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Why Martech Companies Should Be Terrified of Facebook, Google, and Amazon - Contently

Why Martech Companies Should Be Terrified of Facebook, Google, and Amazon - Contently | Data | Scoop.it
While established players like Adobe, Salesforce, and Marketo are rarely mentioned in the same breath as tech’s “Frightful Five“—Facebook, Google, Amazon, Apple, and Microsoft—there is increasing evidence that tech’s giants are eyeing martech. And they’re bringing superior talent, vertical advantages, and astronomical budgets with them.

Look at it this way: the dynamic is already widespread on Google. Because of Google’s monopolistic control over the search engine space, SEO and martech tools are beholden to Google’s whims. Ultimately, Google controls the flow of data. If it wanted to cut off a company like Moz and build its own tool, it could. The push into martech has already begun. Amazon offers a marketing stack under the Alexa banner, while Amazon Web Services dominates cloud-computing. 

According to Brinker, there’s an even bigger disruptive force coming from tech giants: new client interfaces like Amazon’s Alexa, Google’s Google Home, VR and AR, and the Internet of Things (IoT).

Voice-enabled computing and other new client interface technologies could disrupt the entire customer journey. Rather than visit a homepage or a company Facebook page, potential customers could simply tell their Alexa devices to buy a product. Amazon becomes the only player in that experience, leaving martech vendors on the outside looking in. Eventually, marketers may have to use software provided by these major platforms just to survive.

Via CYDigital/marteq.io
Elena Vaccarossa's insight:

Hey marketers , this is an important source of reflexion. 

CYDigital/marteq.io's curator insight, February 26, 2017 9:39 PM

"Alexa: get me more leads."

 

Check out the Alexa Marketing Stack product: http://try.alexa.com/marketing-stack

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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3 key takeaways from MarTech San Francisco 2017

Contributor Sheldon Monteiro insightfully wraps up the key themes of last week's meeting of the martech minds.
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Rescooped by Elena Vaccarossa from LAB LUXURY and RETAIL ® : MARKETING & COMMUNICATION : Retail - Expérience Client - Luxe - Digital in Store - Future of Retail - Commerce Connecté - Omnicanal - Social Marketing - Influence - Réseaux Sociaux -Transformation Digitale
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Comment Instagram a supplanté Snapchat dans le coeur des marques de mode

Comment Instagram a supplanté Snapchat dans le coeur des marques de mode | Data | Scoop.it
Depuis l'arrivée d'Instagram Stories, la plateforme du groupe Facebook a
pris une longueur d'avance sur l'application connue pour ses vidéos
éphémères.

Via Jérôme MONANGE
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Algorithm could predict fights between couples before they happen

Algorithm could predict fights between couples before they happen | Data | Scoop.it
Domestic arguments, the scourge of couples who want to enjoy spending time together but manage to rub each other up the wrong way, could soon be a thing of the past after researchers created an computer program that could help prevent fights.
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Rescooped by Elena Vaccarossa from The MarTech Digest
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Why Your Marketing Needs to be Data-Driven - Marketing Insider Group

Why Your Marketing Needs to be Data-Driven - Marketing Insider Group | Data | Scoop.it
Here are the top 5 reasons your marketing needs to be data-driven.

  • PERSONALIZATION
  • ENHANCED CUSTOMER EXPERIENCE
  • OPTIMIZED MARKETING CHANNELS
  • INCREASED CUSTOMER ENGAGEMENT AND LOYALTY
  • CONTINUOUS QUALITY IMPROVEMENT

Via CYDigital/marteq.io
CYDigital/marteq.io's curator insight, April 19, 2017 8:41 AM

IT DRIVES MORE REVENUE!

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Facebook to use artificial intelligence to combat suicides 

Facebook to use artificial intelligence to combat suicides  | Data | Scoop.it
Facebook will use artificial intelligence to spot users who may be at risk of suicide, telling people to talk to friends or contact a helpline if their posts show signs that they may be considering taking their own lives.
Elena Vaccarossa's insight:

AI of Facebook will become a Super Hero to combat suicides?

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Rescooped by Elena Vaccarossa from The MarTech Digest
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Why Martech Companies Should Be Terrified of Facebook, Google, and Amazon - Contently

Why Martech Companies Should Be Terrified of Facebook, Google, and Amazon - Contently | Data | Scoop.it
While established players like Adobe, Salesforce, and Marketo are rarely mentioned in the same breath as tech’s “Frightful Five“—Facebook, Google, Amazon, Apple, and Microsoft—there is increasing evidence that tech’s giants are eyeing martech. And they’re bringing superior talent, vertical advantages, and astronomical budgets with them.

Look at it this way: the dynamic is already widespread on Google. Because of Google’s monopolistic control over the search engine space, SEO and martech tools are beholden to Google’s whims. Ultimately, Google controls the flow of data. If it wanted to cut off a company like Moz and build its own tool, it could. The push into martech has already begun. Amazon offers a marketing stack under the Alexa banner, while Amazon Web Services dominates cloud-computing. 

According to Brinker, there’s an even bigger disruptive force coming from tech giants: new client interfaces like Amazon’s Alexa, Google’s Google Home, VR and AR, and the Internet of Things (IoT).

Voice-enabled computing and other new client interface technologies could disrupt the entire customer journey. Rather than visit a homepage or a company Facebook page, potential customers could simply tell their Alexa devices to buy a product. Amazon becomes the only player in that experience, leaving martech vendors on the outside looking in. Eventually, marketers may have to use software provided by these major platforms just to survive.

Via CYDigital/marteq.io
Elena Vaccarossa's insight:

Hey marketers , this is an important source of reflexion. 

CYDigital/marteq.io's curator insight, February 26, 2017 9:39 PM

"Alexa: get me more leads."

 

Check out the Alexa Marketing Stack product: http://try.alexa.com/marketing-stack

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

Rescooped by Elena Vaccarossa from Le marketing de contenu
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Les techniques du Storytelling

Les techniques du Storytelling | Data | Scoop.it

Aujourd’hui, pour vendre sur internet, il faut être capable de rassurer le client potentiel face à deux symptômes qui bloquent la consommation sur internet : L’infobésité qui est issue de la contraction entre les termes « information »et « obésité ».


Via Pim-Bim The Inbound Suite
Pim-Bim The Inbound Suite's curator insight, June 19, 2015 5:51 AM

Éclairant, imagé et très complet : un dossier sur les techniques existances du storytelling, avec des exemples de marques.

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Pour un boom démocratique

Pour un boom démocratique | Data | Scoop.it
A quand un changement de logiciel pour les partis et mouvements politiques
Elena Vaccarossa's insight:

Digitalisation de la politique, c'est maintenant...

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Meet our AdTech/MarTech Startup of the Year: GrowthIntel

Meet our AdTech/MarTech Startup of the Year: GrowthIntel | Data | Scoop.it
This week, we're shining the light on our AdTech/MarTech Startup of the Year: GrowthIntel.
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Ford: Fully autonomous cars might not reach buyers until 2031 - LeftLaneNews

Ford: Fully autonomous cars might not reach buyers until 2031 - LeftLaneNews | Data | Scoop.it
A Ford executive has warned that its first fully autonomous vehicle might not arrive in showrooms for a decade or longer.Speaking at the SAE WCX World Congress Experience, Ford's VP of research and advanced engineering, Ken Washington, said tha
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La data literacy ou la 'culture de la donnée', le prochain enjeu de nos sociétés

La data literacy ou la 'culture de la donnée', le prochain enjeu de nos sociétés | Data | Scoop.it
L’avalanche de données engendrée par le Big Data n’a de sens que si les informations produites peuven
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10 Questions You Should Ask Your Tech Provider | ExchangeWire.com

10 Questions You Should Ask Your Tech Provider | ExchangeWire.com | Data | Scoop.it
From transparency, to customer data, to campaign optimisation – what questions should you be asking to get the most out of your tech provider? In this piec
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Emmanuel Vivier (HUB Institute) Si vous voulez une «expérience client» qui tue, commencez par une stratégie data efficace!

Emmanuel Vivier (HUB Institute) Si vous voulez une «expérience client» qui tue, commencez par une stratégie data efficace! | Data | Scoop.it
«Les entreprises devraient revoir d’urgence leur stratégie «data» et déclencher l’alerte rouge si elles n’en ont pas!»
Elena Vaccarossa's insight:

La DATA facteur crucial de la performance des sociétés, expliqué par @EmmanuelVivier

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Rescooped by Elena Vaccarossa from Freewares
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Retouchez vos photos avec l’application Web et mobile piZap

Retouchez vos photos avec l’application Web et mobile piZap | Data | Scoop.it
PiZap est une application Web doublée d’une application mobile Android et iOS permettant de retoucher très facilement ses photos. Vous éditerez vos photos pour les améliorer ou en faire d’amusantes créations.

Via Freewares&Tutos
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Hackathon à l'Elysée pour la démocratie participative

Hackathon à l'Elysée pour la démocratie participative | Data | Scoop.it
Hackathon à l'Elysée pour co-construire les outils numériques de open government au sein du sommet du #OGP16 pour une démocratie participative.
Elena Vaccarossa's insight:

Actualité sur #Hackathon #OGP16 #démocratieparticipative

Jocelyne KHAU's curator insight, December 21, 2016 12:19 AM

Actualité sur #Hackathon #OGP16 #démocratieparticipative

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Evénements associés

Evénements associés | Data | Scoop.it
Elena Vaccarossa's insight:
  • Transparence des données publiques
  • Participation des citoyens à l’élaboration publique
  • Intégrité de l’action publique et des agents 
  • Utilisation des nouvelles technologies en faveur de l’ouverture et de la redevabilité

Les sujets au coeur du débat du Open Governement Partnership Global Summit à Paris du 7 au 9 décembre 2016.

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