E-commerce for consumer packaged has finally arrived. But how can companies become digital commerce leaders? Although many CPG executives understand that a shi…

Opportunities seen for growth in healthy snacks, retail foodservice

Non-dairy pints now comprise 20 percent of the iconic ice cream brand's products thanks to the addition of two vegan versions of fan-favorite flavors.

How do large CPG brands effectively connect one-to-one to drive real business results?

Food industry news, voices and jobs. Optimized for your mobile phone.

Does the communication hype �avoid the elephant in the room� as it leaves out all indication of consumption decline?

As the third largest retailer in the world, Amazon is the place to be for online marketers and product manufacturers. Here’s how to get in the game.

"We're focusing on keeping what has made us successful—and we'd like to grow faster" says Rahal of RXBAR new owner Kellogg's

Executive Search Firm Egon Zehnder offers insights on how ingredient companies can seize opportunities.

Jennifer Silverberg, SmartCommerce CEO, asks, If a brand makes a you want something online, why wouldn't they create an easy path to purchase it?

Uncertainty about the availability and price of aluminum foil used for packaging applications, in response to the antidumping duty (AD) and countervailing duty (CVD) investigations led by the U.S. Department of Commerce, is prompting CPG companies and converters to consider alternative substrates and creative solutions for their packaging needs. Toray Plastics (America) Inc. (toraytpa.com) offers the industry assurance that proven, barrier-durable, cost-effective MET OPP and MET PET films, including several with advanced integrated sealant technology, are readily available to replace foil. Toray extrudes and orients its . . .

Jim Brown contributed a guest post to the Siemens PLM Community blog discussing how digitalization impacts the production of consumer packaged goods such as food and beverages. Digital enterprise in the food and beverage industry opens up a number of opportunities to improve manufacturing productivity and agility, all while maintaining or improving cost and quality.read more »

Scanbuy, Inc., a New York-based provider of advanced QR code mobile technology services that include SmartLabel capabilities, and Kezzler, a Boston-based business services company for product serialization, tracking and tracing announced a strategic partnership that will bring Internet of Packaging (IoP) to SmartLabel. The breakthrough technology uses SmartLabel QR codes to provide product traceability, supply chain optimization and robust marketing insights. IoP enables product serialization on a mass scale, giving every product a unique identity in the connected world. "As SmartLabel QR code package activation . . .

Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.

With the rise of new disruptors, brands are increasingly turning to direct-to-consumer subscription box offering to keep their most loyal customers on their

What's ahead for Facebook ads in 2018? A change in strategy is required.

While some retailers are scaling back on stocking local brands, Kroger is going full force in the opposite direction, looking to up-and-coming, natural innovators for inspiration.

Every week we track the business, tech and investment trends in CPG, retail, restaurants, agriculture, cooking and health, so you don’t have to.

To excel in customer and channel management, consumer-goods companies must emphasize different capabilities in different markets. Which ones matter most, and where?

Acting more like one of the startups it might normally acquire, Unilever launches first original brand in decades with ApotheCARE Essentials

Approximately 96 percent of consumers who visit a mass merchandiser or grocery store make at least one CPG purchase, according to research commissioned by GroundTruth — indicating a significant sales opportunity for the locations that most can effectively drive foot traffic. The same trend appears to hold true for drug stores as well: 91 percent … Continue reading 96 Percent Of Consumers Who Visit A Grocery Store Make At Least One CPG Purchase

Jim Brown provided a guest post to the Siemens PLM Community blog discussing how analytics can unlock new value for CPG and Food & Beverage companies. The post shares how big data analytics can uncover hidden relationships and create valuable insights from the vast amounts of data available to today’s food companies. It offers examplesread more »

CPG companies are at a crossroads as Amazon threatens to trump their brands with convenience.

B2B content marketers: It’s time to get over our inferiority complex. Yes, the B2C folks are over there marketing cool stuff like basketball shoes and energy