Going Native: Ethnography in User Experience | Blogos | Metaglossia: The Translation World | Scoop.it

With over 620 million mobile connections as of September 2011, Africa has overtaken Latin America to become the second largest mobile market in the world, after Asia. Mobile usage in Africa has important developmental consequences too. But that’s not all. Just like accessibility requirements make life better for everyone so too can the needs of developing markets result in user experience improvements in more fortunate regions, as M-Pesa shows, in this case making mobile payments–through Near Field Communication (NFC)–seem all the more natural.

Said it before, but we don’t hear enough about the role of user experience in our industry, or about cultural, localization or translation issues in Africa. We should be wary of treating Africa as one homogenous economic market though, as this excellent GMS World report illustrates, and remember the range of languages and complex political and cultural dynamics at work there....