Metaglossia: The Translation World
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Metaglossia: The Translation World
News about translation, interpreting, intercultural communication, terminology and lexicography - as it happens
Curated by Charles Tiayon
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A writer creates a work, but a translator breathes new life into it, says writer Imayam

Imayam discusses translation, character-driven writing, and the importance of language evolution in storytelling with Justice Sridevan.


 


"A writer creates a work, but a translator breathes new life into it, says writer Imayam


 


Mr. Imayam was in conversation with Justice (retired) Prabha Sridevan, former judge of the Madras High Court, who has translated three of his books into English, at The Hindu office in Chennai.


 


Updated - July 25, 2025 01:52 pm IST - CHENNAI


 


THE HINDU BUREAU


 


 


 


 


Tamil writer Imayam in conversation with Justice (Retired) Prabha Sridevan at The Hindu office in Chennai on Thursday, July 24, 2025.


 


 


 


 


The task of a writer is to create, while the translator, in turn, breathes new life into it through another language, said Sahitya Akademi award-winning Tamil writer Imayam on Thursday (July 24, 2025).


 


 


 


 


Mr. Imayam was in conversation with Justice (retired) Prabha Sridevan, former judge of the Madras High Court, who has translated three of his books into English, at The Hindu office in Chennai. Sharing her experience of working with Mr. Imayam, Justice Sridevan said, “Translating vattara vazhakku (regional dialect) into English is difficult. But Mr. Imayam does not use vattara vazhakku in his writing. His language is unique.”


 


 


 


 


While talking about translating Mr. Imayam’s Ippodhu Uyirodirukkiren into the English edition (I’m alive... for now), Justice Sridevan said, “The story is narrated by a 15-year-old boy. I cannot use words like ‘dichotomy’ or ‘parameters’ while translating his voice. I have to be conscious of the kind of words he would have used if he had known English. I cannot use polysyllabic words. The language has to be simple and true to his age and background.”


 


 


 


 


Responding to a question from Justice Sridevan, who asked whether the humour in his otherwise dark and serious stories comes naturally or is consciously added, Mr. Imayam said he does not sit and decide what to include or leave out. “It is the character that decides, not me. I don’t interfere. I simply write what they speak. Once I finish writing, the character leaves me, and I also leave them,” he said.


 


 


 


 


“Love is the foundation of all my stories,” Mr. Imayam said, while talking about where he draws inspiration for his stories. As society continues to change, it is the duty of a writer to document that transformation. The foremost responsibility of a writer is to keep renewing and reshaping the language through creative evolution, to ensure that the language remains alive and relevant, he said.


 


 


 


 


“To me, storytelling comes second. Reviving and refreshing the language comes first. That is my identity. In the past two thousand years, many kings and wealthy people have come and gone. Only Tholkappiyar, Thiruvalluvar, and Kambar still live on through their writings,” he added.


 


 


 


 


(This conversation was held as part of The Hindu’s Out of Print series with writers)"


 


https://www.thehindu.com/news/national/tamil-nadu/a-writer-creates-a-work-but-a-translator-breathes-new-life-into-it-says-writer-imayam/article69851642.ece


 


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Staff reviser and translator wanted

"...The Mainichi is seeking a translator and English language reviser and writer to join its news team in Tokyo, for a one-year contracted position opening in September 2025. Upon mutual agreement, the contract may be extended up to two times, the total maximum period being three years. This position would be ideal for candidates seeking a limited-term role at one of Japan's top news organizations.


 


The job will include translation of Japanese news into English, proofreading and rewriting English articles, and may also include writing original news and features in English.


 


Required/desired qualifications:


 


- Native level English proficiency


 


- Excellent Japanese to English translation skills


 


- Excellent English writing skills


 


- Ability to work as part of a team


 


- Ability to work well under pressure


 


- Familiarity with Japanese current events, politics and business


 


- Basic software experience (Word, Excel) and photo editing skills a plus


 


- Media industry experience a plus


 


(Note: Applicants must have a status of residence allowing them to work legally in Japan.)


 


Working hours:


 


10 a.m. to 6:15 p.m. / 11 a.m. to 7:15 p.m., approximately two to five days per week (monthly shifts may include Saturdays and public holidays)


 


Salary:


 


Discussed at offering of position


 


To apply, please send your CV to: inquiry@mainichi.co.jp


 


Applicants contacted by The Mainichi will be required to sit at least one test.


 


The Mainichi editorial team"


The Mainichi: Staff reviser and translator wanted


July 23, 2025 (Mainichi Japan)


https://mainichi.jp/english/articles/20250723/p2a/00m/0na/009000c


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Association for Computational Linguistics (ACL) 2025

"Association for Computational Linguistics (ACL) 2025 - Speech and Natural Language Processing


Apple is presenting new research at the annual meeting of the Association for Computational Linguistics (ACL), which takes place in person from July 27 to August 1, in Vienna, Austria. ACL is a conference in the field of computational linguistics, covering a broad spectrum of diverse research areas that are concerned with computational approaches to natural language. Below is the schedule of Apple-sponsored workshops and events at ACL 2025.


 


Stop by the Apple booth (Booth 6D in Hall 5X, Austria Center) in Vienna during exhibition hours. All times listed in CEST (Vienna time):


 


Monday, July 28: 9:00 - 19:30


Tuesday, July 29: 9:00 - 17:30


Wednesday, July 30: 9:00 - 11:00


https://machinelearning.apple.com/updates/apple-at-acl-2025


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Difficulty finding Ukrainian translator stalls Thomasville 18-wheeler deadly crash case

Andrii Dmyterko who is in the US on a work Visa is from Ukraine. He doesn’t speak English.
He’s been sitting in the Clarke County Jail for nearly three months without a hearing because there’s only one state certified Ukrainian interpreter.

"Difficulty finding Ukrainian translator stalls Thomasville 18-wheeler deadly crash case


There’s no clear time-frame on when the driver of an 18-wheeler that killed two people in a Thomasville crash will have his preliminary hearing.


 


Andrii Dmyterko who is in the US on a work Visa is from Ukraine. He doesn’t speak English.


 


He’s been sitting in the Clarke County Jail for nearly three months without a hearing because there’s only one state certified Ukrainian interpreter.


 


A passenger in the truck, told investigators Dmyterko was distracted, answering a call from his wife.


 


A crash report said he didn’t come to a stop until more than two football fields away.


 


He’s charged with two counts of vehicular manslaughter.


 


This happened in May, but his case is still at a standstill.


 


Chalea Tisdale, Defense Attorney said, “It does have an impact on my ability to argue any bond motion because the judge can’t hear the case until we get an interpreter.”


 


 


Christine Hernandez, Defense Attorney said, “It’s not just an interpreter for my client, it’s an interpreter for the court. The court has to be able to ask a question that is verbatim translated and the individual charged has to be able to speak in their language and have it verbatim translated to the court.”


 


Dmyterko’s attorneys said there’s only one state certified Ukrainian interpreter in Alabama and he’s tied up on another case.


 


Attorneys said a Russian interpreter could possibly work but the court requires strict accuracy.


 


“Russian and Ukrainian carry a lot of the same basic words, phrases. It’s not Ukrainian but it is in the same general category,” said Tisdale.


 


The interpreter also has to be state certified. Becoming a court-approved interpreter requires passing tests, a background check, and paying up to $500.


 


“We all want this to happen,” said Tisdale.


 


Dmyterko has pleaded not guilty. ICE has a hold on him."


Shelby Myers


Jul. 25, 2025 at 12:08 AM GMT


THOMASVILLE, Ala. (WALA)


https://www.fox10tv.com/2025/07/24/difficulty-finding-ukrainian-translator-stalls-thomasville-18-wheeler-deadly-crash-case/


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New translation project aims to reach 250 million with God’s Word

"... A groundbreaking Bible translation initiative is underway in one of the largest Muslim-majority nations in the world, referred to by unfoldingWord as “Islands-Asia” for security reasons.


 


Though the Gospel has a historic presence in this particular country, the spiritual needs are still staggering.


 


Dane with unfoldingWord says, “The Joshua Project lists about 195 million people in that country that are unreached with the Gospel. The Gospel has been there a long time, and so there are Christians in the country — but still, 250 million people do not have God’s Word in their heart language.”


 


The country is home to more than 700 language groups. But despite decades of faithful effort, only 100 New Testaments and 34 complete Bibles have been translated. Dane adds, “The demand for Bible translation far exceeds the capacity of traditional methods and organizations.”


 


 


(Photo courtesy of unspokenWord)


 


The Whole Bible, Whole Nation project by unfoldingWord focuses on using the national language as a bridge to translate Scripture into minority languages.


 


“We used to call it a gateway language,” Dane explains. “Now we call it a strategic language. If you can get all of our translation tools into that strategic language, then they use them and they can translate the Bible for those…250 million people in that country that do not have God’s Word.”


 


UnfoldingWord recently signed a memorandum of understanding with a large church in Islands-Asia to integrate translation tools into local training.


 


“Already, the church’s Bible translation ministry is utilizing our technology,” Dane says. “God is moving in a very powerful way.”


 


Local leaders recognize the urgency. Dane shares the story of Burhan, a former forensic auditor turned Bible translation advocate. Burhan is from a local tribe still waiting for a complete Bible. “People will come to him and say, ‘Oh, you just need it in the national language.’ But he says, ‘No, that will never be enough — because of how the devil has tricked my people with false teachings.'”


 


As Burhan says, “We’ve been waiting 170 years for the Bible in our language. Finally, we are working on it.”


 


You can support this Whole Bible, Whole Nation initiative by visiting unfoldingword.org to pray, donate, or learn more."


New translation project aims to reach 250 million with God’s Word


By Lyndsey KohJuly 25, 2025


Islands-Asia (MNN) 


https://www.mnnonline.org/news/new-translation-project-aims-to-reach-250-million-with-gods-word/


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Looking for Full-Time Language Specialist (German) | the Beijinger

"Looking for Full-Time Language Specialist (German)


Lionbridge is looking for a full-time German Language Specialist (Onsite)


Responsibilities:
1. Translating from English into German
2. Technical writing or re-writing content as necessary
3. Linguistic testing on terminal products
4. Research and update language assets like Style Guide and Terminology
5. Cultural adaptation and localization
6. Conducting peer comparative analysis on terminal products, extract and share valuable points to help improve on client’s products


Requirements:
1. Native speakers of the target languages (German)
2. Native-level mastery of English, Chinese proficiency preferred
3. Intuitive understanding of how information should be presented and structured
4. Degree in translation, language studies, computer science or related fields
5. Three to five years’ experience in translation using CAT tools, writing, editing, localization
6. Experience in ICT products preferred
7. Empathetic, able to imagine user perspectives
8. Flexible problem solver who approaches issues from many angles
9. Ability to multitask and work under pressure


About us:
We’re bridge-builders. Barrier-breakers. Linguistic experts and cultural translators. We build deep relationships with the biggest brands in the world, so they can build deeper relationships with their customers. We’re fluent in 350+ languages, and we work from more than 5,000 cities as we combine human empathy and machine intelligence. We’ve been doing it for over 25 years, and we’re just warming up. Through our world-class platform, we orchestrate a network of 500,000 passionate experts around the world, who partner with brands to create culturally rich experiences. Powered by people and augmented by cutting-edge technology, we deliver resonance with speed, scale, and precision.


If you are interested in this position, please send your CV to xuan.zhang@lionbridge.com."
https://www.thebeijinger.com/classifieds/employment/2025/07/22/looking-full-time-language-specialist-german
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ICE releases deaf Mongolian immigrant from 4-month detention

"ICE releases deaf Mongolian immigrant after holding him for months without interpreter


 


A deaf immigrant who sought asylum at the California-Mexico border was released from detention after a federal judge ordered authorities to provide him with an interpreter.


 


A deaf Mongolian man who uses sign language to communicate has been released from immigration custody in Southern California after spending months in detention without access to an interpreter, a family member confirmed today. 


 


CalMatters reported earlier this month on the man’s detention. His family requested he only be identified by the name Avirmed because of their fear that he could be harmed by the Mongolian government if he is eventually returned to his home country. 


 


U.S. Southern District of California Judge Dana Sabraw on July 9 ordered officials at the Otay Mesa Detention Center to provide Avirmed with a Mongolian Sign Language interpreter. So far, Immigration and Customs Enforcement had not provided him access to anyone who spoke his language, which his attorney equated to holding him in solitary confinement. 


 


Immigration agents tried using Google Translate to ask Avirmed if he feared returning to Mongolia, according to court records. They badly misunderstood him, identifying his sponsor as a daughter named Virginia Washington when he does not have a daughter, according to a legal complaint filed on his behalf. His sponsor is his sister, who lives in Virginia. 


 


She confirmed, “He is home with me.” 


 


Avirmed’s attorneys with the Disability Rights Legal Center and Disability Law United argued that holding immigration court proceedings without allowing him access to an interpreter violated Avirmed’s legal civil rights. They drew on federal disability laws prohibiting discrimination against people with disabilities by any federal program, including the immigration court system. 


 


Sabraw agreed. “He has a right, doesn’t he? To be able to fully participate in any significant proceeding?” the federal judge asked the attorney for the federal government. 


 


The U.S. Attorney’s Office for the Southern District of California would not comment on the man’s release. 


 


Sabraw also ordered the federal government to redo two assessments that could have affected the 48-year-old man’s request for asylum. The government did the assessments in a language Avirmed did not understand, the judge ruled. One examined his mental health, and the other evaluated whether he has a credible fear for his safety if he returns to his country.  


 


Avirmed was held in the Otay Mesa Detention Center since he entered the U.S.in February seeking asylum from persecution because of his disability. A 2020 assault in Mongolia left him with a traumatic brain injury that causes seizures and memory loss. He was attacked because of his disability, according to court records..."


BY WENDY FRY


JULY 22, 2025


https://calmatters.org/justice/2025/07/deaf-immigrant-released-from-detention/


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Transl(AI)ting Narratives : historian Vikram Sampath on his AI translation platform

"NAAV AI, co-founded by author-historian Vikram Sampath, blends modern technology and literary depth to bridge language gaps, ensuring readers have access to long-form content in the language of their comfort


 


Vikram Sampath


Anjali Ram


Updated on: 


23 Jul 2025, 1:30 am


 


In this digital era, it is nearly impossible to turn a blind eye to the technological advances and the emergence of artificial intelligence (AI) in every sector. Though gradually, the publishing industry too is doing its share of experiments to adapt to the new change.


 


One such revelation in the sector, leveraged by the technology, is NAAV AI (Navigating AI across Vocabularies). Co-founded by author and historian Vikram Sampath and technologist Sandeep Singh, the project aims to bridge the language gap in India, making literary content accessible to readers across the country.


 


According to Sampath, the idea for NAAV AI was born out of his personal experience with book translations. “It takes eight to nine months to translate a book, and by the time it is published, the buzz around the book would have been lost,” he says, highlighting the challenges of conventional translation methods.


 


“Today, there is a huge demand, particularly in the regional language space – be it books or podcasts. About five to six per cent of Indians consume content in English, whereas a survey that was done earlier says around 98 per cent of Internet users in India consume content in regional languages. The supply is not just to meet the demand, but to cater to those who prefer consuming content in their mother tongue or language of comfort,” he notes.


 


Sampath also stresses the importance of translation and literature travelling beyond the language barrier, stating, “Today, we have Banu Mushtaq, who otherwise was probably not an author beyond Karnataka. Kannada language is now being recognised globally, and that is the power of translation.


 


But is AI enough to do the job? Sampath emphasises the role of human interference in the process of translation, stating, “When it comes to literature and creative spaces, it can’t be completely left to the machine or the AI to derive meaning.”


 


For him, this is a point where creativity meets technology, where having a human in the loop preserves the cultural nuances of the context. “Translation using AI is like teaching a child to speak a language. As more books come in the pipeline, language experts will start getting better, but at no point will human being in the loop ever vanish because it’s a creative process, he says, adding, “We have hired professional translators, linguists and language experts who will go through these books line by line and then come out with corrections.”


 


According to him, AI in the publishing and translation industry is a tool that can enhance productivity by assisting rather than replacing human labour and creativity. “What AI is doing here is not replacing the translators, but improving efficiency and productivity. If one was taking them six months to finish, now, with AI assistance, they will be able to complete it in four weeks,” he explains.


 


Sampath sees AI as an enabling tool and believes there is no escaping it. “AI is the future. It should be seen as an enabling tool and not as a threat to anybody. And the humans should ensure that a safe culture is maintained for it and the creative element is not taken away,” he says.


 


How does NAAV AI work?


According to the co-founder and technologist Sandeep Singh, NAAV AI supports multiple regional languages using a multimodel approach. “We use a multi-model approach where there are a lot of models, like cloud GPT. We have served on the Critter and other Indian LLM models as well. We are also doing refinement of these models because, as we review these books as part of this entire process, the language experts review them initially as they get to read the first draft and make corrections. If they find that a certain sentence is not communicating or it’s not readable, they replace that word,” says Singh, adding, “This feedback, which they provide, will be collected in a data set which is used for the refinement of the model. So each time this creates a large corpus of data, it is used for future translations to improve certain aspects of the context and other nuances. At present, with humans, the AI and the right selections of the model, it is ensured that the end outcome has all the required elements.”"


 


https://www.newindianexpress.com/cities/bengaluru/2025/Jul/23/translaiting-narratives-historian-vikram-sampath-on-his-ai-translation-platform


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'Paradiso' is the final installment of poet Mary Jo Bang's translation of Dante : 's Book of the Day

"After 20 years, Mary Jo Bang has completed her translation of Dante's 'Divine Comedy'
JULY 24, 2025 3:00 AM ET


About 20 years ago, Mary Jo Bang read a poem that inspired her to take on a translation of Dante's Divine Comedy. At first, she began with just three lines – but two decades later, she's completed all three parts: "Inferno," "Purgatorio" and "Paradiso." In today's episode, she joins NPR's Ari Shapiro for a conversation about translating Dante into contemporary language, why English is a "rhyme-poor" language, and the parallels between Dante's journey and her own.


To listen to Book of the Day sponsor-free and support NPR's book coverage, sign up for Book of the Day+ at plus.npr.org/bookoftheday"
https://www.npr.org/2025/07/24/1256157840/nprs-book-of-the-day-mary-jo-bang-paradiso
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DeepL expands real-time voice translation capabilities with new features and upcoming Zoom integration

"NEW YORK, July 23, 2025 /PRNewswire/ -- DeepL, a leading global Language AI company, today announced several updates to its live speech translation solution, DeepL Voice, including expanded language support and advanced meeting productivity features, with Zoom Meetings integration coming soon. As adoption accelerates among enterprises such as Inetum, Cybozu and Brioche Pasquier, these enhancements further position DeepL Voice as an essential solution for seamless multilingual communication in today's global workplace.


 


DeepL Voice for Zoom


"Global businesses can't afford to be slowed down by language barriers. That's why over 200,000 business customers trust DeepL to help them communicate clearly every day," said Jarek Kutylowski, CEO and Founder of DeepL. "These new updates to DeepL Voice enable teams to communicate in additional languages, including Mandarin Chinese, and stay productive with easy access to post-meeting transcripts and translations. And with upcoming availability on Zoom Meetings, we're making real-time, multilingual communication even more seamless, accessible and impactful for global teams."


 


Language barriers create daily friction for global businesses – nearly 70% report operational issues caused by language gaps in areas like internal collaboration, customer service and IT, and 61% say these challenges have slowed or limited their international growth. Launched in November 2024, DeepL Voice addresses this challenge by empowering multilingual speech translation in real time, both virtually and in person. DeepL Voice for Meetings provides translated captions during virtual meetings, while DeepL Voice for Conversations offers instant speech translation on mobile for dynamic face-to-face interactions.


 


Today's updates unlock even more capabilities for DeepL Voice, including:


 


Expanded language coverage: DeepL Voice now supports spoken input in three additional languages – Mandarin Chinese, Ukrainian, and Romanian – adding to its existing lineup (English, German, Japanese, Korean, Swedish, Dutch, French, Turkish, Polish, Portuguese, Russian, Spanish and Italian). Translated captions are available in 35 languages supported by DeepL Translator, with new additions Vietnamese and Hebrew.


Enhanced meeting productivity features: Full transcripts and translations from meetings to streamline notes, minutes and follow-up tasks can be downloaded with dedicated admin controls to maintain enterprise-level security and compliance.


In addition, DeepL Voice for Meetings will soon be available for Zoom Meetings, expanding beyond its existing Microsoft Teams integration to make multilingual communication accessible on one of the world's most widely used virtual meeting platforms. For in-person interactions, DeepL Voice for Conversations continues to be available on iOS and Android.


 


Amid this momentum, DeepL Voice is gaining traction among global enterprises such as Inetum, Cybozu and Brioche Pasquier, who are integrating the solution to break down language barriers and accelerate collaboration. Inetum, a global IT consultancy with nearly 28,000 employees in 19 countries, leverages DeepL Voice to assign consultants based on expertise rather than language fluency, ensuring the right skills are matched to the right projects and strengthening international teamwork...


 


For more information on DeepL Voice, visit https://www.deepl.com/products/voice.


 


About DeepL


DeepL is on a mission to break down language barriers for businesses and individuals everywhere..."


DeepL 


Jul 23, 2025, 08:00 ET


 


https://www.prnewswire.com/news-releases/deepl-expands-real-time-voice-translation-capabilities-with-new-features-and-upcoming-zoom-integration-302511788.html


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United States Trademarks: Foreign Equivalents and Indigenous Languages – Harris Sliwoski LLP

"PUBLISHED: JULY 21, 2025


FRED ROCAFORT


Table of Contents


Foreign Equivalents and Indigenous Languages in U.S. Trademark Law


Why Wawa’s “Wild Goose” Roots May Not Matter to Trademark Law—But Should


Understanding the Doctrine of Foreign Equivalents


Common Foreign Language Equivalents—and Why They Matter


Wawa’s Trademark History: Inconsistent Translation Disclosures


The Strategic Implications of Wawa’s Trademark Disclosures


Why the USPTO Didn’t Require a Translation


The Obscure Language Exception


Geographic Significance Override


Examiner Knowledge Limitations


Could Wawa Block a “Wild Goose” Trademark?


Language Familiarity Requirements Not Met


Wawa’s Historical Enforcement Strategy


Market Context Analysis


Indigenous Languages and Trademark Law: A Larger Blind Spot


Cultural Sensitivity and Brand Authenticity


Legal Consistency and Trademark Strategy


Language Preservation and Doctrinal Blind Spots


Best Practices for Registering Indigenous or Minority Language Brand Names


Strategic Trademark Takeaways


Foreign Equivalents and Indigenous Languages in U.S. Trademark Law


Why Wawa’s “Wild Goose” Roots May Not Matter to Trademark Law—But Should


 


When Wawa convenience stores opened several new locations in my city, I couldn’t help but shift into trademark lawyer mode, especially after discovering that the name “Wawa” has Native American linguistic origins.


 


The brand name “Wawa” traces back to a Native American word meaning “wild goose.” The town of Wawa, Pennsylvania, from which the company takes its name, is believed to derive from either the Lenape word for “wild goose” or the Ojibwe term for “snow goose.” This detail places Wawa’s trademark in interesting legal territory.


 


The Wawa trademark raises a key question under U.S. trademark law: Could the USPTO’s doctrine of foreign equivalents apply to brand names derived from indigenous languages like Lenape or Ojibwe? And more specifically, could this doctrine impact Wawa’s trademark rights in ways not immediately obvious?


 


Understanding the Doctrine of Foreign Equivalents


The doctrine of foreign equivalents is a foundational principle in U.S. trademark law. It’s designed to prevent consumer confusion between trademarks that appear in different languages but convey the same meaning. According to Section 1207.01(b)(vi) of the United States Trademark Manual of Examining Procedure (TMEP)—the USPTO’s official guidance for trademark examiners— the doctrine applies when all three of the following conditions are met:


 


The foreign word comes from a language familiar to an appreciable segment of American consumers.


 


The foreign word and its English equivalent are substantially similar in meaning.


 


The goods or services associated with the marks are related enough to create a likelihood of confusion.


 


Common Foreign Language Equivalents—and Why They Matter


Several decisions by the USPTO’s Trademark Trial and Appeal Board (TTAB) illustrate how the doctrine of foreign equivalents is applied in real-world trademark disputes:


 


Buenos Dias vs. Good Morning: These marks create identical commercial impressions for Spanish-speaking consumers, increasing the likelihood of confusion over sponsorship or source.


 


El Sol vs. Sun: With equivalent meaning and widespread familiarity, this pairing may confuse consumers in the marketplace.


 


Casa vs. House: A direct translation that bilingual consumers would immediately recognize as synonymous—creating clear overlap in perception.


 


The USPTO most frequently invokes the doctrine of foreign equivalents in trademark disputes involving widely spoken languages—particularly Spanish, French, German, Chinese, and Japanese. These languages are considered sufficiently familiar to large segments of the U.S. population to trigger the doctrine’s application.


 


Wawa’s Trademark History: Inconsistent Translation Disclosures


Wawa’s own treatment of its brand’s Native American linguistic origin has shifted over time, with varying degrees of transparency in its federal trademark filings:


 


1969: Described “Wawa” simply as “an American Indian word.”


 


2015: Explicitly acknowledged that “Wawa” translates to “wild goose” in the Lenni-Lenape language.


 


2024: Filed a new design mark application for, with no reference to its linguistic origin or a translation.


 


The Strategic Implications of Wawa’s Trademark Disclosures


This inconsistency raises strategic questions. Was the absence of a translation in the 2024 Wawa trademark application a deliberate effort to avoid scrutiny under the doctrine of foreign equivalents? Or was it a procedural oversight during the application process?


 


Either way, the lack of consistency could have implications in future trademark challenges, particularly if linguistic origin becomes relevant in opposition or cancellation proceedings.


 


Why the USPTO Didn’t Require a Translation


Why didn’t the USPTO flag Wawa’s 2024 filing for failure to include a translation of the word “Wawa”? The likely answer lies in a combination of well-established examination principles and practical realities:


 


The Obscure Language Exception


According to TMEP §809.01(a)(ii), it is “generally not necessary to translate words from dead or obscure languages.” With fewer than 200 fluent Lenape speakers—many of whom live outside the United States—the language likely falls below the threshold of familiarity required to trigger translation under USPTO rules.


 


Geographic Significance Override


Trademark examiners often treat terms like “Wawa” as geographic references—particularly when derived from U.S. place names. This approach mirrors how the USPTO handles other locations with Native American names, such as Chicago or Kalamazoo. In these cases, the geographic origin typically overrides any linguistic significance for examination purposes.


 


Examiner Knowledge Limitations


The examining attorney may simply have been unaware of the term’s Native American roots. Although USPTO examiners rely on robust databases and internal search tools, they are not required to possess encyclopedic knowledge of indigenous languages—especially those considered obscure or endangered.


 


Could Wawa Block a “Wild Goose” Trademark?


Could Wawa’s existing trademark registrations prevent someone from registering a mark like Wild Goose or Snow Goose?


 


Almost certainly not. The doctrine of foreign equivalents wouldn’t apply here, for several reasons:


 


Language Familiarity Requirements Not Met


The doctrine of foreign equivalents only applies when the foreign term originates from a language familiar to an appreciable segment of American consumers. Lenape and Ojibwe—though culturally significant—are not widely spoken in the United States today. With very few fluent speakers and limited public familiarity, these languages fall outside the scope of the doctrine as interpreted by the USPTO and the TTAB.


 


Wawa’s Historical Enforcement Strategy


A review of Wawa’s trademark opposition history shows that the company primarily targets marks that are phonetically or visually similar to “Wawa.” There’s no pattern of opposing marks that are conceptually or linguistically related. In fact, Wawa has not acted against any trademarks referencing geese or goose-related terminology.


 


So, while Wawa is an active enforcer of its brand, it appears unlikely that a “Wild Goose” mark would ruffle its feathers.


 


Market Context Analysis


Even if a third party filed for a Wild Goose trademark, the USPTO’s likelihood of confusion analysis would take several additional factors into account—such as the industry, class of goods or services, channels of trade, and consumer sophistication. Unless the applied-for mark overlaps significantly with Wawa’s business scope or branding, a successful opposition would be unlikely.


 


Indigenous Languages and Trademark Law: A Larger Blind Spot


Wawa’s trademark filings offer a telling example of how U.S. trademark law has historically treated indigenous languages—and where the system may still be falling short. Beyond this single case, the implications for brands and legal practitioners are significant.


 


Cultural Sensitivity and Brand Authenticity


While there is no legal obligation to disclose the cultural or linguistic origins of a brand name, doing so can signal respect and cultural awareness. For brands with indigenous language roots, thoughtful acknowledgment may enhance both authenticity and consumer trust—especially in an era of increasing scrutiny over cultural appropriation.


 


Legal Consistency and Trademark Strategy


Inconsistent translation disclosures across trademark filings can create ambiguity. Disparities in how language origins are disclosed—or not—may lead to confusion during examination and could impact how future examiners or third-party challengers interpret the mark’s scope or validity. Over time, such inconsistencies may weaken a brand’s overall IP posture.


 


Language Preservation and Doctrinal Blind Spots


Classifying indigenous languages as “obscure” within the trademark system may be procedurally convenient, but it also raises difficult questions. What role should trademark law play in acknowledging or preserving linguistic heritage? And how might the legal categorization of indigenous languages—as too unfamiliar to matter—contribute, however unintentionally, to broader cultural erasure?


 


Best Practices for Registering Indigenous or Minority Language Brand Names


For companies and individuals seeking to register trademarks that incorporate indigenous or minority language terms, it’s important to approach the process with a thoughtful blend of legal strategy, linguistic accuracy, and cultural awareness. The following best practices can help reduce legal risk and build stronger, more respectful brand identities:


 


Research linguistic origins thoroughly


Don’t rely solely on assumptions or surface-level meanings. Investigate the word’s etymology, historical usage, and cultural significance—especially if the term comes from a language not widely spoken in the U.S.


 


Be consistent in translation disclosures


If you choose to disclose the meaning or origin of a term in one trademark application, consider doing so consistently across related filings. Inconsistencies can raise red flags or complicate enforcement down the road.


 


Document your rationale for disclosure decisions


Whether you opt to include or omit a translation, keep a clear internal record explaining the decision. This can be valuable if the application is challenged or if the USPTO later requests clarification.


 


Respect cultural context, not just legal checkboxes


Even if the USPTO doesn’t require a translation or cultural explanation, acknowledging the significance of the term can enhance brand credibility and reduce reputational risk—especially with communities connected to the language.


 


Monitor the trademark landscape


Keep an eye on how similar linguistic elements are being used—or challenged—by other applicants. Trends in examiner treatment or third-party opposition can help shape smarter filing strategies.


 


Strategic Trademark Takeaways


Wawa’s case underscores a growing tension in trademark law—where legal doctrine intersects with cultural identity.


 


The doctrine of foreign equivalents remains a powerful tool for evaluating marks in widely spoken languages—but its application becomes murky when it comes to underrepresented or endangered languages.


 


The USPTO’s reliance on examiner discretion and the “obscure language” exception creates inconsistencies in how Native American languages and other minority languages are treated.


 


For brand owners, this presents both a risk and an opportunity. And for legal practitioners, it reinforces the importance of thoughtful, culturally informed strategy.


 


Trademarks aren’t just legal designations—they can be cultural signals. In cases like this, what the law doesn’t require may still matter. If you need guidance on protecting culturally significant or linguistically complex trademarks, our experienced trademark team can help. We provide strategic counsel on U.S. and international trademark prosecution, enforcement, and brand development."


https://harris-sliwoski.com/blog/united-states-trademarks-foreign-equivalents-and-indigenous-languages/


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A systematic survey of natural language processing for the Greek language - ScienceDirect

"...Natural language processing (NLP) methods have advanced rapidly, yet research remains centered on English, followed by a handful of well-supported languages, while many others receive only moderate, limited, or no support. This imbalance affects the adaptability of language technologies across diverse linguistic and cultural contexts. Comprehensive monolingual NLP surveys—those covering the full spectrum of NLP tasks—offer a structured way to assess language-specific challenges, resource availability, and methodological trends, yet no standardized framework exists for conducting these surveys. We introduce a generalizable methodology for systematic monolingual NLP surveys, which ensures transparency and reproducibility. The method can be extended to other languages with similar challenges, ultimately contributing to a more inclusive and equitable NLP landscape.


Summary


Comprehensive monolingual natural language processing (NLP) surveys are essential for assessing language-specific challenges, resource availability, and research gaps. However, existing surveys often lack standardized methodologies, leading to selection bias and fragmented coverage of NLP tasks and resources. This study introduces a generalizable framework for systematic monolingual NLP surveys. Our approach integrates a structured search protocol to minimize bias, an NLP task taxonomy for classification, and language resource taxonomies to identify potential benchmarks and highlight opportunities for improving resource availability. We apply this framework to Greek NLP (2012–2023), providing an in-depth analysis of its current state, task-specific progress, and resource gaps. The survey results are publicly available and are regularly updated to provide an evergreen resource. This systematic survey of Greek NLP serves as a case study, demonstrating the effectiveness of our framework and its potential for broader application to other not-so-well-resourced languages as regards NLP."


 


A systematic survey of natural language processing for the Greek language


Authors 


Juli Bakagianni


Kanella Pouli


Maria Gavriilidou


John Pavlopoulos


 


Highlights


Greek is moderately supported in NLP


Monolingual language models (LMs) are preferred over multilingual ones


Task-specific trends differ notably from global trends


Received 3 February 2025, Revised 17 March 2025, Accepted 6 June 2025, Available online 21 July 2025.


Cite


https://doi.org/10.1016/j.patter.2025.101313


https://www.sciencedirect.com/science/article/pii/S2666389925001618


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16 Languages Spoken by Fewer Than 100 People

"Imagine speaking a language that only your grandparents understand, where every conversation might be one of the last of its kind. UNESCO operates with four levels of language endangerment between “safe” (not endangered) and “extinct” (no living speakers), based on intergenerational transfer, and the most critically endangered languages have reached a heartbreaking crossroads. These linguistic treasures represent entire worlds of knowledge, culture, and human experience that could vanish within a generation.


 


3,193 languages are endangered today, but some teeter on the absolute edge of extinction. Here is a list of 16 languages where fewer than 100 people still carry the torch of their ancestors’ voices.


Hidden in the rainforests of Malaysia, Jedek managed to stay completely unknown to linguists until 2017. Only about 280 people speak this Aslian language, making it a remarkable recent discovery in our modern world.


 


Think of it like finding a new species in your backyard—except this ‘species’ carries centuries of human culture and wisdom that was almost lost forever.


 


 


The N|uu language of South Africa represents one of the world’s last connections to the original click languages of the Khoisan people. With fewer than 10 native speakers remaining, most of whom are elderly women, N|uu faces imminent extinction.


 


The language contains sounds that don’t exist in most other languages—imagine trying to preserve music when only a handful of people remember the notes.


 


Like Go2Tutors’s content? Follow us on MSN.


 


 


 


 


Once spoken across the islands of Tierra del Fuego, Yagan now exists in the memories of perhaps three people in Chile. The language belongs to the Fuegian family and carries within it the seafaring traditions of a people who navigated the treacherous waters at the bottom of South America for thousands of years.


 


Each remaining speaker holds an entire library of maritime knowledge that took generations to accumulate.


 


 


Deep in the Peruvian Amazon, Taushiro has dwindled to a single known speaker, Amadeo García García, who has spent decades as the sole keeper of his people’s language. When he speaks Taushiro, he’s essentially having a conversation with history itself.


 


The language contains detailed knowledge about rainforest ecology and traditional medicine that can’t be found anywhere else.


 


 


Another Amazonian language from Peru, Resígaro now lives in the minds of fewer than 20 people. The language family it belongs to—Arawakan—once spread across much of South America, but colonization and cultural assimilation have reduced most of these languages to whispers.


 


Resígaro speakers carry stories of river navigation and forest survival that guided their ancestors for millennia."


ACE VINCENT


https://go2tutors.com/16-languages-spoken-by-fewer-than-100-people/


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Mango AI Empowers Users to Translate Videos Online Free with Efficiency

"With the latest addition to Mango AI’s toolset, users can now translate videos online for free, featuring natural voice dubbing and accurate subtitle translation in over 120 languages.


Mango AI, a popular AI video creation platform, has officially launched its AI video translator that allows users to translate videos online free and dub video with auto voice and subtitles in over 120 languages. Developed with cutting-edge artificial intelligence, the platform offers fast, accurate, and lip-synced translations for easy content localization.


 


The AI-powered video translator simplifies multilingual video production. Users can upload any video file that contains at least five seconds of voiceover and select the language of their choice. The rest is handled by the AI. Automatic transcription, translation, and dubbing are performed on the platform, and then the new audio track is synced with natural lip sync and accurate subtitle positioning. This enables users to translate videos online free without complex tools or expensive software.


 


From Spanish and Japanese to Arabic, Portuguese, and French, Mango AI supports over 120 languages, providing a platform for creators and enterprises to reach various individuals in multiple geographies. Whether the translation is an explainer video, training material, marketing ad, tutorial, or learning course, the tool ensures voice and subtitle synchronization to organically boost credibility and audience engagement. The ability to translate videos online free makes this ideal for both professionals and casual users.


 


One of the strongest features of the AI video translator is its advanced voice synthesis. Instead of robotic or monotonous narration, the tool offers realistic AI-generated voices that sound natural and contextually expressive. Users can choose between AI voices in multiple languages or apply free AI voice cloning to preserve the speaker’s original voice in the translated version. Combined with automatic lip-sync technology, these options ensure that translated videos maintain professional quality and emotional depth across languages.


 


In addition to the capability to translate videos online free, Mango AI offers a range of other AI-powered tools designed to support diverse content creation needs. “With Mango AI, users can create live portraits, cartoonize videos, generate singing photos, and explore a wide range of other creative possibilities. This comprehensive toolset not only empowers users to bring their ideas to life but also reflects our ongoing commitment to simplifying and enhancing creative workflows,” says Winston Zhang, CEO of Mango Animate.


 


CONTACT


Michelle Fisher


+86 020-61972665


https://mangoanimate.com/ai";


Hong Kong, China (PRUnderground) July 22nd, 2025


https://www.prunderground.com/mango-ai-empowers-users-to-translate-videos-online-free-with-efficiency/00356925/


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A functional-formal ethnographic investigation in linguistics utilising emic and etic concepts: a qualitative analysis

"ABSTRACT: This study examines the interaction between language, culture, and observer viewpoints using a combined emic (functional, insider) and etic (morphological,outsider) framework. Utilising a functional-formal ethnographic methodology, we investigate how linguistic processes are influenced by cultural context, speaker identity, and interpretive frameworks. Qualitative data were gathered through semi-structured interviews with local participants (emic) and processed in conjunction with researcher observations (etic), employing thematic content analysis to discern patterns in meaning-making. Research indicates that language functionality is actively negotiated through three principal intersections: (1) cultural schemas inherent in speech, (2) performative identity indicators, and (3) observer positioning (insider/outsider dichotomies). The investigation combines methodologies from linguistic anthropology and sociolinguistics, presenting a new analytical framework for ethnographic language studies and adding to discussions on cultural relativity in pragmatics and intersubjective meaning formation."
A functional-formal ethnographic investigation in linguistics utilising emic and etic concepts: a qualitative analysis
Murat Demirekin
Received 06 Jul 2025, Accepted 09 Jul 2025, Published online: 17 Jul 2025
https://www.tandfonline.com/doi/full/10.1080/01434632.2025.2533876?mi=5z11g9
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New dataset and models boost Portuguese language AI performance to match English

"Large language models, such as ChatGPT, perform significantly less well in Portuguese than in English despite both languages being spoken worldwide. This gap has now been closed with "GigaVerbo." The team led by Dr. Nicholas Kluge Corrêa from the Center for Science and Thought at the University of Bonn is now presenting the project in the journal Patterns. The researchers were among the first to utilize the new "Marvin" supercomputer at the University of Bonn. Nicholas Kluge Corrêa and his colleague Aniket Sen are both members of the Transdisciplinary Research Area "Sustainable Futures" at the University of Bonn.


GigaVerbo is the name of the dataset developed by the researchers. The project "Tucano: Advancing Neural Text Generation for Portuguese" aims to bridge the resource gap in Portuguese natural language processing (NLP) by providing high-quality datasets and cutting-edge language models specifically designed for the Portuguese language.


The development and release of the GigaVerbo corpus, comprising 200 billion deduplicated tokens, along with the Tucano family of models, aims to foster progress in neural text generation in an open and reproducible manner, promoting equitable access.


The researchers collected several Portuguese corpora from different sources to ensure high linguistic diversity and quality. These corpora were then deduplicated and filtered to form the GigaVerbo dataset. Using this dataset, they trained several decoder models on the Marvin supercomputer, which followed rigorous evaluation and optimization cycles.


The project addresses two major gaps: first, the scarcity of comprehensive open-source resources for Portuguese, a language often overshadowed by resource-rich languages like English. Second, the deficiency in open-source LLM development, which impedes the scientific reproducibility of these models.


The researchers are currently working to scale up their developments in Portuguese by improving their dataset and training larger models. They are also currently developing resources for other low-resource languages, such as Bengali and Hindi, all thanks to Marvin and the University of Bonn."
by University of Bonn
edited by Gaby Clark, reviewed by Andrew Zinin
https://techxplore.com/news/2025-07-dataset-boost-portuguese-language-ai.html
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La diplomatie de la traduction de la Chine-Emissions

"Dans les relations internationales complexes d’aujourd'hui, le langage et la traduction jouent un rôle inattendu. Nous pouvons penser que la traduction ne fait que transmettre fidèlement l’original, mais la réalité est loin d’être aussi simple. Aujourd'hui, nous allons explorer comment le Parti Communiste Chinois (PCC) utilise la « diplomatie de la traduction » pour mener une « guerre de l’information » et une « guerre d'opinion » silencieuses à l’échelle mondiale. Beatrice Gallelli travaille avec plusieurs chercheurs pour analyser comment le discours officiel que Pékin propose pour soutenir sa vision des relations interdétroit est en fait ajusté, re-modifié, ou re-façonné pour le public international."

 


Radio Taiwan International (RTI) est une station de radio publique de la République de Chine de Taiwan. Emettant la voix de Taiwan à travers le monde en 14 langues, les programmes de RTI couvrent des thèmes tels que la démocratie, les arts, la culture, la société et léconomie.


https://www.rti.org.tw/fr/programnews?uid=4&pid=81450

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Balestrieri chiara's curator insight, October 24, 2025 7:52 AM
L'importance de la traduction des informations dans les régime totalitaire 

Falleció Jorge Aulicino: poeta, periodista y traductor de “La divina comedia”

"...El legado de un gran traductor


Uno de los aportes más destacados de Aulicino fue su trabajo como traductor. Entre sus traducciones más importantes se encuentran:


 


“La Divina Comedia” de Dante Alighieri (en una edición completa de los tres libros en 2015, y previamente “Infierno” en 2011).


Uno, ninguno y cien mil de Luigi Pirandello (2014).


Una selección de poemas de Pier Paolo Pasolini (2016).


Además de estos, Aulicino tradujo obras de importantes autores italianos como Eugenio Montale, Cesare Pavese, Sandro Penna, Antonella Anedda y Biancamaria Frabotta.


 


Como poeta, Aulicino publicó 26 libros de poemas. Su obra poética fue tan relevante que se realizaron dos ediciones completas de sus poemas: Estación Finlandia. Poemas reunidos 1974-2011, publicada por Bajo la luna en 2012, y Poesía reunida, editada por Ediciones en Danza en 2020. También creó el blog de poesía Otra Iglesia es Imposible.


 


Reconocimientos a su carrera


La vasta trayectoria de Jorge Aulicino fue reconocida con varios premios y distinciones:


 


Premio a la Trayectoria de la Biblioteca Nacional en 2014.


Premio Nacional de Poesía en 2015.


Diploma al Mérito Konex en la categoría de Periodismo Literario en 2017.


 


La partida de Jorge Aulicino representa una gran pérdida para el panorama literario y periodístico, pero su obra y su incansable labor como promotor de la cultura perdurarán."


 


Falleció este lunes a sus 75 años. Lo que se sabe.


Por Redacción La Voz


https://www.lavoz.com.ar/espectaculos/fallecio-jorge-aulicino-poeta-periodista-y-traductor-de-la-divina-comedia/


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What is a Notarized Translation: Features of Countries, When It Is Useful, How to Search

"Daniel Hall, 21/07/2025: "Do you need a copy of a translation certified by a notary?


How do you organize the process as quickly as possible? Our article will help you before searching for services.


Not all people understand what a notarized translation means or how it differs from a regular or certified version. We will give you basic information about the intricacies of choosing a service, the requirements of different countries, and when you will definitely need a notarized copy.


 


What is a Notarized Translation: Main Points


A notarized translation is the work of a translator on the text of a document, which is then certified by a notary. Remember that the notary does not check the quality of the translation for accuracy, design, or compliance. His task is to endorse the identity of the translator and his signature. With his seal, he confirms that a specific person with knowledge of languages performed the work. The translator bears legal responsibility for the quality of the provided text. Key stages of notarized translation that you should know:


 


Work with the text is carried out by a qualified specialist.


 


The translator signs his statement about the accuracy of the translation and the quality of the final version.


 


The notary certifies the signature and applies the appropriate seal in the presence of the translator (or a representative of the agency).


 


The notarization is filed with the translation and the original version of the text.


 


Here are the main steps. Now that you know what the work can look like, you can check its important components.


 


Cases When It Is Worth Ordering a Notarized Translation


Below, we will consider typical cases when you will be asked to add a notary seal. Remember that different countries have their requirements.


 


Immigration and Visa


In developed and popular countries, government specialists will sometimes ask for a notarized translation and sometimes certification when applying for a long-term visa or residence permit. This situation is not uncommon if you are planning to move to the EU, Canada, Great Britain, Australia, or the USA.


 


Registration in Foreign Educational Institutions


Some universities require students to have notarized versions of certificates. The same rule applies to certificates with grades, diplomas, and academic transcripts to confirm the education already received.


 


Legal Situations


A notary seal allows the translated document to gain legal force. However, it is not suitable in every case. Some situations require a certified file. This service is also provided by popular translation agencies such as Rapid Translate.


 


Marriage Registration, Real Estate Transactions, Birth of Children


A notarized translation may be mandatory in cases such as marriage, birth certificate, or apartment purchase. It ensures the legality of the final version and makes the documents official at the state level.


 


Where and How to Look for a Notarized Translation


There are two main ways: through a translation agency or by searching for each service separately. The first option is in great demand because it is convenient and fast, and the price is not very different.


 


Professional agencies... also provide other services, such as certified documents. You may need it in combination with a notary translation. Large companies only cooperate with certified notaries, and the work is well-established, so the process is as fast as possible.


 


Advantages of ordering from an agency:


 


No need to search and personally go to a notary.


 


Minimization of the risk of errors due to the experience of both parties.


 


Fast order processing.


 


The ability to do everything online.


 


The second option is to order a freelance translator, draw up a statement of accuracy, and certify it with a notary. Remember that a notary is not always familiar with this procedure. A specialist may also refuse to approve the signatures of translators who do not have a license.


 


Features of Notarized Translation in Different Countries


Let's look at the options where the requirements are the most complex.


 


USA: A notary seal is not required for USCIS. You can simply make a certified document. The service may be required only for courts or when drawing up powers of attorney and purchasing real estate. Each case should be considered individually.


 


Canada: In some provinces, legal and educational documents require certification with a seal.


 


Top EU countries (Germany, France, Spain): These often require a sworn translation—a separate type of documentation. However, a notarized translation may also be needed and may be an intermediate solution.


 


It is good to cooperate with an experienced and large agency, where specialists of different profiles know the requirements of various countries. Please note that for medical, legal, or technical texts, you may need the services of a narrow-profile specialist who understands the terminology and abbreviations. Another advantage of cooperating with large agencies like Rapid Translate is that you will always have a lot of specialists to choose from.


 


What You Need to Place an Order


We will tell you how to prepare properly so the process does not drag on. Collecting the necessary things is often a constant hassle. Proper preparation will eliminate errors.


 


We advise you to collect the following points in advance:


 


The original certificate, diploma, or other document. A notarized copy will also do.


 


Personal information. You will indicate it when filling out the translation application. A passport will do.


 


Clarify the required language. Also, tell the specialist which country you will send the finished version to.


 


We wish you the fastest possible achievement of your goals abroad. We hope you have figured out the main features of a notarized translation and can order it without space."


https://www.bbntimes.com/companies/what-is-a-notarized-translation-features-of-countries-when-it-is-useful-how-to-search


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Why the books industry is divided over AI literary translation

"Dumbing down’ or ‘momentous’ opportunity? Industry divided over AI literary translation


As more companies explore AI literary translation, the rapid progression of the technology and what that could mean for the future has divided the book industry."


JUL 21, 2025


BY EMILY WARNER


https://www.thebookseller.com/news/dumbing-down-or-momentous-opportunity-industry-divided-over-ai-literary-translation


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"AI Search Is Growing More Quickly Than Expected

"AI Search Is Growing More Quickly Than Expected


Large language models aren’t replacing traditional browsers anytime soon, but they have become another responsibility for brands


By 


Patrick Coffee


Chatbots are becoming the go-to source for online answers for many consumers, chipping away at the dominance of traditional web search and adding another avenue of outreach that brands must cultivate to connect with customers.


 


An estimated 5.6% of U.S. search traffic on desktop browsers last month went to an AI-powered large language model like ChatGPT or Perplexity, according to Datos, a market intelligence firm that tracks web users’ behavior.


 


That pales beside the 94.4% that still went to traditional search engines like Alphabet’s Google or Microsoft’s Bing, which have tried to fight off the new competition by adding artificial intelligence summaries to the top of their search results.


 


But the percentage of traffic that went to browser-based AI search has more than doubled since June 2024, when it was 2.48%, according to Datos, which is part of marketing software company Semrush. It has more than quadrupled since January 2024, when the figure was just under 1.3%.


 


CMO Today delivers the most important news of the day for media and marketing professionals.


 


Datos says it draws its data from more than 10 million panelists worldwide who agree to have their behavior on desktop browsers observed anonymously in exchange for rewards such as free access to software products from the company’s partners. The numbers exclude activity on mobile browsers and apps including those from OpenAI’s ChatGPT and Google.


 


The rapid growth in AI searches could mark a sea change in online behavior comparable to the emergence of Google’s web browser and the first social-media platforms, according to Eli Goodman, chief executive and co-founder of Datos.


 


The numbers are more striking among so-called early adopters, or consumers who had already started using LLMs in desktop browsers when Datos began tracking their behavior in April 2024.


 


Forty percent of desktop browser visits among these early adopters went to LLMs, up from just over 24% in June 2024, Datos research found. Traditional search engines’ share of the desktop browser traffic from these early adopters fell significantly in the same period, to 61% in June from around 76% a year earlier.


 


The amount of time that consumers worldwide spent on traditional search apps and websites declined 3% from April 2024 to April 2025, according to a report released last month by market research firm Sensor Tower. The drop was twice as high among early adopters, defined as people who first downloaded ChatGPT in 2023, the report said.


 


Use of Google’s traditional search product is still growing, and the AI overviews that now appear on Google searches are leading to more queries that connect consumers to businesses, a Google spokeswoman said.


 


The growth in AI searches, plus the appearance of AI overviews in traditional search browsers, is likely to further depress search traffic to the websites where brands have long directed energy, resources and search advertising, according to Neil Vogel, CEO of Dotdash Meredith, the publisher of magazine and digital brands including People and Better Homes & Gardens.


 


Organic search traffic to large news sites such as Business Insider, the Washington Post and HuffPost has fallen by large margins over the past three years, a drop publishers blame on AI responses that fulfill searchers’ curiosity without requiring a click.


 


Marketers in response are racing to make sure their names show up in AI searches. For brands, the most important difference between LLMs and browsers is that LLMs reveal one answer rather than a list of links, giving businesses fewer openings to appear before consumers, said Vogel.


 


“All the brands are terrified they’re not going to be included in these AI answers,” he said.


 


The trend has inspired a new wave of AI-optimization startups that promise to help marketers adapt.


 


Businesses should move cautiously despite the apparent speed of change, according to Goodman, the Datos CEO. Search engines still handle an overwhelming majority of overall search traffic and remain firmly embedded in the smartphones that occupy so much of our time, he said.


 


Brands must also remember that AI searches often serve different needs than a traditional google search, he said.


 


“Over 90% of all of the AI searches are what we call informational or productivity-based: Help me solve this problem, help me answer this question,” said Goodman. Traditional search result pages, on the other hand, were designed to lead consumers out to other destinations online, he said.


 


AI chatbots for now are less a replacement for traditional search engines than another emerging responsibility for marketers, according to Andrew Lipsman, founder of consulting firm Media, Ads + Commerce.


 


Lipsman compared the emergence of AI to the rise of smartphones, which led to predictions that consumers would abandon computers altogether. Desktop traffic numbers over the past decade have barely budged, however, even as mobile use grew, according to research from Comscore.


 


The spread of advertising in AI search replies may become the next turning point because it will demand new spending from brands that want to stay competitive online, Lipsman said.


 


OpenAI says it has no plans to develop ad products. Perplexity has begun experimenting with sponsored searches, however, and last year hired a head of advertising and shopping. 


 


Perplexity this year also released its own web browser, where searches are handled by its AI instead of a traditional engine like Google or Bing. The company says its search gives users “the choice to navigate the web.”


 


OpenAI is close to releasing a browser as well, Reuters reported this month. The company declined to comment.


 


News Corp, owner of The Wall Street Journal, has a content-licensing partnership with OpenAI and a commercial agreement to supply content on Google platforms.


 


Write to Patrick Coffee at patrick.coffee@wsj.com


 


https://www.wsj.com/articles/ai-search-is-growing-more-quickly-than-expected-f75aa1ca


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AI in universities: How large language models are transforming research

‘Deep research’ AI agents combine large language models with sophisticated reasoning frameworks to conduct in-depth, multi-step analyses.


 


Published: July 21, 2025 5.37pm SAST


Ali Shiri, University of Alberta


 


"Generative AI, especially large language models (LLMs), present exciting and unprecedented opportunities and complex challenges for academic research and scholarship.


 


As the different versions of LLMs (such as ChatGPT, Gemini, Claude, Perplexity.ai and Grok) continue to proliferate, academic research is beginning to undergo a significant transformation.


 


Students, researchers and instructors in higher education need AI literacy knowledge, competencies and skills to address these challenges and risks.


 


In a time of rapid change, students and academics are advised to look to their institutions, programs and units for discipline-specific policy or guidelines regulating the use of AI.


 


Researcher use of AI


A recent study led by a data science researcher found that at least 13.5 per cent of biomedical abstracts last year showed signs of AI-generated text.


 


Read more: AI-detection software isn't the solution to classroom cheating — assessment has to shift


 


Large language models can now support nearly every stage of the research process, although caution and human oversight are always needed to judge when use is appropriate, ethical or warranted — and to account for questions of quality control and accuracy. LLMs can:


 


Help brainstorm, generate and refine research ideas and formulate hypotheses;


 


Design experiments and conduct and synthesize literature reviews;


 


Write and debug code;


 


Analyze and visualize both qualitative and quantitative data;


 


Develop interdisciplinary theoretical and methodological frameworks;


 


Suggest relevant sources and citations, summarize complex texts and draft abstracts;


 


Support the dissemination and presentation of research findings, in popular formats.


 


However, there are significant concerns and challenges surrounding the appropriate, ethical, responsible and effective use of generative AI tools in the conduct of research, writing and research dissemination. These include:


 


Misrepresentation of data and authorship;


 


Difficulty in replication of research results;


 


Data and algorithmic biases and inaccuracies;


 


User and data privacy and confidentiality;


 


Quality of outputs, data and citation fabrication;


 


And copyright and intellectual property infringement.


 


 


Assistant professor of information science Allison Koenecke, who authored a study about hallucinations in a speech-to-text transcription tool, works at Cornell University near a screen in Ithaca, N.Y., in February 2024. (AP Photo/Seth Wenig)


AI research assistants, ‘deep research’ AI agents


There are two categories of emerging LLM-enhanced tools that support academic research:


 


1. AI research assistants: The number of AI research assistants that support different aspects and steps of the research process is growing at an exponential rate. These technologies have the potential to enhance and extend traditional research methods in academic work. Examples include AI assistants that support:


 


Concept mapping (Kumu, GitMind, MindMeister);


 


Literature and systematic reviews (Elicit, Undermind, NotebookLM, SciSpace);


 


Literature search (Consensus, ResearchRabbit, Connected Papers, Scite);


 


Literature analysis and summarization (Scholarcy, Paper Digest, Keenious);


 


And research topic and trend detection and analysis (Scinapse, tlooto, Dimension AI).


 


2. ‘Deep research’ AI agents: The field of artificial intelligence is advancing quickly with the rise of “deep research” AI agents. These next-generation agents combine LLMs, retrieval-augmented generation and sophisticated reasoning frameworks to conduct in-depth, multi-step analyses.


 


Research is currently being conducted to evaluate the quality and effectiveness of deep research tools. New evaluation criteria are being developed to assess their performance and quality.


 


Criteria include elements such as cost, speed, editing ease and overall user experience — as well as citation and writing quality, and how these deep research tools adhere to prompts.


 


 


There are now many deep research AI platforms to choose from. (A.C./Unsplash)


The purpose of deep research tools is to meticulously extract, analyze and synthesize scholarly information, empirical data and diverse perspectives from a wide array of online and social media sources. The output is a detailed report, complete with citations, offering in-depth insights into complex topics.


 


In just a short span of four months (December 2024 to February 2025), several companies (like Google Gemini, Perplexity.ai and ChatGPT) introduced their “deep research” platforms.


 


The Allen Institute for Artificial Intelligence, a non-profit AI research institute based in Seattle, is experimenting with a new open access research tool called Ai2 ScholarQA that helps researchers conduct literature reviews more efficiently by providing more in-depth answers.


 


Emerging guidelines


Several guidelines have been developed to encourage the responsible and ethical use of generative AI in research and writing. Examples include:


 


The Government of Canada Guide on the Use of Generative Artificial Intelligence. This counsels federal institutions and academics to explore potential uses of generative AI tools, and follow a recommended framework for decision-making about them, including responsible communication and transparency.


 


Guidance from publicly funded federal agencies — collectively known as the Tri-Council Agency — offering research grants and programs covering different research disciplines.


 


The Observatory in AI Policies in Canadian Post-Secondary Education, run by the firm Higher Education Strategy Associates, lists AI policies and guidelines developed by more than 30 Canadian higher education institutions.


 


 


The federal government’s Guide on the Use of AI Federal institutions advises federal institutions to explore potential uses of generative AI tools, but not to use these tools in all cases. A Canadian flag on Parliament Hill in Ottawa in March 2025. THE CANADIAN PRESS/Sean Kilpatrick


LLMs support interdisciplinary research


LLMs are also powerful tools to support interdisciplinary research. Recent emerging research (yet to be peer reviewed) on the effectiveness of LLMs for research suggests they have great potential in areas such as biological sciences, chemical sciences, engineering, environmental as well as social sciences. It also suggests LLMs can help eliminate disciplinary silos by bringing together data and methods from different fields and automating data collection and generation to create interdisciplinary datasets.


 


Helping to analyze and summarize large volumes of research across various disciplines can aid interdisciplinary collaboration. “Expert finder” AI-powered platforms can analyze researcher profiles and publication networks to map expertise, identify potential collaborators across fields and reveal unexpected interdisciplinary connections.


 


This emerging knowledge suggests these models will be able to help researchers drive breakthroughs by combining insights from diverse fields — like epidemiology and physics, climate science and economics or social science and climate data — to address complex problems.


 


Read more: The world is not moving fast enough on climate change — social sciences can help explain why


 


Research-focused AI literacy


Canadian universities and research partnerships are providing AI literacy education to people in universities and beyond.


 


The Alberta Machine Intelligence Institute offers K-12 AI literacy programming and other resources. The institute is a not-for profit organization and part of Canada’s Pan-Canadian Artificial Intelligence Strategy.


 


Many universities are offering AI literacy educational opportunities that focus specifically on the use of generative AI tools in assisting research activities.


 


Collaborative university work is also happening. For example, as vice dean of the Faculty of Graduate & Postdoctoral Studies at the University of Alberta (and an information science professor), I have worked with deans from the University of Manitoba, the University of Winnipeg and Vancouver Island University to develop guidelines and recommendations around generative AI and graduate and postdoctoral research and supervision.


 


Many universities are offering AI literacy educational opportunities.


Considering the growing power and capabilities of large language models, there is an urgent need to develop AI literacy training tailored for academic researchers.


 


This training should focus on both the potential and the limitations of these tools in the different stages of the research process and writing."


https://theconversation.com/ai-in-universities-how-large-language-models-are-transforming-research-260547


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mvalencialaguna@gmail.com's curator insight, September 2, 2025 9:05 PM
 Este artículo me parece interesante ya que en las universidades se puede acelerar el proceso de investigación y dar una respuesta más eficaz, la IA es un apoyo que va relacionado con el pensamiento humano 

Le Maroc accélère l’intégration de l’amazigh dans l’arsenal législatif

Une journée d’étude lance la course contre-la-montre pour traduire et produire les lois marocaines en amazigh d’ici 2034


 


"Mardi 22 Juillet 2025


 


Le Maroc accélère l’intégration de l’amazigh dans l’arsenal législatif


Traduire 110 ans de textes juridiques en amazigh d’ici 2034. C’est le pari fou que s’est lancé le Maroc ce mardi à Rabat. Ministres, juristes et linguistes ont planché toute la journée sur cette montagne législative à gravir. Entre conventions signées et vérités qui dérangent, cette rencontre révèle l’ampleur du fossé entre les promesses constitutionnelles et la réalité du terrain. Récit d’une journée où l’on a parlé franchement des retards, des moyens qui manquent et d’un héritage juridique amazigh oublié qui pourrait bien changer la donne.


BRAHIM MOKHLISS | 22 JUILLET 2025 À 17:37


 


Il est 9 heures du matin, ce mardi 22 juillet 2025. Dans la salle des conférences située au Centre d’accueil et de conférences du ministère de l’Équipement à Rabat, un débat houleux et de grandes annonces ont lieu. Mohamed Hajoui, le patron de l’administration juridique marocaine, sait que les mots qu’il va prononcer pèsent lourd. Très lourd. «Nous sommes à moins de neuf ans de l’échéance», lâche-t-il d’emblée. Neuf ans pour traduire des milliers de lois.


Une mission impossible?


En effet, pour la première fois, les principaux architectes de la politique linguistique marocaine se réunissent autour d’une ambition commune : transformer la reconnaissance constitutionnelle de l’amazigh en réalité juridique tangible. Cette journée d’étude, fruit d’un partenariat tripartite entre le Secrétariat général du gouvernement, le ministère de la Transition numérique et de la réforme de l’administration, et l’Institut Royal de la culture amazighe (IRCAM), symbolise l’accélération d’un processus longtemps resté au stade des déclarations d’intention.


 


Une mobilisation institutionnelle sans précédent


 


L’allocution d’ouverture de Mohamed Hajoui, secrétaire général du gouvernement, donne immédiatement le ton. «Cette rencontre s’inscrit dans le sillage des directives Royales qui n’ont cessé de souligner que la promotion de l’amazigh constitue une responsabilité nationale partagée», affirme-t-il devant un parterre de hauts responsables, de juristes et d’experts linguistiques. Le haut fonctionnaire ne cache pas l’ampleur du défi : avec moins de neuf ans pour atteindre l’objectif fixé par la loi organique 16-26, les institutions marocaines doivent désormais passer à la vitesse supérieure.


 


Cette urgence temporelle trouve un écho particulier dans les propos d’Amal El Fallah Seghrouchni, ministre déléguée chargée de la Transition numérique et de la réforme de l’administration. «Entre 2002 et 2003, l’IRCAM a déjà réalisé un nombre considérable de traductions dans des domaines variés. Nous disposons donc d’une base solide», souligne-t-elle, avant d’énumérer les avancées concrètes : 488 agents d’accueil formés à l’amazighe dans les administration, 11 centres d’appel activés avec 72 téléopérateurs dédiés, sans oublier l’introduction historique de la langue dans les sessions parlementaires.


 


La dimension symbolique de cette journée n’échappe à personne. Trois conventions de partenariat sont signées sous les applaudissements nourris de l’assistance, matérialisant ainsi la volonté politique affichée. Ces accords-cadres visent à structurer la coopération entre les institutions et à définir des mécanismes opérationnels pour la traduction et la production de textes juridiques en amazigh. La signature des trois conventions prend alors une tout autre dimension. Plus qu’un rituel protocolaire, c’est un engagement solennel. Le SGG avec l’IRCAM. Le SGG avec le ministère de la Transition numérique. Des partenariats censés débloquer la situation.


Les défis colossaux de la traduction juridique


Derrière l’enthousiasme affiché, les intervenants ne masquent pas l’immensité de la tâche. Taoufik Mediani, conseiller juridique au Secrétariat général du gouvernement, dresse un constat sans complaisance : «Nous devons traduire plus de 110 ans de production législative. Des milliers de textes, dont beaucoup restent en vigueur, attendent leur version amazighe». Cette accumulation historique représente un défi technique et humain considérable, d’autant plus que les ressources spécialisées font cruellement défaut.


 


Hassan Akyoud, directeur du Centre de traduction de l’IRCAM, confirme cette analyse tout en apportant des nuances importantes. «La traduction juridique vers l’amazigh nécessite bien plus qu’une simple transposition linguistique. Il s’agit de créer une langue juridique amazighe cohérente, accessible et juridiquement sûre», explique-t-il. L’expert pointe du doigt plusieurs obstacles structurels : l’absence de terminologie juridique standardisée, le manque de formation spécialisée pour les traducteurs et la faible structuration actuelle de la langue juridique amazighe.


 


Ces défis techniques se doublent d’enjeux institutionnels complexes. Rachid Tounfi, chercheur à l’IRCAM, plaide pour une approche qui dépasse la simple traduction : «Nous devons viser la production directe de textes juridiques en amazigh. Cela suppose de doter l’État de capacités linguistiques et juridiques durables». Cette vision ambitieuse nécessite une refonte profonde des processus de production normative, impliquant la formation de juristes capables de rédiger directement en amazigh.


 


 


Lancement de la campagne "Azul Agadir" pour promouvoir la région d’Agadir Souss-Massa


 


La deuxième édition de la campagne promotionnelle pour la destination Agadir Souss Massa "Azul Agadir" a été lancée, jeudi à la place "Al Wahda" sur la corniche d'Agadir, à l’occasion du début de la saison estivale.


 


L’héritage méconnu du droit coutumier amazigh


Une autre intervention importante lors de cette journée vient d’Ahmed Arahmouch, avocat au barreau de Rabat et président du Réseau amazigh pour la citoyenneté. Devant un auditoire captivé, il rappelle l’existence historique de systèmes juridiques amazighs sophistiqués : «Du XIe au XXe siècle, les communautés amazighes ont développé des corpus normatifs codifiés, couvrant des domaines aussi variés que la justice arbitrale, l’égalité successorale entre hommes et femmes, ou encore la protection de l’environnement».


 


Cette révélation bouscule les idées reçues et ouvre des perspectives inédites. Les Anflas (délégués tribaux) et les Tanfloust (conseils coutumiers) constituaient des institutions juridictionnelles élaborées, produisant un droit vivant adapté aux réalités locales. «Ce patrimoine normatif constitue une base légitime pour l’élaboration d’un droit amazigh positif contemporain», argumente l’avocat, suggérant que le Maroc pourrait s’inspirer de cette tradition juridique millénaire plutôt que de partir d’une page blanche.


 


Cette proposition trouve un écho favorable auprès d’Ahmed Boukouss, recteur de l’IRCAM, qui rappelle le rôle pionnier de son institution : «L’Institut offre son expertise et ses conseils pour les projets majeurs visant à activer le caractère officiel de la langue amazighe. Nous soutenons activement le développement des capacités des acteurs impliqués.» Toutefois, le recteur ne cache pas sa préoccupation face aux retards accumulés : «Les mesures prévues aux articles 9 et 10 de la loi organique, ainsi que le délai fixé par l’article 31, n’ont pas encore été pleinement mises en œuvre».


Une stratégie nationale en construction


Face à ces défis multidimensionnels, les participants convergent vers la nécessité d’une stratégie nationale cohérente et planifiée. Le secrétaire général du gouvernement esquisse les contours de cette approche : «Il nous faut adopter une méthodologie commune pour la publication des textes législatifs et réglementaires à caractère général en langue amazighe. C’est un travail collectif qui concerne tous les départements


 


ministériels».


 


Cette vision stratégique s’articule autour de plusieurs axes prioritaires. D’abord, la création d’un référentiel juridique amazigh unifié, projet phare mentionné dans les conventions signées. Ensuite, la mise en place de formations spécialisées pour constituer un vivier de traducteurs et de juristes compétents. Enfin, l’adoption de technologies innovantes pour accélérer le processus de traduction et garantir la cohérence terminologique. La ministre de la Transition numérique détaille les mécanismes de mise en œuvre : «Le Fonds de modernisation de l’administration publique, doté d’un milliard de dirhams à l’horizon 2025, soutiendra directement ces initiatives. Nous avons également mis en place une commission centrale de pilotage et des commissions thématiques spécialisées pour assurer le suivi opérationnel».


Les expériences internationales comme source d’inspiration


Plusieurs intervenants soulignent l’importance de s’inspirer des bonnes pratiques internationales en matière de multilinguisme juridique. Les exemples de l’Union européenne, avec ses 24 langues officielles, ou des Nations unies, démontrent la faisabilité technique d’un système juridique multilingue, à condition de disposer des ressources et de l’organisation adéquates. «Nous devons tirer les leçons de ces expériences tout en développant un modèle adapté à notre contexte national», suggère Karima Khaldoun, directrice du développement de l’utilisation de la langue amazighe au ministère. Elle évoque notamment la nécessité d’harmoniser les variantes amazighes tout en respectant leur diversité, défi spécifique au contexte marocain.


Des avancées concrètes malgré les obstacles


Malgré les défis évoqués, la journée d’étude a permis de mettre en lumière des réalisations tangibles. L’usage de l’amazigh dans les conférences de presse gouvernementales, la signalétique bilingue dans de nombreuses administrations, ou encore la traduction simultanée des débats parlementaires constituent autant de signes encourageants. «Ces avancées, aussi modestes soient-elles, démontrent que le changement est possible», affirme le secrétaire général du gouvernement. Il cite l’exemple de la publication prochaine de la version amazighe du guide d’élaboration des textes législatifs et réglementaires, première pierre d’un édifice juridique bilingue.


L’enjeu démocratique de l’accès au droit


Au-delà des aspects techniques et institutionnels, les participants soulignent unanimement l’enjeu démocratique fondamental que représente l’intégration de l’amazigh dans la législation. «Il s’agit de garantir à tous les citoyens marocains l’accès au droit dans une langue qu’ils comprennent et maîtrisent», rappelle la ministre Amal El Fallah Seghrouchni. Cette dimension citoyenne trouve une résonance particulière dans le contexte actuel de réformes législatives majeures. Avec la révision en cours du Code pénal, du Code de procédure civile et pénale, ou encore du Code de la famille, l’opportunité est unique d’intégrer dès l’origine la dimension amazighe dans ces textes fondamentaux.


Un horizon temporel contraignant mais mobilisateur


L’année 2034 apparaît à la fois proche et lointaine. Proche au regard de l’ampleur de la tâche, lointaine pour les militants qui attendent depuis des décennies la concrétisation de leurs revendications. Cette tension temporelle traverse l’ensemble des interventions, créant une dynamique d’urgence productive. «Nous devons être au rendez-vous fixé par la loi organique», martèle le secrétaire général du gouvernement. Cette détermination se traduit par des engagements concrets : calendriers de travail, indicateurs de suivi, mécanismes d’évaluation. Les conventions signées prévoient notamment des comités de suivi mixtes chargés de veiller à la mise en œuvre effective des engagements pris.


Vers un nouveau paradigme juridique


L’ambition affichée dépasse la simple traduction des textes existants. Il s’agit de repenser fondamentalement la production normative dans un contexte bilingue. Cela implique de nouvelles procédures, de nouveaux acteurs, de nouvelles compétences. «Nous assistons à l’émergence d’un nouveau paradigme juridique», analyse Rachid Tounfi, voyant dans ce processus une opportunité de moderniser l’ensemble du système normatif marocain. Cette transformation systémique nécessite l’adhésion de l’ensemble des acteurs de la chaîne juridique : législateurs, administrateurs, magistrats, avocats, universitaires. La journée d’étude révèle à cet égard des disparités importantes dans les niveaux de préparation et d’engagement des différentes institutions.


Les conditions de la réussite


Au terme de cette journée riche en échanges, plusieurs conditions de réussite émergent des débats. D’abord, l’importance cruciale des moyens humains et financiers, avec la formation massive de professionnels compétents. Ensuite, l’indispensable adhésion sociale, qui passe par une communication efficace sur les enjeux et les bénéfices de cette transformation. Le recteur de l’IRCAM résume l’état d’esprit général : «Cette journée marque un tournant. Nous passons de la phase de reconnaissance symbolique à celle de l’institutionnalisation normative. C’est un défi historique que nous devons relever collectivement.» Contrairement aux craintes de certains sceptiques, l’intégration de l’amazigh dans la législation apparaît comme un facteur de modernisation plutôt que de complication. La nécessité de clarifier, simplifier et rendre accessible le droit pourrait bénéficier à l’ensemble du système juridique, y compris dans sa version arabophone. «En traduisant nos textes en amazigh, nous sommes obligés de les rendre plus clairs, plus accessibles. C’est une opportunité de simplification juridique», observe Hassan Akyoud. Cette dynamique vertueuse pourrait contribuer à rapprocher le droit des citoyens, objectif majeur de toute démocratie moderne. Dans cette perspective, l’amazigh n’est plus seulement une langue à préserver, mais un vecteur de citoyenneté et de modernité démocratique."


https://lematin.ma/nation/traduction-des-lois-en-amazigh-cap-fixe-sur-2034/292630


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Afghan Academy Develops Alphabets for Three Local Languages

The Academy of Sciences of Afghanistan recently announced that, over the past year, it translated 18 scholarly works from foreign languages into national languages.


The Academy also revealed that it has developed writing systems (alphabets) for three local languages, Sawi, Ishkashimi, and Nuristani, and that efforts are ongoing to develop alphabets for several other languages.


 


"Despite longstanding criticism over the performance and scientific achievements of The Academy of Sciences of Afghanistan, the institution has recently announced that over the past year, it translated 18 scholarly works from foreign languages into national languages.


 


In its annual report presentation, the Academy stated that it had organized dozens of scientific and research programs across the country during the past year.


 


The Academy also revealed that it has developed writing systems (alphabets) for three local languages, Sawi, Ishkashimi, and Nuristani, and that efforts are ongoing to develop alphabets for several other languages.


 


Seyyed Nazim Sayedi, head of the Academy’s Center for Languages and Literature, said: “We have created alphabets for the Sawi, Ishkashimi, and Nuristani languages, and many speakers of other languages have also reached out to us. We're working on alphabets for them too. This is a complex and sensitive task that requires the involvement of linguists, local residents, as well as both literate and illiterate community members. We plan to interview and consult them all.”


 


Amir Jan Saqeb, Deputy for Natural and Technical Sciences at the Academy, added: “In the past year, we organized seven major scientific and research seminars across various scientific fields. Additionally, 67 academic and research conferences were held in the areas of Islamic and human sciences, as well as natural and technical sciences.”


 


According to the Academy’s data, more than 200 academic articles were authored in the past year, and over 1,000 foreign terms were submitted for review and standardization. Officials stated they aim to reduce the use of foreign terminology in government institutions.


 


Meanwhile, the Academy’s Ethnographic Museum received visits from 400 Afghans and 75 foreign nationals over the past year—most of the foreign visitors came from the United States, Germany, France, Turkey, and Russia.


 


The Academy of Sciences emphasized that in the current year, it plans to implement new initiatives aimed at advancing scientific research, raising academic standards, and strengthening national languages."


By TOLOnews, TV Network


TODAY - 9:14 AM


https://tolonews.com/afghanistan-195116


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Microsoft veut améliorer les performances des IA dans les langues européennes

«Défendre la souveraineté et les données européennes»


«étendre la disponibilité des données» dans au moins 10 des 24 langues officielles de l’Union européenne


 


"...Microsoft va investir plusieurs millions de dollars en Europe pour produire des données numériques à destination des modèles d'intelligence artificielles (IA) dans plus d'une dizaine de langues, a annoncé lundi son président. Alors que les principaux modèles d'IA sont en grande partie entraînés en anglais, leurs bases de données doivent proposer davantage de sources dans d'autres langues, sans quoi la survie de celles-ci «est en jeu», a défendu Brad Smith lors d'un entretien. Un modèle «est moins performant lorsqu'il est utilisé dans une langue pour laquelle les données sont insuffisantes», a-t-il rappelé, ce qui peut pousser les utilisateurs à favoriser l'anglais.


 


Dès septembre, le géant américain de la tech compte installer à Strasbourg (est de la France) des antennes de ses centres de recherche pour notamment «étendre la disponibilité des données» dans au moins 10 des 24 langues officielles de l'Union européenne, comme l'estonien et le grec. Le groupe de Redmond (État du Washington) compte par exemple aider à la numérisation de livres en langue non-anglaise et faire enregistrer des centaines d'heures d'audio dans différents langages. «Microsoft ne possédera aucune de ces données» qui seront «accessibles au grand public» et disponibles en source ouverte, a assuré Brad Smith.


 


«Défendre la souveraineté et les données européennes»


Alors que la question de la souveraineté numérique européenne agite le monde de la politique et de la tech depuis plusieurs mois, le géant américain cherche à se positionner comme l'entreprise la plus compatible avec le marché européen. En juin, il avait par exemple annoncé renforcer sa coopération avec les gouvernements de l'UE en matière de cybersécurité et de nouvelles mesures de contrôle sur les données stockées dans ses centres en Europe. «Nous nous engageons sans réserve à défendre la souveraineté et les données européennes», a de nouveau martelé Brad Smith. Si la plupart des géants de l'IA sont américains et chinois, l'Europe abrite quelques pépites du secteur comme le français Mistral et la start-up franco-américaine Hugging Face, plateforme d'IA en accès libre.


 


Des initiatives européennes, comme TildeLM, cherchent aussi à développer des modèles d'IA pour les langues européennes. Microsoft a également annoncé lundi la création à l'automne d'une réplique numérique de la cathédrale Notre-Dame de Paris, en partenariat avec l'Institut du Patrimoine et l'entreprise française Iconem, dont elle fera don à l'État français. Il a également lundi dévoilé des partenariats avec la Bibliothèque nationale de France (BNF) et le Musée des arts décoratifs visant à numériser une partie de leurs collections..."


Dado Ruvic


REUTERS


https://www.lefigaro.fr/flash-eco/microsoft-veut-ameliorer-les-performances-des-ia-dans-les-langues-europeennes-20250721


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