Redacción de contenidos, artículos seleccionados por Eva Sanagustin

16%. That's the percentage of people who read everything you write word-for-word. That number hasn't changed in two decades, which tells us that we've never really learned how to write for the web. In this week's Whiteboard Friday, Dan Petrovic illustrates a new approach to writing for the web to increase reader engagement, and offers some tools and tips to help along the way.

List of product page elements so that you don't have to look elsewhere to get the best conversions from your product page.

If you focus on SEO, your rankings suffer. Focus on the element valued most by search engines and you’ll see the difference. – Content Marketing Institute

In this post, we look at 7 psychology-based copywriting hacks that can get you that much closer to having a copywriting wand of your own.

Microcopy not only eases your customer's interactions and provides a personality for your brand, it helps increase conversions and sales.

15 trucos de Copywriting para escribir textos persuasivos, convincentes y que te ayuden a conquistar al usuario. El manual que todo copywriter debería leer.

Content needs to be attention-grabbing, relevant to your buyer personas, and optimized to generate a lot of leads. But in order to achieve all of this, it needs to be meaningful.

When writer’s block gets in the way and you need to jolt your imagination, creativity may only be a download away in the form of a helpful app.

If you’re anything like me, UX testing isn't the first thing that comes to mind when you think about improving your marketing efforts. In fact, it might not come to mind at all. Ever. And yet, load...

Content always outweighs the title except when it comes to online content. Titles can either draw in or shy away a reader depending on their effectiveness.

Descubre cómo crear 30 temas nuevos temas para tu blog de forma rápida y simple

Infografía sobre formatos de contenidos, cuáles son y cuáles debes elegir según los objetivos de tu negocio. Aprende para qué sirven y cómo utilizarlos.

Do you know how to write blog posts so that they actually get read? Some people think blogging is easy: Write it and it will be read. If you’ve ever written a blog post, you know that’s not true, and it’s hard to craft a post people will read. This infographic was created for Salesforce Canada

What sort of information will your Ghost Blogger need?

Certain words and phrases are time-tested to boost response and conversion rates almost across the board. Here are 30 you should be using:

Are you aware of the finer details of links and linking pages? We've got a sneak peek into a chapter of Paddy Moogan's ebook, "The Linkbuilding Book," detailing all the aspects of a link that you should be considering when you're implementing a linkbuilding strategy.

Five copywriting experts answer the question: what is your strategy for writing a headline that captures clicks, leverages SEO and invites social sharing?

Everyone should have a list of ‘go to’ sources for new content ideas and this post outlines 50 ways to come up with new content ideas in 30 minutes or less!