“If Social media and SEO fit together like peanut butter and jelly, then content is the bread that holds them together.” ~ Lee Odden:
Using content to enhance search engine optimization (SEO) is about creating “stuff” — on your website, blog, and on social media platforms — in such a way that the content (and thus your website or Facebook Page) appear higher in search rankings. Statistics from analytics company Searchmetrics show that seven of the 10 most important factors in SEO ranking currently come from social media:
Googlenutella+, Facebook Shares, Facebook Total, Facebook Comments, Facebook Likes, Pinterest and Tweets. According to this same report, Facebook shares are as influential as the number of backlinks.
Here are 8 tips for creating social-media friendly content that ranks:
Via
Brian Yanish - MarketingHits.com
There is clearly a right and wrong way to do SEO in 2014. With all the algorithm changes over the past year it becomes important to know what works and what could cause you a penalty. The article gives some good advice especially surrounding the topic of guest blogging.
There are ways to do guest blogging properly that will give you added SEO benefits without looking like that is the purpose of why you are doing it.