Une veille sur la santé numérique en France et à l’international : politiques publiques, données, infrastructures, IA, services et usages. Études, rapports et retours de terrain sélectionnés par Lionel Reichardt, Pharmageek, pour comprendre les transformations et éclairer les décisions.
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Presentation by Lisa Suennen (Psilos Ventures) at the Social Health Startup Bootcamp @ SXSW 2012 (see: http://www.venturevalkyrie.com/2012/03/11/sxsw-woodstock-... 
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As part of the 2011 'Social Media in Pharma' virtual conference, this four member panel was charged with speaking about Social Media in Pharma: How to get start...
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An update of my presentation documenting the pharmaceutical industry's milestones and mistakes in social media.
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The pharma twitter study series is Whydot’s research study and syndicated advisory service benchmarking how pharma companies engage via twitter.
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Presentation by Paul Dixey of BlueLight Partners at DigiPharm 2009...
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Voir toutes les présentations de Henrik .
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Mobile presentation from Bluelight Digipharm pre-workshop.
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Digital, Mobile and Tech geek, with a interest in healthcare and pharmaceuticals.
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Physicians will never become irrelevant, and their key position regarding healthcare technology needs to be recognized. Via Gilles Jourquin
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Big changes to the NHS in England are under way following the introduction of the Health and Social Care Act. (RT @silv24: Doesn't it seem like much a simpler system? Via Gilles Jourquin
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L’échange de photographies est un élément utile aux professionnels de santé. En effet, la pratique médicale est notamment fondée sur l’observation. L’œil permet de communiquer avec un patient, d’établir un diagnostic, d’observer l’évolution de ses lésions et de sa maladie. Le fait d’échanger entre professionnels, des photographies de pathologies est utile pour plusieurs raisons. L’échange de photos contribue à préciser un diagnostic, à valider une attitude thérapeutique, à assurer un suivi. En outre, la formation médicale initiale et continue peut s’appuyer sur l’échange de photos. Cette pratique est également très contributive pour constituer des banques de données d’images accessibles aux professionnels de santé. Pour échanger des photographies, il existe plusieurs méthodes. La première consiste à passer par un site d’échanges de photos. On peut aussi proposer ces photographies sur un site dédié à certaines pathologies et qui abritent une section uniquement consacrée à la vision de photographies. Une autre possibilité est de présenter ces photographies sur des sites formant exclusivement des bibliothèques d’images.
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Calling mobile health “one of the most significant health IT developments of the past five years” in terms of treating chronic diseases, a coalition of health IT advocates sees strong potential in mobile and wireless technologies to address the diabetes epidemic, even in “socially disadvantaged” populations. Via uri goren
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SoLoMo, acronyme apparu fin 2011 pour définir la convergence entre réseaux sociaux, géolocalisation et nouveaux usages du mobile a été présenté comm (RT @peoleofrance: SoLoMo : Nouvelle arme de fidélisation massive ?
Via Sylvie Vinial, Nathalie LAMRI
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Ellen Hoenig is founder of AdvanceMarketWoRx, a consulting firm known for elegant prescriptions powering consumer and healthcare brand growth, and writes the consumer marketing and healthcare blog Notes from the Back of the Book.
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Pre-conference workshop at exl digipharma held March 28th, 2011 @Boehringer headquarters by Silja Chouquet and Sabine Kostevc...
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Slides from my BrightTALK webcast updated 18/03/10 with KV Pharmaceuticals example...
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This is a compliation of a twitter disussion on April 1, 2011 in the #hcsmeu group. The topic is how pharma companies fail in social media.
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Regulation of health apps: A practical guide from Bluelight www.bluelightpartners.com and D4 www.d4.org.uk The primary purpose of this guide is to highlight th...
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EyeForPharma presentation on Mobile Marketing for healthcare and pharmaceutical companies.
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Nothing is more important than your health, so it is no surprise that people connect online to learn everything they can about products and providers before making critical healthcare decisions.
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Un proverbe chinois dit qu’une image vaut mille mots. Il est vrai que bien utilisée une image se révèle bien souvent beaucoup plus claire, parlante et efficace qu’une longue explication. Le web va ... Via Agathe Quignot
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The full potential of gamification still remains relatively untapped in enterprise but in a report by Gartner, BPM is poised to seize the opportunity (Gamification potential for Business Process Management [Gartner Report]
Via Gilles Jourquin
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Le FigaroLe médicament défend son poids dans l'économieLe FigaroNe pénalisez pas l'industrie du médicament française, elle est «essentielle pour l'économie de l'Hexagone», a rappelé mercredi le Leem, le syndicat des laboratoires pharmaceutiques.
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John Wes Green provides a summary of big data and highlights how big data is the latest digital disruptor to shape pharmaceutical marketing. Big data represents a tipping point in the evolution of pharmaceutical marketing, more specifically a disruptor that has the capacity to accelerate a competitive advantage or uncover a flawed infrastructure that negates the impact of existing capabilities, essential grinding progress to a halt. Pharmaceutical companies are emerging from product-centric siloed marketing environments to data driven customer-centric environments. Advancing the level of maturity and sophistication of Patient Relationship Marketing and Physician MCM approaches in pharma is not only dependent on enhancing the current state of big data capabilities but establishing an infrastructure flexible enough to accommodate the unforeseen future need.
Via Jean-François Gouhier
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