Quelles sont les sociétés de services informatiques qui dominent le marché français, toutes nationalités confondues ? La réponse est sans surprise. (#corporatewinner RT @Darealglove: Quel est le top 50 des SSII en France ?
Via Xavier Bouhet
Une veille sur la santé numérique en France et à l’international : politiques publiques, données, infrastructures, IA, services et usages. Études, rapports et retours de terrain sélectionnés par Lionel Reichardt, Pharmageek, pour comprendre les transformations et éclairer les décisions.
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Quelles sont les sociétés de services informatiques qui dominent le marché français, toutes nationalités confondues ? La réponse est sans surprise. (#corporatewinner RT @Darealglove: Quel est le top 50 des SSII en France ? Via Xavier Bouhet No comment yet.
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Figure 1: Online, e-detailing and mobile usage by healthcare professionals1. What are the implications for healthcare market research? Mobile devices are ubiquitous and cheaper than computers for the world's citizens.
Extreme smartphone use can certainly lead to strained eyes and stiff necks. That’s the bad news. The good news? The mobile device you just can’t live without can also help facilitate better health in new, more convenient ways than ever before. Via Dean Berg
Sven Awege (@svennieco) writes: Over the last 20 years I’ve heard huge numbers of people get really excited about the latest fad. As a digital evangelist I guess that is to be expected. But are “mobile apps” (in Pharma) any different?
« Plus que le texte, la photo, le son ou la vidéo, le jeu a sa place en tant que média à part entière et peut s’avérer à bien des égards plus performant. Après avoir porté, sur le net et ensuite le mobile, des comportements de la vie réelle, la prochaine étape est d’y intégrer des mécaniques de jeu. C’est ce processus d’intégration que nous appelons « gamification », et les avantages sont nombreux : simplicité de la prise en main, immersion et engagement de l’utilisateur, fidélisation, conversion, amélioration des temps d’exposition, etc.
Après être devenus « consomm-acteurs » de l’Internet, de notre vie en générale, nous sommes en passe de devenir des « consomm-joueurs » de celle-ci. »
✔ Slideshare Inside
Pharmaceutical Industry | NEWS | | Healthcare is long overdue for a digital revolution, says Doximity - US social network for doctors reaches 100,000 members | PMLiVE... Via Nikos Papaioannou
From GSK's More Than Medicine blog:
'Not surprisingly, there was a lot of chatter about this announcement online today.
Katie Thomas (@katie_thomas) of the New York Times wrote "Glaxo Opens the Door to Data on Research." Matthew Herper (@matthewherper) of Forbes wrote about the announcement--"With Transparency Pledge, Glaxo Makes Promises No Other Drug Company Has"--and then tweeted it. This started a rich discussion about our motivation for doing this. Sally Church (@MaverickNY) wrote "@matthewherper it doesn't jive with the general ethos really. If it truly changes things then great but... leopards, spots etc." There were a number of tweeters who had similar skepticism.
And we get it. Trust me. The pharma industry, and GSK, are often criticized, no matter how genuine our intentions. This is something we know we need to overcome.
But I think [Sir Andrew Witty] outlined our motivations best:
"As a truly global healthcare company, I believe we have a responsibility to do all we can at GSK to use our resources, knowledge and expertise to help tackle serious global health challenges. However, the complexity of the science and the scale of the challenge mean that we cannot solve these problems alone. We need to take a different approach--one focused on partnership, collaboration and openness. By being more open with our clinical trial data, we also hope to help further scientific understanding. I am pleased with the progress we have made so far to evolve our business model but we recognise there is more we can do and the new initiatives outlined today will enable us to build on this work."
We expect to have our feet held to the fire on this, to ensure that we deliver on our promises. Let's keep the conversation going.'
[AS: I'm pleased to see the momentum kept up on this issue, and it's great to see Sally Church (@MaverickNY) getting mentioned here. Transparency, commitment and action are clearly going to be the best response to (understandable) skepticism.
A recap of my POV on this: http://bit.ly/QlAJdv]
These days, consumers can easily access calorie counts, keep track of their weight or exercise routine and monitor their blood pressure and other vital health information using their smart phones. Via dbtmobile
Pharmaceutical Industry | NEWS | | Pharma's 'marketing mindset' holds back its use of doctors communities - Len Starnes tells webinar a lack of vision is holding companies back | PMLiVE... Via Olivier Delannoy
Quick view to get an idea of what Social CRM is about. Pharma can do some of this stuff, even if the nay-sayers can be heard all around. It's just a matter of how important the gain is - nearly all issues have solutions, but cost time and money.
Via Gilles Jourquin
Découvrez l'analyse de l'étude réalisée par Trademob où comment sauver jusqu’à 40% de votre budget?
Nice study. Results are quite obvious, but clearly we're all a far way away in Pharma multi-channel: The five key findings: * Marketers are familiar with multichannel marketing as an area of focus for improved marketing ROI with 40% of those surveyed assessing themselves as mature practitioners of multi-channel marketing.
Des honoraires revalorisés pour les médecins au tarif Sécu ?
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As much as some cardiologists might dislike the idea (and even resist it), two new studies indicate that digital data--and the patient's access to it--are contributing to a new era in healthcare in which transparency contributes to better outcomes. Via rob halkes
Accès aux soins - L’UFC-Que Choisir présente la carte de l’intolérable fracture sanitaire...
Central Florida News 13New hospital apps to help your healthCentral Florida News 13... a reliable resource and the information is coming from a hospital," said Nurse Vickie Smith.
Via Guus van den Brekel
Orthopaedic patient education is a content filled app which orthopaedic surgeons may find useful in a clinical scenario.
Via Richard Meyer
Cette conférence a pour but de présenter quelques projets développés par les hautes écoles et entreprises de pointe dans le domaine. Utilisation de smartphones ou de tablettes pour la gestion ou le suivi de patients, lentilles intelligentes, gestion informatisée de dossiers médicaux, etc. Via ICT_Sierre, Philippe Marchal
Résultats sondage smartphones : vous êtes 48% à privilégier l ...PCWorld FranceCe week-end, nous vous avons soumis un sondage concernant votre futur smartphone, celui que vous n'avez pas encore acheté, mais auquel vous rêvez peut-être déjà. Via dbtmobile
SoLoMo (Social, Local, Mobile) : Comment bien intégrer le SoLoMo dans la communication cross media ?
Metro FranceMarisol Touraine, une ministre «confiante et combative»Metro FranceLa première : la prise en compte dans la rémunération du travail en équipe des soignants (médecins, kinésithérapeutes, infirmières).
In the 15 years I’ve been covering the healthcare business, one question has vexed me more than any other:Why can’t healthcare be more like other industries?
Via Corinne Thuderoz
Your website should be the foundation of your online image, the place where you can introduce your staff, establish credibility, offer patient education and talk about your services. Take the time to create a site that serves as ...
Via Denise Silber
Les ÉchosHonoraires des médecins : la Cnam va proposer des revalorisationsLes ÉchosL'Assurance maladie va faire des propositions pour augmenter les honoraires des médecins qui pratiquent les tarifs Sécu lors d'une ultime séance de négociations mercredi...
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