Une veille sur la santé numérique en France et à l’international : politiques publiques, données, infrastructures, IA, services et usages. Études, rapports et retours de terrain sélectionnés par Lionel Reichardt, Pharmageek, pour comprendre les transformations et éclairer les décisions.
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Center for Technology Innovation said more than 40,000 mobile health applications are available across multiple platforms. Via Philippe Marchal, dbtmobile 
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lionelreichardt's photo on Instagram (Great talk from Tyrone Edwards Former Senior Vice President Merck @eyeforpharma webinar http://t.co/E3PyP7CX...)...
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... (RT @LeemFrance: Bilan et perspectives pour l'industrie #pharma par @DeniFerrand !
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In the age when there's an app for everything, it's no surprise that there are a lot of smartphone tools out there claiming to help people cope.
Via Thomas N. Burg
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This article is about driving experiential digital engagement within the pharmaceutical industry, looking at holograms, augmented reality and 3D technologies.
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Petit-déjeuner eSanté : comment intégrer la mobilité dans une stratégie digitale multicanal http://t.co/gc9DNboo #eSanté via @Callimedia...
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Les entreprises devraient revoir leurs priorités stratégiques en faveur du digital et du mobile dans les trois prochaines années. Un revirement par rapport à 2011 où les réseaux sociaux avaient davantage la côte.
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Digipharm Europe 2012 kicks off tomorrow, as a little taster of what’s to come here’s a video of Dr.
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A survey of senior marketers reveals three capabilities for building better online consumer relationships.
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Look at the latest LinkedIn poll from pharma digital guru Len Starnes (ex of Bayer) and you’ll get a very vivid sense of the viewpoints unleashed when the topic of multichannel marketing comes up.
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Personalizing Non-Personal Promotion:A Strategic Framework November 2, 2011...
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mHealth is not a separate industry, but rather it's the future of a healthcare industry that's evolving to care for patients differently, putting them first to deliver services better, faster and less expensively.
Three major trends already happening in healthcare lend themselves to the revolution in mobile technology:
Ageing population
Foundations already in place
Personalisation Via nrip
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... (Quel bilan tirer de l'étude de @CoeRexecode sur l'industrie #pharma ?
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“A couple of years ago, a lot of people called mobile health as some sort of gimmick,” said Rajendra Pratap Gupta, Member of the World Economic Forum’s Global Agenda Council during the Healthcare Information and Management Systems Society (HIMSS) conference in Singapore. “They thought it was just a passing season, but increasingly, public sector organisations are now starting to realise that embracing mobility can substantially help in addressing constraints posed by infrastructure costs, accessibility and affordability.” India for example has 640,000 villages in very remote rural areas where doctors are not willing to work. In that scenario technology seems to be the best solution and mHealth appears to be the best technology.”
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Co-creation is the way to introduce user needs and emotions in a product or service. It is the key point that makes a user experience become good or bad. This is especially true in the health area. (...) "Internet has changed already years ago the patient-doctor relationship for the better. As in any other aspect of life, people that need a service –health in this case- search first intensively on the web, build an own opinion and look for peer opinions and experiences. The difference between us as internet user searching for any commercial product or service and us as users searching for health is that health is life and gets therefore a special value. For this reason, patient communities tend to be more stable and show more cohesion than, for instance, sport communities. This is why we speak about e-patient, as communities with a shared and vital interest. Patient retention and social networks
Open innovation and patient driven innovation Via Camilo Erazo
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L'avenir de la visite médicaleEspace DatapresseA cela s'est ajouté le scandale du Mediator, fortement médiatisé fin 2010, dont plusieurs rapports d'autorités diverses ont incriminé l'action de la visite médicale, évoquant même l'arrêt de la visite...
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Revue de presse : Protection sociale : "Mesurer l'impact de chaque scénario" http://t.co/s2rchxIQ...
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RT @LanreIbitoye: Free multichannel marketing webinar!
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![How Smartphones Are Changing Health Care [INFOGRAPHIC] | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it](https://img.scoop.it/4hFNGdC5y9R60ejwMCyhJzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Smartphones aren't just hard on eyes and posture -- they can also help lead to better health.
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![#m-health #msante de nouvelles possibilités (Via Orange) | [ e-PHARMArketing.com ] | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it](https://img.scoop.it/UyC8HJM-BPoqpvQcwS6dCjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
M-sante m-health applications mobile santé...
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Are health apps medical devices?A white paper from D4 and Bluelight discussing the regulatory requirements for developers and publishers of health apps...
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Eyeforpharma Sales & Marketing Excellence 21st - 22nd February 2012 | Istanbul...
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