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Most brands still suck at managing social media, but better measurement of ROI is the key to turning it all around, says a top South African digital strategist.
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Vancouver Sun Pinterest redesign makes social network easier to manage San Jose Mercury News Although it doesn't offer as much of a chance to communicate and debate the way Facebook and Twitter do, Pinterest is an interesting and often beautiful... Via Manlio Mannozzi
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Here are 10 commandments that may guide you to the Twitter promised land of a large and loyal following. That engages with you and shares your content with speed and velocity.
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Pinterest analytics: How to measure your Pinterest activity to help your business identify what types of content resonate best with your specific audience.
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It's even letting followers know when Twitter handlers go to bed and can't respond to feedback.
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7 Actionable Social Media Marketing Tactics Via Neil Ferree, Ivo Nový, Michael Cudahy
Neil Ferree's curator insight,
April 27, 2013 2:28 PM
Click thru to #13 after reading action item #6 on social media scent once you've figured out your social media call-to-action CTA routine 
Ken Morrison's comment,
May 8, 2013 3:23 PM
Thank you for following my topic. I hope that it is helpful for you. It looks like you have some nice curation sites started! Keep up the great work!
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Guest post written by Ryan Holmes Ryan Holmes is CEO of HootSuite, a social media management system with 5 million users. Via Anthony Burke, Janet Louise Stephenson, Ivo Nový
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Social Media Engagement: learn to craft calls to action that get your social community to do what you’d like them to and get the results you want. Via Ali A. Sabkar, Ivo Nový
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Who are the top 50 social media influencers for 2013?
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Do you keep a diary? Do you have a closet dedicated to the family photo albums and scrapbooks? Do you write letters and save those you receive in old shoeboxes?
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There Are 12 Types Of Social Media Users – Which One Are You? – INFOGRAPHIC
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Google has announced YouTube accounts and channels can be linked up to Google+ pages.
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sophiedesc's curator insight,
April 13, 2013 9:31 AM
very useful: Find the Feed RSS URL of your Facebook Fan Page by @JuliusDesign 
's comment May 6, 2013 9:16 AM
Excellent Robin and thanks..You find the most useful bits..
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From
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T3 Facebook Home Hits 1 Million Downloads - Mashable Mashable At a press event on Thursday, Facebook's director of mobile engineering told reporters that Home had been downloaded "just about" 1 million times. Via Manlio Mannozzi
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Are you looking for some fast and easy ways to set up your Twitter auto tweets? Here are 7 options so you can maximize your efficiency. Via Zbynek Kysela ✔
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Is Facebook Making Us Antisocial? Via Manlio Mannozzi
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The most recent Twitter hack, which affected the stock market, combined with all the other hacks makes Twitter seem like the wild, wild west of wall street.
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I've worked within many disciplines of marketing. Each and every one has merit, all depending on what the brand is setting out to accomplish through marketing. It's not a contest, but many professionals sure are trying to make it into one. Via Mick Say
Stephen Pitcher's curator insight,
May 4, 2013 4:46 AM
This is a clear explanation of why digital is better and the principle of know-like-follow!
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Get smarter with social sharing in 2013 and learn how to add social updates from anywhere. Via Martin Gysler, Ivo Nový
Karen Chapple's curator insight,
April 30, 2013 3:15 AM
we use buffer here at JCK - quite a neat little tool to help a little with posting on Social Media
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Likeable founder Dave Kerpen personally responds to thousands of Tweets, emails, and messages every day. Crazy, or genius?
Before he started to dole out social media advice for entrepreneurs like you at Inc.'s recent GrowCo conference in New Orleans, Dave Kerpen, chairman of Likeable Media and now founder of offshoot Likeable Local, had a few things he wanted to get out of the way. First, he said, social media is not free. Second, it won't bring you immediate results. And, third, it can't make up for a bad product or service. Via Mau
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Starting a social media campaign? Check out these top 32 tools that will help you manage the campaign, courtesy of Jamie Turner and Erik Qualman.
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Google has officially made its move into wearable computing. For those “lucky ones” fortunate enough to have the privilege of spending $1,500 o
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Do you often update your Facebook business Page with new photos? Do you have a particular posting strategy or just publish random pictures from time to time?
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![What Kind of Facebook User Are You? [Infographic] | Business 2 Community | SocialMedia_me | Scoop.it](https://img.scoop.it/Du7j5n3Zp_5T0P0uemtriTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Let’s face it – when it comes to Facebook, most of us fall into a certain type of user. Maybe you’re that person who is always uploading pictures of their Via massimo facchinetti
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Having a presence on all the major social networks is a business necessity these days. But what tools are the social media gurus using to manage these multiple accounts? Via Abir Roy
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After all, it started out life as an informal experiment in most organisations, where it was regarded by many executives as a mere novelty rather than a serious business tool. We had ad hoc strategies, driven by independent tweeters and bloggers who knew they could help grow brands but who did not form part of a coordinated strategy.
But now, social media is no longer in its infancy – it is a mainstream channel that needs to learn to pay its way just like the other mature tools and technologies we depend on every day. One of the most important steps to bringing some discipline to this problem child is through proper measurement – something that we were all too willing to overlook as social media took its first baby steps.
We didn’t know how to measure social media’s value – we just had faith that it would deliver enormous benefit. It is time to put that thinking behind us and start making use of the tools available in the market to track and measure social media’s performance.
When we’re talking about measurement, we should no longer be talking about simple metrics like retweets, followers and influence. Instead, we should be looking at our business goals and measuring the role that social media has played in reaching them.
A simple social media dashboard is not going to give that to you. And you will not find it in free analytics software. You need to invest in a proper enterprise tool that can help you to stay on top of a fast-paced marketing channel and the reams of data it produces.
For example, a tool like Argyle Social can help you understand which links, content, and social networks prompted users to complete the action you desired – filling in a contact form, registering on your site, making a purchase. And it can help you track attribution more precisely – you can understand the percentage of conversions that were influenced by social content, regardless of whether or not social was the ‘last touch’.
Social is an important addition to any marketers’ toolbox, but until now we have lacked the tools and methodologies to justify the time and money spent.
Now that we have the tools, we should be using them to demonstrate the value of social media to the business and to keep doing social media better. It is only by linking social media to ROI that we can improve performance and ensure that social media gets the respect it deserves as a mature part of the marketing mix.
Melody Maker is digital strategist at Acceleration Media.