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Before founding Influence & Co., I had no personal brand. I didn’t blog, I didn’t tweet — I didn’t even have a LinkedIn account.
Gina Tucker:
Your activity online reflects not only yourself, but your company. No comment yet.
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Are you sure you are using LinkedIn in the way to help you best reach your social selling goals? Get the stats on how your competition is using it. (Is Your Competition Out Social Selling You On LinkedIn? 
by Michael J Procopio Social seller Jill Rowley (@Jill_Rowley) is our guest this week. Jill has consistently been a top performer in her 52 quarters in sales – closing over $30 million in revenue across more than 400 companies, including Salesforce.com, Square, Concur, Covidien, McAfee...
Gina Tucker:
Interview with Social Selling Guru Jill Rowley about what it's like to be a Thought Leader in the tech space. May 17, 2014
Interview with Jill Rowley: Social selling - the intersection of sales and marketing - Louis Gudema Blog - Boston sales digital marketing
Gina Tucker
Interview with former Salesforce.com and Eloqua sales professional Jill Rowley on the practice and value of social selling (Buyers have changed; have you? 75% of B2B purchases are influenced by Social.
Gina Tucker:
Had the pleasure of working with Jill at Oracle. She send a great message and all salespeople should listen to her advice on "social" selling. 
How building a strong Personal Brand could help you find your next job. The presentation shows how to easily apply 5 Branding pillars to create a strong Pers... (Personal branding made easy...
Gina Tucker:
Social media is like a public resume! Brand yourself accordingly. May 16, 2014
Social Selling: Freelancers Doing Business on Twitter | By @Odimax #socialselling
Gina Tucker
Blog - Freelancers doing business on Twitter http://t.co/200pXxItl3 #socialselling
Gina Tucker:
Can twitter be your marketing team? 
Times of San Diego 4 Things Marketers May Not Know About Social Media Marketing Forbes I know, I know, there is no shortage of social media experts, gurus and bhagwans and many marketers themselves now believe they know all there is to know about...
Gina Tucker:
Social media is a way to "do your homework" on your customers before a big meeting. It's also a way for customers to learn about you before making a purchasing decision. Use wisely! 
Is your business ready for a social media crisis? Are you wondering what you should do if you or a colleague makes an embarrassing public mistake?
Gina Tucker:
Companies are often getting in trouble for posting the "wrong content" to Social Media. Don't let an accidental tweet or newsletter ruin your company brand! Use these techniques for crisis control. 
SMargot Heiligman, Director of Solution Management and Social Media Strategy at SAP, elaborates on her role within SAP and customer engagement through social media channels. She reveals how...
Gina Tucker:
Tech companies are starting to truly embrace social media. Are you socially connected? 
How can you make the most impact? By getting people inspired about what you're doing. Take some advice from these companies that have figured it out. (5 tips on branding for good from successful social entrepreneurs.
Gina Tucker:
Create a personal brand and stick to it! 
Gina Tucker:
Social Activity generates leads! 
Do you want more engagement from your social media fans and followers? Wondering what kind of content will help you achieve that goal? New research confirms that photos could be the “holy grail” of social media engagement. 
Top trends in the world of social media marketing for summer 2014.
Gina Tucker:
social media constantly changes! 
Commerce Pundit's curator insight,
May 14, 2014 2:05 AM
Really, Social media is extremely influential stand. This post is very helpful for me. 
A few weeks ago I had two vendors selling similar products reach out to me via email.
Gina Tucker:
Curating content onto your social pages takes ~15 minutes a day, but the results can be phenomenal. 
Social Media Engagement: how to use content to nurture engagement with your audience in a way that's easy and manageable.
Gina Tucker:
Content #Curation and Customer Engagement across social channels is a great way to improve your brand image. Try using different social networks to engage customers you didn't know existed! 
Many business owners have found social media marketing to be a very effective way to get their business known.
Gina Tucker:
Social media marketing is a subtle way to increase traffic, SEO, click-throughs, and return buyers. Make your brand a personality, and interact with your customers on the web. 
Kansas City Social Media Marketing Agency (How a Personal Brand Can Help Reimagine Your Future http://t.co/ZEQ3JcazVs)
Gina Tucker:
Your personal brand is essentially a public resume, open to anyone who stumbles across your social media channels. Are you putting yourself in the best light? 
5 Steps to Building a Great SEO Strategy Fox Business Google, the undeniable leader of Web indexing, is constantly changing its algorithms for what content rises to the top of search results, and attempts to cheat the system render your webpage all...
Gina Tucker:
Content is key. Is your content rising to the tops of search engines? May 12, 2014
SEO for Business Explained: A Conversation With Rand Fishkin - Entrepreneur
Gina Tucker
SEO for Business Explained: A Conversation With Rand Fishkin
Gina Tucker:
SEO is more than paying for clicks. May 12, 2014
Should Companies Monitor Their Employees' Social Media? - Wall Street Journal
Gina Tucker
Should Companies Monitor Their Employees' Social Media?
Gina Tucker:
Employees represent their customer brands, but social media is a place to express individuality. Should companies limit what their employees are posting, or allow them to reign free on the internet? My advice: let employees keep their personal accounts, but encourage them to create a "business" account. 
One great way to do this is to share your content on social media more than once.
Gina Tucker:
use social media in a smart way! 
Watch closely, I’m about to coin a new phrase. Are you ready? Branding is the new black. Okay, well, maybe it’s not that new. But it is true.
Gina Tucker:
Would you buy "you"? 
Social Selling is about leveraging Social Networks to build authentic relationships based on value and trust. It’s not about using Social Networks to SPAM, Pitch, Sell, and take shortcuts. This
Gina Tucker:
Social Selling is about producing meaningful relationships, not spamming potential leads. "The modern sales professional doesn't sell; she serves". 
Paying for Google AdWords will get you higher organic search rankings! All algorithmic changes are designed to force people to buy AdWords ads! Tools will solve every SEO problem you've ever had! Yeah, don't believe ...
Gina Tucker:
You can't PAY for SEO. You have to generate relevant, relatable content and engage with your audience to get your site at the top of search engines. 
Guillaume Decugis's curator insight,
May 9, 2014 2:42 PM
SEO changed a lot over the past couple of years. Google now has a lot to re-explain on how the new SEO world works. Some people still have a tough time understanding that Google really wants you to publish good, shareable content. 
Your Personal Brand Name & Company Brand Collaboration equals a win win and a Window to the Future of the Working world,In conclusion Your Personal Brand Name and Company Brand Collaboration benefits both parties
Gina Tucker:
You are your own company. Establish your personal brand as if it's a product you're selling! |
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