E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER.
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E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER.

Une veille sur la santé numérique en France et à l’international : politiques publiques, données, infrastructures, IA, services et usages. Études, rapports et retours de terrain sélectionnés par Lionel Reichardt, Pharmageek, pour comprendre les transformations et éclairer les décisions.

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Scooped by Lionel Reichardt / le Pharmageek
October 17, 2012 7:07 AM
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L'industrie du médicament est une chance - Vidéo interactive | LEEM - Les entreprises du médicament

L'industrie du médicament est une chance - Vidéo interactive | LEEM - Les entreprises du médicament | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Pour accompagner la campagne « L’industrie du médicament est une chance », le Leem a conçu un film pédagogique et interactif : Le scénario e...
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Rescooped by Lionel Reichardt / le Pharmageek from Pharma Rep 2.0
October 17, 2012 4:11 AM
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Get ready for CRM 2.0 | eyeforpharma

Get ready for CRM 2.0 | eyeforpharma | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it

Via Dan Baxter
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Scooped by Lionel Reichardt / le Pharmageek
October 17, 2012 4:10 AM
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Will monitoring our health be like managing a stock portfolio?

Will monitoring our health be like managing a stock portfolio? | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it

Among Quantified Self devotees who log their every step, calorie and heart beat, Stephen Wolfram, the scientist and innovator behind Wolfram Alpha and Mathematica, is something of a self-tracking superstar. For decades, he’s been collecting all kinds of personal information, from emails sent and received to meetings and phone calls and all of his daily steps. Earlier this year, he published a blog post with graphs visualizing the personal analytics of his life, arguing that, one day, he expects everyone to collect their personal data as a matter of routine.

 

As more self-tracking apps and devices – like the FitBit, Nike Fuelband and apps that track sleep, mood, meals and other activities – find their way to consumers, that future certainly seems more likely. But how we actually interact with all those streams of data is an open and interesting question, particularly given the fact that a minority of consumers currently take advantage of health tracking platforms and even tracking our finances (which can sometimes have more immediate consequences) can feel like a chore.

 

At the Wired Health Conference Tuesday in New York, Wolfram was asked by Wired writer and author Steven Levy about how data from sensors and self tracking software could be incorporated into the clinical experience of the future.

 

“How am I going to find out what’s wrong with me… is my doctor a Genius Bar now?” Levy asked.

 

Wolfram replied: “People will watch their health in a way that’s a little closer to the way that they watch their financial portfolios.”

Just like fluctuations in financial data can be symptomatic of a problem with a stock, he said, patterns from personal data from sensors and devices could help alert individuals and healthcare providers to medical problems. A combination of human intelligence, experience and data could be used to diagnose a problem and then algorithmically-determined drugs and devices could be used for treatment, Wolfram added.

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Scooped by Lionel Reichardt / le Pharmageek
October 17, 2012 3:54 AM
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 Cegedim -  Cegedim Relationship Management Releases Mobile Intelligence 8, Groundbreaking Cloud-Based CRM + CLM + Data Platform

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Scooped by Lionel Reichardt / le Pharmageek
October 17, 2012 2:13 AM
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Scientists Tap Mobile Phones To Track the Spread of Malaria

Scientists Tap Mobile Phones To Track the Spread of Malaria | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
In a new study, researchers combined large volumes of mobile phone information with infectious disease data to track how human travel contributes to the spread of malaria in Kenya.
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Scooped by Lionel Reichardt / le Pharmageek
October 17, 2012 2:07 AM
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AstraZeneca lance LabTalk, son nouveau blog dédié à sa recherche MyPharma Editions | L'Info Industrie & Politique de Santé

AstraZeneca lance LabTalk, son nouveau blog dédié à sa recherche MyPharma Editions | L'Info Industrie & Politique de Santé | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Le laboratoire AstraZeneca vient de lancer un blog ouvert à l’ensemble de la communauté scientifique comprenant des articles et commentaires en relation avec ses partenariats scientifiques.
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Rescooped by Lionel Reichardt / le Pharmageek from Pharma Hub
October 17, 2012 2:04 AM
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Des interfaces vocales pour les applications de m-Santé

Des interfaces vocales pour les applications de m-Santé | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Les éditeurs d’applications de santé commencent à intégrer les technologies de reconnaissance vocale dans leurs applications mobiles.
Via Philippe Marchal
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Scooped by Lionel Reichardt / le Pharmageek
October 17, 2012 12:29 AM
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Médecins libéraux : les honoraires remboursés par la Sécurité sociale - Les Échos (Blog)

Médecins libéraux : les honoraires remboursés par la Sécurité sociale - Les Échos (Blog) | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Médecins libéraux : les honoraires remboursés par la Sécurité socialeLes Échos (Blog)Médecins libéraux : les honoraires remboursés par la Sécurité sociale. Par Catherine Drion, JEAN MARIE COLOMB | 16/10/2012 | 21:15 | Lu 16 fois.
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Scooped by Lionel Reichardt / le Pharmageek
October 17, 2012 12:27 AM
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Global Multichannel Consumer Behaviour (Research/Purchase ...

Global Multichannel Consumer Behaviour (Research/Purchase ... | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it

Wonderful insightful article on data-driven approach to multi-channel communication. In Pharma we have a long way to go, but much of this article can be applied with a bit of thought and persistence.

"Does your digital strategy match the consumer research to purchase journey? Who is the multichannel consumer? Is Search influential? Let data drive budgets!"

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Rescooped by Lionel Reichardt / le Pharmageek from Digital et Santé
October 16, 2012 11:54 AM
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Lancement des applications iPhone Natom Viewer #hcsm

Callimedia lance une série d’applications mobiles de planches anatomiques : les Natom Viewers. Découverte. Les « Natom Viewers » développés par Callimedia, sont des appl...

Via Tiffany Jésus
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Scooped by Lionel Reichardt / le Pharmageek
October 16, 2012 8:26 AM
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ZocDoc CEO Cyrus Massoumi On Making Medicine More Tech-Savvy, One Appointment At A Time [TCTV] | TechCrunch

ZocDoc CEO Cyrus Massoumi On Making Medicine More Tech-Savvy, One Appointment At A Time [TCTV] | TechCrunch | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
ZocDoc is certainly not the new kid on the startup block.
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Rescooped by Lionel Reichardt / le Pharmageek from Health3.0- Migration towards Health as a Service
October 16, 2012 8:10 AM
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Heart&Stroke My Blood Pressure Action Plan

Heart&Stroke My Blood Pressure Action Plan | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it

An online resource to help you achieve and manage a healthy blood pressure. In addition to a great library of information, this resource offers a tracker for blood pressure readings, medications and healthcare appointments.


Via Gilles Jourquin
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Scooped by Lionel Reichardt / le Pharmageek
October 16, 2012 8:08 AM
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How usability testing and call tracking can help your multichannel strategy - Econsultancy (blog)

How usability testing and call tracking can help your multichannel strategy - Econsultancy (blog) | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it

Finally the area of UX is picking up in pharma too. good thing too, taken the backlog of existing sites. will only help the multi-channel cause. Econsultancy | How usability testing and call tracking can help your multichannel strategy. During a talk on multichannel optimisation at JUMP conference Belron's group e-business manager Craig Sullivan discussed...

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Rescooped by Lionel Reichardt / le Pharmageek from Digital et Santé
October 17, 2012 6:28 AM
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Applications mobiles et suivi médical : Microsoft HealthVault #hcsm

Welcome to Microsoft HealthVault. Take charge of your family's health and make more informed health decisions for yourself and your loved ones.

Via Tiffany Jésus
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Rescooped by Lionel Reichardt / le Pharmageek from Le monde du mobile et ses nouveaux usages : news web mobile, apps en m sante et telemedecine, m learning , e marketing , etc
October 17, 2012 4:10 AM
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[Livre Blanc] La situation de la publicité mobile sur Facebook selon ...

[Livre Blanc] La situation de la publicité mobile sur Facebook selon ... | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it

AdParlor, l'un des leaders de la gestion de campagnes publicitaires d'envergure sur Facebook, avec plus d'1 milliard d'impressions traitées chaque jour propose un Livre Blanc sur la situation de la publicité mobile sur ...


Via dbtmobile
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Scooped by Lionel Reichardt / le Pharmageek
October 17, 2012 4:10 AM
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Big Data is transforming the nervous system of healthcare

Big Data is transforming the nervous system of healthcare | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it

The nervous system of data is developing at tremendous rates thanks to growth factors like social media, gadgets that record how much electricity each appliance in your house eats up, consumer genomics, and personal trackers like Fitbit, Zeo or the Nike fuel bracelet.

 

“The challenge is … how do you make it something [people] care about?” asked Smolan. As the popularity of Instagram indicates, often, the answer is pictures. So through the Human Face of Big Data, Smolan aims to morph abstract data points into something visceral, emotional and tangible. The crowd-sourced venture capitalizes “on humanity’s new ability to collect, analyze, triangulate and visualize vast amounts of data, in real time,” according to the project’s website.

 

And as self-quantifiers Kevin Kelly and Gary Wolf mentioned in a later session at the conference, people are measuring everything from their sleeping patterns to how fast their toenails grow.

 

They’re using devices as varied as smartphones, headbands, cars that track their own health and the health of their driver, and carpets that monitor a person’s balance and gait.

 

These kinds of personal tracking devices begin to address the “big challenge [of] expanding the scope of big data in healthcare to encompass an individual’s environment outside the walls of the clinic or hospital,” wrote Joel Dudley, director of biomedical informatics at Mount Sinai School of Medicine in New York.

 

They also give ordinary people the opportunity to craft scientific and health-related questions, not just provide answers, said Quantified Self Co-Founder Gary Wolf.

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Rescooped by Lionel Reichardt / le Pharmageek from e-health-digital-artificial intelligence-pharma (english)
October 17, 2012 3:53 AM
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eDetailing: A Strategic Analysis Of Implementation And ROI | PHARMA MULTI-CHANNEL MARKETING by PHARMAGEEK

eDetailing: A Strategic Analysis Of Implementation And ROI | PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
In eDetailing: A Strategic Analysis of Implementation and ROI, Eularis (http://www.eularis.com) provides a comprehensive insight into the subject of Pharmaceuti...

Via Thierry Geufroi
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Scooped by Lionel Reichardt / le Pharmageek
October 17, 2012 2:09 AM
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Face à des coûts croissants, l'industrie pharmaceutique révise son modèle de recherche | Veille Pharma

Face à des coûts croissants, l'industrie pharmaceutique révise son modèle de recherche | Veille Pharma | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Multiplication des coûts, délais d'homologation rallongés, lutte des Etats contre les déficits sont autant de vents contraires qui contraignent l'industrie pharmaceutique à revoir son modèle de Recherche et développement, en le réorganisant, ou en...
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Rescooped by Lionel Reichardt / le Pharmageek from Australian e-health
October 17, 2012 2:05 AM
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Why Android will be the biggest selling medical devices in the world by the end of 2012

Android and the iPhone are on the way to be the biggest selling medical devices in the world.

But – will FDA software device scrutiny stop the tsunami of healthcare apps or simply slow down the wave?

By the end of the summer 2012, there will be about  13,000 health apps intended for use by consumers available in Apple’s AppStore, according to Consumer Health Apps for Apple’s iPhone.

Most of these are available for Android also – and due to it’s Linux and open source background, Android has a big advantage over iOS when it comes to developing healthcare apps and exchanging healthcare information between patients and physicians in a secure, standard and vendor-independent fashion.

While the iPhone may be more appealing to consumers than  Android phones (and that is arguable considering the success of Samsung Galaxy 2 and Galaxy 3 outside the US);  the combination of developer sex-appeal and low platform price will probably drive sales of healthcare apps for Android far beyond iPhone in the long run.

As of July 2012, there were over 500 Top selling paid apps in the medical category on Google Play.


Via Kirrina
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Scooped by Lionel Reichardt / le Pharmageek
October 17, 2012 12:31 AM
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Économies records sur les médicaments en 2012 - Le Figaro

Économies records sur les médicaments en 2012 - Le Figaro | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Le FigaroÉconomies records sur les médicaments en 2012Le FigaroLes économies sur les médicaments remboursables battent un record en 2012, affirme une étude réalisée par le cabinet d'études Bipe pour les industriels du médicament.
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Rescooped by Lionel Reichardt / le Pharmageek from Digital Marketing & Communications
October 17, 2012 12:27 AM
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[Presentation] The Future Of 'Smobile' -- Social Networking And Mobile

[Presentation] The Future Of 'Smobile' -- Social Networking And Mobile | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Social goes mobile. And vice versa....
Via Alex Butler
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Rescooped by Lionel Reichardt / le Pharmageek from Health3.0- Migration towards Health as a Service
October 17, 2012 12:23 AM
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Pharma Goes Digital | CBI

Pharma Goes Digital | CBI | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Over 2/3 of doctors approve patients bringing online health info to appointments http://t.co/Wv5I26mZ #digitizinghealthcare #ipharma...
Via Gilles Jourquin
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Rescooped by Lionel Reichardt / le Pharmageek from E-Pochondriac
October 16, 2012 11:53 AM
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The problem with targeting a healthcare message - FEATURE - General articles - Marketing and Communications - PMLiVE

The problem with targeting a healthcare message - FEATURE - General articles - Marketing and Communications - PMLiVE | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Marketing and Communications | FEATURE | General | The problem with targeting a healthcare message - A well-designed digital experience should account for all the different ways in which people look for information | PMLiVE...

Via uri goren
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Rescooped by Lionel Reichardt / le Pharmageek from healthcare technology
October 16, 2012 8:10 AM
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MHealth Identified as Major Growth Sector in Healthcare - Especially with Support from FCC

MHealth Identified as Major Growth Sector in Healthcare - Especially with Support from FCC | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it

Some well-known companies – as well as lesser known firms – stand to benefit from the growing demand for mobile health technology.


Mobile health (mHealth) involves the monitoring of patients or providing them with various forms of healthcare using mobile technology. There is exchange of data, images and video and the use of mobile networks, devices and applications.


And the sector’s technology is becoming more popular, with growing acceptance by physicians.

 

Companies like Qualcomm, Intel and Apple, as well as smaller firms like Fitbit Inc., and Entra Health Systems, stand to benefit from this trend.


One example of expansion in this sector is Qualcomm, which invested $100 million in its subsidiary, Qualcomm Life Inc., in 2011, according to a company statement. The division is focused on improving the capabilities of medical devices.


According to a recent report from iData Research, the U.S. patient monitoring market was valued at over $3.1 billion in 2011 and will grow to almost $4.2 billion by 2018.


Via nrip
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Rescooped by Lionel Reichardt / le Pharmageek from E-Pochondriac
October 16, 2012 8:09 AM
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ZocDoc adds remote check-in for doctors appointments | mobihealthnews

ZocDoc adds remote check-in for doctors appointments | mobihealthnews | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it

Via uri goren
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