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In their Letter “Scientists need social media influencers” (1 September, p. [880][1]), M. Galetti and R. Costa-Pereira write that “communicating with the public through social media is time-consuming, and most scientists are not trained for it” and that “social media influencers…can help
nicoleta susanu's insight:
Celebrities have an undeniable power over the public, especially when it comes to social media. However, leveraging the online influence of a rock star, model, or actress to shift the public's interest in science is dangerous. What social media need is more scientists—not celebrity influencers. 
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Wondering how to write a welcome email for new subscribers? We'll walk you through the most important welcome email best practices to WOW your subscribers.
Via Brian Yanish - MarketingHits.com
nicoleta susanu's insight:
The first thing you should do in your welcome email is thank your new subscriber for joining your email list. Explain what kind of emails you’ll send them. Explain what your business is all about and who you are! Introduce yourself, show off your personality and start building a connection.
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Twitter marketing can be a powerhouse for your content strategy, helping with everything from idea creation to promotion. And this guide covers it all.
Via Brian Yanish - MarketingHits.com
nicoleta susanu's insight:
Tips:
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Improve Your Blog Content With These 4 Tools Today I have some blog resources to help you improve your content curation. Here’s four links with tips and tricks to kick start your Monday. Finding th… Via Stefano Principato
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nicoleta susanu's insight:
I posti disponibili sono 35. Sarà data precedenza secondo l ’ ordine di iscrizione.
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It’s been years since the power’s shifted away from marketers and advertisers and in favor of Internet consumers. Now more than ever, people are empowered to choose their own experiences online. They’re actively avoiding ad content — and instead of living by advertisers’ rule books, they’re deciding what to click on, what to read, what to download, and what to buy … and what not to. Via Brian Yanish - MarketingHits.com
EL OBSERVATORIO DIGITAL's curator insight,
November 28, 2016 12:51 PM
Desde este blog proporcionan algunos consejos para incrementar la presencia online de una web, como la estructura en F, los hipervínculos o los pop-ups.
El Monóculo's curator insight,
November 28, 2016 4:00 PM
Desde este blog proporcionan algunos consejos para incrementar la presencia online de una web, como la estructura en F, los hipervínculos o los pop-ups.
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This article contains 4 helpful business tools around each of Content Marketing Process, Content Generation and Visual Content Via janlgordon
nicoleta susanu's insight:
4 helpful tools around a specific area of your business.
janlgordon's curator insight,
November 16, 2016 8:58 PM
I selected this article from Curatti written by Susan Gilbert because it provides the best resources that will help you build a successful content marketing strategy.
Build a larger audience and increase visibility with better content.
12 Tools to Build a Blog Online
When it comes to building more leads and sales you need to have build authority in your niche with compelling copy. I agree that taking advantage of the right resources will help you become more successful.
Gilbert recommends the best tools and apps that are the most commonly used for content marketing. You will be able to better reach your community who will want to share your articles.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of Pixabay.
Read full article here: http://ow.ly/yvy8306fz8s
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
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Want to give existing content new life and greater visibility? Use LinkedIn Publisher to consistently provide useful content for your audience.
Via Rami Kantari
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11 hidden Facebook marketing features that you can try today to make your Facebook Business page more engaging, unique, and downright successful.
Via Brian Yanish - MarketingHits.com
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Inbound is no longer something entirely foreign to marketing teams: Globally, three out of four marketers prioritize an inbound approach. Via Brian Yanish - MarketingHits.com
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Everybody's looking to spruce up their social profile and market themselves to the world. This infographic offers the clear and cut basics for perfecting your social profiles.
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Content curation is a powerful tactic to increase reach and engagements on social media. Learn the why, where, when and how of implementing curation. Via Stephen Walker, Brian Yanish - MarketingHits.com
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Using Facebook is easy enough -- most of the 1.49 billion monthly active users on the site would agree. But the social media platform is constantly being updated with new features and tools that make using the platform as a marketing and business tool easier and more effective. Via Brian Yanish - MarketingHits.com
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Jenny opened a Facebook account and has progressed from a personal profile to a business page. Now she’d like to delete her personal profile …
Via Brian Yanish - MarketingHits.com
nicoleta susanu's insight:
"it is against Facebook’s terms of service to set up a personal account using a business name, or to use a personal account for business. If you do this, Facebook can and often will delete your account. Since Facebook knows who you are, it may not be easy to create a new one."
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Una guida per imparare a muovere i primi passi nel creare e gestire in modo efficace una newsletter, che si adatta sia ai brand sia ai professionisti.
nicoleta susanu's insight:
Esattamente come i social, è una fonte di traffico al tuo sito, ma diversamente dagli altri referral, non sarai soggetto a improvvise e continue modifiche, come ad esempio accade per Facebook il cui traffico è diventato a pagamento. La newsletter è economica. Una volta che sarai entrato in possesso dell’indirizzo email dei tuoi iscritti non dovrai pagare nuovamente per mostrargli i tuoi contenuti, come invece accade altrove (ancora Facebook, tramite l’interfaccia pubblicitaria, ma anche Google AdWords).
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It’s a common question – how do I get more followers for my business’ social media profiles?
Via Brian Yanish - MarketingHits.com
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Facebook is not yet done being a Snapchat copycat. The firm is rolling out a feature in Messenger called 'Messenger Day' that lets users decorate and share content that disappears in 24hrs.
Via Brian Yanish - MarketingHits.com
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Learn how to get started with influencer marketing, see examples of brands doing it right, and explore additional resources. Via Brian Yanish - MarketingHits.com
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Facebook’s Newsfeed algorithm has changes all the time. We’ve outlined the most important changes here. [UPDATED NOVEMBER 2016]
nicoleta susanu's insight:
Facebook is changing again the algorithm. November 2016 Facebook Bans Fake News Sites from Using AdsFollowing Google’s lead, Facebook announced that fake news sites will now be banned from using the platform’s Audience Network ads.
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Is it true that English native speakers make even more grammar and writing mistakes than a lot of non-native speakers? Please let us know what you think. Via Brian Yanish - MarketingHits.com
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“Social media's not going away - it's up to businesses to board the train or get left on the platform. Via Brian Yanish - MarketingHits.com
Jeff Domansky's curator insight,
May 17, 2016 11:17 AM
Useful perspective on B2B and social marketing.
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Looking for ways to partner with influencers on Facebook?Have you heard of branded content on Facebook?Facebook’s Branded Content feature allows media outlets, celebrities, and influencers to tag content that includes a third party, brand, or sponsor.In this post you’ll discover how Facebook’s Branded Content feature works for publishers and marketers.
Via Brian Yanish - MarketingHits.com
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Trying to learn the social media etiquette that makes businesses grow? Well, check out this infographic to learn all the tricks!
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2015 brought a large scale expansion to the already popular online video space: Everyone from content marketers, to internet users, and social networks have jumped on the video bandwagon. An infographic from business software solutions provider Orchestrate explores the impact of video this year, and the potential implications for next year. Via Brian Yanish - MarketingHits.com
MARGARITA's curator insight,
December 27, 2015 12:37 PM
Story Idea: The First Mobile Phone With An Integrated Solar Panel. Hello! My name is Jessica and I'm interested in working with you on a new story idea that I think you and your fans would love. There is a new mobile phone making some serious buzz in the solar and passion for children space. It’s called the Curve Smartphone and it’s an exciting new original mobile phone that can easily replace most conventional mobile phones on the market now. Currently there are many individual solar chargers for phones already available to consumers, but there are no integrated solar panels on existing phones. That is what makes the Curve Smartphone one of a kind. Right now the creator of the Curve Smartphone has a campaign on GoGetFunding and is raising money that will be used for manufacturing. A percentage of the funds will be set up in a trust fund towards families that are in need. We’d also love to tell you more about the professional and talented team behind this innovative mobile phone and share more information about the Curve Smartphone with you! Please check out their campaign page here , and thanks so much for your time! I hope to hear from you soon about working together on this unique story idea. http://gogetfunding.com/mobile-phone-one-of-a-kind/ Media Contacts: Jessica Lee
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Looking for websites that pay writers? And we don't mean $5, either. Here's our updated annual list of better-paying blogs and websites. Via Brian Yanish - MarketingHits.com
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M. Galetti y R. Costa-Pereira hacen una breve pero importante reflexión sobre el uso de las redes sociales. Inundadas por la influencia de gente famosa, podemos ser fácilmente engañados o conducidos por caminos que la ciencia ha desmentido hace tiempo. En el artículo se aportan varios ejemplos sobre esto y se hace especial hincapié en la importancia de la difusión y presencia por parte de los profesionales (aunque hace especial referencia a los científicos se puede aplicar a cualquier campo) en las redes sociales.