How important is content marketing? Maybe you should have asked Bill Gates 20 years ago.
Gates wrote an article titled “Content is King” in 1996. (Maybe this is where the phrase was coined.) He predicted that content would be where most of the money on the internet would be made. Its most intrinsic value was that it could be spread globally at little cost.
Via Neil Ferree, Ivo Nový
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Google this; How to Build a Following using Other People's Content then listen to the Podcast Guy Kawasaki did on SME and dial into his insights on how to do this one your own dime and time.