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Korea consumer survey shows high demand for CNMI

Korea consumer survey shows high demand for CNMI | South Korean Travellers | Scoop.it
ShareA recent consumer survey conducted by the Marianas Visitors Authority in Korea shows high demand for the Marianas among those planning to travel this year. The survey was conducted from April 16 to May 2 among 2,368 individuals in Korea who expressed the intent to travel in 2021. Almost all of the respondents, or 94% of those surveyed, expressed a willingness to travel to the Marianas with 58% of them willing to stay seven-14 days, significantly longer than the average four-five day trips they took prior to the pandemic. Almost 80% agreed or strongly agreed to having a COVID-19 test prior to departure to their destination, as required for any visitors entering the United States by the Centers for Disease Control and Prevention and the Marianas Tourism Resumption Investment Plan unveiled this week. Nearly all respondents, or 98%, “agreed” or “strongly agreed” that support or discounts on hotel and airfare would make them willing to travel to the Marianas, both of which are critical components in TRIP. When choosing a destination, respondents cited Safety as their biggest criteria (58%), followed by Budget (42%), Natural Landscape (37%), and the number of COVID-19 Confirmed Cases (35%). Concerns about COVID-19 (65%) and a 14-day self-quarantine upon return to Korea (45%) remained the top concerns when deciding to travel. Quarantine exemptions or less quarantine were key factors to making visitors more willing to travel. “Given the Marianas’ strong success rate in preventing COVID-19 cases, coupled with our vast and beautiful natural resources as a clean beach resort destination, we are perfectly positioned to satisfy travelers who consider these factors important,” said MVA board chair Viola Alepuyo. “It would be extremely favorable if self-quarantine for vaccinated individuals returning to Korea could be waived, which is something the Korean government is considering. That is a decision beyond our local control, but it would increase the number of travelers, for sure.” The high rate of vaccination in the Marianas is anticipated to strongly work in favor of tourism resumption, as 86% of respondents said they consider the vaccination rate of the destination a “great deal” or “quite a bit”; vaccination rate of 70% or higher would make most respondents feel safe in the Marianas. In addition, nearly everyone, or 90%, said they would be willing to be vaccinated if they could be exempt from the 14-day self-quarantine obligation upon returning to Korea. “Almost every major concern or consideration consumers expressed in the survey is addressed by the Marianas tourism resumption plan,” said MVA managing director Priscilla M. Iakopo. “We are confident that visitors will be enticed by what we have to offer them and that the TRIP pilot program will be successful in jumpstarting the economy.” A majority of the respondents were female (63%), office workers (32%), and ages 30-49 (67%). The top anticipated activities in the Marianas are relaxation, leisure sports, island tour, gourmet tour, and stargazing. Ten percent also indicated the intent to play golf. (MVA)
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Lotte Duty Free deepens promotional support for Korean culture with latest partnership

Lotte Duty Free deepens promotional support for Korean culture with latest partnership | South Korean Travellers | Scoop.it
Lotte Duty Free partners with public educational body the King Sejong Institute Foundation to promote Korean culture and language through its network.
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Non-landing tourist flights bring shopping benefits

Non-landing tourist flights bring shopping benefits | South Korean Travellers | Scoop.it
​Non-landing tourist flights, in which passengers depart, pass through foreign airspace and return to the departing airport, are increasing in Korea
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Why South Korea is the God of Culture Marketing

Why South Korea is the God of Culture Marketing | South Korean Travellers | Scoop.it
South Koreans have so meticulously blended western influences with their home influences, it is a masterclass for every brand that desires to be both culturally relevant and economically potent.
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As Influencer Marketing Grows in Asia, So Does Local Focus | CustomerThink

As Influencer Marketing Grows in Asia, So Does Local Focus | CustomerThink | South Korean Travellers | Scoop.it
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Shopping Habits in Korea Changed Due to COVID-19

Shopping Habits in Korea Changed Due to COVID-19 | South Korean Travellers | Scoop.it
Shopping habits in Korea are changing as more and more consumers in Korea opt for the convenience of shopping online via G-Market, Coupang,
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Korea's CU launches beer subscription service

Korea's CU launches beer subscription service | South Korean Travellers | Scoop.it
CU is launching a beer subscription service to target the increasing number of people enjoying drinking at home, the convenience store chain operator said.
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Instagram Offers Korean Consumers Window into Online Shopping World

Instagram Offers Korean Consumers Window into Online Shopping World | South Korean Travellers | Scoop.it
SEOUL, March 11 (Korea Bizwire) — A growing number of South Korean consumers are gaining shopping information through the social …
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Thailand to welcome first group of foreign tourists from South Korea under golf quarantine campaign tonight

Thailand to welcome first group of foreign tourists from South Korea under golf quarantine campaign tonight | South Korean Travellers | Scoop.it
The first group of 41 South Korean tourists is scheduled to be arriving in Thailand tonight, February 19th, under a golf quarantine campaign, authorized by the Tourism Authority of Thailand (TAT).
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S. Korean Consumers Buying Safes and Gold Bars

S. Korean Consumers Buying Safes and Gold Bars | South Korean Travellers | Scoop.it
SEOUL, Feb. 16 (Korea Bizwire) — A growing number of South Korean consumers are purchasing safes for use at home. Lotte Department …
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How Korean food is rising to capture the world’s palate

How Korean food is rising to capture the world’s palate | South Korean Travellers | Scoop.it
Tangy, salty, sweet and spicy -- Korean food is all of that. Often using fermented condiments like the traditional “jang” and a diversity of spices, such as garlic, onion and pepper, Korean cuisine is notable for creating a harmony of flavors. Despite the rich and diverse tastes that come from the mastery of balancing these strong spices, Korean food long had a relatively short list of globall
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Starbucks opens a new store focused on inclusive design in South Korea

Starbucks opens a new store focused on inclusive design in South Korea | South Korean Travellers | Scoop.it
Starbucks announced the opening of a first-of-its-kind store focused on inclusive design in South Korea.
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‘Revenge consumption’ boosts South Korean luxury sales

‘Revenge consumption’ boosts South Korean luxury sales | South Korean Travellers | Scoop.it
Unable to travel abroad, young Korean consumers are spending big on luxury goods, a trend dubbed 'revenge consumption'.
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Korean’s Obsession for Luxury Goods Continues Despite Pandemic

Korean’s Obsession for Luxury Goods Continues Despite Pandemic | South Korean Travellers | Scoop.it
SEOUL, April 20 (Korea Bizwire) — Despite the ongoing pandemic, South Korean consumers are still obsessed with luxury goods. Members …
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Destination Duty Free Land: ‘Flights to nowhere’ drive KW1.62 million (US$1,450) average spend for Lotte Duty Free in March

Destination Duty Free Land: ‘Flights to nowhere’ drive KW1.62 million (US$1,450) average spend for Lotte Duty Free in March | South Korean Travellers | Scoop.it
South Korea’s leading duty free retailer, and world number two, is generating some extraordinary spends as it pivots brilliantly amid the pandemic to give travel-starved consumers a taste of what they have been missing out on.
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15 Top K-Pop Groups: Best Korean Pop Bands

15 Top K-Pop Groups: Best Korean Pop Bands | South Korean Travellers | Scoop.it
K-pop bands such as BTS are one of the best-selling Korean pop groups in the world. These are the 15 K-pop bands to get to know, from 1999 to 2020
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5 Korean Movies With Inspiring Life Lessons

5 Korean Movies With Inspiring Life Lessons | South Korean Travellers | Scoop.it
We all have our ups and downs, our highs and lows. These five movies portray characters who hit rock bottom and eventually soar above and beyond. These characters, who are not afraid to tackle social norms and overcome challenges, are sure to inspire you with touching, yet realistic life lessons. Struggling with some challenges in life? Check out these
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FMCG growth reignites in Asia with rising new trends

FMCG growth reignites in Asia with rising new trends | South Korean Travellers | Scoop.it
2020 was marked the most dynamic year for Asia with the outbreak of the COVID-19 pandemic.
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Which channel do Koreans shop more on at home?

Which channel do Koreans shop more on at home? | South Korean Travellers | Scoop.it
Home shopping in Korea is now done more through mobile and online channels than TVs, data showed.
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Korea Tourism Organization Shares Survey Results About Influence Of K-Pop On Tourism

Korea Tourism Organization Shares Survey Results About Influence Of K-Pop On Tourism | South Korean Travellers | Scoop.it
On July 16, the Korea Tourism Organization released the results of a survey about Hallyu-related tourism in 2019. Hallyu is a term that means “Korean wave,” which refers to the spread of interest in South Korean pop culture in Asia and around the world. The survey found that the average Hallyu-related tourist spent about $1,007 (about 1,210,000 won). Most
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[HanCinema's News] 10 Time Travel K-Dramas That Will Blow Your Mind @ HanCinema :: The Korean Movie and Drama Database

[HanCinema's News] 10 Time Travel K-Dramas That Will Blow Your Mind @ HanCinema :: The Korean Movie and Drama Database | South Korean Travellers | Scoop.it

Time travel is a common genre in the world of Korean dramas but it is very rare that this concept is dealt with in a manner that doesn't look like a caricature of science-fiction. Most of the time, K-Dramas hit the right spot when it comes to time travel but in extraordinary cases, they can blow your mind..
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Young Koreans are driving sales of golf-related products

Young Koreans are driving sales of golf-related products | South Korean Travellers | Scoop.it
Unable to travel due to the prolonged coronavirus pandemic, young Koreans have found a new way to fill their time and spend their money: Golf.
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Lunar New Year Gift Purchases Differ Widely by Age Group

Lunar New Year Gift Purchases Differ Widely by Age Group | South Korean Travellers | Scoop.it
SEOUL, Feb. 10 (Korea Bizwire) — In the midst of an increase in the number of South Korean consumers who are opting to send gifts …
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Affiliate Marketing in South Korea – Commissions Autopilot

Affiliate Marketing in South Korea – Commissions Autopilot | South Korean Travellers | Scoop.it
As more global brands continue to focus on expanding their affiliate marketing activity to the Asia-Pacific (APAC) region, South Korea has proven to be a key ma
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