News curation startup Scoop.it has arrived on the iPhone today, allowing you to create your own digital magazine while on the go. The app, which works alongside the Scoop.it web service, essentially lets anyone be a publisher for any topic. 
I recently learned about Scoop It from Twitter. Scoop It is a great place to keep track of things you read and come across online that you find useful, specifically to a certain topic.
"For the last couple of weeks I have been using a content curation service called Scoop.it to generate lots of referral traffic to my blog posts" Great blog post on Rootswebsolutions explaining how curation and a platform like Scoop.it can help you to increase your audience crazy quickly 
I talked curation with Martin (Marty) Smith from Scentrail Marketing during the early stage of our beta test. When we completed beta and launched publicly, he wrote this blog post. Martin shares what's in Scoop.it DNA: curation is about what you, as a (human) curator, believe is worth filtering and sharing; not about what the platform believes. We have a word for that: humanrithm - which should only be served by algorithms. Thank you Martin! 
"Using this platform is a great step in social media and education. I made an account and magazine page called "Social Media & Networking" and it has so many important articles to me, and many more, in one spot." Gsocialmedia, created by Gary Charles, provides consultation, strategy and implementation with new media, blogging, internet communications and social networking. This blog post describes very well one of the great value of Scoop.it : curating the best content from one place, a beautiful online magazine, that you could then distribute easily on your social media networks. "You can set it up to go out over your social networks and share the stories as you find them." 
Great audio response by Russell Wright , curator, search engine optimization auditor and co-inventor of the Theme Zoom keyword research tool, explaining how Scoop.it plays a key role to drive traffic on your website and meet people having the same interests than you. 
"Scoop.it, the startup that approaches Web content curation by letting you create a topic-specific blog-style feed that others can follow (...), has launched an iPhone app that allows you to manage your topics on the go. While many mobile apps for curation services are simply designed to view content, Scoop.it is designed for sourcing and sharing too." 
"We've come across all kinds of apps in the past year or so that aggregate important content from news sites, blogs and publications as well as your own social networks. Now a new application called Scoop.it (which works with the Scoop.it web service) allows you to curate your own digital magazine instead of reading the content from other sites and blogs." While at LeWeb last week, I was interviewed by Michelle Chmielewski to discuss on curation with Jean-Marie Hulot, Fotopedia's founder, a great iPad App that lets you browse great curated collections of beautiful photos (try it if you haven't yet!). We tried to come back on the need for curation but also where it's going as a trend and the business models behind it. Giorgio Fontana, editor in chief at web-target.com, an italian-english magazine about email marketing, web marketing and the flow of online information, contacted us few days ago. He wanted to make an interview about scoop.it, which he started to use and appreciate. Guillaume, our CEO, answered to him. "1. Basically, Scoop.it allows everyone to create a magazine – to be a publisher. And from this point of view it's great, because it's indeed extremely simple to use. But my question is: to what kind of reader does it point? Is it just a technical tool to put contents together or is the internal community of other “scoopers” to be the real key? Both. Our vision from the start was to help people express themselves and thus find their audience in the Web noise of today. Initially, Scoop.it started being used as an easy-to-use way to find an audience of readers through the following mechanism" 
Scoop.it, a tool that lets people gather and distribute content from around the Web based their interests and passions, is launching publicly today after a year in an invite-only beta. 
"Today I introduced Scoop.it to Ms. Lester's Advanced Grammar and Composition students who are working on senior research projects. Several of our students were immediately smitten with ease of use and the appealing visual layout; some students will also use the commenting tool for keeping their own notes on the sources.." |
Watch this great interview of Guillaume Decugis, Scoop.it's CEO, exploring the curation trend beyond the buzzword, the necessity for brand to become media, the power of publishing relevant content and how the Scoop.it team conceived the mobile app. Curation is your mass weapon of attention when you don't have a Robert Scoble in house! Enjoy the interview. 
"When I started my Scoop.it! magazines, my strategy included never just posting a link – anything posted to the site was required to include at least a one sentence intro which contained my perspective on the article. This allowed my reference thoughts to be combined with the link to the article and away I went." By Jay Nelson, Business 2 Community contributor. 
"As an SEO and content development company, we’re always brainstorming to find new ways of building our reputation, generating interest and, of course, driving traffic to our site and blog. As people who appreciate good content and would love to write stories and ideas all day long, the inability to do so can be somewhat frustrating. I don’t have time; our writers don’t have time, so the next best thing is to find an awesome editor who knows how to curate. Great article with very interesting tips on how to use Scoop.it efficiently. 
"Scoop.it is organized around topics as opposed to the people curating those topics. So, rather than follow a person, you follow their topic; you can even “re-Scoop” it. The service, which is free for a basic account (more on premium accounts later), makes it easy to share your topic pages over Facebook and other social networks. “Not everyone can be a writer,” muses Decugis, who says he had hoped to be a writer himself while growing up, “but now everyone can be a magazine publisher.” by David Weir 
Brad Mays just wrote this review, focusing on the value brands could create for their customers by becoming trusted curators : "As brands begin to find more options to tell their own story, they’ll look beyond the brand as publisher model and to the brand as curator – or becoming a convener of conversation around a topic or industry." Brad describes his recent experience with Scoop.it Pro and how our platform help a brand to become a great resource and settle a strong relationship with their audience. The Scoop.it Business offer was even more designed for companies, to fulfill this mission while increasing the visibility of their own brand : "UPDATE: Scoop.it President Marc Rougier left a nice comment related to the post. Specific to pricing he added, “I’d like to also complement your review: beyond the free version of Scoop.it, we actually launched three premium packages: Scoop.it Business ($79/month), Scoop.it Pro ($12.99/month), and Scoop.it Education ($6.99/month).” See more from Marc about the platform in the comments." 
Ed Reach is a platform for passionate educators. Here is a great blog post from Daniel Rezac about our Scoop.it Education offer. "..something big happened: Scoop.it launched Scoop.it for Education. Now, EdReach has been getting pingbacks every hour by new educators “scooping” EdReach content." 
"Scoop.it makes it easy for users to create and share topical "magazines" by collecting content from around the web." 
'Curation' was, without a doubt, one of the hot topics of 2011 and one that will surely keep us occupied in 2012 as well.
Very nice article. We particularly appreciate to read the author's point of view about Scoop.it. Thank you Shireen! "There are two things I love about Scoop.it. First, it’s the only program of it’s kind that really gets you an authentic magazine layout that screams “read me!” Second, Scoop.it offers a 15 day free trial so you can really check it out for yourself. I’d run one or two sample campaigns in that time period and see what your comfort level is and what type of feedback you’re getting from your peers and clients." "Scoop.it is a tool I have only recently started using. The more I use it, the more I appreciate it. While I have no personal relationship with the founders, I contacted them yesterday to ask for a few sentences to describe scoop.it and they responded promptly. Aside from the advantages offered by their product, you can expect great customer service from Scoop.it." 
"One of the nice side effects of having one of my photos picked up and used in a report on food security in the face of climate change was that I came across Scoop.it for the first time. And I am glad I did because I instantly fell in love with it. Scoop.it is essentially an online curation tool that enables users to aggregate links in one place to produce an interesting and attractive looking ‘magazine’. I’ve certainly been impressed with the results and can see this as something that I will use extensively in the future." |
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