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If you’re looking to cultivate loyalty and create brand ambassadors, why not start by leveraging your own army of employees? 
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Who are the exceptional talents building today’s social businesses and what can we learn from them?
Brian Fanzo's insight:
25 Social Business Leaders Social business is about much more than social media. A social business is an organisation whose culture and practices encourage networks of people—employees, partners, customers and others—to create business value, and, ultimately, increase revenue and profits. So who are the exceptional talents building today’s social businesses and what can we learn from them? The Economist Intelligence Unit (EIU) has identified 25 leaders who are successfully applying social technologies, principles and strategies within organisations around the world.
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Express empathy, relate to staffers as people and bring out the best from them by taking these seven steps.
Brian Fanzo's insight:
Leaders must find ways to #ShowUcare
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What differentiates the companies that capture the full value of social technologies from those that do not?These organizations are usually successful because their leaders don’t see social technology as just another tool or a new shiny object, but as a catalyst for organizational transformation and an opportunity to gain a competitive advantage.To achieve this transformation, the implementation of social business initiatives must be tightly coupled with a robust change management program. Topic: Social Business. Via Jessica Kelly
Jessica Kelly's curator insight,
August 25, 2014 2:12 PM
Clear and concise, this, from garnering management support to tracking metrics.
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Brian Fanzo's insight:
"These 25 social business leaders will help shape the future of social business. But what might that future look like?" I'm excited for the future...
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I wrote my first book about social business in early 2011. At the time, I worked for Edelman and we had a handful of people in the firm that specialized in employee engagement, collaboration and
Brian Fanzo's insight:
Content as a Service (CaaS). This model is meant to address both the external challenges of reaching your target audience and the barriers you face internally. The goal of CaaS is to ensure that brand storytelling is considered a strategic imperative internally and to make it core to business and marketing operations.
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Marketers from Mondelez International, Ford Motor Company and Estee Lauder have headed up a new list of 25 social business leaders globally actively driving social culture and practices within their organisations.
Brian Fanzo's insight:
New list of 25 social business leaders from The Economist Intelligence Unit highlights role of social as both an internal and external collaboration principle
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Back in April, I announced my participation as a member of a special advisory board for The Economist Intelligence Unit (@TheEIU), the research arm of The
Brian Fanzo's insight:
Qualities that describe leaders in social business, or the use of social technologies, processes, and principles internally and with external clients to promote an organisation’s business goals and, ultimately, drive revenue.
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In my last post "Did they put the wrong person on the Digital Top 50 list, me?" I went into details about how shocked I was to be listed alongside so many great social media leaders and mentors. I
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Are you talking at or to your Social Media audience? The 4 things you must know about your Social Media Audience to achieve B2B Social Media success.
Brian Fanzo's insight:
Important to know who your target audience is.. when they are active.. what problems they have and what your expectations are... key is listening and engaging with the community!
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On average, an American professional changes jobs 11 times in their career. In the United States as in many other countries around the world, the idea that we will work at one company for our entire
Brian Fanzo's insight:
LinkedIn gets it.. People & Culture Matter! "My employees and I are totally aligned in a collaborative partnership – an alliance – where we are all focused on each others' success. Mike Gamson"
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What makes a great leader? Is it the capacity to inspire loyalty, the ability to articulate a vision, emotional intelligence, or persuasiveness? Does a company need a leader whose values are culture-based, or one whose values are aligned with the needs of shareholders and the marketplace? Maybe it depends, which is [...]
Brian Fanzo's insight:
Culture Matters and it's time leaders revisit, invest and understand the importance of culture before it's too late... aka when all the good employees have left!
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Pickles, Kindness & Employee Engagement http://t.co/6TzfGSm4ji #trust #leadership #culture #engagement
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For those people constantly on Twitter, planning a tweetup can help bring online relationships offline. Not only does it help with networking but also building your personal brand.
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![The Truth About Meetings [Infographic] | Cox BLUE | SocBiz Employee Engagement | Scoop.it](https://img.scoop.it/XGt-P65SDkbxMB1e6Wo8RTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Meetings are intended to be an engine of productivity in the workplace, a way for people to get together to discuss ideas, debate issues, overcome obstacles and
Brian Fanzo's insight:
This is just too funny!
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It's been two years since Dave Gray published "The Connected Company" with Thomas Vander Wal. Since then, the disruptions to the marketplace noted in the book have only accelerated. But companies are still struggling to keep pace.At the time of the book's release, Gray noted a lesson from evolution -- organisms must evolve with their surroundings or risk extinction. It's a lesson many businesses have learned the hard way. Topic: Social Business.
Brian Fanzo's insight:
Must rethink company culture and structure!
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Brian Fanzo, a speaker at the upcoming Employee Advocacy Summit in September, shares why he is excited about this event. See you in Atlanta!
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One can’t get very far into a social business conversation these days without the subject of analytics coming up. For many, this topic is welcomed, a chance to put current business thinking into
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What do employees really want from company leaders? The answer may surprise you — and, more important, may prompt you to change some of your practices. “I don’t think the people who work for you want you to be an optimist anymore,” says GE CEO Jeff Immelt. “They want you to be realistic. They don’t want hollow promises, they want action: What’s your plan, and how are you going to solve problems?” The hallmarks of what Immelt calls “positive leadership” are authenticity, transparent communication, a focus on the future, and the ability to solve problems and take action. Via The Learning Factor, Rob Peters
The Learning Factor's curator insight,
May 19, 2013 5:00 PM
Great leadership is built around trust. How truthful CEO communication can build better team alignment and productivity at your company. 
John Michel's curator insight,
June 16, 2013 9:30 PM
Recent management studies support the idea that workers respond best not to cheerleading or a continuous stream of happy talk, but to evidence of a strong connection between words and deeds. Employees are much more likely to trust their immediate supervisors than top corporate executives, according to global consulting firm Blessing White. Why? Because employees can match what managers say with what they do. That’s more difficult to do given the layers of management that may separate them from top leaders, which makes it imperative that top leaders spell out specific actions the company will take, explain why, and offer proof that such actions have been taken.
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Brian Fanzo, a speaker at the upcoming Employee Advocacy Summit in September, shares why he is excited about this event. See you in Atlanta!
Brian Fanzo's insight:
Excited to present at Employee Advocacy Summit in September... here is why!
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Dionne Kasian-Lew is the author of new book - THE SOCIAL EXECUTIVE: How to master social media and why it's good for business. In this interview with the PR ...
Brian Fanzo's insight:
Dionne busts long-held myths around social media, and explains why it's time for CEOs to rethink the context of why one would post content to Twitter.
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http://www.convinceandconvert.com/content-marketing/3-ted-talks-that-uncover-the-secrets-of-storytelling/Despite success stories, many corporate leaders are still reluctant to adopt social media. Here's how socially-engaged CEOs are helping their brands.
Brian Fanzo's insight:
Couldn't agree more: “Everyone talks about building a relationship with your customer,” said Apple’s Senior Vice President of Retail Angela Ahrendts. “I think you build one with your employees first.”
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Have you noticed it? There is a new system taking over—a paradigm shift, where access is valued over ownership, experiencing trumps possessing and what’s mine becomes “ours,” all in an attempt to
Brian Fanzo's insight:
When everyone is working towards the same goal, the culture supports transparency and leadership stresses teamwork.. Collaboration is a powerful tool..
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Theres a great, free social media tool you should definitely be taking advantage of, but probably aren't your very own employees.
Brian Fanzo's insight:
Trust, Empower and Train your employees to be the voice, the relationships and the SECRET WEAPON of your social & digital first impression!
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'Tis the season for vacations. Motivating staffers can be a challenge. Here are five different ways to sustain productivity.
Brian Fanzo's insight:
It's all about listening and improving the employee experience!
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So get started now! By developing an organizational culture designed to attract and reward employee brand advocates, you’ll soon see what an asset engaged employees can be!