Ready to share insights on a topic you're well versed in? You may fortify your company's reputation as well as your personal brand.

Marc Rougier's insight:
"Sharing insight on a topic you're well versed in"... This is so fundamental to being a Thought Leader.
Shana Starr lists five steps. I subscribe to all of them.
I'd add content curation to them: finding, acknowledging and sharing great content created by others also contributes to demonstrating your expertise and willingness to share; a legit and effective addition to writing; a necessary skill of Thought Leaders.
1. Clarify your purpose
2. Identify your voice
3. Write
4. Build an active online presence
5. Be a mentor.
Great post, wise advices.
Excellent way to build new relationships and find new opportunities. Finding like-minded co-founders and potential investors or mentors is harder without a strategy.