In the communication process, leaders need to determine two things to successfully reach the audiences: (1) determining the purpose, goals, or vision of what we want to achieve and (2) developing how best to achieve the purpose, goals or vision. In this chapter, we will learn the importance of having a clear communication purpose, why leader needs to develop a strategic leadership communication plan, how to analyze the audiences and how the leader could ensure that the messages are logically and appropriately organized for different audiences.