SocialMedia_me
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SocialMedia_me
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Curated by Alessandro Rea
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Rescooped by Alessandro Rea from The 21st Century
October 6, 2013 4:59 AM
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The 60-Second Guide To How We Use Social Media - Edudemic

“ This sheds light on at least 40 key statistics regarding how we use social media. As a connected educator, these are important to know. (The 60-Second Guide To How We Use Social Media...”
Via Dr. Susan Bainbridge
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Rescooped by Alessandro Rea from Better know and better use Social Media today (facebook, twitter...)
October 5, 2013 4:30 AM
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How To Start A Successful LinkedIn Group (Infographic) - Business 2 Community

How To Start A Successful LinkedIn Group (Infographic) - Business 2 Community | SocialMedia_me | Scoop.it
On Wednesday I wrote about 4 questions about starting a LinkedIn group every CMO should ask. While managing your own LinkedIn group has many advantages, creating a successful group of your own is difficult—and definitely not for everyone. However, if you have decided to start a LinkedIn group, this infographic from Top Dog Social Media on the Top 10 Steps to Set Up Your Own LinkedIn Group offers some useful suggestions. Read more at http://www.business2community.com/linkedin/start-successful-linkedin-group-infographic-0636799#rcmiQ0WiZG7KE53B.99
Via Mau
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Rescooped by Alessandro Rea from Better know and better use Social Media today (facebook, twitter...)
October 5, 2013 4:28 AM
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Facebook Page Optimization Tips | Social Media Today

Facebook Page Optimization Tips | Social Media Today | SocialMedia_me | Scoop.it
More often than not, it’s the little things that get you. You manage to get the family to the airport with all your luggage, the tickets, and your sanity intact, but realize the toddler isn’t wearing shoes. The day of the wedding arrives and things are going smoothly until suddenly you see that you’ve reserved a limo for tomorrow instead of today.
Via Mau
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Rescooped by Alessandro Rea from SocialMediaRestaurants.com
October 4, 2013 3:00 AM
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23 Mobile Apps Changing the Food System

23 Mobile Apps Changing the Food System | SocialMedia_me | Scoop.it
“ These 23 mobile apps are helping eaters, gardeners, and food enthusiasts live more environmentally sustainable, less wasteful, healthy, and delicious lives.”
Via SocialMediaRestaurants.com
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Scooped by Alessandro Rea
October 4, 2013 2:43 AM
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Social Media and Return on Investment | Social Media Today

Social Media and Return on Investment | Social Media Today | SocialMedia_me | Scoop.it
“Best practices for measuring social media marketing are still evolving, and even though brands are committing an increasing percentage of their budgets to social channels, many are still skeptical about its value and return on investment (ROI).”
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Rescooped by Alessandro Rea from Better know and better use Social Media today (facebook, twitter...)
October 3, 2013 3:13 AM
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The Rise Of The Social Media Professional [INFOGRAPHIC] - AllTwitter

The Rise Of The Social Media Professional [INFOGRAPHIC] - AllTwitter | SocialMedia_me | Scoop.it
Jobs involving social media have exploded in the last few years, with postings for social professionals on LinkedIn growing an incredible 1,357 percent since 2010. Long gone are the days when a single marketing or PR person could manage a branded social networking account in their spare time – certainly to any degree of excellence. Now, the bigger firms need social media managers, marketers, consultants and other specialists* to make sure the work gets done right. Some 42 percent of social media vacancies are senior level, and New York, San Francisco and London are amongst the world’s most social cities. This infographic courtesy of Offerpop takes a closer look at the rise of social media as a profession.
Via Mau
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Scooped by Alessandro Rea
October 2, 2013 5:52 PM
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25 Awesome Social Media Tools (Your Brand Should Be Using) [INFOGRAPHIC] - AllTwitter

25 Awesome Social Media Tools (Your Brand Should Be Using) [INFOGRAPHIC] - AllTwitter | SocialMedia_me | Scoop.it
When you’re managing your business on social media, it’s essential that you equip yourself with the right tools to do the job. While I’m a firm believer that 90 percent of Twitter is just showing up, simply being a presence isn’t enough unless you have the platforms and apps in place to effectively measure your ROI and maximise your social strategy. This infographic from The Social Media Strategies Summit takes a closer look at 25 awesome social media tools your brand should be using.
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Rescooped by Alessandro Rea from Entrepreneur Bookstore
October 2, 2013 4:41 PM
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How Social Media Influence Businesses | Great #Infographic from Visual.ly

How Social Media Influence Businesses | Great #Infographic from Visual.ly | SocialMedia_me | Scoop.it
Check out our latest infographic “How Social Media Influence Businesses” to have better understanding of the social media impact on your business

Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com, Ivo Nový
TheSoulfulEMU's curator insight, August 14, 2013 3:47 AM

Next time when planning a new Marketing strategy, keep Social Media into TOP MOST prioritized tasks to accomplish it.

TheSoulfulEMU's comment, August 14, 2013 3:48 AM
Next time when planning a new Marketing strategy, keep Social Media into TOP MOST prioritized tasks to accomplish it.
Gwen Khalfa's comment, August 14, 2013 4:36 AM
Yes, the lead conversion rate is particularly impressive. We should never undermine the power of social media. thx for the good comments.
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October 2, 2013 3:13 PM
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Facts Are 20X Stickier With A Story

Facts Are 20X Stickier With A Story | SocialMedia_me | Scoop.it
If I told you that a fact, wrapped in an emotional story, is 20-times more memorable, would you believe it?
I didn’t at first.
Alessandro Rea's insight:

The story author Michael Harris uses in this article proves his point so elegantly he hardly needed to write much more. But he did and this post is a terrific statement about how stories trump data and information every time.

 

And the article makes another subtler point about those times when we do need to share data: wrap it in a story to make it stick. It makes all the difference in the world. 

Nadia Christian's curator insight, October 2, 2013 6:49 PM

I know I can still recall some good sales pitch using this technique.

Rescooped by Alessandro Rea from Infographics
October 2, 2013 1:11 AM
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The Benefits Of Google+ - Infographic

The Benefits Of Google+ - Infographic | SocialMedia_me | Scoop.it

Google+ is one of the most visited social media platforms. With 500 million users, Google+ can be very beneficial for any business that does social media marketing.

 

This infographic shows ways on how to take advantage of the platform and improve results. Have a look.


Via Steven Krohn, Ivo Nový
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Scooped by Alessandro Rea
October 1, 2013 4:42 PM
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'Breaking Bad' Stars Brilliantly Reimagined as 6 Dynamic Duos

'Breaking Bad' Stars Brilliantly Reimagined as 6 Dynamic Duos | SocialMedia_me | Scoop.it
Ever wondered what your favorite characters from 'Breaking Bad' would look like as superheroes or puppets? We can help you out with that.
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Scooped by Alessandro Rea
September 28, 2013 9:34 AM
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Designer Stops Texting, Sends Photos Of Hand-Written Calligraphic Messages

Designer Stops Texting, Sends Photos Of Hand-Written Calligraphic Messages | SocialMedia_me | Scoop.it
Designer Stops Texting, Sends Photos Of Hand-Written Calligraphic Messages - DesignTAXI.com
Alessandro Rea's insight:


After resurrecting her father’s old calligraphy pen, designer Cristina Vanko decided to experiment with it by texting hand-written calligraphic messages to her friends. 

Dubbed “Modern Day Snail Mail”, the designer’s friends appreciated her hand-written messages—one friend even likened this act to “passing notes around the room,” while another said it was “old school + new school.” 

Although this was a novel way of doing things, Vanko experienced difficulties in replying her friends as she did not always have paper around—she also had to be more careful with her words, paying attention to spelling and grammar. 

Through this creative project, Vanko reflects on how we have been influenced by technology, and how it has changed us, for better or worse. 

Scroll down to view the rest of the responses to this project. 





























[via Cristina Vanko]

 
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Scooped by Alessandro Rea
September 28, 2013 9:32 AM
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Il crashtag di Enel

Il crashtag di Enel | SocialMedia_me | Scoop.it
A me la pubblicità di Enel è piaciuta subito. Mi è piaciuta l'intenzione, la creatività, lo stile del video, la bellezza delle pagine stampa, di ogni
Alessandro Rea's insight:

 

Mi è piaciuta l’intenzione, la creatività, lo stile del video, la bellezza delle pagine stampa, di ogni fotografia e delle parole che l’accompagnano… Parlo da creativo, da professionista e docente, attento ai linguaggi della comunicazione e a come la nostra retorica sa coinvolgere, raccontare, costruire ancora suggestioni di grande impatto visivo.

Peccato per quell’hashtag e per la rincorsa allo storytelling digitale che fa tantoduepuntozero e ci rende tutti un po’ più simpa.

Peccato, perché la Rete è piena di socialmediaguruexpertpionierivisionarieveteranidell’Internet. E questi hanno il comando breve sulla tastiera che scrive “epic fail” alla prima incertezza, ma non è di loro che dobbiamo curarci. Perché loro sono come i tanti allenatori al bar, prima e dopo le partite della nazionale. Sono il rumore di sottofondo necessario, ma Prandelli non si basa su questo per scegliere la sua formazione.

Dobbiamo invece curarci dei guerrieri veri. E allora sì, forse questo hashtag ha peccato di leggerezza. Si è fatto prendere la mano e ha sottovalutato la rabbia e la frustrazione dei tanti che lottano e che stanno perdendo la loro battaglia.

Quando scegliamo lo storytelling, dobbiamo avere un lieto fine tra le mani, il territorio narrativo dev’essere condiviso e il patto con il lettore dichiarato subito, nella prima riga del nostro scrivere.

Qui ci si rivolge ai guerrieri, ai tanti guerrieri della vita, dimenticando i tanti che stanno cadendo in battaglia e che forse non sapranno come rialzarsi.

E ancora, lo scrivo con grandissimo e profondo rispetto del lavoro di tutti i colleghi che hanno firmato questa campagna, forse valeva tentare un estremo atto di coraggio: rinunciare al logo su ogni oggetto di comunicazione.

Lanciarla questa conversazione. Lanciarla così. Con quel video, con quelle pagine, con un sito internet e un hashtag pronto a raccogliere ogni testimonianza. Bella o brutta.

E poi osservare. Senza loghi di mezzo. Osservare la conversazione. Monitorarla. Ascoltare le storie positive e quelle negative. Un po’ nascosti. Tra le righe. E capire poi, solo dopo, come inserirsi in quel thread, senza chiamarlo storytelling, perché quelli che scrivono i libri sullo storytelling non fanno il nostro mestiere e gli uffici marketing sono diversi dalle aule universitarie.

Facile scriverlo adesso. “Del senno di poi, son piene le fosse”, ma qui abbiamo tutti una lezione da imparare e questa bella campagna ci sta insegnando a fare un passo indietro, quando la pubblicità si avventura sui nervi scoperti e non tutte le marche possono permetterselo. Anzi.

 
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Rescooped by Alessandro Rea from Better know and better use Social Media today (facebook, twitter...)
October 5, 2013 4:33 AM
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Twitter Guide Book – How To, Tips and Instructions by Mashable

"Twitter is a social network used by millions of people, and thousands more are signing up every day to send short messages to groups of friends. But where's the user manual for Twitter? Where do new Twitter users go to learn about Tweeting, retweets, hashtags and customizing your Twitter profile? Where do you go if you want to know all about building a community on Twitter, or using Twitter for business? How can you find advanced tools for using Twitter on your phone or your desktop? To answer all these questions and more, we've assembled The Twitter Guide Book, a complete collection of resources for mastering Twitter. Happy Tweeting!" - Pete Cashmore, @Mashable
Via Mau
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Rescooped by Alessandro Rea from Social Media and its influence
October 5, 2013 4:29 AM
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Malware Alert: Please Update Your Expired Dropbox Password

Malware Alert: Please Update Your Expired Dropbox Password | SocialMedia_me | Scoop.it
Dropbox users are advised to be on the lookout for emails entitled “Please update your Expired Dropbox Password.” Experts warn that cybercriminals are sending out such ===> scam notifications in an effort to distribute malware. <===
Via Gust MEES
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Rescooped by Alessandro Rea from Better know and better use Social Media today (facebook, twitter...)
October 5, 2013 4:25 AM
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Facebook’s New Insights Finally Help You Get More Interaction

Facebook’s New Insights Finally Help You Get More Interaction | SocialMedia_me | Scoop.it
Facebook’s insights for business pages is not a new thing, but they’ve redone it and now it’s better than ever! It can actually teach you how to engage your specific audience better. On October 8th, it will be released for everyone, but for now you can check out my results from two tests I recently ran on my page. A while ago, Staff writer Trevor Dayley made a great post about the new insights that have been rolling out to Facebook business pages, you can read it here. They are getting ready to release it to everyone now, so I thought I would do another post about a few changes that have been made since Trevor’s last post. Firstly, here are a few screen captures to get you acquainted with the new look and some of the key features that I think will be most important to you.
Via Mau
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Rescooped by Alessandro Rea from Carlo Mazzocco News
October 4, 2013 2:59 AM
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Una mappa per scegliere il posizionamento del brand sui social media

Una mappa per scegliere il posizionamento del brand sui social media | SocialMedia_me | Scoop.it
“ L'approccio ai social media molto spesso viene sottovalutato dalle aziende, nella errata concezione che debba essere semplicemente tattico. Questo perché molti”
Via Carlo Mazzocco
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Scooped by Alessandro Rea
October 3, 2013 4:58 PM
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A Scientific Guide To Maximizing Your Impact On Twitter, Facebook, And Other Digital Media

A Scientific Guide To Maximizing Your Impact On Twitter, Facebook, And Other Digital Media | SocialMedia_me | Scoop.it
When is the best time to tweet on Twitter post on Facebook and email newsletters to reach the most people Let's find out.
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Rescooped by Alessandro Rea from Training, eBook, Social Media & Web Design
October 3, 2013 3:12 AM
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The ultimate Pinterest guide for writers and media organizations

The ultimate Pinterest guide for writers and media organizations | SocialMedia_me | Scoop.it
“ If you are looking for creative ideas to leverage Pinterest and attract targeted traffic to your brand, products, or services, stop what you are doing and check out the guide below. The author, Mal...”
Via Marco Favero
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Scooped by Alessandro Rea
October 2, 2013 4:43 PM
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CC Search trouver des contenus facilement ~ ZinfosWeb

CC Search trouver des contenus facilement ~ ZinfosWeb | SocialMedia_me | Scoop.it
Alessandro Rea's insight:
CC Search est un portail bien pratique que j'ai trouvé il y a peu de temps. Il n'est pas nouveau mais à l'avantage de donner accès à des tas de moteurs de recherche ou des moyens pour trouver tout le contenu que vous souhaitez, que ce soit image, musique, média etc..... Tout ce qui est libre de droit est à votre porté et tout près de vous sans se compliquer la vie. Grâce à CC Search, vous pourrez donc facilement  trouver votre bonheur pour vos blogs ou autre sites web etc....  Comme il est dit sur le site, search.creativecommons.org n'est pas un moteur de recherche, mais le portail offre un accès pratique à des services de recherche proposés par d'autres organisations indépendantes. En Français et surtout hyper simple d'emploi CC Search est pour moi le compagnon idéal pour nos recherches en tout genre. 

- See more at: http://www.zinfosweb.fr/2013/10/cc-search-trouver-des-contenus.html#.UkwNlTABSrg.scoopit

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Rescooped by Alessandro Rea from Social Media, SEO, Mobile, Digital Marketing
October 2, 2013 3:40 PM
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Social Listening: Benefits, Tools, Tips

Social Listening: Benefits, Tools, Tips | SocialMedia_me | Scoop.it

If people are talking about your brand on social networks, it makes sense to pay attention to what they are saying. This article lists the benefits associated with social listening, six tools you can use, along with a few recommendations to aid your efforts.

 


Via Kamal Bennani
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Rescooped by Alessandro Rea from 21st Century Learning and Teaching
October 2, 2013 3:09 PM
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Guide to Using Twitter in Your Teaching Practice

Guide to Using Twitter in Your Teaching Practice | SocialMedia_me | Scoop.it
Are you interested in using Twitter or other social media as a teaching tool? Our culture has transformed significantly where online distribution of ide

Via Gust MEES
Alex Rada's curator insight, October 2, 2013 2:47 PM

I agree

Alfredo Corell's curator insight, October 3, 2013 5:34 PM

Some great resources for your school community to help jump into using social media, specifically Twitter, as a learning tool.

María Asunción Martínez Mayoral's curator insight, October 7, 2013 8:58 AM

Con diversos enlaces a otras guías, tutoriales y sugerencias sobre el uso de Twitter en docencia. Muy interesante.

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October 1, 2013 4:49 PM
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'Breaking Bad' Stars Send Emotional Last Tweets Before Series Finale

'Breaking Bad' Stars Send Emotional Last Tweets Before Series Finale | SocialMedia_me | Scoop.it
The cast of acclaimed drama 'Breaking Bad' tweeted their final emotional messages to fans before the Emmy-winning series ends Sunday night.
Alessandro Rea's insight:

The cast of AMC's acclaimed drama Breaking Bad tweeted their final emotional messages to fans before the Emmy-winning series ends Sunday night.

The spoiler-free tweets arrived hours before the fifth and last Breaking Bad season concludes, although remnants of the popular show will live on through an AMC spinoff seriesabout criminal lawyer Saul Goodman. The spinoff is tentatively titled Better Call Saul.

SEE ALSO: 'Breaking Bad' Finale Didn't Quite Break Twitter or Facebook

At the Primetime Emmys, Breaking Bad creator Vince Gilligan admitted to Mashable that the show may have met its demise after season two had it not been for streaming video on demand: "It's indeed a golden age of television ... I think Netflix kept us on the air."

Spurred on by the official @BreakingBad_AMC account, fans are using the hashtag#GoodbyeBreakingBad in their tweets. The series finale airs at 9 p.m. ET.

 

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Scooped by Alessandro Rea
October 1, 2013 4:41 PM
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Accenture: customer experience should be the focus of modern marketing | Econsultancy

Accenture: customer experience should be the focus of modern marketing | Econsultancy | SocialMedia_me | Scoop.it
One of the key tenets of our Modern Marketing Manifesto is that improving the customer experience must be the relentless focus of modern marketing.
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September 28, 2013 9:33 AM
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The Story Behind John Lennon’s ‘Imagine’ [COMIC]

The Story Behind John Lennon’s ‘Imagine’ [COMIC] | SocialMedia_me | Scoop.it
Of all the songs in the world promoting peace, few will ever be accepted into the public's hearts as readily as John Lennon's "Imagine." In a tribute to the song, comic artist Pablo Stanley created a lighthearted comic illustrating what would really...
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