South Korean & VietnameseTravellers

Vietnamese rank as the 4th largest foreign homebuyers in Australia, showcasing strong demand and influence in the real estate market.

Vietnam hosts many of the advantages of the mainland’s industrial boom, and Chinese investors have taken note.

🏙️ Vietnam’s Urban Future Is Now - And It’s Branded.. From smart cities to eco-transport, Vietnam isn’t just catching up - it’s leapfrogging into the future of urban living.🐸

👷 At the heart of this transformation? Developments like Vinhomes Grand Park. Vinhomes is the largest commercial real estate developer operating across 40 cities with a landbank of 16,000 hectares & contracted sales reported in 2025 of VND 150 Trillion.

🌱 With integrated green spaces, smart infrastructure, and digital-first amenities, this is a real estate blueprint with lifestyle, retail, and mobility ecosystems built in.

👀 It’s reshaping what Vietnamese consumers expect from the places they live, shop, and spend time in. A rising Digital Native middle class.

🛍️ Why this matters for Western brands?
Where people move, brands follow. But in Vietnam, the move is toward connected, curated urban environments — and that opens new doors.

For consumer brands, retail, mobility & wellness players:

🛒Physical presence is now digital by design - in such urban environments the infrastructure for Out Of Home (OOH) media is more developed & connected to residential specific shopping centres.

💸Infrastructure = distribution, brand visibility, and access.

🖐️This is Vietnam’s urban leap — and it’s a moment Western brands can’t afford to miss.

📊 Dive into the market insight below to see how Asia Circles helps brands land where the future is being built 🤓

Sources : Vinhomes, .baotinguyenmoitruong.vn

#vinhomes #realestate #advertising #OOH #vietnam #consumer

🇻🇳 Vietnam: A Digital Powerhouse in the Making 🤓

📈With 78 million internet users and a mobile-first population, Vietnam isn’t just online — it’s thriving in a hyper-connected ecosystem, where social commerce meets rising middle classes with disposable incomes.

🌏From influencer-led marketing to growing ad spends, this fast-growing digital economy is reshaping how brands engage, sell, and build loyalty in Southeast Asia.

💡 Social media isn’t just entertainment — it’s commerce, community, and conversion all in one. Vietnamese consumers aren’t passively scrolling; they’re actively buying, recommending, and influencing.

🔥 Why this matters for Global brands?
Digital-first is a key entry point. KOL's shape culture and consumption, being more trusted than traditional ads. Authenticity is more important than just pumping ad spend.

🎯 For brands entering Vietnam:
- Think mobile-native, creator-powered campaigns.
- Optimize for social proof and virality.
- Build for Zalo, Facebook & TikTok, not just Google.

📊 Explore the full digital landscape in our latest infographic below. 🤓

As the personal customization trend continues to surge among younger generations, everything from diaries and bags to keyboards is being transformed into unique expressions o

With 77 per cent responding that sustainability is important in their travel choices for 2025, travelers from Viet Nam earned a spot as one of Asia’s top five most sustainability-conscious, according to Agoda’s 2025 Sustainable Travel Survey.

SEOUL, Feb. 11 (Korea Bizwire) — Faced with the worst economic downturn in 21 years, South Korean consumers are increasingly turning to …

Demand for solo travel on Valentine's Day doubled around the world, according to Airbnb search traffic data released Tuesday.

Why Millennials and Gen Z in South Korea are turning to package tours With flexible itineraries and like-minded travelers, package tours in South Korea are evolving to meet the preferences of Millennials and Gen Z

People in HCMC spent more on consumer goods and services in January 2025 during the year’s biggest festival, Tet (Lunar New Year), than a year earlier. - VnExpress International

Vietnamese consumers spent an average VND874 billion (US$34.6 million) a day last year on online shopping across five major e-commerce platforms, a study has shown. - VnExpress International

With a total income of around US$450,000 a year in Boston, Massachusetts, my wife and I only needed about two years' worth of income to buy a house. - VnExpress International

GLOBALink | Border port in China's Yunnan sees surge in Vietnamese tourists-

Vietjet Aviation Joint Stock Company reported a 24 percent year-on-year (YoY) increase in consolidated profit for Q1 2025.

British aviation services company Collinson International released its travel benefits and customer engagement report on April 7, revealing that South Korean c

The upcoming holiday from April 30 to May 1 presents a golden opportunity for Vietnamese tourists to plan their dream trips. This holiday is one of the longest…

Vietnamese coffee's bold and intense flavors, powered by robusta beans, often leave first-time tourists stunned by its strength and caffeine content, with many recounting unforgettable experiences of their first sip. - VnExpress International

The business of luxury in China.

Nonalcoholic beverages are increasingly becoming a buzzword among drinkers in Korea, with those in their 20s and 30s leading the trend. Nonalcoholic drinks in Korea contain less than 1 percent alcohol, while alcohol-free drinks are below 0.05 percent alcohol.

Vietnam continues to be the top travel destination for South Korea's families with children under 10 for the second consecutive year, according to Hana Tour, the East Asian nation's largest travel agency. - VnExpress International

In the first month of 2025, total retail sales of consumer goods and services in January are estimated at 573.3 trillion VNĐ (US$22.64 billion), up 2.7 per cent over the previous month and 9.5 per cent over the same period last year.