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Scooped by
Martin (Marty) Smith
January 28, 2016 12:35 PM
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SEO & Content Marketing's Future
Google, Panda 4.0, Rankbrain, SEO & Love shares how future content marketing will be shaped by smartphones, sentiment and feeling with 5 tips on how to thrive.
- Rich Get Richer
- Channel Diversification Is Essential
- It's About SMARTPHONES, Stupid
- Screens, Content Types, Social & Love
- Curate more than create, no content is ever "old"
. We share this post in our Startups Revolution Scoop.it since few startups understand SEO and fewer still think they need content marketing - big mistakes. http://www.curagami.com/google-panda-4-0-rankbrain-love/?v=7516fd43adaa
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Scooped by
Martin (Marty) Smith
January 13, 2016 5:08 PM
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Scooped by
Martin (Marty) Smith
December 3, 2015 10:56 AM
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Scooped by
Martin (Marty) Smith
November 2, 2015 11:00 AM
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Telling Holiday Ecom Stories
Why do most online merchants shy away from stories in the 4th quarter? Time to make the donuts doesn't mean stories don't matter. Shout less, listen more and telling better stories means your online commerce website wins this holiday season. Here are our 5 Holiday Ecommerce Storytelling Tips:
* Create Umbrella Themes * Tell Price, Shipping, and Guarantee Stories * Share Brand Relevant Customer Stories * Tell Seasonal VISUAL Stories * ASK FOR HELP
Discover more 4Q storytelling tips for online merchants: http://www.curagami.com/ecommerce-holiday-5-storytelling-tips/?v=7516fd43adaa
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Scooped by
Martin (Marty) Smith
October 29, 2015 8:41 PM
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Blogging & Content Curation
Does Blogging Matter looks at the dissonance between the way we create content (bell curve) and the way content marketing is consumed (power distribution).
This Curagami post shares the natural friction between how we need to create content (in order to learn) and market pressures to improve at a supernatural rate. Content curation is how we bridge the content marketing gap.
Learn More
http://www.curagami.com/does-blogging-matter/?v=7516fd43adaa
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Scooped by
Martin (Marty) Smith
October 21, 2015 8:22 AM
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Super Forecasting
So much of what we are taught or think we know is wrong. LIstening to Super Forecasting after seeing it as the book of the week on Fareed Zakaria's GPS last Sunday I know the folly of our untested ways. The HiPPO (Highest Paid Person's Opinion) Syndrome drives way too many marketing, sales and business decisions.
Super Forecasting was just discussing how WRONG medicine was until just recently. Thankfully bleeding is out of favor, but quakes with strong opinions ruled for a long time.
The web can be like that too. Another favorite point is the longer our forecast look into the future the worse they become. Super Forecasting discusses the weather as a massively non-linear system capable of being changed by a butterfly's wings.
The web is non-linear too. The web's non-linearity is why I like to compare it to weather. Systems brew up, move across the plains and die down. Anyone who tells you they KNOW anything about the web is trying to sell you something.
What we know after making more than $30M online is weather happens NOW. Yes we can forecast or predict, but the only truth is NOW and to the extent we say or act otherwise we are fooling ourselves, our clients and the next generation of web developers and startups..
The next generation of web developers and startups are going to use algorithms like we use CSS and HTML now. They will be NOWISTS and treat the web as what it is - a living almost sentient thing capable of turning on a dime and throwing a tornado at you faster than you can say the word tornado :). Marty
Book site
http://www.penguinrandomhouse.com/books/227815/superforecasting-by-philip-e-tetlock-and-dan-gardner/
Amazon (with a small Cure Cancer donation if you buy the book after clicking on this link)
http://bit.ly/Super-Forecasting-on-Amazon
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Scooped by
Martin (Marty) Smith
October 12, 2015 10:23 AM
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Yunmake, a Hangzhou-based smart bike maker, has raised a Series A led by Shunwei Capital, the investment firm led by Xiaomi chief executive officer Lei Jun...
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Scooped by
Martin (Marty) Smith
October 5, 2015 5:29 AM
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Adding Scoopit Magazines
This post shares the easy how and why of adding @Scoop.it "magazines" to your blog or websties. We work with and around a lot of startups. Every startup is so widget focused they have a hard time creating the content marketing needed.
Why is content marketing so NEEDED for startups? Well let's see. Want to get funded? Want to scale? Content marketing can help, but virtually no startup thinks that way.
Every startup we know is so widget focused they can't see forest for trees. Widget focus isn't unimportant, but at some point soon you will need to sell that widget to someone for money. Content is the magic key in that "sell to someone for money" door.
The best return on any startup's content marketing time is to curate content - i.e. leverage brand relevant content from experts. When you don't have time or inclination to create great content you can get more reach and return from finding highly relevant sources (for your business content) and curating them.
Be sure to follow and contribute to those who you curate from too (or your curation can feel like stealing). This Curagami post explains how easy it is to curate content with Scoop.it and then add the magazines you create to your startup's blog or site.
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Scooped by
Martin (Marty) Smith
September 26, 2015 2:33 PM
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New Ecommerce Trends
New Ecommerce: Search For Blue Oceans is about the disruptive impact smartphones, ubiquitous connection and retailer innovation are creating in ecommerce.
- Smartphones and ubiquitous connection to the web
- Impact of videos and unboxing creating “gift box retailers”
- Social Shopping and slouching toward real-time
- Buying personas, web analytics & dynamic personalization
- Google and the New SEO where content is KING and social content QUEEN
Discover the trends shaping a new online commerce on Curagami: http://www.curagami.com/new-ecommerce-5-crucial-trends/?v=7516fd43adaa
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Scooped by
Martin (Marty) Smith
September 19, 2015 10:59 AM
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How Crowdfunding Can Work
Great Josef Holm post on Krowdster about why crowdfunding campaigns fail also shows why and how they can work. Easy? Not even a little bit, but crowdfunding is an important new marketing channel.
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Scooped by
Martin (Marty) Smith
September 8, 2015 12:19 PM
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Scooped by
Martin (Marty) Smith
August 1, 2015 5:47 PM
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Startup Lessons From A Wolf & A Record Company
Peanut Butter Wolf knows what and supports what he loves - aspiring music and musicians. His startup, Stones Throw Records (https://www.stonesthrow.com ), is the subject of an amazing documentary with many #startups lessons including:
* Be in "it" (business and life) for the right reasons (i.e. LOVE not money).
* Walk your talk.
* Have courage.
* Do the right thing.
The record biz is in turmoil. How anyone can make enough money to survive is the issue and the issue isn't resolved. The web is an amazing thing, but it is a wrecking ball too.
The music biz is one of those buildings he wrecking ball hit hard and we aren't sure what is going to be left. Peanut Butter Wolf and Stones Throw Records don't care about any of that. They care about finding, helping and sharing music they love. And they are going to do that come hell or high water.
Great lessons, great film.
http://ourvinylweighsaton.com/
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Scooped by
Martin (Marty) Smith
July 27, 2015 8:03 PM
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I became a testing junkie to defeat HIPPOs. We riff a Tommy Walker Shopify post sharing why SMBs & online merchants should be testing junkies too.
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Scooped by
Martin (Marty) Smith
January 26, 2016 9:42 AM
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Help Raleigh-based Addoo sign up SMBs for their public beta Co-founders Hudson and Sujan are re-designing how companies can onboard and train new clients Fresh out of the Citrix Accelerator program, [...]...
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Scooped by
Martin (Marty) Smith
December 7, 2015 8:45 AM
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Ten SEO Trends & Tips for 2016 Ten SEO Trends and Tips for 2016 was inspired by 7 SEO Trends by Anne Carton (via Os on Scoop.it). Curagami’s 7 SEO Trends / Tips are different, but we used Anne’s excellent post to get ours started. 2016 promises to be a watershed year for Search Engine …
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Scooped by
Martin (Marty) Smith
November 10, 2015 8:14 AM
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What’s content shock? It’s a term coined by Mark Schaefer two years ago, when he observed that “content supply is exponentially exploding while content demand is flat.” The logical consequence of supply continually outstripping demand is that on average content articles will get … Continued
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Scooped by
Martin (Marty) Smith
November 1, 2015 1:28 PM
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Scooped by
Martin (Marty) Smith
October 27, 2015 9:00 AM
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Training Your Mind
The hardest thing we teach our clients and anyone who will listen is becoming a great web marketer means letting go of a lot of preconceived notions about how things work. Here are the 5 secrets we share in our must recent Curagami post on learning how to think like a pro:
* Start with Why
* Gamify and Diversify * Double Down * Become A Nowist * Baseball not Football
http://www.curagami.com/think-online-marketer/?v=7516fd43adaa
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Scooped by
Martin (Marty) Smith
October 15, 2015 10:26 AM
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Startups Must Read
Remember building forts when you where a kid? We all do and thus the power of the universal metaphor my friend and Startup Factory founder Chris Heivly's new book. Chris organize the book around 5 things startup entrepreneurs must do to be successful:
1. Socialize their idea 2. Partner with good and trustworthy people 3. Gather assets close to you 4. Create a collective purpose 5. Build the fort
To say Chris' book is a must read is to be grossly inaccurate. If you are a startup or ever want to become an entrepreneur you must read Build The Fort.
Buy on Amazon
http://bit.ly/build-the-fort-amazon
Visit Chris' site
http://heivly.com/
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Scooped by
Martin (Marty) Smith
October 7, 2015 4:56 PM
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Must Follower Startup Experts & Resourcs
Are you an active user of Twitter? Great! If not - get there as fast as you can and follow these 15 startup influencers. Recommended by an online market...
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Scooped by
Martin (Marty) Smith
October 1, 2015 2:38 PM
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Scooped by
Martin (Marty) Smith
September 22, 2015 9:04 PM
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Steal These 5 Netflix Marketing Ideas
- Almost Freemium.
- Build Your Tribe as a Distributor.
- Migrate from Distribution to Production.
- Mine the long tail.
- Keep some proprietary something.
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Scooped by
Martin (Marty) Smith
September 14, 2015 1:33 PM
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Scooped by
Martin (Marty) Smith
August 20, 2015 3:54 PM
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SOne of the Lean Content best practices we’ve seen several speakers at our meetups recommend is to leverage existing audiences on top of your own to increase the reach and the impact of your content.
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Scooped by
Martin (Marty) Smith
July 29, 2015 11:15 AM
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People Marketing shares hard won tips, ideas and stories about loving, curating, listening to your people to create winning online marketing.
We included this link in our Startups Revoluiton Scoop.it because startups are so WIDGET focused they forget PEOPLE provide the context and emotional connection needed to SELL. It is understandable that YOU love your widget, but your customers love THEMSELVES much more.
Creating "like me" moments mean your "product" becomes a movement your customers want to join. This journey from YOU and THEM (customers) to WE is the most important journey every website and all marketing is on whether the creators know it or not.
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