Search Engine Optimization (SEO) Tips and Advice
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Search Engine Optimization (SEO) Tips and Advice
Want to increase your online visibility through search engine optimization (SEO)? See helpful articles on SEO that will take your content higher up in SERP.
Curated by Bill Gassett
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Rescooped by Bill Gassett from GooglePlus Expertise
February 2, 2014 8:01 AM
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How Google Plus Profiles & Pages Gain Search Authority

How Google Plus Profiles & Pages Gain Search Authority | Search Engine Optimization (SEO) Tips and Advice | Scoop.it

Increasing Visibility & Influence In Google Search

That means that anyone who wants to make use of Google+ as part of an overall strategy of increasing visibility and influence in Google Search should be actively pursuing all of the following tactics:

- Build a strong network within Google+. You should seek to cultivate not just a large number of followers, but more importantly, active relationships and partnerships with influential Google+ users. Their citations to your profile have a powerful effect on its authority to Google.


 - Cultivate quality links from trusted websites. Create the kind of presence on Google+ that site owners want to recommend and link to. When being interviewed or referenced by a site, ask if they would link to your Google+ profile or page for identity purposes.


 - Use Google Authorship for your content across the Web. Although this tip applies only to personal profiles, since Google Authorship involves a legitimate, Google-approved link to our profile, the more quality content you produce on trusted sites, the more authority given to your profile.


Via Jaana Nyström
Bill Gassett's insight:

Great insight from Google Plus maven Mark Traphagen who explains how out Google+ profiles can become relevant in search on their own.

Jaana Nyström's curator insight, February 1, 2014 9:56 AM

Google+ = Google...

Rescooped by Bill Gassett from Social Media Tips by FMMG
January 31, 2014 6:08 PM
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Your Guide to Content Curation for SEO - Search Engine Journal

Your Guide to Content Curation for SEO - Search Engine Journal | Search Engine Optimization (SEO) Tips and Advice | Scoop.it

One of the effects of the rise of popularity in content marketing has been a surge in content curation; the practice of aggregating similar content into one place in an attempt to create new value. Content curation has been prevalent for years in other industries; SportsCenter’s most popular segment is the daily top-10 countdown. Moz’s “Top 10” newsletter is simply content curation. But lately, content curation has become a popular way for publishers to generate more content for their websites. Curated content tends to be popular with readers, and is usually cheaper than hiring expert writers to write original content.

One of the effects of the rise of popularity in content marketing has been a surge in content curation; the practice of aggregating similar content into one place in an attempt to create new value. Content curation has been prevalent for years in other industries; SportsCenter’s most popular segment is the daily top-10 countdown. Moz’s “Top 10” newsletter is simply content curation. But lately, content curation has become a popular way for publishers to generate more content for their websites. Curated content tends to be popular with readers, and is usually cheaper than hiring expert writers to write original content.
Read more at http://www.searchenginejournal.com/guide-content-curation-seo/80773/#RPxfP0AYRlxjhRKh.99


Via Lennie Appelquist
Bill Gassett's insight:

How to curate content and do it right for SEO. The difference in your results will show when you are doing content curation correctly.

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January 30, 2014 4:16 PM
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Yoast Set to Introduce Premium NEWS SEO Plugin

Yoast Set to Introduce Premium NEWS SEO Plugin | Search Engine Optimization (SEO) Tips and Advice | Scoop.it
All you SEO maniacs out there should be aware of this fact. Yoast will introduce the premium version of NEWS SEO plugin! Here are some facts about it.
Bill Gassett's insight:

Do you use the Yoast SEO plugin? Do you know they will be introducing a new Google News Plugin this February? Check out how the plugin will increase your visibility in search.

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Rescooped by Bill Gassett from Social Media Magazine(SMM): Social Media Content Curation & Marketing Strategies
January 29, 2014 7:01 PM
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10 Ways to Improve Your SEO with Google Plus

10 Ways to  Improve Your SEO with Google Plus | Search Engine Optimization (SEO) Tips and Advice | Scoop.it

. They argue that not many people use the platform, it is a complicated platform and other such arguments.


Via Neil Ferree, AndySernovitz
Bill Gassett's insight:

How GooglePlus can help with your SEO!

Neil Ferree's curator insight, July 17, 2013 6:53 PM

Key Take Away of the Social SEO article from Social Media Today is:


What appears to be far more important is the interaction between you and your content and others of a high authority. Thus if a high authority person shares your content this will improve your own authority.


Do you need Google+ Coaching and Training?

AndySernovitz's curator insight, July 18, 2013 6:36 AM

There are still those that argue for a wait and see strategy before using Google Plus

Rescooped by Bill Gassett from Google Plus and Social SEO
January 29, 2014 6:08 PM
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SEO Traffic 2014: Your One-Stop Reference Guide for Non-SEOs

SEO Traffic 2014: Your One-Stop Reference Guide for Non-SEOs | Search Engine Optimization (SEO) Tips and Advice | Scoop.it
Google search engine traffic is a doozy. So how do we, non-SEOs, get a shot at it? My SEO Traffic 2014 guide for non-SEOs will show you how.

Via Neil Ferree
Bill Gassett's insight:

A fantastic guide by Traffic generation Cafe on how to get your content to ranks online!

Neil Ferree's curator insight, January 29, 2014 2:45 PM

Read this article if you want to Generate SEO Traffic to your website even if (especially if) you're not an SEO Pro.

Jimmy Lecours's curator insight, January 30, 2014 9:30 AM

Excellent article pour commencer à faire du référencement

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January 29, 2014 8:38 AM
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5 Tips to Breathe New Life into Old Blog Content

5 Tips to Breathe New Life into Old Blog Content | Search Engine Optimization (SEO) Tips and Advice | Scoop.it
Blog post at Rebekah Radice :
Do you need to create more blog content? Content that your target audience is craving?
Don’t reinvent the wheel! Repurpose what you alr[..]
Bill Gassett's insight:

How can you re-purpose your content to increase your online visibility.

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Scooped by Bill Gassett
January 26, 2014 4:36 PM
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Are You Doing Your SEO Wrong?

Are You Doing Your SEO Wrong? | Search Engine Optimization (SEO) Tips and Advice | Scoop.it
With all of the algorithm updates Google has been releasing, have you ever wondered if you are keeping up with them? From Panda to Penguin to now Hummingbird
Bill Gassett's insight:

How to check if you need to do a better job with both on and off site SEO. Use Neil Patel's website SEO tool to see the effectiveness of your site.

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January 26, 2014 11:45 AM
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Repurpose Existing Content for Easy SEO Links

Repurpose Existing Content for Easy SEO Links | Search Engine Optimization (SEO) Tips and Advice | Scoop.it
We've all had clients (or bosses, etc.) who were tough to please or asked what seemed like too much of us.
Bill Gassett's insight:

How to get your content seen by more people by re-purposing it!

Bill Gassett's curator insight, February 5, 2014 5:32 PM

Are you re-purposing your content in order to extend your reach online? If not you should be! Of course if you are using Scoop.it then you are doing content curation already but do you know some of the other ways as well? Take a look and see how you can make your internet presence grow. One of my personal favorites mentioned in the article is Outbrain.

Scooped by Bill Gassett
January 25, 2014 7:16 PM
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Writing SEO Pages: The Idiot-proof Basics

Writing SEO Pages: The Idiot-proof Basics | Search Engine Optimization (SEO) Tips and Advice | Scoop.it
I've been frustrated with guides to search engine optimization sounding like robot talk. That's why I've written this list of basic tips for writing SEO pages.
Bill Gassett's insight:

The beginners guide to understanding SEO for when you are writing a blog article.

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Scooped by Bill Gassett
January 25, 2014 2:30 PM
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How to Use Pinterest to Drive Traffic To Your Website

How to Use Pinterest to Drive Traffic To Your Website | Search Engine Optimization (SEO) Tips and Advice | Scoop.it
Want massive pinterest traffic to your website. Learn these top 14 ways Pinterest can generate more traffic to your website.
Bill Gassett's insight:

How to use Pinterest to drive traffic to your blog or website. There are a number of good optimization tips here.

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Scooped by Bill Gassett
January 25, 2014 12:48 PM
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Top 9 Blogging Communities That Can Drive Massive Traffic

Top 9 Blogging Communities That Can Drive Massive Traffic | Search Engine Optimization (SEO) Tips and Advice | Scoop.it
Top Blogging Communities where you can interact with like minded bloggers, share each other’s post and build relationship with them and get a huge traffic.
Bill Gassett's insight:

These are some blogging communities you may not have heard about that can increase the traffic to your blog through engagement.

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Rescooped by Bill Gassett from GooglePlus Expertise
January 24, 2014 6:03 PM
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Google's Matt Cutts: We Don't Use Twitter Or Facebook Social Signals To Rank Pages

Google's Matt Cutts: We Don't Use Twitter Or Facebook Social Signals To Rank Pages | Search Engine Optimization (SEO) Tips and Advice | Scoop.it
Google’s head of search spam, Matt Cutts, released a video today answering the question, “are Facebook and Twitter signals part of the ranking algorithm?” The short answer was no.

Via Jaana Nyström
Bill Gassett's insight:

Google does not use Twitter and Facebook social signals as a means to rank content!

Jaana Nyström's curator insight, January 23, 2014 8:01 AM

It's official!

Twitter & Facebook are no help:

Google’s head of search spam, Matt Cutts, released a video today answering the question, “are Facebook and Twitter signals part of the ranking algorithm?”


The short answer was no.

 

Take a guess if Google uses Google+ to rank pages...  :-)

Alisha Shibli's curator insight, January 24, 2014 7:54 AM

Google's Matt Cutts: We Don't Use Twitter Or Facebook Social Signals To Rank Pages

Scooped by Bill Gassett
January 23, 2014 3:13 PM
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8 Ways to Get More Google+ Page Followers

8 Ways to Get More Google+ Page Followers | Search Engine Optimization (SEO) Tips and Advice | Scoop.it
Let's face it, Google+ is not going to go away like Google Buzz or MySpace. More and more users are becoming familiar with Google+ and using it every day to connect and communicate.
Bill Gassett's insight:

Want to find out some of the best way to get more followers on Google Plus? Take it from someone who knows! Mike Alton does an excellent job at sharing what it takes to become a Google Plus superstar!

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Scooped by Bill Gassett
February 1, 2014 2:03 PM
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Building Backlinks in 2014

Building Backlinks in 2014 | Search Engine Optimization (SEO) Tips and Advice | Scoop.it
I'm Andrew - I worked four years for Go Daddy and did a couple years contracted work on behalf of Google. These my top tips for building backlinks in 2014.
Bill Gassett's insight:

Want to know how you should build backlinks in 2014? Write memorable content that people want to link to. Don't copy and paste using the same ideas that others have already repeated. Write you own unique perspective and watch you authority on a particular subject matter grow.

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Scooped by Bill Gassett
January 30, 2014 4:28 PM
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WordPress SEO | WordPress SEO Guide | Dukeo.com

WordPress SEO | WordPress SEO Guide | Dukeo.com | Search Engine Optimization (SEO) Tips and Advice | Scoop.it
This Guide Contains Everything You Need to Know for WordPress SEO from the Beginner to the Advanced and Everything in Between, Click Here and Bookmark it!
Bill Gassett's insight:

Do you have a Wordpress Blog? Learn how to SEO the blog to perfection.

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Scooped by Bill Gassett
January 30, 2014 4:11 PM
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7 Alerts to Monitor your SEO Process Opportunities and Issues

7 Alerts to Monitor your SEO Process Opportunities and Issues | Search Engine Optimization (SEO) Tips and Advice | Scoop.it
How do you keep up to date with the most important issues and opportunities during the SEO process? It's time to set your SEO process alerts!
Bill Gassett's insight:

Set up different alerts so you can have a fresh perspective on your websites SEO.

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Rescooped by Bill Gassett from Social Media Divas
January 29, 2014 6:59 PM
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How Social Media Supports SEO

How Social Media Supports SEO | Search Engine Optimization (SEO) Tips and Advice | Scoop.it

Social Media supports SEO in many ways through the combination of content marketing, search engine optimization (SEO) and social media optimization (SMO).

 

When content marketing, search engine optimization (SEO), and social media optimization (SMO), are working together, amazing things happen to your website traffic, analytics, social media reach, engagement and ultimately your ROI.

 

Read More: http://veepopat.ca/social-media-optimization/

 


Via Antonino Militello, 2DiFore Marketing Solutions
Bill Gassett's insight:

How social media and SEO can work together for the best of both worlds.

Guillaume Decugis's curator insight, November 12, 2013 10:58 AM

Nice visualization of the way social media reinforces SEO. The key takeaway is that it starts by publishing quality content: not necesseraily by creating it - curating it works too - and the main point is to have it shared and liked by a growing community of like-minded people who care about the same interest enough to curate it themselves and share it.

2DiFore Marketing Solutions's curator insight, November 21, 2013 8:34 AM

When asked "what is the ROI" in implementing a Social Media campaign, this visual is the answer!

Viral Buzz UK's curator insight, January 6, 2014 4:17 PM

Social media drives traffic and helps seo efforts

Scooped by Bill Gassett
January 29, 2014 10:18 AM
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8 Deciding Factors that Influence SEO Keyword Prioritization

8 Deciding Factors that Influence SEO Keyword Prioritization | Search Engine Optimization (SEO) Tips and Advice | Scoop.it
Not all keywords are created equal. Some drive more traffic, others have higher intent, and still others may be more profitable for your business. Here's to determine which terms deserve more of your time and which deserve less.
Bill Gassett's insight:

How you should prioritize what keywords you would like to target for online visibility.

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Scooped by Bill Gassett
January 27, 2014 4:05 PM
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How to Rank: 25 Step SEO Master Blueprint

How to Rank: 25 Step SEO Master Blueprint | Search Engine Optimization (SEO) Tips and Advice | Scoop.it
If you’re like most SEOs, you spend hours each week reading the latest SEO tactics and search engine tidbits. We spend hours learning, but does 90% of it change what we actually do - that is, the basic work of ranking a web page for search?
Bill Gassett's insight:

How to ranks your website in search! This is a fantastic article by Cyrus Shepard of MOZ!

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Scooped by Bill Gassett
January 26, 2014 11:46 AM
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5 Tools to Check Your Website Rankings in Google

5 Tools to Check Your Website Rankings in Google | Search Engine Optimization (SEO) Tips and Advice | Scoop.it
Since the advent of the Internet, thousands of entrepreneurs around the world have come out of the wood works to claim their piece of the virtual pie.
Bill Gassett's insight:

Use these five tools to keep tracking of your rankings online.

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Scooped by Bill Gassett
January 26, 2014 7:51 AM
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How to Reduce Your Website's Bounce Rate

How to Reduce Your Website's Bounce Rate | Search Engine Optimization (SEO) Tips and Advice | Scoop.it
Learn how to reduce your website's bounce rate dramatically by following these 15 easy tips.
Bill Gassett's insight:

Here are some great ways to reduce the bounce rate of your blog and keep readers on your site.

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Scooped by Bill Gassett
January 25, 2014 7:12 PM
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Does Facebook Activity Impact SEO?

Does Facebook Activity Impact SEO? | Search Engine Optimization (SEO) Tips and Advice | Scoop.it
In today's post we are going to review the data we (Stone Temple) have assembled on the potential for Facebook actity to impact Google rankings.This is as a fol
Bill Gassett's insight:

Facebook likes and shares have no impact on SEO!

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Scooped by Bill Gassett
January 25, 2014 2:27 PM
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Getting the Most Out of Google Plus Authorship for Your Blog

Getting the Most Out of Google Plus Authorship for Your Blog | Search Engine Optimization (SEO) Tips and Advice | Scoop.it
Learn how to create a quality Google Plus authorship profile for yourself and find the best writers for your blog.
Bill Gassett's insight:

How to get the most out of claiming Google authorship for your blog.

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Scooped by Bill Gassett
January 25, 2014 12:19 PM
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Why And How to Make Google Plus Your #1 Traffic Source

Why And How to Make Google Plus Your #1 Traffic Source | Search Engine Optimization (SEO) Tips and Advice | Scoop.it
2014 has begun and many of you might have considered moving your blog to the next level as your New Year resolution. I hope that you will succeed in fulfilling your resolution but you have to struggle for it.
Bill Gassett's insight:

How to use Google Plus to bring traffic to your blog or website!

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Rescooped by Bill Gassett from Social Media Tech Tips & Tools for First Weber real estate agents
January 23, 2014 3:38 PM
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Optimize Your Social Media Profiles For The Search Engines - The Why & How To

Optimize Your Social Media Profiles For The Search Engines - The Why & How To | Search Engine Optimization (SEO) Tips and Advice | Scoop.it

Optimize your social media profiles for the search engines? You betcha! Click through the photo for all the information you need.


Via REwebCentral, First Weber Group
Bill Gassett's insight:

How to optimize your social media profiles for search engines!

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