M-HEALTH By PHARMAGEEK
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M-HEALTH  By PHARMAGEEK
M HEALTH...and Mobile marketing - Mobile, Ipad and Apps.. #mhealth #ehealth #healthapps
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L'APHP lance une appli pour les adolescents atteints de maladies rares ou chroniques  #esante #hcsmeufr

L'APHP lance une appli pour les adolescents atteints de maladies rares ou chroniques  #esante #hcsmeufr | M-HEALTH  By PHARMAGEEK | Scoop.it

L''Assistance publique-hôpitaux de Paris (AP-HP) a annoncé le 28 février le lancement de l'application mobile "La Suite Necker", afin d'accompagner les adolescents atteints de maladies rares ou chroniques et les aider à "gagner en autonomie".


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GIE_GERS's curator insight, March 8, 4:01 AM

L'Assistance publique-hôpitaux de Paris (AP-HP) a annoncé le 28 février le lancement de l'application mobile "La Suite Necker", afin d'accompagner les adolescents atteints de maladies rares ou chroniques et les aider à "gagner en autonomie".

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Study: In-home stroke rehabilitation comparable to clinician-guided therapy  #esante #hcsmeufr

Study: In-home stroke rehabilitation comparable to clinician-guided therapy  #esante #hcsmeufr | M-HEALTH  By PHARMAGEEK | Scoop.it
Both study groups used an app-based therapy, and required a similar number of sessions to become proficient in specific rehabilitation tasks.

Via Florian Morandeau
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Florian Morandeau's curator insight, February 28, 2:28 AM

Stroke patients who received in-home rehabilitation therapy had similar outcomes to those completing the same treatment with physician guidance.

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Health, just a tap away: Digitally enabled fitness brands making their mark on mobile phones #esante #hcsmeufr #digitalhealth

Health, just a tap away: Digitally enabled fitness brands making their mark on mobile phones #esante #hcsmeufr #digitalhealth | M-HEALTH  By PHARMAGEEK | Scoop.it

Digital has opened up varied business models for companies in the health and fitness industry. From tele/e-consulting, e-pharma and e-diagnostics, to preventive healthcare products and services in the form of fitness, diet and mental/ psychological wellness coaching — digital is allowing businesses to go the whole hog. But how sustainable are such business models?

Growth ‘app’ortunity
One of the big players in the curative healthcare space is Practo, which claims to offer medical consulting, pharmacy and diagnostics to over two crore patients across major cities in India every month. “Our ultimate aim is to make healthcare as simple as possible. Our products and services revolve around that to offer services at the location of the patient, instead of making the patient go in search of a doctor,” says Varun Dubey, head of marketing, Practo. The company has over one lakh verified listed doctors. The platform connects the doctors with patients directly, and charges a fee from the doctors for visibility. The business model is similar for pharmacy and diagnostic services, except that in certain cases, the patient pays for the pick-up and drop of the medicines and diagnostic samples.

 
ADVERTISING

When it comes to preventive healthcare, the focus is on fitness. Cure.fit, which operates across verticals, has a rather unique business model. The Cure.fit app, its flagship product, serves as a one-stop digital platform for four verticals — fitness via Cult.fit, food and diet via Eat.fit, mental wellness via Mind.fit and medical consulting and diagnosis via Care.fit. The approach followed is hyperlocal and omnichannel, enabling users to subscribe to the services on the Cure.fit app and avail them at the respective Cure.fit centres or at their homes.

Furthermore, the quick service restaurants (QSRs) operated by the company under Eat.fit can also be accessed via the app and through other food delivery services. With Care.fit, users have access to health centres — where general physicians specialising in family and internal medicine, paediatrics, gynaecology, orthopaedics and nutrition can be consulted — along with diagnostics and digital health record facilities.

According to a report from RedSeer Consulting, the tele-consulting market in India is estimated to be worth $17 million, expected to grow at a CAGR of 40% till 2020. The e-pharma market is worth over $250 million, growing at a CAGR of 40% till 2020, while the e-diagnostics market is estimated to be approximately worth $7.06 billion (in 2018), growing at a CAGR of around 20%. While the industry is at a nascent stage at the moment in India, several new domestic businesses, such as Docsapp, FitGo, Growfit, Innovacare, Occulus Health and Vibrent, are cropping up.

Digital push
Cure.fit has been bullish in terms of digital marketing. “Our marketing campaigns and business revolve around our app. Whatever we do ties back to redirecting potential users to the app,” says Ankit Nagori, co-founder, Cure.fit, adding that the app has seen two million downloads so far.

Apart from leveraging social media, the company has a leaderboard on the app and group workouts at its fitness centres. Besides, it has Bollywood actors Hrithik Roshan and Tiger Shroff acting as brand evangelists and co-creating fitness routines for users, who are mostly in the 25-40 age group and digitally savvy.

Practo, too, takes a similar approach. “We would say we are ‘responsible’ in our digital marketing spends,” states Dubey. Digital, he says, is the best way to scale up its services and offerings.

Mrigank Gutgia, consultant at RedSeer, says that the return on investment from digital spends remains to be seen in India. “Our market is just coming up at the moment. Consumer behaviour is rapidly changing, due to well-established digital brands that they are used to, such as Amazon, Ola and Uber,” he points out. “The health and fitness industry will also benefit from it soon.”

With cheaper data plans and deeper mobile penetration expected in the coming years, digital players in this space have a lot to look forward to, according to Samit Sinha, managing partner, Alchemist Brand Consulting. “With growth in wearable tech, IoT and AI, the balance of power could shift from the established medical service providers, such as doctors and hospitals, to the consumers of these services, thus placing the management of health firmly in the hands of the consumers themselves,” Sinha says.


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Is New App From Feds Your Answer To Navigating Medicare Coverage? Yes And No #esante #hcsmeufr #digitalhealth

Is New App From Feds Your Answer To Navigating Medicare Coverage? Yes And No #esante #hcsmeufr #digitalhealth | M-HEALTH  By PHARMAGEEK | Scoop.it
The Centers for Medicare & Medicaid Services launched this month the “What’s Covered” app, designed to provide yes-or-no answers about what services are covered under traditional Medicare. KHN took it for a test drive with real consumers.
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L'Oréal lance une application de diagnostic pour le soin de la peau à base d'intelligence artificielle

L'Oréal lance une application de diagnostic pour le soin de la peau à base d'intelligence artificielle | M-HEALTH  By PHARMAGEEK | Scoop.it

Le groupe L'Oréal continue sa lancée dans les services numériques. Il a mis au point un système capable de diagnostiquer automatiquement la peau de ses clientes et de leur faire des recommandations en conséquence, le tout à partir d'un simple selfie. Le système utilise des techniques de deep learning et s'appuie sur les résultats de 15 années de recherche sur le vieillissement cutané. La première marque du groupe à en bénéficier est Vichy, avec l'application SkinConsult AI.

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Georgia Tech develops MyPath app to help cancer patients with artificial intelligence  #esante #hcsmeufr

Georgia Tech develops MyPath app to help cancer patients with artificial intelligence  #esante #hcsmeufr | M-HEALTH  By PHARMAGEEK | Scoop.it
The software delivers personalized advice based on diagnosis, treatment, insurance, and more.

Via Florian Morandeau
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Florian Morandeau's curator insight, February 21, 1:21 AM

Artificial intelligence (AI) is finding its way into many areas of healthcare, now including mobile devices.

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Health 2.0: Applications that change the world #esante #hcsmeufr #digitalhealth

Health 2.0: Applications that change the world #esante #hcsmeufr #digitalhealth | M-HEALTH  By PHARMAGEEK | Scoop.it
A recent article from the HIMSS Insights global eBook looked at the use of digital technologies in healthcare in the developing world.

Via Florian Morandeau
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Florian Morandeau's curator insight, February 14, 1:19 AM

Digital health has been making care more accessible and cost effective in the past couple of years.

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'How a smartphone saved my mother's life' esante #hcsmeufr #digitalhealth

'How a smartphone saved my mother's life' esante #hcsmeufr #digitalhealth | M-HEALTH  By PHARMAGEEK | Scoop.it
The smartphone is becoming a powerful medical tool that can diagnose a growing number of conditions.
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Kidney Stone Detection? (There’s an App for That Too) #esante #hcsmeufr #digitalhealth

Kidney Stone Detection? (There’s an App for That Too) #esante #hcsmeufr #digitalhealth | M-HEALTH  By PHARMAGEEK | Scoop.it
A team from Mayo Clinic has developed an online tracking tool that could help patients suffering from kidney stones determine if they will have future bouts with the condition.
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Crédit Agricole Assurances lance (lui aussi) son appli santé, "CA Ma Santé" #hcsmeufr#esante #digitalhealth

Crédit Agricole Assurances lance (lui aussi) son appli santé, "CA Ma Santé" #hcsmeufr#esante #digitalhealth | M-HEALTH  By PHARMAGEEK | Scoop.it

Le Crédit Agricole Assurances présente son appli mobile "CA Ma Santé". Conçue pour répondre simplement aux interrogations de ses assurés, elle propose aussi d'accéder à des téléconsultations médicales. De nouvelles fonctionnalités seront également ajoutées au cours de l'année.

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La HAS lance sa première application mobile : ADOP-HAD

La HAS lance sa première application mobile : ADOP-HAD | M-HEALTH  By PHARMAGEEK | Scoop.it
La Haute Autorité de Santé a lancé fin 2018 sa première application mobile concernant l'hospitalisation à domicile : ADOP-HAD. Découverte. La Haute Autorité de Santé a lancé fin 2018 sa première application mobile concernant l'hospitalisation à domicile : ADOP-HAD. Découverte.

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Who's making sure your mental health app is safe? No one, experts say cc @medappcare

There's a growing conversation among mental health and technology researchers about how to ensure mental health apps are based on peer-reviewed research and rigorous evaluation.
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Accessing health records on your iPhone is a dream and a nightmare #esante #hcsmeufr #digitalhealth

Accessing health records on your iPhone is a dream and a nightmare #esante #hcsmeufr #digitalhealth | M-HEALTH  By PHARMAGEEK | Scoop.it
NYU Langone started allowing its patients to access their medical records through Apple’s Health Records app in a wave of health care organizations integrating the Apple platform last winter. The platform launched in January 2018 with 12 health care organizations, and is now available in hundreds of hospitals. It’s the latest attempt at building a system for personal health records, and one that focuses on patient autonomy, which allowing users to own and synchronize all of their medical data from different places, and keep it in one centralized location.
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Eczéma chronique des mains : une appli’ pour un suivi personnalisé - A la une

Eczéma chronique des mains : une appli’ pour un suivi personnalisé - A la une | M-HEALTH  By PHARMAGEEK | Scoop.it
Douloureux et handicapant, l’eczéma chronique des mains impacte le quotidien des patients dans la vie de tous les jours. Pour plus d’autonomie et un suivi
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« La Suite Necker », une application mobile qui accompagne les adolescents atteints de maladies rares et/ou chroniques pour mieux vivre avec leur maladie et gagner en autonomie #esante #hcsmeufr

« La Suite Necker », une application mobile qui accompagne les adolescents atteints de maladies rares et/ou chroniques pour mieux vivre avec leur maladie et gagner en autonomie  #esante #hcsmeufr | M-HEALTH  By PHARMAGEEK | Scoop.it
L’AP-HP est le CHU d’Ile-de-France. Ses 39 hôpitaux accueillent chaque année 8,3 millions de patients.
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These health apps are sharing sensitive information with Facebook #esante #hcsmeufr #digitalhealth

These health apps are sharing sensitive information with Facebook #esante #hcsmeufr #digitalhealth | M-HEALTH  By PHARMAGEEK | Scoop.it
Facebook is getting ahold of sensitive personal information that smartphone owners submit to entirely separate mobile apps, thanks to a software tool that immediately shares that data with the social network to improve ad targeting, according to a report from The Wall Street Journal.
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Mal de dos, téléchargez l'application Activ’Dos d'ameli.fr

Mal de dos, téléchargez l'application Activ’Dos d'ameli.fr | M-HEALTH  By PHARMAGEEK | Scoop.it
L’application mobile Activ’Dos est votre partenaire indispensable pour mieux gérer votre mal de dos.

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Mobile tech offers health identity for developing countries, GSMA research finds

Mobile tech offers health identity for developing countries, GSMA research finds | M-HEALTH  By PHARMAGEEK | Scoop.it
Biometrics, deep learning, virtual pharmacy features and smartphones are being used to establish a digital identity resource in countries throughout Asia and Africa, according to a new report.

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Florian Morandeau's curator insight, February 21, 1:22 AM

Mobile technology can help identify patients and offer unique digital health identities, allowing for improvements in service delivery;

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Effic'Asthme : l'appli qui vous aide à gérer les crises d'asthme de votre enfant

Effic'Asthme : l'appli qui vous aide à gérer les crises d'asthme de votre enfant | M-HEALTH  By PHARMAGEEK | Scoop.it
Des médecins-chercheurs de l'hôpital Necker et du laboratoire Illumens de l'Université Paris-Descartes ont mis au point une application qui simule des crises d'asthme, pour permettre aux parents d'enfants atteints de s'entraîner à avoir les bons gestes. 
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Comment les smartphones sauvent de plus en plus de vies #esante #hcsmeufr #digitalhealth

Comment les smartphones sauvent de plus en plus de vies #esante #hcsmeufr #digitalhealth | M-HEALTH  By PHARMAGEEK | Scoop.it
Avec un smartphone et un capteur, il est aujourd'hui possible de réaliser des diagnostics médicaux (de l’hypertension au paludisme...) via des analyses de sang ou d’urine et aussi de suivre des pathologies chroniques.
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Apps can put therapy in the palm of your hand. But what happens when they go haywire? #esante #digitalhealth #hcsmeufr

Apps can put therapy in the palm of your hand. But what happens when they go haywire? #esante #digitalhealth #hcsmeufr | M-HEALTH  By PHARMAGEEK | Scoop.it
Apps are spreading the benefits of psychotherapy. But they’re also spreading the risks.
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Google unveils two new apps support communication for deaf and hard of hearing people #esante #hcsmeufr #digitalhealth

Google unveils two new apps support communication for deaf and hard of hearing people #esante #hcsmeufr #digitalhealth | M-HEALTH  By PHARMAGEEK | Scoop.it
One app will help transcribe speech to text and the other will help amplify certain sounds and minimize others.

Via Florian Morandeau
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Florian Morandeau's curator insight, February 5, 1:21 AM

One app will help transcribe speech to text and the other will help amplify certain sounds and minimize others.

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FDA clears Sandoz and Pear’s Opioid Use Disorder app - PMLiVE #hcsmeufr#esante #digitalhealth

FDA clears Sandoz and Pear’s Opioid Use Disorder app - PMLiVE #hcsmeufr#esante #digitalhealth | M-HEALTH  By PHARMAGEEK | Scoop.it

The app incorporates CBT to improve high relapse rates


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mHealth: new horizons for health through mobile technologies: second global survey on eHealth

mHealth: new horizons for health through mobile technologies: second global survey on eHealth | M-HEALTH  By PHARMAGEEK | Scoop.it
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How to Get Ahead of Mobile Device Security Risks in 2019 - Digital Health #esante #hcsmeufr #digitalhealth

Healthcare data breach news dominated headlines again in 2018. A November 2018 Data Breach report posted by the HIPAA Journal cites a massive increase in exposed protected health information (PHI). During the month of November, more than 3 million records were exposed, stolen or accessed without permission. The report states the number of records exposed ... Read More
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