E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER.
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E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER.

Une veille sur la santé numérique en France et à l’international : politiques publiques, données, infrastructures, IA, services et usages. Études, rapports et retours de terrain sélectionnés par Lionel Reichardt, Pharmageek, pour comprendre les transformations et éclairer les décisions.

ESSAI
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Rescooped by Lionel Reichardt / le Pharmageek from Zero Back Office en Pharmacie
October 16, 2012 8:06 AM
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Quel est le top 50 des SSII en France ?

Quel est le top 50 des SSII en France ? | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Quelles sont les sociétés de services informatiques qui dominent le marché français, toutes nationalités confondues ? La réponse est sans surprise. (#corporatewinner RT @Darealglove: Quel est le top 50 des SSII en France ?

Via Xavier Bouhet
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Scooped by Lionel Reichardt / le Pharmageek
October 16, 2012 8:04 AM
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Healthcare market research on the brink of a second revolution ...

Figure 1: Online, e-detailing and mobile usage by healthcare professionals1. What are the implications for healthcare market research? Mobile devices are ubiquitous and cheaper than computers for the world's citizens.
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Rescooped by Lionel Reichardt / le Pharmageek from Healthcare Social Media News
October 16, 2012 8:03 AM
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How Smartphones Are Changing Health Care [INFOGRAPHIC] | Digital Healthcare Social Media

How Smartphones Are Changing Health Care [INFOGRAPHIC] | Digital Healthcare Social Media | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Extreme smartphone use can certainly lead to strained eyes and stiff necks. That’s the bad news. The good news? The mobile device you just can’t live without can also help facilitate better health in new, more convenient ways than ever before.

Via Dean Berg
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Scooped by Lionel Reichardt / le Pharmageek
October 16, 2012 12:55 AM
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Should #pharma be building apps? Is it a credible service provider? | Pharma

Should #pharma be building apps? Is it a credible service provider? | Pharma | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Sven Awege (@svennieco) writes:   Over the last 20 years I’ve heard huge numbers of people get really excited about the latest fad. As a digital evangelist I guess that is to be expected. But are “mobile apps” (in Pharma) any different?
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Scooped by Lionel Reichardt / le Pharmageek
October 16, 2012 12:48 AM
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La Gamification ♕ le catalyseur des nouveaux usages du mobile, des nouveaux processus d’achat et de la convergeance entre réseaux sociaux et géolocalisation

La Gamification ♕ le catalyseur des nouveaux usages du mobile, des nouveaux processus d’achat et de la convergeance entre réseaux sociaux et géolocalisation | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it

« Plus que le texte, la photo, le son ou la vidéo, le jeu a sa place en tant que média à part entière et peut s’avérer à bien des égards plus performant. Après avoir porté, sur le net et ensuite le mobile, des comportements de la vie réelle, la prochaine étape est d’y intégrer des mécaniques de jeu. C’est ce processus d’intégration que nous appelons « gamification », et les avantages sont nombreux : simplicité de la prise en main, immersion et engagement de l’utilisateur, fidélisation, conversion, amélioration des temps d’exposition, etc.

 

Après être devenus « consomm-acteurs » de l’Internet, de notre vie en générale, nous sommes en passe de devenir des « consomm-joueurs » de celle-ci. »

 

✔ Slideshare Inside
✔ Youtube Video Inside

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Rescooped by Lionel Reichardt / le Pharmageek from i-Pharma Digital
October 15, 2012 11:53 AM
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Healthcare is long overdue for a digital revolution, says Doximity - NEWS - articles - Pharmaceutical Industry - PMLiVE

Healthcare is long overdue for a digital revolution, says Doximity - NEWS - articles - Pharmaceutical Industry - PMLiVE | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Pharmaceutical Industry | NEWS | | Healthcare is long overdue for a digital revolution, says Doximity - US social network for doctors reaches 100,000 members | PMLiVE...

Via Nikos Papaioannou
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Scooped by Lionel Reichardt / le Pharmageek
October 15, 2012 11:52 AM
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GSK 'expects to have its feet held to the fire' re. #clinicaltrial data promises

GSK 'expects to have its feet held to the fire' re. #clinicaltrial data promises | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it

From GSK's More Than Medicine blog:

 

'Not surprisingly, there was a lot of chatter about this announcement online today.

 

Katie Thomas (@katie_thomas) of the New York Times wrote "Glaxo Opens the Door to Data on Research." Matthew Herper (@matthewherper) of Forbes wrote about the announcement--"With Transparency Pledge, Glaxo Makes Promises No Other Drug Company Has"--and then tweeted it. This started a rich discussion about our motivation for doing this. Sally Church (@MaverickNY) wrote "@matthewherper it doesn't jive with the general ethos really. If it truly changes things then great but... leopards, spots etc." There were a number of tweeters who had similar skepticism.

 

And we get it. Trust me. The pharma industry, and GSK, are often criticized, no matter how genuine our intentions. This is something we know we need to overcome.

 

But I think [Sir Andrew Witty] outlined our motivations best:

 

"As a truly global healthcare company, I believe we have a responsibility to do all we can at GSK to use our resources, knowledge and expertise to help tackle serious global health challenges. However, the complexity of the science and the scale of the challenge mean that we cannot solve these problems alone. We need to take a different approach--one focused on partnership, collaboration and openness. By being more open with our clinical trial data, we also hope to help further scientific understanding. I am pleased with the progress we have made so far to evolve our business model but we recognise there is more we can do and the new initiatives outlined today will enable us to build on this work."

 

We expect to have our feet held to the fire on this, to ensure that we deliver on our promises. Let's keep the conversation going.'

 

[AS: I'm pleased to see the momentum kept up on this issue, and it's great to see Sally Church (@MaverickNY) getting mentioned here. Transparency, commitment and action are clearly going to be the best response to (understandable) skepticism.

 

A recap of my POV on this: http://bit.ly/QlAJdv]

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Rescooped by Lionel Reichardt / le Pharmageek from Mobile Health: How Mobile Phones Support Health Care
October 15, 2012 11:51 AM
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Mobile health is huge for developers, entrepreneurs and wireless companies

Mobile health is huge for developers, entrepreneurs and wireless companies | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it

These days, consumers can easily access calorie counts, keep track of their weight or exercise routine and monitor their blood pressure and other vital health information using their smart phones.


Via dbtmobile
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Rescooped by Lionel Reichardt / le Pharmageek from Digital marketing pharma
October 15, 2012 11:49 AM
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Pharma's 'marketing mindset' holds back its use of doctors communities - NEWS - articles - Pharmaceutical Industry - PMLiVE

Pharma's 'marketing mindset' holds back its use of doctors communities - NEWS - articles - Pharmaceutical Industry - PMLiVE | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it

Pharmaceutical Industry | NEWS | | Pharma's 'marketing mindset' holds back its use of doctors communities - Len Starnes tells webinar a lack of vision is holding companies back | PMLiVE...


Via Olivier Delannoy
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Rescooped by Lionel Reichardt / le Pharmageek from Health3.0- Migration towards Health as a Service
October 15, 2012 12:26 AM
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The Evolution of Social CRM | Pharma Strategic

The Evolution of Social CRM | Pharma Strategic | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Quick view to get an idea of what Social CRM is about. Pharma can do some of this stuff, even if the nay-sayers can be heard all around. It's just a matter of how important the gain is - nearly all issues have solutions, but cost time and money.
Via Gilles Jourquin
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Scooped by Lionel Reichardt / le Pharmageek
October 15, 2012 12:25 AM
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Analyse de l'efficacité des dépenses publicitaires mobiles | Marketing web mobile 2.0

Analyse de l'efficacité des dépenses publicitaires mobiles | Marketing web mobile 2.0 | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Découvrez l'analyse de l'étude réalisée par Trademob où comment sauver jusqu’à 40% de votre budget?
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Scooped by Lionel Reichardt / le Pharmageek
October 14, 2012 7:42 AM
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The Multi-Channel Marketing Mandate: Be Where Your Customers Are! | B2B Marketing Insider

The Multi-Channel Marketing Mandate: Be Where Your Customers Are! | B2B Marketing Insider | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it

Nice study. Results are quite obvious, but clearly we're all a far way away in Pharma multi-channel:

The five key findings:

* Marketers are familiar with multichannel marketing as an area of focus for improved marketing ROI with 40% of those surveyed assessing themselves as mature practitioners of multi-channel marketing.
* It’s not a matter of will, but of skill. Skill gap was identified as the main obstacle to more efficient, integrated marketing.
* Those marketers who identified themselves as mature have demonstrated significant business gains in overall campaign performance and ROI.
* Mature multi-channel marketers were more likely to be early adopters of innovative technology, more likely to have a good relationship with their colleagues in IT and more likely to have a closer alignment with sales.
* Even the mature multi-channel maketers considered their marketing programs to lack true integration and believed that further optimization was possible.

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Scooped by Lionel Reichardt / le Pharmageek
October 14, 2012 1:10 AM
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Des honoraires revalorisés pour les médecins au tarif Sécu ? - Le Figaro

Des honoraires revalorisés pour les médecins au tarif Sécu ? - Le Figaro | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Des honoraires revalorisés pour les médecins au tarif Sécu ?
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Rescooped by Lionel Reichardt / le Pharmageek from eHealth - Social Business in Health
October 16, 2012 8:05 AM
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Digital data paves the way to transparency in medicine

Digital data paves the way to transparency in medicine | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
As much as some cardiologists might dislike the idea (and even resist it), two new studies indicate that digital data--and the patient's access to it--are contributing to a new era in healthcare in which transparency contributes to better outcomes.

Via rob halkes
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Rescooped by Lionel Reichardt / le Pharmageek from e-health-digital-artificial intelligence-pharma (english)
October 16, 2012 8:03 AM
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iPad Sales App for Medical - StoryDesk - iPad Sales Tool - Medical Sales App - iPad App Pharma Sales


Via Thierry Geufroi
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Scooped by Lionel Reichardt / le Pharmageek
October 16, 2012 8:02 AM
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Accès aux soins - L’UFC-Que Choisir présente la carte de l’intolérable fracture sanitaire - UFC-Que Choisir

Accès aux soins - L’UFC-Que Choisir présente la carte de l’intolérable fracture sanitaire...
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Rescooped by Lionel Reichardt / le Pharmageek from Medical Apps
October 16, 2012 12:49 AM
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New hospital apps to help your health - Central Florida News 13

New hospital apps to help your health - Central Florida News 13 | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Central Florida News 13New hospital apps to help your healthCentral Florida News 13... a reliable resource and the information is coming from a hospital," said Nurse Vickie Smith.
Via Guus van den Brekel
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Rescooped by Lionel Reichardt / le Pharmageek from Pharma & Medical Devices
October 16, 2012 12:48 AM
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Orthopaedic patient education app helps improve understanding using animations

Orthopaedic patient education app helps improve understanding using animations | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Orthopaedic patient education is a content filled app which orthopaedic surgeons may find useful in a clinical scenario.
Via Richard Meyer
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Rescooped by Lionel Reichardt / le Pharmageek from Pharma Hub
October 15, 2012 11:52 AM
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eHealth : évolution ou révolution?

eHealth : évolution ou révolution? | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it

Cette conférence a pour but de présenter quelques projets développés par les hautes écoles et entreprises de pointe dans le domaine. Utilisation de smartphones ou de tablettes pour la gestion ou le suivi de patients, lentilles intelligentes, gestion informatisée de dossiers médicaux, etc.


Via ICT_Sierre, Philippe Marchal
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Rescooped by Lionel Reichardt / le Pharmageek from Le monde du mobile et ses nouveaux usages : news web mobile, apps en m sante et telemedecine, m learning , e marketing , etc
October 15, 2012 11:51 AM
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Résultats sondage smartphones : vous êtes 48% à privilégier l ... - PCWorld France

Résultats sondage smartphones : vous êtes 48% à privilégier l ... - PCWorld France | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it

Résultats sondage smartphones : vous êtes 48% à privilégier l ...PCWorld FranceCe week-end, nous vous avons soumis un sondage concernant votre futur smartphone, celui que vous n'avez pas encore acheté, mais auquel vous rêvez peut-être déjà.


Via dbtmobile
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Rescooped by Lionel Reichardt / le Pharmageek from SoLoMo
October 15, 2012 11:51 AM
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SoLoMo (Social, Local, Mobile) : Comment bien intégrer le SoLoMo dans la communication cross media ?

SoLoMo (Social, Local, Mobile) : Comment bien intégrer le SoLoMo dans la communication cross media ? | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Stratégie et campagnes cross media...

Via Nathalie LAMRI
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Scooped by Lionel Reichardt / le Pharmageek
October 15, 2012 12:31 AM
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Marisol Touraine, une ministre «confiante et combative» - Metro France

Marisol Touraine, une ministre «confiante et combative» - Metro France | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Metro FranceMarisol Touraine, une ministre «confiante et combative»Metro FranceLa première : la prise en compte dans la rémunération du travail en équipe des soignants (médecins, kinésithérapeutes, infirmières).
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Rescooped by Lionel Reichardt / le Pharmageek from Santé connectée, Intelligence Artificielle, Robots... Aujourd'hui et Demain!
October 15, 2012 12:26 AM
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Healthcare Change: This Time, It’s Real

Healthcare Change: This Time, It’s Real | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
In the 15 years I’ve been covering the healthcare business, one question has vexed me more than any other:Why can’t healthcare be more like other industries?
Via Corinne Thuderoz
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Rescooped by Lionel Reichardt / le Pharmageek from #DigitalHealth
October 15, 2012 12:22 AM
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How Online Reviews Are Impacting Your Medical Practice ...

How Online Reviews Are Impacting Your Medical Practice ... | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Your website should be the foundation of your online image, the place where you can introduce your staff, establish credibility, offer patient education and talk about your services. Take the time to create a site that serves as ...  
Via Denise Silber
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Scooped by Lionel Reichardt / le Pharmageek
October 14, 2012 1:11 AM
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Honoraires des médecins : la Cnam va proposer des revalorisations - Les Échos

Honoraires des médecins : la Cnam va proposer des revalorisations - Les Échos | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Les ÉchosHonoraires des médecins : la Cnam va proposer des revalorisationsLes ÉchosL'Assurance maladie va faire des propositions pour augmenter les honoraires des médecins qui pratiquent les tarifs Sécu lors d'une ultime séance de négociations mercredi...
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