Understanding that people learn in a variety of ways, and that storytelling is tradition of humankind, it makes sense to tell stories using a variety of media. Hence, transmedia storytelling (Jenkins, 2007).
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Scooped by
The Digital Rocking Chair
onto Transmedia: Storytelling for the Digital Age January 12, 2013 1:16 AM
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I've had a soft spot for Monster High ever since they first appeared on my 'transmedia radar' with their 2011 Kind Campaign involvement.