E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER.
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E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER.

Une veille sur la santé numérique en France et à l’international : politiques publiques, données, infrastructures, IA, services et usages. Études, rapports et retours de terrain sélectionnés par Lionel Reichardt, Pharmageek, pour comprendre les transformations et éclairer les décisions.

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Rescooped by Lionel Reichardt / le Pharmageek from Tablettes tactiles et usage professionnel
November 5, 2012 11:46 AM
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Etude : la France à la traîne pour le Bring Your Own Device – #BYOD | WeLoveSaaS !

Etude : la France à la traîne pour le Bring Your Own Device – #BYOD | WeLoveSaaS ! | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it

Consumérisation de l’IT : voilà un terme qui devient récurrent dans nos colonnes ! Et il en est encore question dans l’étude d’ Aruba Networks , constructeur et installateur de réseaux informatiques (notamment wifi) à la fin du premier trimestre et dont les résultats viennent de sortir.


Via ELEPHANTBIRD-SOFTWARE
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Scooped by Lionel Reichardt / le Pharmageek
November 5, 2012 8:41 AM
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ligne bleue cyber | pfizer | visite médicale à distance | pfizer

ligne bleue cyber | pfizer | visite médicale à distance | pfizer | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
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Scooped by Lionel Reichardt / le Pharmageek
November 5, 2012 4:12 AM
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Analytics for a Digital World - comScore, Inc. / Insights / Press Releases / 2012 / 4 / Branded Pharmaceutical Websites Continue to Generate Highest Lifts - comScore, Inc

Analytics for a Digital World - comScore, Inc. / Insights / Press Releases / 2012 / 4 / Branded Pharmaceutical Websites Continue to Generate Highest Lifts - comScore, Inc | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
comScore is a global leader in measuring the digital world and preferred source of digital business analytics.
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Scooped by Lionel Reichardt / le Pharmageek
November 5, 2012 12:44 AM
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Muscler sa stratégie digitale est payant - Les Échos

Muscler sa stratégie digitale est payant - Les Échos | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Les ÉchosMuscler sa stratégie digitale est payantLes ÉchosQu'est-ce qui distingue une entreprise ayant pris un véritable virage digital de sa concurrente bien plus conservatrice ? Sa rentabilité.
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Scooped by Lionel Reichardt / le Pharmageek
November 5, 2012 12:34 AM
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Turning the smartphone from a telephone into a tricorder - ExtremeTech

Turning the smartphone from a telephone into a tricorder - ExtremeTech | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
ExtremeTechTurning the smartphone from a telephone into a tricorderExtremeTechIn it he describes several examples where smartphones, particularly the iPhone, have been morphed into first-rate medical devices with the potential to put clinical-level...
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Scooped by Lionel Reichardt / le Pharmageek
November 4, 2012 3:35 AM
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The Mobile Movement: Understanding Smartphone Consumers

This video presents key findings from "The Mobile Movement: Understanding Smartphone Consumers," a study from Google and conducted by Ipsos OTX, an independe...
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Scooped by Lionel Reichardt / le Pharmageek
November 4, 2012 3:30 AM
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ETUDE PROFILING IPSOS 2011 Usages mobile

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Scooped by Lionel Reichardt / le Pharmageek
November 4, 2012 3:04 AM
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2012 Smartphone sales | Nobeysco

2012 Smartphone sales | Nobeysco | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
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Scooped by Lionel Reichardt / le Pharmageek
November 4, 2012 1:58 AM
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Android largement en tête des systèmes d'exploitation pour smartphones

Android largement en tête des systèmes d'exploitation pour smartphones | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
L'important recul des systèmes d'exploitation de BlackBerry et Symbian a favorisé la montée en puissance du système...
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Scooped by Lionel Reichardt / le Pharmageek
November 3, 2012 12:49 PM
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Despite its Declining Importance for Many Display Campaigns, the Click Remains Important for Pharma Marketers

Over the years, comScore has published several studies – including one this past week – that illustrate how the click is often the wrong metric for measuring the effectiveness of online display advertising.
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Rescooped by Lionel Reichardt / le Pharmageek from E-Pochondriac
November 3, 2012 12:19 PM
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The Pharma Marketing Show Europe 2012: event overview | pharmaphorum

The Pharma Marketing Show Europe 2012: event overview | pharmaphorum | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
This article is about The Pharma Marketing Show Europe 2012 and the topics discussed on day one, including the rise in digital and how to differentiate products.

Via uri goren
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Scooped by Lionel Reichardt / le Pharmageek
November 3, 2012 11:42 AM
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Must-watch video on how mobile is transforming Africa | mobiThinking

Teaser: A fun stats-filled introduction to the world’s second largest (and fastest growing) mobile market from Praekelt Foundation.Spotlight on mobile is a fun stats-filled introduction to the world’s second largest (and fastest growing)...
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Scooped by Lionel Reichardt / le Pharmageek
November 3, 2012 11:06 AM
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News - Windows makes progress in Europe - Kantar Worldpanel

News - Windows makes progress in Europe - Kantar Worldpanel | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
...as low-end Nokia Smartphones drive platform growth.
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Rescooped by Lionel Reichardt / le Pharmageek from Tablettes tactiles et usage professionnel
November 5, 2012 11:46 AM
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Les usages des tablettes tactiles en France en 1 image

Voici une infographie sur les usages des tablettes en France...


Via ELEPHANTBIRD-SOFTWARE
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Scooped by Lionel Reichardt / le Pharmageek
November 5, 2012 4:42 AM
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Doctors.net.uk survey finds many GPs favour digital channels for independent product information - Digital Handbook - European online audiences

Doctors.net.uk survey finds many GPs favour digital channels for independent product information - Digital Handbook - European online audiences | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Time pressures making it more difficult for them to see pharmaceutical reps face-to-face - PMLiVE...
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Scooped by Lionel Reichardt / le Pharmageek
November 5, 2012 12:49 AM
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Les Serious Games santé vers la prescription d’applications ? | Tout savoir sur le sommeil

Les Serious Games santé vers la prescription d’applications ? | Tout savoir sur le sommeil | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Les Serious Games santé vers la prescription d’applications ? (RT @SylRP: Les Serious Games santé vers la prescription d’applications ?
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Rescooped by Lionel Reichardt / le Pharmageek from Santé-pharma : digital, mobile & réseaux sociaux
November 5, 2012 12:37 AM
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Le meilleur du web santé – Octobre 2012

Le meilleur du web santé – Octobre 2012 | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Découvrez les dernières nouveautés de l’Internet santé francophone au cours du mois d’octobre 2012. Nouveaux sites, contenus et campagnes web Nouvelle campagne de sensibilisation autour de l’...
Via Isabelle Delignière-Léglise
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Scooped by Lionel Reichardt / le Pharmageek
November 4, 2012 12:30 PM
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[Etude] Les applications mobiles cannibalisent le trafic internet

[Etude] Les applications mobiles cannibalisent le trafic internet | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Le phénomène n'est pas nouveau, je vous en parlais déjà il y a plus d'un an : le trafic web est en recul.
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Scooped by Lionel Reichardt / le Pharmageek
November 4, 2012 3:32 AM
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Les attentes des mobinautes et usages des smartphones et tablettes | Marketing web mobile 2.0

Les attentes des mobinautes et usages des smartphones et tablettes | Marketing web mobile 2.0 | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
quels sont les attentes des mobinautes et les usages de L’Internet mobile? Quels sont les usages propres aux tablettes numériques et aux Smartphones?
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Scooped by Lionel Reichardt / le Pharmageek
November 4, 2012 3:21 AM
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Etat des lieux du mobile en France - Mai 2012

Vous souhaitez avoir toutes les clefs en mains pour élaborer une stratégie mobile pertinente tant à court, moyen que long terme ?
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Scooped by Lionel Reichardt / le Pharmageek
November 4, 2012 2:43 AM
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eMarketer's healthcare & pharmaceutical industry coverage | eMarketer

eMarketer's healthcare & pharmaceutical industry coverage | eMarketer | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
eMarketer puts digital marketing into perspective for companies in healthcare and pharmaceuticals. Read this page for example analysis.
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Rescooped by Lionel Reichardt / le Pharmageek from Healthcare & Social Media
November 4, 2012 1:51 AM
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Une offre d’applications mobiles santé qui se développe

Une offre d’applications mobiles santé qui se développe | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
La généralisation de l’usage du smartphone, lié au développement de plateformes d’applications permettent le développement du marché de la m-santé, d’autant qu’il existence une réelle appétence pou...
Via Pharmacomptoir / Corinne Thuderoz
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Rescooped by Lionel Reichardt / le Pharmageek from Hopital 2.0
November 3, 2012 12:20 PM
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Poll Shows Growing Satisfaction with Pharma's use of Social Media | eyeforpharma

Poll Shows Growing Satisfaction with Pharma's use of Social Media | eyeforpharma | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it

Poll Shows Growing Satisfaction with Pharma's use of Social Media

Posted by Ben Steele on Oct 25, 2012

 

A recent survey indicates that those clinging to the argument that pharma are behind in the digital space, may be beginning to fall behind themselves...

A recently released WEGO Health/Digital Health Coalition survey suggests that pharma companies may finally be warming up to social media. The recently-conducted survey of 356 health activists showed that 81% believed pharma used social media 'to provide their communities with important updates on products or services'. The amount of people who subscribed to the above viewpoint went up 9% from last year’s survey findings.


Via rob halkes, Chanfimao
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Scooped by Lionel Reichardt / le Pharmageek
November 3, 2012 11:48 AM
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Global mobile statistics 2012 Home: all the latest stats on mobile Web, apps, marketing, advertising, subscribers and trends... | mobiThinking

Description: June 2012: The essential compendium of need-to-know statistics. Beware of media hype and mobile myth – put your mobile strategy on a sound footing with the latest research from credible independent experts.
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Scooped by Lionel Reichardt / le Pharmageek
November 3, 2012 11:37 AM
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Worldwide Smartphone Population Tops 1 Billion in Q3 2012

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