Via Aurélie Thev'
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Rescooped by
Béatrice Rivalier
from Intelligence stratégique et économique
March 21, 2013 4:29 AM
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Béatrice Rivalier's curator insight,
January 8, 2013 9:50 AM
Ce rapport dégage 6 « mégatendances lourdes » façonnant le futur : - la fin des écarts entre hommes et femmes en termes d’éducation... - la révolution constante des techniques de l’information et l’avènement de ce que l’on appelle de façon encore trop floue : l’avenir en numérique. - la montée en puissance de l’individu (individual empowerment), le glissement de la puissance des Etats vers les individus de + en + informés |
Therese Torris's comment,
March 14, 2013 5:36 AM
Fact is that Google has so far escaped antitrust laws (in particular laws around anti-competitive bundling) by arguing that the service is free and used on a voluntary basis. But in Europe for example where Google has a 90%+ market share not content publisher can afford not to write "for" Google, it's as simple as that. Regarding searches in quote marks, they don't deliver the Long Tail (i.e. the searches most relevant to the keywords as concepts) but only content that contains the quoted phrase. That is very different.
Laura Brown's comment,
March 14, 2013 1:54 PM
Therese, if you think beyond Google - how do you find content online? I don't do a Google search for most of the content which I add to Scoop.it. I find it through channels I already have set up, like feeds from the sites I like, the sites I usually find good things through like Flickr, which is itself a network of content for me to search or randomly look through. I don't care about writing for Google because I don't rely on Google to find the content I read. Google is a bot - when I do use Google it is just a place to start. I branch out and find much more interesting and relevant content by going from one site to the next. I find better results in the sidebar of a blog than I do from Google. Whatever "market share" you pin on Google - that is exactly what it is a 'market'. A market is mostly a bunch of marketers selling their wares/ services. If you have something to sell open a shop on Etsy (for example) and post a few things along with a link to your site where you sell more. When I actually want to buy something I look at online shops, I don't search Google unless I know the name of the site but don't want to bother typing in the link.
Béatrice Rivalier's curator insight,
March 4, 2013 4:03 PM
Le manager doit choir entre deux risques : emprunter la voie de la rupture avec ses aléas ou affronter la menace que font peser les concurrents qui montent en gamme dès que l’ancienne technologie de rupture est devenue banale. Les erreurs de jugement se payent très cher. L'IE est là pour maîtriser les risques de l'innovation de rupture !
Béatrice Rivalier's curator insight,
January 8, 2013 10:04 AM
-->L'infrastructure, les systèmes de télécommunications, les centres de stockage et de traitement des données, les nouveaux services en ligne, constituent des secteurs industriels en croissance inégalée. --> Développement d'une industrie du traitement des données et l'établissement du new modèle éco de service gratuit en échange de données personnelles --> La captation de données est la priorité absolue des Etats-Unis, qui dominent la société de l'information à l'échelle planétaire... |
Comment l'agriculture est concernée par l'IE : illustration d'enjeux colossaux liés à la maîtrise de l'information stratégique !