Getting Money- It’s all about making a commitment and your reactions to commitments
Most of the times when people decide to go into business many of the people around them look at prospective entrepreneurs like “Have you lost your mind”. On the surface it may seem like they aren’t being supportive of your ideas but most of the time what they are really asking you is, “are really ready to commit to the turbulent world of entrepreneurship” (are you?).
Entrepreneurship will not only challenge your commitment but it will also challenge you when you have to adjust to a customer’s commitment. You see at the end of the day how you handle how your customers reactions and commitment to your product or services may very well determine whether you succeed or fail. You being committed is important but how you handle customer reactions will be the foundation of your success.
For instance, if a potential customer’s reaction commitment to your product is “I don’t know”, then you must recognize that you may have been lax of your research as to your customers wants or needs, you were so busy selling you never figured out why and what they were really buying. When I had my detail shop I constantly asked my employees what they were selling. Many said “A clean car” which was wrong. I would have to remind them that what we sell is time and comfort. 1. The customer was able to utilize their time better by utilizing our mobile wash (especially realtors and body shops) and 2. the customers feeling of comfort and confidence of having a car that was as shiny as a new penny. You see we sold the reaction and therefore we achieved the commitment and in doing that it was easy to be comfortable with our commitment to the venture.
I’m ReggieRedd and That’s TheBottomLine