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The sheer scale of the growing consumer market in China has been widely reported, though how their population use social media differs vastly from the west. There are a great many lessons we can learn from China’s highly developed social media environment, while also leveraging some strategic fundamentals that are common to both markets. China provides scale and a unique culture As the saying goes there’s one born every minute and Shanghai alone has a population of around 23 million people, equal to the population of Australia. And there’s a reputed hundred plus cities in China with a population…
Via Level343, Higher Education Marketing
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Alessandro Rea
March 7, 2014 3:23 AM
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Facebook is releasing a new News Feed design, and you might actually like it. With simplified columns and larger images, the redesign places more ...
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Alessandro Rea
March 7, 2014 3:18 AM
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Limitless is a Chrome plugin that helps users to reduce distractions and be super productive
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Alessandro Rea
March 7, 2014 3:11 AM
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Discover the hashtag tracking tools you need to make it easy to create, manage, track and report on social media hashtag campaigns.
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Alessandro Rea
March 5, 2014 9:05 AM
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Keeping track of social shares is easy, as long as you actually own the website. Robust tracking tools such as Google Analytics and other plugins make it easy to track how often your content is shared. But what if you want to keep track of sites you don't run? With minimal digging, you can uncover…
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Alessandro Rea
March 4, 2014 4:59 AM
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Unpacking the selfie strategy of each of the stars in Ellen's infamous Oscar photo.
Twitter can be intimidating to newbies. Even if you are comfortable with marketing, business and other social networks such as Facebook or Instagram, there is something about Twitter that is hard to grasp for some folks.
Via Kamal Bennani
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Alessandro Rea
from Interesting Reading
March 3, 2014 3:17 PM
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You’ll find tips and tricks everywhere online and some of them are actually very good. The problem many people have is TMI (too much information).They get overloaded by so much information from so many different places, it becomes hard to process what’s priority. So here’s a list of 20 things you need to remember online, the most important things, all in one place so you’re sure you don’t forget anything!
Via Naomi Assaraf, Angie Mc, Ivo Nový
When Ellen took to a captive live TV audience of millions last night, took a “selfie” with 11 of Hollywood’s hottest celebrities, and put out a call to become the most tweeted tweet ever, not surprisingly, the world listened. The tweet, which at time of writing has more than 2.6 million retweets, (more than 3 times the previous record, Barack Obama’s first tweet after being re-elected for his second term) But why did this work? How did it “beat” agency newsrooms filled with thousands of social media professionals, paid millions of dollars to create the next “Oreo cookie” or “Pharrell’s Hat”? And what does it really mean for the future of social media marketing?
Via Kamal Bennani
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Alessandro Rea
February 28, 2014 7:12 AM
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Su Twitter, da un anno e mezzo circa, è avvenuta una strana modifica nelle abitudini degli utenti, una modifica che io definirei facebookizzazione, e che a un...
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Alessandro Rea
February 27, 2014 6:46 PM
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If you're wondering what that mushroom cloud is rising over Bowling Green, Kentucky, it's just this scathing breakup letter a woman left for her boyfriend on Facebook. The woman, who remains nameless, was dating the coach of a high school boys basketball team in Bowling Green. The coach, Jason Stonebraker, resigned after this devastating letter…
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Alessandro Rea
February 26, 2014 7:05 AM
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Want to cut through the noise and follow the best tweets? In this post, Forbes' #5 Top Social Media guru lays down his 101 best Twitter lists to follow.
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Alessandro Rea
from Social Media News
March 9, 2014 1:54 AM
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“ After researching over a thousand Twitter Tools for the Twitter Tools Book I came across many Twitter analytics and visualization tools.”
Via Faxe Axelsson
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Alessandro Rea
March 7, 2014 3:19 AM
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Alessandro Rea
March 7, 2014 3:11 AM
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Alessandro Rea
March 6, 2014 3:34 AM
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The Nebraskan tchotchke maker is ready to deal with the independent designers it stole from. But there are some onerous terms.
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Alessandro Rea
March 5, 2014 9:02 AM
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Skip ahead a few grades in LinkedIn marketing class with these 27 tips to supercharge your personal brand and drastically increase online lead generation.
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Alessandro Rea
March 4, 2014 4:58 AM
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If you’re managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year.
You’ve made your landing page responsive. You’ve added Youtility to your digital experience. Now make your content work for you.
Via Kamal Bennani
“ Facebook punta sui gruppi sostenendo addirittura che il loro futuro passa per il servizio comunitario questo sconosciuto che non sono il consigliere ne l'amministratore dei Gruppi previdi il tutto ben tre anni or sono..perciò i casi sono due o io ho il dono della preveggenza o qualcuno altro non ci cap....Direi che a prescindere dalla polemica posso tranquillamente cogliere l'occasione per un Post rubrica in cui raccogliere tutti gli articoli che ho prodotto in questo ultimo anno.”
Via Antonio Luciano, Marco Favero
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Alessandro Rea
from Content Curation World
March 3, 2014 3:16 PM
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Alessandro Rea
February 28, 2014 9:27 AM
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Discover how to increase your Twitter reach by cross-promoting your profile and campaigns, interacting with influencers and forming ally relationships.
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Alessandro Rea
February 27, 2014 6:48 PM
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People connect to form groups on Twitter for a variety of purposes. The networks they create have identifiable contours that are shaped by the topic being discussed, the information and influencers driving the conversation, and the social network structures of the participants.
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Alessandro Rea
February 27, 2014 3:25 AM
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I siti aziendali hanno perso gran parte del loro appeal. Pochi li consultano. Si opta per i social e per altri strumenti web. Scandellari propone un'iniziativa per il rilancio del brand
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