"To be a true, sustainable thought leader, you have to be willing to get out of your comfort zone and look at things differently to articulate a vision for the future."
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Thought leadership and online presence
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Thought leadership and online presence
Show your expertise and build your personnal brand through Content Curation.
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"Juste like the 72 marketing definitions that Heidi Cohen wrote about, depending on who you ask, thought leadership has many definitions too. Considered another marketing buzzword, I miraculously found 21 definitions for it" By Tracy Sestilli.
Marc Rougier's insight:
I add this list by Tracy Sestilly because I made reference to it in another post and I thought it deserves to be scooped too. It warns against the buzzword syndrom of Thought Leadership (true to everything trendy, especially in marketing) and underlines its multifaceted nature. My key 2 words to define Thought Leadership are "innovation", and "influence". And I know that 2 words are not enough (think about change making, sharing, expertise...) but well, it's about curation here :) Your definition: welcome !
Chiale Stéphanie's comment,
November 12, 2013 2:45 AM
J'aime cette définition ; "un connecteur". C'est une personne clé ayant un réseau social étendu, et susceptible d'influencer un bon nombre de personnes.
Nancy J. Herr's curator insight,
November 13, 2013 2:22 PM
Which of these definitions fi YOUR concept?
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"Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?""
Marc Rougier's insight:
A classic: #TEDx talk by Simon Sinek. Superb. The famous golden circle. "Why - How - What". The Apple example (and the Wright Brothers, and Martin Luther King example too). "People don't buy what you do, they buy why you do it." Seen it many times but good way to start the week :)
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"When I first signed up for Google Plus (back when it was invite-only), I didn't get the fuss. It had some nice features, but it was a virtual wasteland."
Marc Rougier's insight:
When we think Personal Branding we often think career. And when we think career, we think LinkedIn first. Jill Celeste explains why we should also consider Google+:
No question on number 1 (SEO). I'd like to know what YOU think of the two other point. Bases on your experience, does G+ deliver (yet)?
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"Being a thought leader takes focus, and in today’s world, that is often a challenge. Business owners are looking for the next big thing, rather than owning their one thing. However, when you do, you have the potential to lead and help shift the thinking of others. Many of us would strive for this, but, how do you know if you are actually leading others in the way they think and behave?"
Marc Rougier's insight:
This interesting article by Laura Garnett identifies five signs that you may be a thought leader.
I like how she depicts thought leadership has being about human values; not about selfish, ego-centered, short-term considerations.
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"Markets constantly change, which calls for changes in your marketing and B2B lead generation as well. So, how does personal branding help you along your work?"
Marc Rougier's insight:
Belinda Summers explores how Personal Branding helps also in B2B marketing. "It is important to establish a personality, a human identity, for our brands. And we should start with ourselves." Bottom line: personal branding is not only useful to your own career. It's also an asset for your business.
Cookjmc's curator insight,
November 8, 2013 9:48 AM
In b2b marketing, with a lot of distracting noise across channels, it's important to remember that there is an opportunity to connect, share and educate within your own personal/business network. Your personal brand can help you accelerate relationship building. Tools like linkedin facilitate making this easier but other tools are checked up on to see and learn more about who you really are. Pay attention to the details and share what you know- your network might just need what your company is selling.
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In the context of a thought leadership campaign, is resonance with target audiences (EQ) as critical to success as the substance of ideas (IQ)?
Marc Rougier's insight:
This post goes beyond the classic "N easy steps to success" format (useful and pragmatic but sometime a bit on the surface of things) and discusses the value of Emotional Intelligence. Thought leadership is not only about how and what you tell, but also about how you listen. Very important point by Becky Tumidolsky.
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"Tweet-sized definitions of thought leadership sent to me by a variety of twitter followers who follow me @thoughtstrategy"
Marc Rougier's insight:
Smart exercise proposed by Craig Badings: define Thought Leadership in a tweet. His blog collects a few dozens of them.
Valerie Robins @valerie_robins – "Becoming an authority on the topics that answer your target audience’s biggest questions."
Bob Woloshyn @BoKnowsMarkting - "If you have the attention of a target audience you are a Thought Leader." Most definitions catpure the notion of sharing. I subscribe! What's yours?
Leading Thought's curator insight,
November 7, 2013 7:01 PM
Many more definitions long and tweet-sized at www.thoughtleadershipstrategy.net/
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"Here's a great Personal Branding infographic Enrico Bisetto at Sestyle."
Marc Rougier's insight:
AlGonzalezinfo's curator insight,
November 6, 2013 7:15 AM
What a valueable resource! #1 and #2 are sooo critical in making everthing else work. Love this. 
John Michel's curator insight,
November 6, 2013 9:51 AM
His 9 basic steps to creating a personal branding strategy:
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Content marketing is now an integral element of public relations and is an extension of the notion of thought leadership. It varies the thought leadership approach in four ways:
Marc Rougier's insight:
Great inside by Jeff Bullas. Establishing and demonstrating Thought Leadership on social media requires to share and publish relevant quality content on a regular basis; it requires a content marketing strategy. Jeff explains how this strategy embraces content creation and content curation. And brilliantly states how your content strategy should cover your values and the values of your ecosystem and audience; and not just talk about you: "Your story travels further the less you mention your brand". And Jeff certainly knows what he is talking about.
lorrinda's curator insight,
November 7, 2013 5:46 AM
"your content strategy should cover your values and the values of your ecosystem and audience; and not just talk about you: "Your story travels further the less you mention your brand"
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Presentation given at WebCom Montreal, November 16, 2011 (content curation VS aggregation http://t.co/qFFzqBHwaa)
Marc Rougier's insight:
A comprehensive presentation on how to become a Curation King to build Thought Leadership by Corinne Weisgerber. Not recent (2011) but still totally relevant. I totally agree with the depiction of curation: how different it is from aggregation; and how important it is for the curator to add a value above and beyond it's selection: context, perspective and organization. These, by the way, is the DNA of Scoop.it and the raison d'être of its "insight" box :) I'd add to it that the curator can also have a message, a personal story (even subjective, even biased) on the topic he curates: he/she needs to be involved, passionate or expert - he/she is not just a collector. This is why content curation is so beautifuly correlated to demonstrating thought leadership.
Marilyn Moran's curator insight,
November 19, 2013 8:45 PM
Want to learn how to Build Thought Leadership Through Content Curation? Check out this presentation and learn the difference between content curation vs. aggregation. Good stuff here!
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Marc Rougier's insight:
Four steps to become a Thought Leader, by Robert Scoble. Via Dorie Clark, Forbes.
Relevant as always. And a solid basis to start a good curation strategy as well!
Pedro Barbosa's curator insight,
November 3, 2013 11:27 AM
Uma opinião interessante
Pedro Barbosa | www.harvardtrends.com | www.pbarbosa.com
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Power Plusser Stephan Hovnanian shares his 12 Most Tried-and-True Tips for Personal Branding on Google+.
Marc Rougier's insight:
A practical and pragmatic list of tips to develop your personal brand on Google+. Most of these apply to whichever destination or media you want to shine on: e.g., "sharing relevant content". Having a curation page (one of the most effective way to demonstrate your thought leadership) is mentionned. Curation is a way to feed those social presence where you want or need to share relevant content on a regular basis. And yes, there's more to it :)
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Marc Rougier's insight:
[Blog post I wrote] We all know how branding - and the perception of it - is important in a any buying decision. This post gives real life examples of this power (from Banksy, Bach, Apple and Ducati) and discusses how neuromarketing and social media make use of it. You too can / should leverage this power: be your brand!
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Nobody has your exact experiences and mindset and your thoughts may well help spark the next round of round-table brainstorming innovation.
Guillaume Decugis's insight:
A long time Scoop.it user, @ janlgordon just launched curatti.com and this is one of the first posts I found in there by Andy Capaloff. He makes an interesting point on "idea darwinism" suggesting that if we're scared about speaking up and making our voice heard, we're running the risk of letting a certain kind of ideas prevail. At the detriment of creativity and innovation. The time has never been so right to step up and become the thought leader we can be.
Karen Percak's curator insight,
November 17, 2013 7:33 AM
Always questiong..... We need to teach our students and teachers to keep asking thoughtful, challenging questions of those who make the "assignemnts." This will spark innovation and creativity in our educational change process.
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Thought leadership is important for building careers and for building organizations. It is the most important tool we have as professionals to build our personal brand and establish credibility. What is thought leadership? By Dr Liz Alexander. (photo from The Unpaved Road)
Marc Rougier's insight:
Dr Liz Alexander is co-author of ThoughtLeadership Tweet (with Craig Badings - already mentioned in this curation about Thought Leadership). She is interviewed here by Tanmay Vora It's important for Thought Leaders to share content, but it's not sufficient: true thought leaders are disrupters. "Thought leadership, in order to have any value, must provoke meaningful change." Yes, so important!
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Marc Rougier's insight:
"Thought Leadership is content on steroid" Wow I'll reuse this one :) By Craig Badings via Jeff Bullas. Social Media is conversation. And that's where your audience is. Tips:
Thought Leadership need social media. But you need to plan and work on your content (that's where content curation can help!).
Gabriela O'Malley's curator insight,
January 14, 2014 4:21 PM
YES. A new Integrated Media Expert Platform where thought leaders can tailor meaningful engagement collaboration. Best, GO'
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Marc Rougier's insight:
[4 min video] Personal Branding Guru William Arruda:
"Be yourself". I agree with the value of authenticity. And I like how William personifies his brand: passion, energy, enthousiasm.
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Beethoven's innovations within music make him one of the singularly most influential musical leaders in history.
Marc Rougier's insight:
I think of Beethoven as a thought leader. My favorite quote from Beethoven (context: he was answering a royal rep who ordered him to do something he disliked): "What you are, you are by accident of birth; what I am, I am by myself. There are and will be a thousand princes; there is only one Beethoven". It's not about being arrogant. It's about being free.
Chiale Stéphanie's comment,
November 11, 2013 2:26 PM
Romain Rolland disait : « Il est bien davantage que le premier des musiciens. Il est la force la plus héroïque de l’art moderne. Un exemple de leadership :-)
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"So, you consider yourself a thought leader. You’ve got research, you’ve got whitepapers, you’re speaking and presenting and your blog traffic is up over last year..."
Marc Rougier's insight:
Not super recent but still a great read, by Dana Van Den Heuvel, debating how to deal with the Attention Economy.
My immediate takeaways: Allow your audience to contribute and Remove the hurdles to access. Thought leadership is not about having the smartest ideas but having the most useful ideas.
lorrinda's comment,
November 8, 2013 10:11 PM
Thanks @Marc Rougier and @Martin (Marty) Smith. I am still learning the scoop.it ropes/rules... but loving' it!
lorrinda's comment,
November 8, 2013 10:12 PM
hmmm don't know how to link the names... must find out
Marc Rougier's comment,
November 8, 2013 11:29 PM
@lorrinda don't hesitate to ask if you have any question re: Scoop.it! As for linking the name: you write @ then the name, attached. But it links only to the name of people who are either on your community (which you can check on your profile) or who are active in a given topic. I get from your comment that it did not work with my and Marty's names? I'll check out! :)
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"I was on the phone with an acquaintance yesterday talking excitedly about my favorite topic — thought leadership — when she stopped me in my tracks with a simple question. What is thought leadership?"
Marc Rougier's insight:
Being an expert or a CEO doesn't make you a thought leader. The key? "Inspire others with innovative ideas". There is leader in thought leaders.
Chiale Stéphanie's comment,
November 9, 2013 6:11 PM
Je ne voudrais pas être hors sujet :) les qualités essentielles sont l'empathie et la créativité aussi.
osas's curator insight,
June 22, 2015 10:30 AM
it is what you put in your marriage you get if you take for granted it will hit the rock that is the more reason you have to give more time to your marriage to making it a blissful one http://saverelationshipmarriage.blogspot.com/
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Marc Rougier's insight:
Neat definition of what YOUR personal brand is. (I also love the presentation format by itself: great demonstration of the power of "one idea per slide" and "more pics than words" => inspiration). Two interesting sentences found in this presentation: "How can I serve others?" " A personal brand should be a promise". As for how to achieve it, this is not part of this presentation ;)
lorrinda's curator insight,
November 7, 2013 5:44 AM
micropreneur means it's all about you... brand yourself
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Invoking Rodin's masterpiece "The Thinker", Carla Johnson explains how you need to get out of your comfort zone to deserve the Thought Leader moniker.
Carla states that sharing content does not make you a Thought Leader. Right, agreed. But I think the most important part of her post is to explain that being innovative is not sufficient either: you also need to be able to reach beyong the innovators. You need to know how to have an impact.