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Rescooped by
robosheauk
from Social Media Useful Info
August 30, 2015 2:52 AM
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It seems like such a short time ago, that changes in the Google algorithms could send a company that relies on SEO to help market its products into a frenzy.
Having the right keywords, placed carefully in web pages, was the key and aim of everyone looking to get on the first page of a Google keyword search.
But my, how fast things have changed in just the past few years. Social media has become just as, if not more important to businesses than SEO, and it can have a positive, or a negative effect on how a web page is ranked on Google. Here are some things you need to know to better balance marketing between these two key factors.
Via Ivo Nový
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Scooped by
robosheauk
August 28, 2015 5:40 AM
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Want to use mobile live-streaming to market your business? In this article, you'll discover six ways to use Periscope for your business.
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Rescooped by
robosheauk
from Social Media Useful Info
August 26, 2015 6:10 PM
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In order to create a high volume of high quality content, you need to be as efficient as possible.
I’ve shared a few of my secrets with you in the past, but today I’m going to show you a collection of great tools that will help you create better content.
by Neil Patel
Via malek, Ivo Nový
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Rescooped by
robosheauk
from Social Media Useful Info
August 26, 2015 6:09 PM
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How important is content marketing? Maybe you should have asked Bill Gates 20 years ago.
Gates wrote an article titled “Content is King” in 1996. (Maybe this is where the phrase was coined.) He predicted that content would be where most of the money on the internet would be made. Its most intrinsic value was that it could be spread globally at little cost.
Via Neil Ferree, Ivo Nový
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Rescooped by
robosheauk
from Social Media Useful Info
August 26, 2015 6:09 PM
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Twitter is unveiling several new features for advertisers that want their campaigns to go beyond the social platform. And it’s giving the program a new name — the Twitter Audience Platform.
Last year, the company launched something called the Twitter Publisher Network, giving advertisers one interface for buying campaigns that ran not just on Twitter’s websites and apps, but also with publishers who were working with Twitter-acquired MoPub.
Via Brian Yanish - MarketingHits.com, Ivo Nový
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Rescooped by
robosheauk
from Social Media Useful Info
August 26, 2015 6:08 PM
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Are you curious about the latest Facebook ad changes?
Wondering how to take your Facebook ads to the next level?
Facebook has gone all in to provide businesses with tools and targeting options to connect with customers and prospects in the moments that matter.
This article shares five biggest things to happen with Facebook ads.
Via Brian Yanish - MarketingHits.com, Ivo Nový
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Rescooped by
robosheauk
from Social Media Strategies
August 26, 2015 6:07 PM
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Keep up with social media's evolving landscape by reviewing this comprehensive glossary of social media marketing terms.
Via Ivo Nový
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Rescooped by
robosheauk
from Social Media Strategies
August 20, 2015 2:11 AM
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Are you using social media for business but struggling to convert leads to customers? Here’s a few ways I’ve been successful with driving more leads on social media for myself and my clients.
Via Kamal Bennani, Ivo Nový
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Rescooped by
robosheauk
from Social Media Strategies
August 20, 2015 2:10 AM
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In order to track the performance of your social media efforts, conducting regular social media analysis is a must. One way brands track their campaigns is by using memorable, unique, and relevant hashtags.
Hashtags are used to find and follow discussions about brands, promotions, or events. If managed correctly, hashtags will help you track how many people are participating in your campaign and what they are saying about your brand. To help you manage hashtags effectively, here are some tracking tools that you can use....
Via Jeff Domansky, Ivo Nový
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Rescooped by
robosheauk
from Social Media Strategies
August 20, 2015 2:09 AM
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According to Cisco, consumer internet video traffic will account for 80 percent of all consumer Internet traffic globally in 2019. That is a whopping 64% increase from 2014.
For marketers, if you’re not already taking advantage of the impact that videos have in your content marketing strategy, then you absolutely have to jump on the bandwagon.
Via Ivo Nový
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Scooped by
robosheauk
August 20, 2015 2:09 AM
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Social media news and new developments making social media marketing easier. (Twitter Direct Messages, Google Hangouts, Facebook Audience Network)
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Rescooped by
robosheauk
from Social Media Strategies
August 20, 2015 2:07 AM
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It's not enough to just publish a blog post every now and again. You need to publish remarkable content that adds to the conversation.
Via Ivo Nový
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Rescooped by
robosheauk
from Social Media Useful Info
August 20, 2015 2:05 AM
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Creating content for your specific audience involves time and commitment - plus a reasonable amount of creativity. Not always easy, but it is doable.
Via Jennifer G. Hanford, Ivo Nový
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Scooped by
robosheauk
August 20, 2015 2:05 AM
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The New Pinterest Analytics Tool: How To Use It for Business
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Rescooped by
robosheauk
from Social Media Useful Info
August 20, 2015 2:03 AM
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Most people forget that when they download an app or sign-in to a website using their Facebook login, they’re giving those companies a look into their Facebook profiles.
Your profile contains a lot of personal information that can often include your email address and phone number, but frequently also your work history and your current location.
And most people don’t realise that if you’re sharing any of that data with your friends then apps used by those friends can see that data too!
Via Ivo Nový
U.K. web users now see their smartphone as the most important device for getting online, overtaking the previous most popular device, the laptop, according to..
Via Virginia Gordon
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Rescooped by
robosheauk
from Latest Social Media News
August 12, 2015 12:25 AM
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It's been a rough ride for Google+. Columnist Mark Traphagen delves into the early vision for the social network, what has emerged from those changes, and what the new direction will mean for marketers.
Via Jaana Nyström, Gerrit Bes
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Rescooped by
robosheauk
from The Digital Entrepreneur Toolbox
August 12, 2015 12:25 AM
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Deciding where to invest your digital marketing budget can be overwhelming. Here are 4 areas where you should be devoting resources and budget.
Via Leo Loison
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Rescooped by
robosheauk
from The Digital Entrepreneur Toolbox
August 12, 2015 12:24 AM
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An introduction to growing your business and generating ROI with video content marketing (and inbound marketing).
Via Leo Loison
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Rescooped by
robosheauk
from Social Media Useful Info
August 3, 2015 1:26 PM
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Content curation is a bit of an art form, and takes some time to perfect. But once you’ve figured out a strategy that works, you’ll have a process in place for regularly finding, compiling and editorializing content your audience will love!
Via Neil Ferree, massimo facchinetti, Ivo Nový
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Rescooped by
robosheauk
from Social Media Useful Info
August 3, 2015 1:25 PM
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Remember how in elementary school science you learned about the physical laws that ordered the universe? And how, once you knew about the underlying rules of energy and matter, the details of a lot of things just made more sense?
Susan Gunelius has applied the idea to social media marketing. She’s asked the question: What are the fundamental laws that underlie everything we do on social media? And how can you understand those laws to better serve your brand?
Here are the laws that Gunelius feels are the building blocks of social media:
Via Brian Yanish - MarketingHits.com, massimo facchinetti, Ivo Nový
Facebook is one of the big movers in paid advertising, but overall the pie is getting bigger as the move from traditional advertising to digital accelerates. According to emarketer By 2017, when US digital display ad expenditure will reach $37.36 billion, Facebook and Twitter together will account for 33.7% of the market, up from 30.2% this year.
Via Guillaume Decugis
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Scooped by
robosheauk
August 3, 2015 1:23 PM
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Learn what an analysis of 65,000+ websites across 35 industries from domains in the Alexa top million revealed about social media usage on homepages.
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Scooped by
robosheauk
August 3, 2015 1:22 PM
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Track and measure social media initiatives with Google Analytics to prove the ROI of social media for business.
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Rescooped by
robosheauk
from Social Media Useful Info
July 28, 2015 7:57 AM
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In the marketing world, video is the undisputed killer medium. The industry’s conventional wisdom is that YouTube has an insurmountable lead in the video advertising market. That conventional wisdom is dead wrong.
Via Ivo Nový
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Curated by robosheauk
Award-winning advertising junkie. Subtly charming zombie aficionado. Movie buff. Coffee scholar. Web Trailblazer #socialmedia #socialmarketing
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