Redacción de contenidos, artículos seleccionados por Eva Sanagustin
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Redacción de contenidos, artículos seleccionados por Eva Sanagustin
Artículos sobre redacción de contenidos online, copywriting y webwriting recopilados Eva Sanagustin, redactora web freelance
Curated by Eva Sanagustin
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Scooped by Eva Sanagustin
June 18, 2014 6:10 AM
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Verbos y adjetivos en una web, adivina quién te saca a bailar

Verbos y adjetivos en una web, adivina quién te saca a bailar | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Cómo guiar a la acción, conectar con tus clientes y vender más jugando con este consejo de copywriting sobre verbos y adjetivos en tu web.
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Scooped by Eva Sanagustin
June 17, 2014 3:39 AM
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How To Create Content Ideas For A New Client [Infographic]

How To Create Content Ideas For A New Client [Infographic] | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Content creators sometimes need to come up with content ideas for companies looking to hire their services. This guide will take you through the process.
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Scooped by Eva Sanagustin
June 16, 2014 2:24 AM
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How I Write Fast (AKA: How I Wrote 70k in 20 days)

How I Write Fast (AKA: How I Wrote 70k in 20 days) | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
“You’re a machine,” people have told me. “How do you write so fast?” I’ve been asked. Well, today I’m going to tell you how. Let me start by saying that what I do may not suit everyone, it is just ...
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Scooped by Eva Sanagustin
June 9, 2014 5:40 AM
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Writing Tips: How to Come Up With 50 Topic Ideas in 30 Minutes

Writing Tips: How to Come Up With 50 Topic Ideas in 30 Minutes | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
A detailed guide to brainstorming enough content ideas to last for months.
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Scooped by Eva Sanagustin
June 5, 2014 3:13 PM
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Cómo clasifica Google una página sin enlaces

Esta es la pregunta del millón y una de las más antiguas en esto del SEO. Sabemos que de momento los enlaces son muy necesarios para rankear en búsquedas m
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Scooped by Eva Sanagustin
May 27, 2014 12:08 PM
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Cómo escribir una ficha de producto que estimule las ventas

Cómo escribir una ficha de producto que estimule las ventas | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
¿Cómo es cada ficha de producto de tu e-commerce? Si quieres aumentar las ventas y mejorar el SEO de tu web, este post de copywriting es para ti.
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Scooped by Eva Sanagustin
May 13, 2014 7:43 AM
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Aprende a optimizar la estructura de una web

Aprende a optimizar la estructura de una web | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
La estructura de tu website puede afectar sobre el posicionamiento en buscadores. ¡Mejora tu estrategia SEO! (Aprende a optimizar la estructura de una web: Además de optimizar los sitios web y las páginas de contenidos p...
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Scooped by Eva Sanagustin
May 8, 2014 11:42 AM
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The Ideal Length for All Online Content

The Ideal Length for All Online Content | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Learn the ideal length of Facebook posts, tweets, blog posts, Google+ headlines, title tags, paragraphs, and so much more.
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Scooped by Eva Sanagustin
May 8, 2014 11:40 AM
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Los beneficios venden, las características justifican una compra

Los beneficios venden, las características justifican una compra | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
¿Cuál es la mejor forma de persuadir a un cliente a comprar? Hablarle de beneficios, más que de las características de tu producto o servicio. Entra y lee.
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Scooped by Eva Sanagustin
April 22, 2014 1:35 PM
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El árbol web: qué es y para qué sirve

El árbol web: qué es y para qué sirve | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Uno de los aspectos más importantes en las primeras frases de creación de un site tiene que ver con la arquitectura web , que es lo que determina
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Scooped by Eva Sanagustin
April 4, 2014 3:12 AM
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Why some people make money writing and others never will | Men with Pens

Why some people make money writing and others never will | Men with Pens | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
4 key ingredients separate pro writers from wannabe hobbyists. Learn about each one, and add them to your routine to achieve success and make money writing.
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Scooped by Eva Sanagustin
April 3, 2014 3:55 PM
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5 Ways to Enhance Creativity with Structure

5 Ways to Enhance Creativity with Structure | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Structure, process, guidelines, and boundaries are killing your creativity. Well, at least according to conventional marketing wisdom. Managers want to make sure that work is done in a timely and cos…
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Scooped by Eva Sanagustin
March 30, 2014 6:22 AM
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Call to Action: técnicas que deberías conocer - Navigla

Call to Action: técnicas que deberías conocer - Navigla | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Conocer las técnicas Call to Action (CTA) o llamada a la acción, es una de las partes fundamentales en una campaña de email marketing, de un slider o banner publicitario o de una simple descarga, formulario o suscripción. Básicamente se pueden resumir en sugerencias o peticiones para realizar una acción …
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Scooped by Eva Sanagustin
March 20, 2014 3:45 AM
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Me vs. You: How Pronouns Affect Click Conversion Rates

Me vs. You: How Pronouns Affect Click Conversion Rates | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
The pronoun you choose to use in your call-to-action button can make a huge difference in whether people click on your button and buy or pass you up for the next guy's website.
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Scooped by Eva Sanagustin
March 19, 2014 4:06 AM
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100+ Clever Blog Post Title Templates That Work

100+ Clever Blog Post Title Templates That Work | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Here is a post that enumerates over a hundred templates to write clever blog post title. Moreover, this post will discuss concepts about how to write catchy titles, different adjective and action verbs to include in your title, and related useful tool to use.
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Scooped by Eva Sanagustin
March 17, 2014 10:19 AM
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Does the Quality of Your Writing Impact Your Sales? | Content Rules, Inc.

Does the Quality of Your Writing Impact Your Sales? | Content Rules, Inc. | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
The bottom line is clear. If you want to sell more, fix your content.
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Scooped by Eva Sanagustin
March 14, 2014 3:36 PM
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17 Unique Places to Find Great Content to Share

17 Unique Places to Find Great Content to Share | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
A collection of off-the-beaten-path places to find content to share to keep your Twitter, Facebook, and social media profile full.
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Rescooped by Eva Sanagustin from Content Marketing & Content Strategy
March 6, 2014 3:34 PM
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15 Storytelling Techniques for Writing a Better Brand Story

15 Storytelling Techniques for Writing a Better Brand Story | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Create a powerful brand story that grabs prospects’ attention like a great movie with these 15 brand storytelling techniques.

Via Stefano Principato
Stefano Principato's curator insight, March 6, 2014 6:33 AM

Audiences want to see the story as well as read or hear it. By painting a picture in the audience’s minds, visuals make your brand story more interesting and more memorable, and they make the people in the story more real. There are three ways to make your storytelling more visual.

Mr Tozzo's curator insight, March 6, 2014 10:30 AM
15 Storytelling Techniques for Writing a Better Brand Story
Riccardo Esposito's curator insight, March 6, 2014 10:55 AM

Facile fare storytelling? Sembra, ma non è così. Per essere convincenti non basta saper raccontare una storia. Ecco perché ho deciso di condividere con te questo post.

 

E per approfondire ecco gli ingredienti necessari per raccontare una grande storia http://goo.gl/E25Pnb

Scooped by Eva Sanagustin
March 5, 2014 1:03 PM
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The writer's struggle against repetition: How to break free of daily vocabularies

The writer's struggle against repetition: How to break free of daily vocabularies | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
It's time for writers to break free from the vicious cycle of over using their favorite catch phrases in web content.
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Scooped by Eva Sanagustin
February 26, 2014 5:21 PM
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How to Craft the Perfect Email Subject Line

How to Craft the Perfect Email Subject Line | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
If it’s your job to come up with a subject line that is compelling enough to cut through all that clutter, leverage your personal experience to help.
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Scooped by Eva Sanagustin
February 20, 2014 9:46 AM
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7 Out-of-the-Box Ideas to Write Effective Marketing Copy : @ProBlogger

7 Out-of-the-Box Ideas to Write Effective Marketing Copy : @ProBlogger | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
This post is from Leslie Anglesey, writing coach and a contributor to Essay Tigers You may be asking yourself: “How do I ...
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Scooped by Eva Sanagustin
February 13, 2014 1:55 AM
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Your Headlines Suck. Here's What You Can Do About It

Your Headlines Suck. Here's What You Can Do About It | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Your headlines suck. Here are a few ways to keep your headlines fresh and compelling, and to catch your readers' attention. And none of them involve SEO and Google bots.
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Scooped by Eva Sanagustin
February 11, 2014 6:58 AM
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The Anatomy Of A Perfect Blog Post That Gets Results

The Anatomy Of A Perfect Blog Post That Gets Results | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Content is not enough! The packaging is crucial too. Take a look at the key elements that makes up a perfect blog post that gets hits.
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Scooped by Eva Sanagustin
February 10, 2014 1:33 AM
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B2B Marketing: Why (and How) to Focus on Reviews, Not Case Studies

B2B Marketing: Why (and How) to Focus on Reviews, Not Case Studies | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Case studies have long been a staple of B2B marketing and are still among the most popular tactics used today. However, with independent research via search and social media becoming more the norm ...
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Scooped by Eva Sanagustin
February 7, 2014 6:00 AM
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How to Write a Professional Social Media Bio

How to Write a Professional Social Media Bio | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Tips from writers and experts on how to write a professional bio for Twitter, LinkedIn, Facebook or Google+.
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Curated by Eva Sanagustin
Soy redactora web freelance, es decir, me dedico profesionalmente a escribir. Aquí encontrarás enlaces que te recomiendo leer si trabajas con contenidos.