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Scooped by
Lionel Reichardt / le Pharmageek
May 23, 2012 12:02 PM
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Une veille sur la santé numérique en France et à l’international : politiques publiques, données, infrastructures, IA, services et usages. Études, rapports et retours de terrain sélectionnés par Lionel Reichardt, Pharmageek, pour comprendre les transformations et éclairer les décisions.
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A l’occasion du premier épisode de sa web-série « Le monde sans médicament », le Leem (Les Entreprises du Médicament) rejoint le réseau social Facebook et lance sa page d’information sur le médicament destinée au grand public.
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Digimedia"Cloud Manager" pour booster vos projets digitauxDigimediaLe dernier "Summit" organisé par Adobe a été l'occasion pour l'éditeur américain de dévoiler une série de solutions professionnelles orientées vers les métiers du marketing digital.
“Whoever runs an eHealth project should be keenly aware of broader health-policy strategies that governments all over Europe pursue in tough economic times like these”, said Josep Figueras, Director of the European Observatory on Health Systems and Policies at the WHO European Centre for Health Policy. Such broader health-policy strategies include rationalizing hospital or specialist services, strengthening primary and integrated care, cost containment, skill-mix optimization, improving quality and guidelines, and trying to rebalance prevention and cure.
No success without eHealth solutions
Implementing eHealth solutions could contribute to the success of many of these health-policy objectives, according to Figueras. In particular when it comes to enhancing integrated care, there can be no success without eHealth solutions that connect the different sectors and make information available for all care providers in the integration scenario.
Thanks to care data being made transparent, eHealth solutions can also help to realize pay-for-performance reimbursement schemes. They can improve quality of care by contributing to guideline adherence and assist medical professionals in care scenarios that are based on interdisciplinary teamwork between ambulatory nurses and doctors, for example.
Implementation of health policy goals varies
But Figueras had a warning, too: One size won’t automatically fit all. Although overarching health policy goals are similar in many places, how they are implemented varies hugely from country to country and even within countries. And different financing systems mean that reasonable incentives in one country are not necessarily similar to those in other countries.
“For eHealth solutions, all this means that they have to be able to adapt”, said Figueras. To talk about costs is inevitable: “To be accepted by health-policy leaders, eHealth solutions have to demonstrate that they either reduce costs or are cost effective. We need to strengthen the economic case, and we should prioritize introduction strategies by concentrating on low-hanging fruits.” Via nrip
Les nouvelles technologies que nous utilisons au quotidien, comme nos mobiles, sont de formidables outils pour les acteurs du marketing digital.
Aux Etats-Unis, certains hôpitaux relatent sur Twitter ce qui se passe au bloc opératoire et utilisent les réseaux sociaux pour les échanges entre médecins et patients. A l’image du retard p...
RT @PharmaPosition: eDevice dévoile HealthGO la 1ère plateforme technologique complète pour la télésanté #health20fr http://t.co/boFzArKf...
Via Xavier Bouhet
There’s a lot of buzz around gamification right now and it’s only going to get bigger. In recent years, we have seen great advancements in healthcare gamification with games like Fold.it and Boehringer Ingelheim’s greatly anticipated Syrum game. Gamification provides a sophisticated and flexible solution for generating real engagement amongst patients, who are incentivised to improve their health, and HCPs via tools that help them do their jobs. HealthTap is a prime example of this. Via Nitro Digital
The mass emergence of online patient and physician communities has fundamentally altered the market research landscape. “We need to start understanding the value of the Internet as a research medium,” says Brian Mondry, vice president of integrated strategies and digital solutions at Kantar Health. “People are talking to people about diseases, drugs and therapies. With the right Internet-based technologies, this conversation can generate powerful insights for the offline world.”
One of the frustrations of modern medicine is the difficulty in delivering care and education to those who might need it most, and health disparities among racial and ethnic minorities have long been a special concern. ...
Des milliers de cerveaux amateurs valent-ils mieux que quelques cerveaux de chercheurs ?
Measuring the impact of online health on behaviour | News Article | Enmoebius has been designed to reveal how online social media content shapes perceptions about organisations, products, services and health issues | Communiqué...
Can you imagine a simple camera phone picture that can be used with a cheap disposable accessory to accurately test a patient at home for adrenal insufficiency, bilirubinuria, calciuria, fluid inta...
Selon une étude de CA Cheuvreux, l'activité des agences médias en particulier pourrait se contracter sensiblement et...
Via SURICATE CONSULT - Cyrille MICHARD |
Cegedim Strategic Data (CSD) publie les chiffres du premier trimestre 2012 sur les forces de vente dans l'industrie pharmaceutique : pour la première fois, la Chine dépasse les Etats-Unis et atteint 80 000 délégués médicaux ...
Le BrandZ Top 100 est un classement annuel des marques mondiales selon leur valeur réelle et celle perçue par les consommateurs. Les technos sont à la fête.
Via Hadia Rhanmi
Smartphone adoption among physicians has started to level but there’s been an “explosion” of adoption in tablets, Manhattan Research’s VP of Research Monique Levy said during a recent webinar. Levy said that Manhattan’s survey of physicians in the US found that 62 percent now have some kind of tablet device, almost twice as many as last year.
“I still cannot believe some of this data. I had to double and triple check it because it is just astounding,” Levy said. The majority of these tablet toting doctors are iPad owners, but even among that group Levy was surprised to find that even they are planning to buy an additional tablet device in the next few months.
“We don’t know if this is a replacement device [or] an additional device,” Levy said, “but quite a few physicians already have more than one of these mid-sized devices — whether they are tablets or e-readers. We are starting to see that there are going to be all sorts of issues around multiple device management. Physicians will have both personal devices and institutional devices. A ‘multi-mid-size device world’ is not out of the question in the next 18 months.”
Levy said that you would think the runaway adoption rate for tablets among MDs might also mean adoption of eReaders would decline, but that was not the case. While it did eke up a bit, she said between eReaders and tablets there still hasn’t emerged a device that can take on the iPad for dominance.
“The iPad will [continue to] be the dominant platform through the end of 2014, for sure,” Levy said. “We haven’t seen any major second player — a little big from the Kindle Fire — but beyond that lot of companies have one and two percent low single digits.”
While tablet adoption has soared, Levy said doctors aren’t finding the devices to be replacements for their smartphones. One of the biggest strikes against tablets, according to those physicians surveyed, were that tablets are too big for their lab coat pockets. Levy said that while new coats with larger pockets are available they “don’t cut it,” according to the thousands of physicians surveyed. Even though physicians love the larger screens, Levy said smartphones are not going to be pushed out of the market by mid-sized devices.
Instead, the three screen world of desktop/laptop, tablet, and smartphone will become the norm. About 40 percent of US physicians use all three of those screens today. Levy said that group actually spends more time on each device than physicians who just use one or two of them, meaning more devices are additive — not cannibalizing. Via nrip
The one place to find the companies, technologies and ideas shaping the future of healthcare (Health tablets in doctor waiting room instead of magazines to make patient visits informative and efficient.)...
Why Are We Avoiding Our #Doctors?#hcsm #hcmktg http://t.co/OczCwny9...
From
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Dans une tribune intitulée « Cinq ans d’enlisement numérique : une menace pour la qualité des soins » les trois auteurs énuméraient sous cette sévère critique les manques de la France concernant le développement des nouvelles technologies...
Digital: tactics first, strategy later? - NEWS - General articles - Pharmaceutical Industry - PMLiVEThe Author Pharmaceutical Industry | NEWS | General | Digital: tactics first, strategy later? Pharma's spend on digital continues to grow at 20 per cent per year, according to our annual survey of the digital landscape among life science leaders investigating the status, challenges and future of the industry. This expenditure sounds positive and if personal savings grew at this rate, those investors would be very happy. Plus, if a mature brand grew at this rate it would also be considered an achievement.
Abingdon, United Kingdom, May 21 2012 – Isansys Lifecare Limited, the provider of complete real-time physiological patient data services and systems, today announces the introduction of its Patient S... ...
May 17, 2012 - 10:25 A.M. Apple, the iPhone, and the future of healthcareHealth? You can't take it with you -- but increasingly your Apple [AAPL] iPhone can keep you ticking over better while you're still around. Today I'm writing a few notes concerning the Apple effect on the healthcare industry today, and tomorrow.
Pour l'entreprise SeggiSanté, améliorer la qualité de la relation patient-médecin est un des enjeux fondamentaux de l'informatisation de la gestion clinique.
Making Patient Experience a Priority (Making Patient Experience a Priority http://t.co/bsBQOf0F...)... (Infographic: Health Communications Tech & Trends http://t.co/xNILQCVn ZK...)...
New device lets surgeons check medical images during an operation without having to scrub out...
HE surgeon enters the operating theatre, covered in sterile blue scrubs. Machines beep and hiss. Nurses wait, tools at the ready: scalpel, forceps, bandage, Xbox... Xbox?
On Tuesday last week, a surgeon at Guy's and St Thomas' hospital in London began trials of a new device that uses an Xbox Kinect camera to sense body position. Just by waving his arms the surgeon can consult and sift through medical images, such as CT scans or real-time X-rays, while in the middle of an operation.
Maintaining a sterile environment in the operating room is paramount, but scrubbing in and out to scroll through scan images mid-operation can be time-consuming and break a surgeon's concentration or sense of flow. Depending on the type of surgery, a surgeon will stop and consult medical images anywhere from once an hour to every few minutes. To avoid leaving the table, many surgeons rely on assistants to manipulate the computer for them, a distracting and sometimes frustrating process.
"Up until now, I'd been calling out across the room to one of our technical assistants, asking them to manipulate the image, rotate one way, rotate the other, pan up, pan down, zoom in, zoom out," says Tom Carrell, a consultant vascular surgeon at Guy's and St Thomas', who led the operation on 8 May to repair an aneurism in a patient's aorta. With the Kinect, he says, "I had very intuitive control". Carrell used the system to look at a 3D model of a section of the abdominal aorta, captured on a CT scan.
This was projected on to a 2D live image-feed of the operation site, taken with a fluoroscopic X-ray camera. So Carrell could see what was happening inside the patient, as well as using the 3D model to help navigate the twists, turns and branches of the aorta. He says he consulted the system four or five times during the 90-minute operation.
Being able to check the images easily also helps surgeons maintain their concentration throughout the procedure. "You're just doing all of this stuff non-verbally and it just happens much more quickly. You're maintaining the flow of what's going on," says Carrell.
But manipulating a "touchless" medical image-viewer in a theatre filled with surgeons, nurses, machines, trays, cables and lights poses challenges of its own.
"You usually think of Kinect in a game-like scenario where you can jump around and move your hands as wide as possible, but surgeons are not allowed to reach such a large area," says Gerardo Gonzalez of Microsoft Research in Cambridge, UK, who helped develop the system in conjunction with surgeons from Guy's and St Thomas' and King's College London.
So Gonzalez and colleagues developed a set of gestures that a surgeon can perform in a constrained space, while standing at the operating table. For the most common actions - rotating the 3D model or placing a marker on the image - the team designed one-handed gestures that combine with voice commands, leaving the other hand free for operating. To position a marker, for example, the surgeon simply points at the image to activate a cursor and says, "place marker".
Other functions, such as panning or zooming, require two hands.
Despite initial misgivings, Carrell is eager to continue working with the system. "I thought this was going to be a lot more awkward to start off with, but I was very pleased with the way it went today." Via nrip |
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