Financial Translation Blog: Think Different/Differently: Is Translation a Commodity? | Metaglossia: The Translation World | Scoop.it

David Grunwald acknowledges my hat tip to his Ortsbo coverage but reiterates that translation is a commodity. His basic argument is that translation does not involve creativity. I half agree with the premise that translation does not imply creativity in the same sense that artistic creation does, but I also reject the corollary. You can’t conclude from this starting point that translation is a commodity. Please allow me to highlight the fact I remain astonished by the sight of the owner of a translation agency publicly stating that he believes translation is a commodity. First of all, translation is a service. If you provide service as a commodity, how do you distinguish yourself from the competition? There are only two ways: fiercer marketing or lower rates. That is the eternal race to the bottom that leads us to the clowns from Lackuna.