In keeping with the marketing mantra of using "bought, owned and earned" media, the integrated campaign will use bought media, including banner ads, and earned media such as social networking sites, to drive traffic to the game, which is hosted on the Magnum-owned MyMagnum.com domain.
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Scooped by
The Digital Rocking Chair
onto Transmedia: Storytelling for the Digital Age August 11, 2011 12:55 AM
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