He is responsible for protecting and growing the Disney brand, encouraging the creation of characters that can be distributed to consumers across a wide array of platforms (movie theaters, television, the web, digital devices, stage, CDs, theme parks, cruise lines, resorts, consumer products) and monetized around the world.
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Scooped by
The Digital Rocking Chair
onto Transmedia: Storytelling for the Digital Age August 16, 2011 12:10 AM
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