Standing out in a sea of holiday creative can be difficult, especially for CPG retailers.

How can you capture your fair share of the incremental holiday spend while still serving the everyday needs of your consumer? We've broken it down into five simple steps in order to help you see real success this season.

Get insight into the changing CPG customer landscape and learn how you can create meaningful, seamless shopping experiences across multiple channels.

According to I.R.I, more than 10,000 new products hit the retail shelves each year, but “less than 10 new launches capture more than $100 million in year-one sales.” If you’re a CPG firm looking to…

At the end of last month, we celebrated Women’s Equality Day, a commemoration of the day in 1920 when American women were granted the constitutional right to vote. Reflecting on the day, I was struck once again by the stark reality that this was a battle fought in the not-so-distant past, for a right that seems so basic and fundamental that the idea of women just a generation or two before my own being denied it is unimaginable. "

This infographic shares survey results about quality and cost management in the Consumer Packaged Goods industry. It visually communicates the results of our research that shows how Top Performing CPG companies are able to achieve better quality and better cost of quality, without trading one for the other. The research shares the methods these leadingread more »

Digital marketing is evolving every single minute. As customers behaviour changes, so do the need to alter digital marketing tactics.

The orange liqueur brand launched its first experiential program in three years with a pop-up speakeasy tour across Canada. Grand Marnier isn’t known for being a spirit of choice for older millennials—those within the demographic of 30 to 35—which is one of the reasons why the orange liqueur brand recently launched its first experiential program in three years.

News, Markets and Analysis for the Food Processing Industry

A 'Marlboro Friday' moment* (a huge overnight price cut) is not something most big US food manufacturers will contemplate as they seek to claw back the initiative in a rapidly evolving food retail market, say Bernstein analysts. Instead, we should expect "a slow and steady grinding down of prices and profitability over time."

Generation Exchange: Diageo's Ed Pilkington and Nicholas Cornbleet on the career opportunities marketing provides. 

We forecast Snap's financial future and content marketing's potential identity crisis, then share rants, raves, and more – Content Marketing Institute

By understanding digital consumer behavior you're in a better position to optimize performance. Today, we'll look at metrics impacting behavior.

It is unwelcome news for activewear companies already struggling to stand out in a sea of competition and discounts.

Promoting your business must be calculated and strategic in its endeavors to reach your customers where they are and when they will be there.

What does Gucci's recent decision to ban fur mean for the brand? Nicholas Ind, author of Branding Inside Out, reveals why ethical choices are crucial for internal branding.

To better understand the types of marketing positions that exist in tech, I reached out to Kate Bullis, Managing Partner at SEBA International, who explains the tech industry, why the marketing role is different in tech, and how to enter the tech marketing world.

The whole concept of brand management depends on connecting with you audience about the services you can provide and what better platform for this than an exhibition. Yes, exhibitions sure pave way to reach your product or services to the masses. Not only do potential buyers come in to have a look but you also…

Automotive News coverage of the European market, focusing on vehicle development, production, marketing and sales.

Let me preempt you; no, it is not a stretch to tie content marketing to beer, nor is this article self-indulgent in any way . Allow me to explain how my pa

Brand Management: Marketing Podcast - Food branding expert Chris Cornyn serves up marketing advice for would-be food entrepreneurs—including on the Lifetime reality series Supermarket Superstars.

<p>For brands, this swing to a more responsible reality represents an intriguing problem. Modern brand management has created brand stories that thrive on integrity, honesty and openness.</p>

To get expert insight on the differences in marketing roles between tech and CPG, I turned to David Wiser, an executive recruiting veteran who places marketers across all industries. David addresses the problems of CPG, the tech industry, and gives insight into how to become a C-level marketer.

Avoid these 3 social mistakes to skyrocket your business.

Going into our third year of Transition, we are going to be more ambitious than ever before by delving into brand management strategy and tactics.

Brand management requires complexity management across teams, marketing channels and regions. Our DAM provides a foundation for reducing that complexity.