Data

Depuis l'arrivée d'Instagram Stories, la plateforme du groupe Facebook a
pris une longueur d'avance sur l'application connue pour ses vidéos
éphémères.

Domestic arguments, the scourge of couples who want to enjoy spending time together but manage to rub each other up the wrong way, could soon be a thing of the past after researchers created an computer program that could help prevent fights.

Here are the top 5 reasons your marketing needs to be data-driven.

• PERSONALIZATION
• ENHANCED CUSTOMER EXPERIENCE
• OPTIMIZED MARKETING CHANNELS
• INCREASED CUSTOMER ENGAGEMENT AND LOYALTY
• CONTINUOUS QUALITY IMPROVEMENT

Facebook will use artificial intelligence to spot users who may be at risk of suicide, telling people to talk to friends or contact a helpline if their posts show signs that they may be considering taking their own lives.

While established players like Adobe, Salesforce, and Marketo are rarely mentioned in the same breath as tech’s “Frightful Five“—Facebook, Google, Amazon, Apple, and Microsoft—there is increasing evidence that tech’s giants are eyeing martech. And they’re bringing superior talent, vertical advantages, and astronomical budgets with them.

Look at it this way: the dynamic is already widespread on Google. Because of Google’s monopolistic control over the search engine space, SEO and martech tools are beholden to Google’s whims. Ultimately, Google controls the flow of data. If it wanted to cut off a company like Moz and build its own tool, it could. The push into martech has already begun. Amazon offers a marketing stack under the Alexa banner, while Amazon Web Services dominates cloud-computing. 

According to Brinker, there’s an even bigger disruptive force coming from tech giants: new client interfaces like Amazon’s Alexa, Google’s Google Home, VR and AR, and the Internet of Things (IoT).

Voice-enabled computing and other new client interface technologies could disrupt the entire customer journey. Rather than visit a homepage or a company Facebook page, potential customers could simply tell their Alexa devices to buy a product. Amazon becomes the only player in that experience, leaving martech vendors on the outside looking in. Eventually, marketers may have to use software provided by these major platforms just to survive.

This week, we're shining the light on our AdTech/MarTech Startup of the Year: GrowthIntel.

A Ford executive has warned that its first fully autonomous vehicle might not arrive in showrooms for a decade or longer.Speaking at the SAE WCX World Congress Experience, Ford's VP of research and advanced engineering, Ken Washington, said tha

PiZap est une application Web doublée d’une application mobile Android et iOS permettant de retoucher très facilement ses photos. Vous éditerez vos photos pour les améliorer ou en faire d’amusantes créations.