn't bad manners to Scoop your own blog entry.
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: "In the first part of my conversation with Tyler Weaver we discussed the many benefits of teaching with, and making, comics as well as the role of the school librarian when it comes to transmedia… here we get a bit more specific in terms of the issues involved."
The Digital Rocking Chair's insight:
In part 2 of an excellent set of articles, Tyler Weaver puts the controversies surrounding video games and comics into historical context; and chooses the dawn of Marvel's Universe as "the most perfect encapsulation of a shared storyworld out there".
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Chris Kohler: "If you're at all familiar with the success of Skylanders, you won't be too surprised by Disney's latest gaming initiative."
The Digital Rocking Chair's insight:
It's called Infinity and, if Skylanders is anything to go by, we're going to be hearing a lot about it in the next few months. Must say, I don't mind ... it looks pretty cool. It combines characters from multiple Disney storyworlds into a single game with the potential to mix and match them in levels of your own creation. John Lasseter has described it as “a tool chest for creativity".
Parker Donat's curator insight,
January 22, 2013 7:33 PM
I wouldn't be surprised if Disney pulls off this multi-story world game and makes millions.
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Cross-marketing itself is not a new phenomenon, but there are many more layers to it in the digital age. "The kid business has always been transmedia," said Ken Faier, president of Nerd Corps. Via cynthia jabar
The Digital Rocking Chair's insight:
Is it transmedia storytelling, or is it marketing? A question that's particularly relevant in the world of children's entertainment.
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Emily Nussbaum: "Like most parents of my generation, I watched plenty of television as a child, although my choices were comparatively narrow" ...
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"Barbara Spindel explores the recent trend of co-viewing, as parents watch TV with their children and discover inventive and imaginative stories that engage both sets of viewers."
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Daniel Donahoo: "One of the most enjoyable games I’ve been a part of in recent times has been an Alternate Reality Game (ARG) being run by an innovative teacher from Australia" ... DRC: Jess McCulloch's participation at StoryWorld 2012 last week sparked a lot of interest. So, here's an article from the archive which gives great insight into the fantastic work that she's doing ...
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Hub Bay Area Host : '“We’re really interested in the intersection between technology, culture and education,” says Aaron, “and I can’t think of a better way to do that than [through] the power of story.”'
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![Go get grubby! [A look at the #Transmedia extensions of EMMY Award winning, dirtgirlworld] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/qLMQnZ6FEXqJfjlpmQcYejl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Journalists and society-at-large do #Amazon and viewers a huge disservice by tagging kid-centric content as '#binge-viewing' as if putting the viewer in control of what he/she watches is a bad thing--not to mention that it has nothing to do with what Amazon is trying to accomplish with their programming for preschoolers.
Creators working with Amazon have intentionally tried to step out of their adult bias and look through eyes of preschoolers. Their goal is to create engaging content that triggers curiosity and creativity. This is the same approach I advocate for storytelling and central to the persona development and audience profiling in the courses & workshops we teach via Fielding's Masters program. The fact that Amazon streaming allows for viewer controlled consumption encourages other activities because there is no #FOMO by playing through scheduled broadcasts. Seriously, how is this even remotely negative? When will we get over blaming the audience for exercising choice in content consumption? I get how this is disruptive to current business models and how media companies might not be thrilled at having to be more creative to earn attention and loyalty, but consumers should be celebrating not labeling and journalists should get on board.
Tara Sorensen, Head of Kids Programming at Amazon Studios:
:
"We're not asking them to sit in front of the television and tie them to a block of programming [like with standard broadcast television]. They can pause it.
They can rewatch it. It offers up a nice amount of flexibility, so I don't think it's just about keeping them in front of a 'screen' for us."