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Scooped by
nrip
September 16, 2013 4:28 PM
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Set goals first. If traffic, leads and sales are part of the goal, then gotta have the next focus be on content creation. Then, using social to share. Can't get much value out of social unless you're actively creating, publishing and sharing content.
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Scooped by
nrip
August 9, 2021 3:05 PM
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Keyword databases are your secret weapon towards a perfect content strategy. Keywords are search engine optimized terms that allow crawlers to determine what your content is about, and then rank them by comparing your content with other sites with similar keywords. The right content marketing strategy that uses the power of keywords to the fullest will enable you and your brand to reach the audience that will ultimately make those conversions come frequently and quickly — that’s the ultimate goal, right? the following seven steps will help you create a winning keyword database. 1. Find out who your audience is and what they want to know Use Quora/Reddit to make a list of questions your audience is asking 2. Create a list of questions and categorize your keywords Now that you have your initial question, you can create sub-questions. Sub-questions can branch into their own topics, from which you can create specific keywords. 3. Create a keyword list and answer your list of questions Now start answering every question under every category. This will help you find the keywords that fit under each category. 4. Write your content with value in mind Writing your content simply means writing the answers to the list of questions and sub-questions you’ve discovered and listed for yourself and your brand. 5. Check for the keyword search volume Use Google AdWords. 6. Score your keywords properly Prioritize your keywords. Score your keywords from 1-3 to keep it simple. 7. Prioritize constantly Prune your keyword list regularly and always be on the lookout for new and existing keyword opportunities. read the entire post at https://www.entrepreneur.com/article/375586
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nrip
August 4, 2021 3:24 PM
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nrip
August 2, 2021 7:07 PM
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nrip
July 28, 2021 10:31 PM
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Ever considered starting a podcast for your brand or business? There are various ways to monetize a podcast, but the most common method is through sponsorships. When you promote a sponsor during the podcast, you are essentially creating an advertisement, and how much you earn from a sponsor depends on your number of downloads. The higher the subscribers you have, the higher the rate that you earn. To raise your number of listeners, it is essential to determine what and how they want to listen to content. Ultimately, what they look for is a quality podcast. There are five basic principles to a quality podcast: - It must be authentic.
- It must have structure.
- It must have a central idea.
- It must have a targeted audience.
- It must be regularly scheduled.
Incorporating these elements together into one meaningful experience is an impactful understanding of how to start a podcast from scratch. Because podcasting is an intimate communication medium, speaking from a place that is informational, structured, and authentic is the key to building an audience. Now that you understand the makings of a quality listening experience, here is a step-by-step guide on how to start a podcast from scratch: Step #1 – Understand the purpose of the podcast Step #2 – Choose a specialty Step #3 – Pick a title Step #4 – Decide on the format Step #5 – Choose a host Step #6 – Design a logo Step #7 – Get the equipment and software Step #8 – Record an intro and outro Step #9 – Plan and promote your launch date Step #10 – Launch and continue to promote your podcast read whats in between the lines above at https://www.jeffbullas.com/how-to-start-a-podcast/
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Scooped by
nrip
July 27, 2021 12:47 PM
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The platform rolled out a product tagging tool for Idea Pins, along with a paid partnership label. Creators on Pinterest can now make their Idea Pins shoppable, earn commissions via affiliate links through programs such as Rakuten and ShopStyle and team up with brands on sponsored content. Idea Pins can be tagged with any of the millions of Product Pins on the platform. On the user side, Pinners can shop directly from their favorite creators’ Idea Pins. The Idea Pins product tagging tool debuted for business accounts in the U.K. and U.S. Tuesday, and it will be expanded to other markets in the coming months. read more at https://www.adweek.com/social-marketing/pinterest-adds-monetization-options-for-creators/
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Scooped by
nrip
July 24, 2021 5:12 PM
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In today’s digital economy, every business needs an online presence to thrive. This includes businesses that don’t have an e-commerce model. Having an online presence allows you to market your brand and your products directly to consumers. To develop a website, you can either use a website building service or hire a professional agency to code one. Read this article to understand website builders as a concept. It highlights their advantages and disadvantages. What is a website builder? It is an online service that provides a platform you can use to develop a website from scratch. They are developed for individuals who need websites but lack the technical expertise to code. Pros: The advantages of using website building platforms It is the cheaper option They are easy to use They provide in-built analytics Cons: Disadvantages of website building services Platform dependency Lack of design and marketing experience more at https://myventurepad.com/everything-you-need-to-know-about-website-builders-the-pros-and-cons/
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Scooped by
nrip
July 24, 2021 12:24 AM
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PR can be an incredibly powerful channel for startups, yet they often cause frustrations and few results. The difference between successful results and complete failure often hinges on an effective evaluation during the hiring process. Here’s how: Set realistic KPIs 72% of PR pros said measuring business impact is currently the top challenge facing the industry. The byproduct of classic PR is media hits, which are partially dependent on news and data from the company and often an immeasurable part of a prospect’s journey. If you need concrete and trackable KPIs beyond “we’ll get you X hits a month on average” to justify your budget or simply peace of mind, consider firms that are able to provide content marketing and social media services that can be clearly measured. Make sure you have the right team Big agencies and boutique ones can both do a great job, but the most important thing is understanding the team you’re getting and their processes. Many agencies are, understandably, built for scale, but what often happens is they provide a bucket of hours at an exorbitant price, or they have an inexperienced, overburdened account coordinator doing the bulk of the work. Try to make sure you have people on the team who are experienced and will be hands-on, even if it means paying a bit extra. read more at https://www.entrepreneur.com/article/375273
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Scooped by
nrip
July 18, 2021 3:37 PM
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The management of multiple sclerosis (MS) has progressed significantly with the emergence of mHealth technologies. Uptake of mHealth apps amongst people with MS, and clinical and demographic characteristics of mHealth adopters is unknown outside North America. Participants of the HOLISM study were queried about their mHealth apps use. We summarize mHealth app usage, and clinical and demographic characteristics of mHealth app adopters using descriptive statistics. Overall, 3.1% of respondents reported using an mHealth app, most of whom were located in Australasia and North America. This study provides insight regarding mHealth app usage within a large international cohort of people with MS. more at https://pubmed.ncbi.nlm.nih.gov/34246024/
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Scooped by
nrip
July 15, 2021 3:08 PM
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A reliable interactive tool describing cancer epidemiology in children and adolescents has been nonexistent in the Czech Republic until recently.
Objective: The goal of this study is to develop a new web portal entitled the Czech Childhood Cancer Information System (CCCIS), which would provide information on childhood cancer epidemiology in the Czech Republic.
The knowledge of cancer burden in the population, its time trends, and the possibility of international comparison is an important starting point for cancer programs.
Methods: Data on childhood cancers have been obtained from the Czech National Cancer Registry. These data were validated using the clinical database of childhood cancer patients and subsequently combined with data from the National Register of Hospitalised Patients and with data from death certificates. These validated data were then used to determine the incidence and survival rates of childhood cancer patients aged 0 to 19 years who were diagnosed in the period 1994 to 2016 (N=9435). Data from death certificates were used to monitor long-term mortality trends. The technical solution is based on the robust PHP development Symfony framework, with the PostgreSQL system used to accommodate the data basis.
Results: The web portal has been available for anyone since November 2019, providing basic information for experts (ie, analyses and publications) on individual diagnostic groups of childhood cancers.
It involves an interactive tool for analytical reporting, which provides information on the following basic topics in the form of graphs or tables: incidence, mortality, and overall survival. Feedback was obtained and the accuracy of outputs published on the CCCIS portal was verified using the following methods: the validation of the theoretical background and the user testing. Conclusions: We developed software capable of processing data from multiple sources, which is freely available to all users and makes it possible to carry out automated analyses even for users without mathematical background; a simple selection of a topic to be analyzed is required from the user.
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Scooped by
nrip
July 14, 2021 6:36 AM
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Digital presence is the totality of how you're represented on the Web, from site landing pages and blog posts to social content and online reviews. Digital presence is how your business appears online. Your web presence is made up of several different components and can be summed up as the impression your brand makes online through content, websites, search engines and other digital media and platforms. What Are the Elements of a Digital Presence? Website Your company website is the centerpiece of a digital presence. When potential customers want to learn more about your brand or your business, your website is often the first place they head to. As such, everything from the About Us page to landing pages for products and services needs to be optimized and refined. Social Media A social media presence is essential to a modern-day digital marketing strategy. Social channels are primarily useful as a means to humanize your brand and lift awareness. Every post you make on Facebook or Twitter is an opportunity to engage followers, as well as project the type of brand identity you aim for. Search and Paid Advertising How you appear on search engine result pages (SERPs) factors into a web presence. Those with top results (either for general or local searches) get the most clicks, and thus the most business and trust. The more optimized your website and content are, the greater your chances of ranking well. Paid advertising can also get your online presence in front of target audiences and potential customers. Pay-per-click (PPC) ads, display ads and social ads are all useful tools to lifting brand awareness and digital presence. Content Blog posts, eBooks, white papers, case studies, sales one-pagers, product spec sheets — these are all content marketing assets that are crucial to building an online presence. Content, in many ways, will be your most potent tool for defining and strengthening your web presence. So, how can you boost your digital presence? 1. Don’t Overlook the Small Stuff Lots of effort will be put into optimizing your website, and for good reason. But don’t let that come at the expense of other elements of digital presence. 2. Go Beyond the Basic While it’s important to not forget the small things, you should also endeavor to do more than the bare minimum. In terms of content marketing, for example, don’t stop at regular blog posts. 3. Leverage Visual Content Your website needs strong copy that is optimized for keywords you intend to rank for. But it could also benefit from well-produced visual content that helps relay your brand ideals, mission and message to potential customers on a deeper level. 4. Be Active on Multiple Social Platforms Speaking of social media, it’s not just Facebook, Twitter and Instagram that you need to be active on. There are numerous other platforms that can help you build up digital presence. 5. Always be Dynamic A static digital presence is a recipe for brand stagnation. Search engine algorithms and customer preferences are changing all the time, so your brand needs to keep up to date with a relevant digital presence. This means paying attention to UX trends and other developments that impact how your digital presence is delivered and refined. read the whole post and access a fantastic infographic at https://www.brafton.com/blog/content-marketing/digital-presence/
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Scooped by
nrip
June 20, 2021 1:41 AM
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It’s easy to forget that, as a search engine, Google doesn’t just compare keywords to generate search results. Google knows that if people don’t enjoy their experience on a web page, they won’t stay on the page long enough to consume the content — no matter how relevant it is. As a result, Google has been experimenting with ways to analyze the user experience of web pages using quantifiable metrics. Factoring these into its search engine rankings, it’s hoped to provide users not only with great, relevant content but with awesome user experiences as well. Google’s soon-to-be-launched page experience update is a major step in this direction. Website owners with image-heavy websites need to be particularly vigilant to adapt to these changes or risk falling by the wayside. In this article, we’ll talk about everything you need to know regarding this update, and how you can take full advantage of it. What is page experience? In short, it’s a ranking signal that combines data from a number of metrics to try and determine how good or bad the user experience of a web page is. It consists of the following factors: - Core Web Vitals: Using the same, unchanged, core web vitals. Google has established guidelines and recommended rankings that you can find here. You need an overall “good” CWV rating to qualify for a “good” page experience score.
- Mobile Usability: A URL must have no mobile usability errors to qualify for a “good” page experience score.
- Security Issues: Any flagged security issues will disqualify websites.
- HTTPS: Pages must be served via HTTPS to qualify.
- Ad Experience: Measures to what degree ads negatively affect the user experience on your web page, for example, by being intrusive, distracting, etc.
read more at https://css-tricks.com/what-googles-new-page-experience-update-means-for-images-on-your-website/
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Scooped by
nrip
June 18, 2021 4:18 PM
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Set goals and measure key performance indicators (KPIs) to help your social media and customer care teams focus on the metrics that matter. How to set social messaging goals and KPIs There are countless key performance indicators (KPIs) to measure the success of your social media programs. Social messaging KPIs are different. Conversations on messaging channels are often service-related, so these KPIs are generally aligned with the metrics used by customer service teams in a contact center. When setting social messaging KPIs, our advice is to keep it simple. Focus on the four universal social messaging goals, identify the most relevant KPIs to track those goals, then adapt, experiment, and repeat as you refine and optimize your strategy. 1. Fast response time and always-on service 2. Efficient problem solving 3. Coverage across all channels 4. Happy customers
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Scooped by
nrip
February 22, 11:29 PM
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Digital health literacy, also known as eHealth literacy, describes the ability to seek, find, understand, and apply health information from the internet to address health problems. The World Health Organization calls for actions to improve digital health literacy. To develop target group–specific digital health literacy interventions, it is necessary to know the digital health literacy of the general population and relevant subgroups. This study aims to representatively assess the digital health literacy of the population in Germany and relevant subgroups. The results are meant to facilitate the development of target group–specific digital health literacy interventions. Additionally, this study further explores the associations between digital health literacy and physical health, mental health, life satisfaction, and diverse health behaviors. Based on the results of this study, Digital health literacy is unevenly distributed within German society. The results of this study suggest that people with a low level of formal education and people with a low social status would benefit from digital health literacy interventions that address their competencies in the domains of information seeking and information appraisal. Furthermore, the results suggest that older people would likely benefit from digital health literacy interventions that address their competencies in the domains of information seeking and also information appraisal. The results provide a starting point for the development of target group–specific digital health literacy interventions.
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Rescooped by
nrip
from digital marketing strategy
August 7, 2021 2:56 PM
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A content audit done once to highlight current issues with a website as part of the pitching process, and then consumed by a wider strategy, will have a short shelf-life of usefulness. However, a content audit that is continuously updated and used to guide next steps has multiple uses
Via malek
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Scooped by
nrip
August 4, 2021 1:20 PM
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There's no shortcut to launch you from a great idea to thousands of highly engaged subscribers overnight. Read more about email newsletter strategies here! Advice on what we'd do if we started over on our email newsletter strategy today. Content is critical to your email newsletter strategy Content quality is critical. Subject line testing is great; it can be the difference between someone opening or not opening the first email you send them. But the content within that email will determine whether the reader will open emails 2 through 200. Test the layout, design, tone, length, links, and personalization (among other things) of your email before doubling-down on any subscriber-acquisition strategy. Avoid clickbait-y subject lines altogether. You might see a great open rate on that particular day, but you need to keep in mind that you're playing the long game. You'll likely see a spike in unsubscribes, and you'll lose the trust of recipients who could otherwise become daily readers of your newsletter. Email open rates are a positive feedback loop Scaling your email newsletter read more at https://www.marketingprofs.com/articles/2021/45425/building-your-email-newsletter-is-a-marathon-not-a-sprint
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Rescooped by
nrip
from digital marketing strategy
August 2, 2021 2:38 PM
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SMBs, take note: Current data shows email is still one of the most effective and low-cost ways for small and midsize businesses to reach customers. Here's why.
Via malek
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Scooped by
nrip
July 28, 2021 7:34 AM
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Innovative approaches to the dissemination of evidence-based COVID-19 health messages are urgently needed to counter social media misinformation about the pandemic. To this end, we designed a short, wordless, animated global health communication video (the CoVideo), which was rapidly distributed through social media channels to an international audience. Objective: The objectives of this study were to (1) establish the CoVideo’s effectiveness in improving COVID-19 prevention knowledge, and (2) establish the CoVideo’s effectiveness in increasing behavioral intent toward COVID-19 prevention.
Methods: In May and June 2020, we enrolled 15,163 online participants from the United States, Mexico, the United Kingdom, Germany, and Spain. We randomized participants to (1) the CoVideo arm, (2) an attention placebo control (APC) arm, and (3) a do-nothing arm, and presented 18 knowledge questions about preventive COVID-19 behaviors, which was our first primary endpoint. To measure behavioral intent, our second primary endpoint, we randomized participants in each arm to five list experiments.
Results: Globally, the video intervention was viewed 1.2 million times within the first 10 days of its release and more than 15 million times within the first 4 months.
Knowledge in the CoVideo arm was significantly higher (mean 16.95, 95% CI 16.91-16.99) than in the do-nothing (mean 16.86, 95% CI 16.83-16.90; P<.001) arm. We observed high baseline levels of behavioral intent to perform many of the preventive behaviors featured in the video intervention. We were only able to detect a statistically significant impact of the CoVideo on one of the five preventive behaviors.
Conclusions: Despite high baseline levels, the intervention was effective at boosting knowledge of COVID-19 prevention. We were only able to capture a measurable change in behavioral intent toward one of the five COVID-19 preventive behaviors examined in this study.
The global reach of this health communication intervention and the high voluntary engagement of trial participants highlight several innovative features that could inform the design and dissemination of public health messages. Short, wordless, animated videos, distributed by health authorities via social media, may be an effective pathway for rapid global health communication during health crises.
Trial Registration: German Clinical Trials Register DRKS00021582; https://tinyurl.com/6r4zkbbn
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