Une veille sur la santé numérique en France et à l’international : politiques publiques, données, infrastructures, IA, services et usages. Études, rapports et retours de terrain sélectionnés par Lionel Reichardt, Pharmageek, pour comprendre les transformations et éclairer les décisions.
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Avec l’essor des applications mobiles et l’émergence d’une nouvelle génération d’objers médicaux connectés, le secteur américain de la santé connaît de profondes mutations. Les 50 conférences consacrées à la m-santé depuis le mois de mars témoignent de ces initiatives. Via Henri Lefèvre 
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At Digipharm Europe 2011 we heard from Suzanna van Straaten, Senior Renal Marketing Manager at Genzyme present on “eMarketing and augumented Reality- a new way to engage”. This presentation covered how to integrate digital tactics with the rest of the marketing mix to support your strategy and how to use ingenious technology to create new interest in a well-known disease.If you didnt get a chance to attend in 2011 have a look at what she had to say Via Philippe Marchal
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7% of sales called used a detail aid - varying from 16% of calls to psychiatrists to 3% of calls to Cardiologists; On average, sales visits where an iPad/Tablet (13.6 mins) was used were almost twice as long as those where a ...
Via Thierry Geufroi
Martina Schlager's comment,
February 13, 2013 6:29 AM
Could you pls post the complete text? The original scource is not available. thx m.
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Qu’Internet soit là pour rester n’est plus une nouveauté mais bien une réalité indiscutable. En ce sens, les entreprises et les institutions doivent elles-mêmes profiter de l’occasion pour communiquer de façon plus humaine, transparente et proche avec ses prospects.
Les secteurs de la consommation, du commerce et du tourisme évoluent avec confiance, monopolisant tous les regards dans le grand bal du 2.0. Toutefois, les organismes liés à la santé restent dans l’expectative, attendant le bon moment pour entrer en scène. Via Henri Lefèvre
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Health app developers initially focused on consumer diet and exercise, said Brian Dolan, editor of Boston-based MobiHealthNews.com, which tracks advances in mobile health and medical technology.
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RT @PatriceThiriez: Génial : l'appli SkinScan pour analyser et suivre vos grains de beauté suspects. J'adore !
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Health app developers initially focused on consumer diet and exercise, said Brian Dolan, editor of Boston-based MobiHealthNews.com, which tracks advances in mobile health and medical technology. "Now we're seeing them look into more serious health conditions where there's a real need for innovation."
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David Shaywitz (@DShaywitz) writes:
'Physicians are ideally positioned to drive the revolution in digital health – a revolution that to my eyes seems largely driven by the technologists, who tend to provide tools in search of application, rather than by doctors, who routinely encounter problems but don’t always have the experience or ability to see these as important opportunities, problems that might be solvable (easily, in some cases) with the right technology.
Eric von Hippel of MIT has highlighted the importance of “field discovery” – practitioners working on problems they encounter — in driving medical innovation.
In contrast, many medical products companies are largely solution machines in search of a problem, and might really benefit, at the earliest stages of project selection, from input from clinicians on the front line, as the gap between illness as understood by R&D groups and as experienced by patients and the physicians who treat them can be both profound and alarming.'
Shaywitz offers 'four reasons why the idea of an inquisitive clinician pursuing academic medicine by starting companies within the university seems smart and appealing:'
1. Evolving health information technology (HIT) creates opportunities as well as challenges 2. Field discovery is essential for medical innovation 3. They're in the right place at the right time 4. They may be able to forge a 'translational medicine innovator' track on the basis of the compelling nature of their proposition
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Ce questionnement est certes un peu provocateur (pas tant que cela, en vérité), mais on ne peut que constater la place croissante que prennent les smartphones et les applis santé dans l’univers de la santé. Ce mouvement appelé m-santé (ou m-health pour les plus anglophones d’entre nous), prend son essor auprès des professionnels de santé et du grand public, et cela dans des modes d’utilisation très divers, allant du simple conseil de bien-être au véritable outil d’aide au diagnostic médical ou d’analyse.
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Statistics show medical professionals are migrating toward iPads. Now, one medical journal publisher says, advertisers have followed.
Wolters Kluwer, publisher of medical journals and texts, says 50 companies, including five out of the top 20 pharmaceutical companies and six out of the top 20 device companies, have committed to advertise in 12 medical journals apps offered by the company.
“We're saying to advertisers, ‘We have a new way to reach physicians,'” said Karen Abramson, president and CEO of Wolters Kluwer Health Medical Research, which includes Lippincott Williams and Wilkins journals as well as the Ovid print titles. To be sure, adapting ads for any new medium needs to be carefully considered in light of FDA regulations, and many advertisers have been hesitant to enter the new space, says Wolters Kluwer. To encourage them to make the jump to advertise on its apps, the publisher launched a new ad model. In January it stopped offering advertisers the option of purchasing print-only ads. Print and digital apps are bundled together at one price. The decision “is aimed at helping advertisers innovate their marketing strategies and benefit from the opportunity to offer ads in multimedia format (videos, tutorials on products, etc.),” said a spokesperson.
Meanwhile, the firm has migrated 52 of its journals, which cover new surgical techniques and medical advances, onto the iPad. Preliminary data across six specialties show the average amount of time an iPad reader spends interacting with an ad is on average between 10 and 40 seconds. Also, the addition of the iPad increased digital (web and app) page views between 30% and 70%. (The company said it doesn't have metrics on the subsequent digital ad engagement rate, or on how many seconds readers typically spend viewing print ads for its journals.)
“When someone is reading a print page, they're very unlikely to spend 10-30 seconds viewing an ad,” Abramson said. “The apps are able to engage their readers in a way that, quite frankly, journals in the print world cannot.”
Several of its journals now feature ads running on their iPad apps that allow readers to access video content. The videos display, in some cases, manufacturer presentation slides and live patient demonstrations.
An ad for Acorda Therapeutics drug Ampyra (dalfampridine), appearing in the July 10 issue of Neurology, offers a video demonstrating the increased motor skills of a patient with multiple sclerosis (the drug is approved to improve walking in patients with MS). The ad is part of a campaign the drugmaker has been running since January. An earlier ad had offered users an animation of Ampyra's mode of action.
On the device side, the June issue of Journal of the American Society of Plastic Surgeons features on its iPad app a full-page ad from device firm LifeCell with a play button taking users to a video showing LifeCell's SPY Elite System during an actual surgery. Because the app drives a different customer experience than print, getting more pharma and device advertisers to take advantage of the medium will require education. “We are teaching advertisers about the notion of audience and not just print circulation, and that's been very appealing,” Abramson continued. “The typical behavior around print is you read it, put it on the shelf and don't come back. The behavior around digital is you repeat and repeat and repeat your view of the journal.”
On average, Wolters Kluwer has found, readers are coming back to a digitally published journal issue nine times, and peak use for an issue happens three to four weeks after the issue is published. There is a “long tail and a lot of repeat use, so you get considerably more exposure when you deal with a digital audience…than when dealing with a static print circulation.” Via Thibaud Guymard, Angel Gonzalez
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Misfit Wearables are developing highly wearable sensor products and services for wellness and medical applications. Via dbtmobile
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Pharma must reboot iPadsMedical Marketing and MediaPharma should create flexible, intuitive navigation mechanisms that promote rep agility and keep the focus on message. 3. Via Nikos Papaioannou, Antoine POIGNANT, MD
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Technologies for global health.By - The Lancet...
Via uri goren
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Mobile health solutions are surging in popularity as the spread of smartphones and tablets grows, according to a new report by healthcare industry analysts GlobalData.
The latest research reveals that the global mHealth market was worth $1.2bn in 2011, but will surge in value to $11.8bn by 2018 at an impressive compound annual growth rate (CAGR) of 39%.
MHealth involves the use of mobile applications and devices to monitor a patient’s health remotely and is streaking ahead as the fastest growing segment within the telehealth and telemedicine market. Via nrip
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Pour mieux comprendre l'univers de la pharma et de la santé. ... Mais si l'évaluation médico-économique a fait ses armes sur le médicament, le champ est désormais trop restrictif et il faut réfléchir en termes de « stratégies thérapeutiques ».
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When making clinical decisions doctors spend twice as much time using online resources like professional websites and mobile apps compared to print, according to a new survey.
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The roadmap of the technology industry is one where very powerful semiconductors and sensors are being embedded into many everyday objects.
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AstraZeneca (AZ) has launched a new smartphone and iPad app to help UK men suffering from prostate cancer manage their condition.The free Prostate Assistant app for iPhone and Android smartphones and Apple’s iPad provides cancer information and management tools and an easy way for users to contact their GP and hospital.
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Most Americans have used the internet to look for health information (a recent survey reports that 59% of adults have searched for health information on the...
Via PEAS Healthcare, Parag Vora
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Recently I discussed a little about what it means to be an e-patient. An e-patient is someone who is empowered, engaged, equipped and enabled (and many other things depending on who you ask).
Via Giovanna Marsico
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Il est grand temps que la France se dote d'un système d'information qui contribue efficacement à la santé des Français. La mise en place de technologies de l'information échoue le plus souvent, lorsqu'on pense que l'informatique pourrait résoudre des problèmes d'organisation non réglés.
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Vous trouverez ci- aprés une liste de startups américaines, liste publiée par un incubateur spécialisé : RockHealth.. Il y en a beaucoup de startups e-santé aux USA (la liste publiée n'est pas exhaustive) ... Vous remarquerez les différents segments de la e-santé que cet incubateur a retenus... Via Henri Lefèvre
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Face à la multiplication des outils mis sur le marché et des initiatives e-santé, de nombreux congrès et séminaires sont organisés par les industriels et les communicants. Le rôle du praticien est alors réduit à celui de spectateur ou de client potentiel de ces nouveaux outils. Or, les médecins libéraux ont la volonté de devenir acteurs de ces changements, en étroite collaboration avec les industriels et fournisseurs de nouveaux services de e-santé. C’est pourquoi l’URPS-ML Aquitaine a souhaité faire le point sur ces nouvelles pratiques et a imaginé les premières grandes rencontres autour des problématiques de la e-santé.
Un exemple qui devrait inspirer nos associations de médecins en Belgique! Via Philippe Marchal
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Recently, we told you that half of digital marketers believe the ability to personalize web content is fundamental to their online strategy.
Via Gilles Jourquin
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En attendant l'arrivée de la Google/Asus Nexus puis des modèles Surface de Microsoft, le marché des tablettes tactiles reste outr...
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