Redacción de contenidos, artículos seleccionados por Eva Sanagustin
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Redacción de contenidos, artículos seleccionados por Eva Sanagustin
Artículos sobre redacción de contenidos online, copywriting y webwriting recopilados Eva Sanagustin, redactora web freelance
Curated by Eva Sanagustin
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Scooped by Eva Sanagustin
March 19, 2012 1:01 PM
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Say it quick, say it well – the attention span of a modern internet consumer

Say it quick, say it well – the attention span of a modern internet consumer | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Media organisations must adapt to cater for a generation of internet consumers who expect 'instant gratification and quick fixes', says Rob Weatherhead...
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Scooped by Eva Sanagustin
March 17, 2012 9:16 AM
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Your Call to Action is Lame! Here are 10 Ways to Make it Convert Better [Examples]

Your Call to Action is Lame! Here are 10 Ways to Make it Convert Better [Examples] | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it

"The call to action (CTA) is the most important part of a landing page, designed to convince visitors to take the next step or complete a specified action." 

 

This post explains how to make Call to Actions that convert better. 

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Scooped by Eva Sanagustin
March 14, 2012 12:59 PM
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Disable Their Delete Key | ClickZ

Disable Their Delete Key | ClickZ | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Email subject line lessons from the SXSW catalogue.
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Scooped by Eva Sanagustin
March 12, 2012 1:18 PM
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» La dificultad de encontrar copywriters decentes » Roastbrief

» La dificultad de encontrar copywriters decentes » Roastbrief | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
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Scooped by Eva Sanagustin
March 9, 2012 3:48 AM
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Entre letras: Escribir online

Escribir online es crear contenido con características específicas para posicionar y dar información valiosa al internauta que lea lo que publicaste para tu cliente. Si deseas ser un escritor freelance puedes elegir el contenido ...
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Scooped by Eva Sanagustin
March 7, 2012 12:56 PM
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La importancia de tener un buen Call to Action en los Anuncios de Adwords | Marketing Online

La importancia de tener un buen Call to Action en los Anuncios de Adwords | Marketing Online | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
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Scooped by Eva Sanagustin
March 7, 2012 3:53 AM
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E-commerce calls to action: 10 best practice tips

E-commerce calls to action: 10 best practice tips | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Call to action buttons need to jump out at the shopper and leave them in no doubt about the next step they need to take to make a purchase.
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Scooped by Eva Sanagustin
March 6, 2012 5:22 PM
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Writing better link texts

Writing better link texts | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Linking from your content is important – it builds credibility and improves usability, which combined equals more satisfied readers and hopefully return visits. Finding the right material to link...
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Rescooped by Eva Sanagustin from The Writing Wench
March 5, 2012 9:59 AM
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A geek's guide to writing

A geek's guide to writing | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Software and techniques for geeks who want to write creatively.

Via The Writing Wench
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Scooped by Eva Sanagustin
March 4, 2012 9:39 AM
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The Wonderful World of Words...: The client is always right... or so they tell me!

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Scooped by Eva Sanagustin
March 4, 2012 4:07 AM
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How to Turn Features Into Benefits When Writing Sales Copy

Don' t mix up features and benefits when writing sales copy. The best copywriters know how to turn a feature into a benefit and they then give the reader the benefit. Benefits equal sales.
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Scooped by Eva Sanagustin
March 2, 2012 4:04 AM
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8 common mistakes when writing for the web – and what to do about them | Online Journalism Blog

8 common mistakes when writing for the web – and what to do about them | Online Journalism Blog | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Here is a checklist covering 8 mistakes made repeatedly by first-time web writers, which I've put together for one of my classes.
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Scooped by Eva Sanagustin
March 1, 2012 5:02 PM
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Long Copy vs Short Copy. How much copywriting do you need? | The Copy Detective

Long Copy vs Short Copy. How much copywriting do you need? | The Copy Detective | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Long copy or short copy. How do you choose? How much copywriting do you need to be effective? This post explores those very questions. Save on therapy – share your thoughts.
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Scooped by Eva Sanagustin
March 1, 2012 10:10 AM
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Bylines for Web Articles? (Jakob Nielsen's Alertbox)

Should you say who wrote the content on your site? Sometimes yes (for credibility), sometimes no (for brevity). And rarely in mobile.
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Scooped by Eva Sanagustin
March 1, 2012 4:02 AM
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6 Ways To Get Ideas for Your Blog | The Content Strategist

6 Ways To Get Ideas for Your Blog | The Content Strategist | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
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Scooped by Eva Sanagustin
February 28, 2012 2:46 PM
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How to Write for Social Media - Tips and Tricks | RT is caring - #Socialmedia #Buzz

How to Write for Social Media - Tips and Tricks | RT is caring - #Socialmedia #Buzz | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Tips and Tricks How to Write for Social Media...
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Rescooped by Eva Sanagustin from Content Marketing & Break
February 28, 2012 11:55 AM
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The Real Loser: When Designers and Copywriters Duke It Out – The Daily Egg

The Real Loser: When Designers and Copywriters Duke It Out – The Daily Egg | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Babar Suleman explains the conflict between copywriters and designers and who the real loser is when they duke it out.

Via El Copy Canalla
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Scooped by Eva Sanagustin
February 25, 2012 3:44 PM
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¿En qué debes pensar para escribir un blog exitoso?

¿En qué debes pensar para escribir un blog exitoso? | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
He numerado en 3 los pasos para que un lector nuevo o continuo, este claro en sus pensamientos y lea hasta el final de nuestro articulo, te las comparto.
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Scooped by Eva Sanagustin
February 25, 2012 3:31 PM
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5 reglas para escribir en la web | Trucos Optimización

Escribir contenidos para la web requiere técnicas diferentes de los medios impresos.
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Scooped by Eva Sanagustin
February 23, 2012 11:08 AM
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Utiliza el mapa conceptual para evitar la fuga de ideas en tu blog

Utiliza el mapa conceptual para evitar la fuga de ideas en tu blog | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
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Scooped by Eva Sanagustin
February 23, 2012 7:37 AM
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How to Write Call-to-Action Copy That Gets Visitors Clicking

How to Write Call-to-Action Copy That Gets Visitors Clicking | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Learn about what makes up a successful call-to-action, from the part of speech you use to where you place your verbs in the design of a CTA button.
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Scooped by Eva Sanagustin
February 23, 2012 5:02 AM
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How to charge for freelance copywriting services | SEO Copywriting

How to charge for freelance copywriting services | SEO Copywriting | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Wondering how much you should charge as a freelance copywriter? Use this guide to figure out your rate!
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Scooped by Eva Sanagustin
February 21, 2012 12:05 PM
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Ten Tips to Help You Finish Writing Your Novel

Ten Tips to Help You Finish Writing Your Novel | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
10 Tips to Help You Finish Writing Your Novel http://t.co/CkG5sXc2 RT @WritingCraft #writingtips #NovelWriting...
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Rescooped by Eva Sanagustin from The Writing Wench
February 20, 2012 6:15 AM
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34 Writing Tips That Will Make You a Better Writer

34 Writing Tips That Will Make You a Better Writer | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
A couple of weeks ago we asked our readers to share their writing tips. The response was far beyond the initial expectations, and the quality of the tips included was amazing. Thanks for everyone who contributed.

Via The Writing Wench
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Scooped by Eva Sanagustin
February 15, 2012 3:06 PM
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22 Characteristics Of A Great Copywriter

22 Characteristics Of A Great Copywriter | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Learn how to make money online and work from home with our Internet Marketing strategies.
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Curated by Eva Sanagustin
Soy redactora web freelance, es decir, me dedico profesionalmente a escribir. Aquí encontrarás enlaces que te recomiendo leer si trabajas con contenidos.