Shelly Kramer, founder and CEO of V3 Integrated Marketing, shares the importance of connecting social media to brand strategy as well as business strategy.

Editor’s Note: This interview is part of Skift's CEO interview series. This particular series is with hospitality CEOs talking about the Future of the Gues

June 30, 2009 “They call them Walkers.” Rick the recruiter whispered the words like a desperate prayer while he stood at the 10th floor window looking down on the street. Nishi, Rick’s new boss, was puzzled. “Walkers?” “Yes, Walkers,” Rick echoed, ... Read More

I was recently asked “When was the first time you realized you had a passion for social, technology and collaboration and how did that shape your social business experiences?” Now I am 33 years old and remember a time before Myspace and cell phones but this question really got me thinking about what philosophies, technologies and experiences that today makes up my philosophy on social business. Was it using AIM chat or Yahoo forums or maybe it was when I linked TI80 calculators to share notes. I did love using Napster and P2P programs to share files and information even across dial-up.

Ok, so I may have said that many of today’s proclaimed social businesses, aren’t social and I stand by that assertion 100%.  Having said that, the quest for social business isn’t unattainable, but it does take work to achieve. Before I jump into the constructs for a successful social business, let’s [...]

Do you want your company to thrive? Then you need to create a killer workplace culture. Here are 5 Steps to Creating a Killer Workplace Culture

Simply establishing social media accounts with staffers' names and faces doesn't cut it. Your people should help shape the brand's online voice, even if they're singing in harmony and not in unison.

Social Business Philosophies’ today must scale and be agile enough that they include the digitally disconnected employee as well as the offline customer.