Drop blamed on CPG manufacturers misallocating coupon media, according to NCH Marketing Services report.

Walmart's in-store meal-kit program brings an e-commerce model popularized by Blue Apron to supermarkets across the country, potentially changing the course of the nascent food concept, industry experts said.

Clorox CIO Majit Singh has helped the $6 billion revenue consumer packaged goods company develop a better direct-to-consumer model using innovative new products, and by better use of data analytics.

We’re in 2018 and regarding technology, the world has come a long way.There have been path-breaking advancements in technology since the beginning, like Android, self-driving cars, Virtual Reality, the launch of the Mars Rover…...

Discover how you can use your data to influence brand, marketing and sales strategy and in turn increasing consumer engagement.

Consumer demand for socially responsible brands and fresh food options and high-quality products shows no sign of slowing down – and where there’s strong and lasting affinity, there’s strong and lasting share of wallet. While the leading CPG brands will continue to lead the market – A.T. Kearney says the 25 largest food and beverage companies …

What brings the greatest conversion at the shelf? As good as they may be, technologies alone don’t drive conversion. Jon Stine explores the question.

Social Media Today

Business in any form is an enjoyable experience. There’s nothing like having your business running smoothly in every area. Especially in the current age of ever-improving and core digital marketing.New strategies and project plans…...

The acquisition enables P&G to add to its portfolio of existing consumer healthcare capabilities and brands.

A Network of Executive Women finds that turnover rate among women executives is much higher than that for men in the retail and CPG industries.

If there's one thing that Charlie Lang hopes CPG brands get from Koupon's report, it's that the retail landscape is changing quickly, and the convenience store category presents tremendous upside for marketers.

PepsiCo relies on huge volumes of data to accurately replenish its retailers with the appropriate amount and type of product. Across the CPG industry, most analysts exclusively rely on Excel and Access for data wrangling, but as PepsiCo’s data surpassed the capabilities of those tools, they knew they needed a better way.

Nestle Ranked #1 Global CPG; Bumps P&G To #2 - 03/15/2018

As new CPG brands are able to thrive by going directly to the consumer, the industry faces new changes on the horizon.

Supply chain and logistics news

Brands need to start thinking about their content strategies if they aren’t already, and how they will leverage both smart content and AR.

Here is how brand use advanced technologies like big data and artificial intelligence to drive more sales and take their growth graph up.

CPG marketers now have access to vast amounts of reliable consumer data, making it easier to drive smarter digital campaigns.

PSFK speaks to Bonin Bough, who has been pioneering consumer brands' response to new technology and changing consumer needs.

Big Food, Beverage Makers Intensified Quest For Elusive Millennials In 2017 - 01/02/2018

Jim Brown from Tech-Clarity looks into how CPG companies must develop more customized products to drive profitable growth by institutionalizing innovation and fundamentally changing the consumer relationship.

The CPG space has historically been dominated by some of the world's biggest brands, but it's still disruptable. Embracing ecommerce is a must.