Teaching a Modern Business Communication Course

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Why Business Communication Today Is Your Students’ Career Insurance Policy

When students walk into your classroom, they’re not just there to earn a grade—they’re investing in their future employability. Every assignment, every skill, every takeaway is judged against a simple, unspoken question: Will this help me get a job and keep a job?

In today’s job market, where AI literacy has become a baseline expectation, the answer depends heavily on what—and how—you teach. Employers now view AI fluency as inseparable from communication excellence. That’s why Business Communication Today, 16th Edition integrates AI into every chapter, not as an add-on, but as a core competency.

Think of it as career insurance for your students. When they step into an interview and are asked about AI in presentations, writing, or job applications, they’ll be ready—not fumbling through speculation, but demonstrating skills grounded in practice. The textbook provides the confidence and competence they need to stand out.

Here’s the kicker: students already sense this. They’re reading headlines about AI reshaping the workplace, and they want reassurance that their education will prepare them. When they discover that your course doesn’t cover AI, the pressure to fill that gap elsewhere builds. By adopting Business Communication Today, you answer that concern directly and decisively.

For instructors, this isn’t just about keeping up with trends—it’s about giving your students the protective edge they deserve in an unpredictable future. A future where those with AI-ready communication skills thrive, and those without struggle to compete.

Business Communication Today isn’t just a textbook. It’s the insurance policy your students can’t afford to go without.

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The New Fundamentals: Business Communication Meets AI: https://lnkd.in/eCvcniWV

Writing Brief Messages in the AI Era: https://lnkd.in/ezZkEQUs

Digital Business Communication: More Than Just a Trend: https://lnkd.in/eMR7cGK8

The New Social Media Reality: https://lnkd.in/e4rbfMKW

Visual Communication Reimagined: How AI Is Transforming Business Communication: https://lnkd.in/g-mQ27Zy

Modern Business Presentations: Managing Message and Media with AI: https://lnkd.in/eJTrkcUG

The AI Advantage: A New Era in Resume Writing and Career Building:
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AI Revolution in Job Search and Interviews: https://lnkd.in/e2PYKKjC

Brochure: https://lnkd.in/eFUvUZHH. How Does Your Book Compare?: https://lnkd.in/egVEMVS. Pearson Rep Locator: https://lnkd.in/eDSmx3XG. To request examination copies of Bovee and Thill's award-winning business communication textbooks (instructors only), visit https://lnkd.in/bvxGGmT.

Learn how your students can be prepared for the AI era.

Watch video: https://lnkd.in/eA2dQsXJ.

Unlocking Your Students' Potential with Neuroscience. To request examination copies of Bovee and Thill's award-winning business communication textbooks (instructors only), visit https://lnkd.in/eNNFPrbj How One Textbook Is Transforming Business Communication Education: https://lnkd.in/e8Ky_7kK. See the brochure for Excellence in Business Communication, 14th Edition: https://lnkd.in/eCSg9rv6. Video: https://lnkd.in/eJE9K28f. How Does Your Text Compare? https://lnkd.in/et2Mvp9v.

According to LinkedIn’s 2025 Skills on the Rise report, 70% of job skills will change by 2030 because of AI. Stephanie Conway, LinkedIn’s Senior Director of Talent Development, put it bluntly: organizations must cultivate AI literacy and human-centric skills—like communication and adaptability—if they want to thrive.

This isn’t just an HR issue. It’s an education issue.

The danger is that many courses teach one without the other. Students might experiment with AI tools, but they aren’t being taught how to use them ethically, strategically, and persuasively.

Or they’re practicing traditional communication skills, but without the AI fluency employers now expect as a baseline.

The winners in this new era will be the students—and the instructors—who master both.

That’s why John Thill and I created Business Communication Today, 16th Edition, with AI integrated into every chapter. We show students how to use AI in context:

🔹 Writing messages that balance efficiency with authenticity
🔹 Presenting ideas enhanced—not replaced—by AI tools
🔹 Job hunting with AI ethically and effectively
🔹 Collaborating in teams where human judgment guides AI
       output

The message from LinkedIn is clear: the future belongs to those who merge AI with communication. Business Communication Today is the only text designed to make that future a reality for your students.

👉 Don’t just keep up. Lead.

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Here's the newsletter: https://shorturl.at/LATZH

Welcome to our newsletter, where we explore the transformative impact of AI on business communication instruction. In this issue, we delve into AI image generation tools, test your ability to spot AI-generated images, and examine the crucial balance between human skills and AI capabilities.

We also feature a comprehensive quiz on AI fundamentals, investigate the unseen forces shaping communication education, and explore the intriguing dynamics of corporate apologies. Plus, don't miss our new video.

Explore hidden influences shaping how business communication is taught, from tech trends to cultural diversity. Adapt strategies for effective, modern teaching.